Although Huideli has a small number of people, even if the target of 300 million is reached, the full staff will only be 1,000 people, which is far from comparable to the scale of those big manufacturers who often sell tens of thousands or even 100,000. However, in terms of speed of advancement, Liang Yifei has It is exactly the same as the concept of first-line brands such as Helios and Sanzhu.

Fast out, fast play, fast forward.

There are bound to be problems, and there must be a lot of them. They are big enough to compete with other health care products for the market.

But don't worry too much, all problems that arise during development can be solved by development.

In this hot and short-lived gold market, there is not much time for them to study, discuss and cultivate talents slowly. They cannot allow them to solve all problems first, and then move forward slowly and steadily.

In the world of martial arts, only fast is not broken. When the development speed of the enterprise is faster than the speed of brewing and fermenting of the problem, most of the problems will die out naturally, and it will not be a problem until you bother to solve it.

Of course, if you want to drive fast, there is a premise that the power of the car must be full.

If the health care product business is compared to a car, Liang Yifei is the overall framework of the car, ensuring that the car is of qualified quality and can run stably, and will not be driven halfway. The essence itself is the fuel.

Only when the fuel is full of power can it be said that the engine can be improved, and it can fully burn and burn to provide power; water is used as fuel, no matter how good the engine is, the car will be lying in the nest.

What Zhang Song and the others are doing now is to install and improve the engine. Otherwise, if there is only good gasoline and no engine, the Chinese turtle essence can earn that amount of gasoline.

After sending Zhang Song and the others away, Liang Yifei did it to improve the quality of gasoline again.

The popularity of Chinese turtle essence.

The key point of Liang Yifei's marketing strategy is advertising.

In fact, this trick was still studied with Shi Yu, and the overwhelming advertisements bombarded people to vomit, and let the market come to him instead of seeking the market by himself.

In the past two years, with the rapid economic development, a large number of color TV production lines have been generated in China, domestic TV brands have sprung up like mushrooms after a rain, and TV and color TV have gradually entered ordinary households.

In the Lanyun Lake Dance Hall, please invite Zhang Feng, the director of the provincial station, to drink.

Zhang Feng helped a lot last time. Afterwards, Liang Yifei directly called 300,000, which was twice as much as agreed.

Zhang Feng knew exactly what this meant, and calmly pushed the advertising time of the Chinese Turtle Essence to several places below Nanjiang Province, hardly letting Liang Yifei spend any money.

The way of operation is quite interesting. Provincial TV broadcasts a generation of Queen Da Yuer during prime time. This film was purchased with the exclusive copyright of Provincial TV. Provincial TV and Binhai TV can broadcast it. If local stations in other cities in the province want to broadcast it, they must Paying money also depends on the provincial Taiwan's face.

There is a lot of room for manipulation here. Among the requirements Zhang Song put forward to the following local stations, there is one, that the broadcast must be 'non-discriminatory broadcast', that is, from the beginning of the theme song of this film to the end of the ending song, the inside The songs, interstitial advertisements and the content of the main drama are all consistent with the broadcast on the provincial station.

After the end of the theme song, the advertisement of Chinese turtle essence naturally appeared on the stage in various places in the province.

It's actually a joy to operate this way.

Liang Yifei made advertisements appear on several local stations without spending any extra advertising costs;

Provincial Taiwan does not suffer, Liang Yifei does not spend money, and several other manufacturers who are inserted in the TV series will bleed more or less, and they will eat twice in one play;

As for local TV stations, they are small in scale and weak in financial resources. They can’t afford to buy film sources alone. It’s much cheaper to get films from provincial TV stations. Although they can’t afford the advertising fees for inserting advertisements in TV dramas, the appearance of a popular TV series can improve the local market. The ratings of the TV station will allow more viewers to pay attention to the local TV station, increase the value from the side, and the advertising fees in other time periods and before and after the TV will increase.

This time, Liang Yifei saved money, but it wasn't a particularly staggering figure. It was only a few hundred thousand in total.

After all, Binhai City, Nanjiang Province is the base camp, so it is not difficult to get TV advertisements done, at least it will not waste money.

The real big project is to place advertisements in large quantities and for a long time in the seven provinces where Huideli will set up locations. In the provinces and cities that have not yet set up locations, there are planned and targeted advertisements.

That's millions of billing expenses, and if you spend crazily on advertising, it may still be millions, or even tens of millions.

It's the same sentence, I don't have time to go to the public relations one by one, and when there is a chance, Liang Yifei may deal with the other party in person, but the most urgent task now is to advertise first.

This needs to be handed over to Zhang Feng, a person with qualifications, background, and familiarity in the industry to operate.

"Mr. Liang, this project is too big, I'm afraid I can't handle it alone." After Zhang Feng heard Liang Yifei's intention, his eyebrows twitched a few times, and he took a deep breath.

Not to mention other provinces and cities, just the seven provinces that Huideli wants to develop is a huge project. There are more than 40 of the seven provinces, the key cities below, and the non-key cities.

Contacting, negotiating, making deals, signing legal contracts, transferring funds, etc., a lot of things cannot be done by one person at all. Even if these platforms buy Zhang Feng's face, he will run one by one. A year and a half.

No matter how deep Zhang Feng's background is and how wide his relationship is, he is not a **** after all. In the next article, he will be able to handle these stations.

Moreover, Liang Yifei asked him to do it quickly and well. There is no need to explain, well, to put it bluntly, it is cheap. If the advertisements are based on market prices, or even bidding prices, and they still can't get good time slots, why should Liang Yifei ask him for help? .

Zhang Feng still has his own work to do. To complete such a big task, it is really called 'very hard-hearted, very powerless'. Liang Yifei is generous and can help Liang Yifei, I am afraid it is not the benefit of 300,000, but he really does not have three heads and six arms.

"Director Zhang, I have a suggestion." Liang Yifei said.

Zhang Feng slapped his thigh and laughed, "Right, why did I forget about this, Liang is always the king of ideas! Mr. Liang, what do you instruct, I'll do it."

"Instructing where to be brave is a little inspiration." Liang Yifei said: "Boss Zhang Song Zhang established Huideli, if there are not enough people here, you can also set up a company, or a small project team, studio, etc., recruit one Group people to do the work, or bring in a few more people who have connections in the circle like you, pick the lead and do the specific work, and let the people below run, so that you can free up your hands."

After a pause, he smiled half-jokingly and half-seriously: "In the future, maybe it will develop into a large advertising agency."

"That's a solution!" Zhang Feng thought about it. In this way, he is also a boss. Like Hui Deli, he serves Liang Yifei and is a downstream enterprise of Huaqiang Factory.

As for whether it can become an independent advertising company in the future, it is not so far away.

"However, this cost will be much larger." Zhang Feng said.

"Director Zhang, I have to focus on the professional division of labor. I will give you the agency to act as an agent. I will save worry and actually save money. For the same long period of advertising, I will buy it myself, and I will entrust you with the money to do it. It’s not the same. Your small company has personnel expenses, profits, and the price difference of advertisements from several TV stations.

Zhang Feng showed a somewhat ambiguous expression and said, "In this way, I will become clear to earn your money."

"If you can earn my money, that means I have earned it too. How can one person earn all the money." Liang Yifei waved his hand indifferently, handed Zhang Feng a cigarette, and said: "Just like our Huaqiang factory, we produce health care products, but the bottles, trademarks, etc. are not ordered from outside factories. We produce them ourselves. It seems that we have put all the profits into our own pockets. The sum of these management costs is also a cost. In today’s modern society, the emphasis is on a clear division of labor.”

"That's fine, Boss Liang, with your words, I can really start preparing." Zhang Feng said.

"Okay, tomorrow I will ask the finance to give you a sum of money first, which is a deposit and your start-up capital~lightnovelpub.net~ Liang Yifei raised a glass and touched Zhang Feng slightly.

...

Early the next morning, Liang Yifei came to Huaqiang Factory, asked Zou Yuru from the Finance Department, and ordered to prepare money for Zhang Feng.

In addition to Zhang Feng, Zhang Song's Huideli also had to pay a part of the funds at the beginning.

Before Lanyun Lake transfused blood to Huaqiang Factory, it has been in a state of financial stress. After launching the membership system, Lanyun Lake finally began to make a considerable profit, but Liang Yifei took half of the first batch of membership fees at one time and invested it in In the early propaganda of Chinese turtle essence.

Now that Huaqiang Factory has finally started to make a profit, and it is a large profit, Liang Yifei can no longer draw blood from Lanyun Lake.

To be honest, a club of this scale of Lanyun Lake is mainly for making contacts. No matter how much money it makes, it is not enough to invest in the health care product market. Before the Chinese turtle essence was not listed, Lanyun Lake can still support Huaqiang Factory. , Chinese Turtle Essence trades at the level of tens of millions at every turn, reaching the level of 100 million in a year. Even if Lanyun Lake is drained, the support for Huaqiang Factory is very limited.

Fortunately, Huaqiang Factory no longer needs external support.

Unexpectedly, Zou Yuru said, "Mr. Liang, the finances are still very tight at the moment, and I just want to report the account to you."

"Nervous?" Liang Yifei was slightly taken aback.

The last time it sold more than 15 million, almost 8 million orders, plus the continuous follow-up orders, why did the finances become tense again, and even the hundreds of thousands of dollars for Zhang Feng's early stage were not available?

"Oh, you can get it." Zou Yuru explained, "Mr. Liang, I am a finance officer, and I need to report clearly to you. Although our Huaqiang factory has a big business, it also costs a lot, so you have to have an idea. what."

"Well, you tell me to listen." Liang Yifei said.

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