?It is almost inevitable for successful private entrepreneurs to inflate themselves, especially in the early 1990s. Without any precedents to follow, as pioneers, they tend to put their personal abilities in the success. The effect is infinitely magnified, and it tries to replicate in vain.

Without this ambition, confidence, or arrogance and boldness, it is impossible for companies in this era to break through the many institutional constraints and achieve more brilliant results than fireworks with a speed faster than lighting a fuse;

But in turn, character leads to success, and after success, the self-inflation brought about by character becomes the source of failure for most entrepreneurs.

In contrast, Liang Yifei has an advantage over all contemporary private entrepreneurs in this regard, and he needs to be more calm, not because he is a saint or something, but he has been a human being in two lifetimes, and has been in prison and died once. , and know what it will look like 30 years later, so I can more soberly look at the status of entrepreneurs in history.

Closer to home, after Sun God's boss Huai achieved a miracle of 1.3 billion in sales that year, maybe it was out of self-confidence in his own abilities, or maybe he began to worry about the future development of the company, so he was ambitious like many "liars" in later generations. In just two years, it has been involved in more than a dozen items such as petroleum, computers, cosmetics, transnational trade, hotels, real estate, etc., with an investment of more than 600 million yuan, and has invested in dozens of large and medium-sized cities across the country. Spread out the stall.

If Liang Yifei is asked to judge, he can firmly believe that the expansion of Boss Huai is essentially different from that of Boss Jia decades later. The reason is very simple. Boss Jia uses expansion to make money from others, while Boss Huai's expansion uses his own money.

However, any one of the above-mentioned projects is a huge market that can generate the richest man and financial empire. Any one of them is enough for a traveler like Liang Yifei, or a business wizard, to exhaust his life energy. Funds are by no means tens of millions or hundreds of millions. Boss Huai's ambitions are finally not worthy of his ability and financial resources. In the past two years, the 600 million invested has been lost, and he has caused a lot of trouble. lawsuit.

The years from 1993 to 1995 were the years of vigorous development of health care products. Even though Liang Yifei started to prepare for the transformation in advance, he did not relax the pressure of the health care product market. He continued to 'research and develop' new products. The shipments of health care products surged and market expansion continued. increase. However, Boss Huai of Sun God has allocated a lot of his precious two years of energy to other side jobs, so Sun God missed the best opportunity to make Feilong and Sanzhu a group of rising stars have equal qualifications. stand in front of it.

Eggs can't be put in one basket to prevent them all being broken, which is of course true, but first make sure that the basket in which the eggs are scattered is safe.

Probably recovering from the many failed investments, Boss Huai refocused on health care products.

Speaking of health care products, the confidence of Boss Huai is definitely not false. Although the Helios series products are the same as other health care products in terms of efficacy, they are selling dog meat with sheep’s heads, but from the product itself, Helios is the earliest. The introduction of the world's top technology, trademark design, anti-counterfeiting signs and even packaging, are the top in the country.

This CCTV bid is an opportunity for the Sun God to re-emerge and occupy the highland of health care products again.

So in terms of money, Boss Huai left a sentence to his advertising manager: There is no upper limit.

"Mr. Huai, there is always a bottom bid." The advertising manager said.

"Double it, 60 million." Boss Huai and other bosses who are determined to win have the same idea, doubling it is a starting price.

"Okay." The advertising manager nodded and continued; "This time Feilong and Chinese turtle essence are also here..."

"Don't worry about them." Boss Huai waved his hand before he finished listening to his report: "These small factories can't get much money from vomiting blood. We beat us, they beat them, in short, it's better than them."

The rich man's solution to the problem is simple and crude, but very effective.

No matter how much you pay, I'll just be taller than you.

"However, President Huai, is this kind of spending money..." The advertising manager hesitated.

CCTV advertising is indeed very important, but for the sun god, its importance is not as big as imagined.

As I said before, advertising has a diminishing effect. Helios is already a well-known national brand and a leader in the health care product industry. , will increase turnover, but will not fundamentally change.

On the contrary, if you spend too much money in this CCTV bid, it will lead to a significant reduction in other commercial promotion funds for Helios, whose funds were slightly tight due to the failure of the investment.

For a mature large company, the layout must start from the overall situation. It is not a very wise choice to rely only on one idea and one prime advertisement.

"What is the overall situation?" Boss Huai asked lightly, and then answered lightly to himself: "At present, for the Sun God, the biggest overall situation is the listing of Heung Kong at the end of the year, which is the stock price after listing. I want the company After the listing, people all over the country, and even Hong Kong, can see the advertisement of our sun **** at the golden hour at 8 o'clock every night!"

…

"Mr. Liang, the last time Jianlibao said goodbye, his style was even better."

Liang Yifei wanted to hide from anyone, but in the end he couldn't hide.

The list of guests for this bidding is almost all public. If Liang Yifei can get it, others can also get it. Wow, the boss of Zongqing Houzong took the initiative to visit.

Zong Qinghou was two rounds older than Liang Yifei, with a smile on his face. It was obvious that the two sides were actually bidding opponents, but Liang Yifei couldn't raise too much caution and hostility. He smiled. : "Boss Zong, it's not easy for us young people to make some money, and we hope to raise your hand and give you a path later."

Zong Qinghou was stunned for a moment, but he didn't expect Liang Yifei's words to be so straightforward, and his posture was so low.

But an old man like him has a clear mind. The more he is like this, the more it shows that Liang Yifei is determined to win this mark.

"Brother, if you say that, I won't pretend to be polite to you." Zong Qinghou glanced at the guest information on Liang Yifei's table and said, "There are too many people who want to go this way, wow, hahaha. What, I can't stand in your way."

Liang Yifei laughed and said, "Then you came to me today, wouldn't you take the initiative to pave the way for me?"

"It's not impossible. Repairing bridges and roads is a good thing. Of course, it can be done if conditions permit. It is also a good deed." Zong Qing said ambiguous.

"That's not necessarily the case. As the old saying goes, there are no corpses in bridges and roads, and gold belts for murder and arson." Liang Yifei said.

Zong Qinghou laughed and said: "I can't say this wrong, but I'm probably a little older, but I still think that whether it's a friend or a business, it's better to be kind to others than to have enemies," said As a cliché, there are many ways for many friends, and many walls for many enemies."

Liang Yifei was making tea, smiled, turned around and put the blue-and-white porcelain teacup in front of Zong Qinghou and said, "Boss Zong, I'm young, and sometimes my brain can't keep up, we're not practicing Zen, so let's not detour, okay? ?"

"You're talking about me. If I look at it, there are so many private entrepreneurs in the country, if there are a few brains who can keep up with them, there is definitely you in them."

Zong Qinghou took the teacup, nodded and smiled slightly to show his gratitude, and then sure enough, the words got to the point, and said, "I want to win this bid."

Liang Yifei smiled slightly in his heart, thinking that none of these people came to travel, and everyone wanted to win. Boss Zong, you can't persuade them to quit one by one, right?

Without waiting for Liang Yifei to say anything, he continued, "Wow, the past two years have not been easy."

Liang Yifei was slightly surprised by this.

Wow, hahaha, although he is still making health products, but because he is taking the 'children' route, he is not boasting about immortality and becoming superhuman, but improving children's immunity and promoting digestion. A gimmick, the market share in the Jiangsu and Zhejiang regions is very high.

In Jiangsu and Zhejiang, wow haha ​​is a well-deserved number one.

And according to the understanding of Liang Yifei's later generations, Zong Qinghou is definitely one of the most outstanding business owners who started as health care products. He successfully avoided many traps along the way, so that decades later, wow haha ​​still It is one of the top brands in the country.

What's wrong with him?

"Diversification is a very attractive thing, but if it's not good, it will tear people apart." Zong Qinghou said a few words lightly.

Unexpectedly, Wahaha can't break away from the cliché. In the past two years, we expanded some "side business", but without exception, all of them lost money, so this time I want to popularize Wahaha products to the whole country through CCTV advertisements.

"Boss Zong, it's too late to cover up these family scandals, but you took the initiative to expose them to me?" Liang Yifei thought about it and asked.

"Paper can never hold fire. UU reading www.uukanshu.com" Zong Qinghou said: "Besides, since you want to cooperate, honesty is a must."

"Cooperation?" Liang Yifei's brows jumped.

"That's right, cooperation." Zong Qinghou finally talked about the meat, and said: "There are at least five or six companies in the company that we both can't handle. Even if we do, you and I will definitely be hurt. After moving the bones, we are unable to follow up. Since this is the case, it is better for us to join hands to bid."

After a pause, he said with a smile: "We cooperate, and no other company can stop it."

Liang Yifei pondered slightly, then smiled helplessly, and said, "Boss Zong, the idea is a good idea, but how can a girl marry a second husband? Could it be that you sleep on the first day of the new year, and the fifteenth belongs to me?"

The words are very vulgar, but the principle is this principle. I have never heard of the two teaming up to be the king of the standard. Is it possible that one, three and five will put up a wah haha ​​advertisement, and two, four and six will put up a Red Bull?

Don't say that Liang Yifei can't accept it, CCTV can't accept it, even other companies participating in the bidding can't accept it.