? After working in and out of the capital for more than a month, Liang Yifei finally got the CCTV advertising done.

The contract with CCTV, the payment of accounts, the implementation of the paper agreement with Zong Qinghou and the specific adjustments in operation all require Liang Yifei to come forward and take the lead. Although some people run errands, they are generally very trivial. The ready-made experience can be followed, the terms and conditions must be carefully considered, and finally approved by him, and even personally instructed, it is really busy enough.

In addition, there is social interaction. After a trip to the capital, he won the CCTV icon. Naturally, he and CCTV, the largest media in the country, have to take the opportunity to develop a relationship. There are many things that seem tacky such as eating, drinking, sauna and singing.

He also made a special trip to visit the old man of Zhang Feng's house, the old senior in the national media industry. After a family banquet, the old senior also officially 'approved' Zhang Feng's unreserved trip to the sea, and wholeheartedly helped Liang Yifei to run the business. Phoenix Media.

Zhang Feng had been helping Liang Yifei in marketing and media before, but he was not full-time. He first established a studio and later a company, but he himself still held the title of director of a provincial channel.

Power can bring magnified wealth, but if you want to exchange wealth for power, you can only 'discount'. Power is an amplifier of wealth. After you have wealth, you still have to submit to power. Zhang Feng has been wandering between the two. Even if I don't want to give up the high income that Liang Yifei has done, I also can't bear the power of the TV station.

Although the director of a provincial and TV station is not a big official, within the scope of business, when standing in the position of director, others are begging him to harass him. Conversely, as a media company, no matter how big it is, he will also ask others.

On this issue, Zhang Feng's old man understood him in one sentence: Boss Liang is not stupid. He is not short of money, but only of people. If you are half-hearted, of course he will not be single-minded. For this sake, if you don't Make a decision, then next, people have to make a decision.

If you want money or ask for the right, you can only get the same. After all, your father and I only have some status in the media industry, that is, there is no gold medal for death, and I have no hands and eyes.

Make a decision now, no matter how you choose, the initiative is in your hands, and you can still get a favor and respect for choosing the right to choose money; when others make a decision, then you will be passive.

Zhang Feng is worthy of being born in an artist's family. He has so much aura, so when he uses it in worldly affairs, his aura is also aura, and he immediately understands how to choose.

One is limited power with a cap in a certain field, and sneaky or even trembling to make a little money; the other is to make a lot of money openly, although the power is not large, but there is a lot of room for improvement.

I talked to Liang Yifei Zhenger once, and asked for 5% of the shares of Phoenix New Media. Then, when I returned to Binhai to handle the advertising handover, I submitted a letter of resignation.

The provincial director talked to Zhang Feng alone. The two had a good personal relationship. The other party did not prevent Zhang Feng from resigning, but just euphemistically said that you are a dignified provincial and Taiwan leader, and you are about to enter the core. You only need 5% of the shares. , is it a loss?

5% sounds like a small amount, but Zhang Feng's calculation is very clear. The current Phoenix New Media, just a CCTV icon, is worth 1.5 billion yuan. For the rest, the advertising business foundation of the 9 provinces is still perfect. A set of work team, converted, the hidden value will not be less than 200 million, this 5% of the shares, enough to save the level of Taiwan director, wages, bonuses, benefits, foreign water for half a century.

Speaking of conscience again, Zhang Feng is also tired of staying in Taiwan. There are too many rules and regulations in this place, and it is a mess. He is in his early 40s. He can see at a glance what he will look like when he retires. passion and suspense.

Artists, even secular artists, still long for excitement and passion in their bones. Otherwise, artists like to play hooligans.

Furthermore, think about it in reverse, he still has a lot of leaders on the provincial platform. Should he pretend to be a grandson or a grandson, follow Liang Yifei, at least in the enterprise, he can be on his own, Liang Yifei is not a leader, and there is no such thing as making people. The habit of feeling nauseated.

After making a choice, and returning to the capital again, Zhang Feng immediately faced a most realistic problem.

Commercials!

Liang Yifei became famous for CCTV. He first spent money to win the endorsement of the table tennis team and Deng Yaping, and then spent a lot of money to win the CCTV standard king, but so far, there is no specific advertising content.

Zhang Feng proposed a plan: find a famous film director, and make the advertisement look like a movie, which is short and shocking.

At present, there are two domestic film directors who have this skill. Cheng Kaige, who became famous as Farewell My Concubine, has filmed a series of classic Zhang Yimou, such as Red Sorghum, Alive, Qiu Ju's lawsuit, etc. Both of them are capable A director who controls the big scene and can use the lens to leave a shocking impression in a short period of time.

However, the two were rejected by Liang Yifei.

"This advertisement doesn't need a big-name director or a big scene! It's just like a health care product advertisement. It's simple, rude, catchy, and lively."

In the health care product industry, in addition to the nonsense of the health care products themselves, every link in this industry, from production to marketing, has left too many bright spots for Chinese entrepreneurs to learn and play.

In the end, Liang Yifei took the initiative and decided on the content of the advertisement: the lines were copied from his previous life, and he was tired and drank Red Bull, but the person who jumped out of this sentence was replaced by a ping pong represented by Deng Yaping. team.

In fact, Zhang Feng doesn't really understand and approve of this rude style, and feels that it is not high-quality. However, understanding must be implemented, and if you don’t understand, you must also implement it~lightnovelpub.net~ must also be implemented without compromise. Fortunately, this advertisement is very easy to implement. I specially selected a weekend after the team’s training. Finished shooting.

Liang Yifei was also present on the same day, and was specially invited to visit the team. He was hesitant for a while and asked Deng Yaping to discuss his skills.

Table tennis is a national game. This is not to say casually. It is very popular in China. In this era, schools may not have turf football fields or basketball courts with stands, but no matter how poor a school is, at least there will be a concrete table or Wooden ping pong table.

Liang Yifei used to be a master of all kinds. In his last life, he held table tennis competitions within his own company, and he absolutely beat the pack.

But this time it didn't work. After three consecutive sets, the score was extremely accurate 10:11 lost.

I'm very embarrassed. 10:11 doesn't seem to be much different. In fact, it means that the winning or losing of each ball is completely in the opponent's grasp.

After visiting the stadium, playing three innings, shooting a commercial, and finally donating one million to the team again, I am one step closer to the entrepreneur who "loves sports and supports the development of sports in the motherland".