Either don't do it, or do it absolutely, if you don't make a move, it's already gone. If you make a move, you must see blood.

The material Liang Yifei gave to Pan Jue, after a makeover, was investigated by reporters and put on the screen.

In addition to the common problems in the health care product industry, this episode also exposed three very special problems of Sanzhu Pharmaceutical.

These three questions are all illegal. Two of them are materials that Liang Yifei secretly gave to Pan Jue, and one is that three plants killed themselves and made a bad move. Just in time for the reporter's investigation, they were dug up.

Eight bottles of three strains drank the old man to death, which is shocking enough in itself. Several similar cases were added to the show, all of which were uncomfortable and ill after taking the three strains of oral liquid.

Then according to the convention, the reporter will naturally go to interview the local management department.

It was only after an interview that we learned that after the incident of the old man, the Hunan Provincial Department of Health had actually sent experts to investigate, and issued a "Notice on Suspension of the Sale of Three Oral Liquids", requiring major shopping malls to remove the three oral liquids and the three oral liquids from the shelves. The distribution department is not allowed to conduct sales until the investigation has reached a clear conclusion, and even several TV stations have received letters asking for advertisements to be parked.

Maybe it was because the time below was too short, or maybe the three strains had a relatively large 'influence' in the local area, but after the following, everything was business as usual.

During the investigation, the reporter also discovered another important piece of information: as early as June 1995, that is, one year ago, the Guangdong Health Department issued the "Notice on Revocation of the Approval Number of Three Oral Liquid Advertisements" , the wording is severe, which is equivalent to directly sentenced the death of the three plants in Guangdong.

In other words, this nationally well-known product, which achieved the goal of 8 billion in 1995 and claimed to have achieved the 20 billion mark in 1996, was actually illegal as early as a year ago.

At this point, Liang Yifei knew it in advance, plus all kinds of tricks in the health care product industry, this is all Liang Yifei's trick.

But the next trick, even Liang Yifei did not expect.

Not only Liang Yifei, even Wu Bingxin, the boss of the three plants, didn't expect it.

In order to expand sales, health care product marketers often exaggerate their claims, and make their own claims to use some common diseases and epidemics as the "treatment range" of health care products.

In the late spring of this year, acute intestinal disease was prevalent in Hangzhou. The local sales managers of the three strains actually advertised in the newspaper, claiming that the three strains could prevent and treat intestinal infections such as cholera.

As soon as the advertisement came out, the local sales of the three plants really rose, but the local regulatory authorities immediately became concerned and conducted in-depth investigations.

The investigation naturally yielded no good results.

Wu Bingxin probably didn't think about it, or he didn't pay attention to it. His so-called wolf-like team has reached the point where there are no restrictions and boldness.

Liang Yifei felt secretly shocked when he saw this.

What shocked him was that it was not the three plants, but the place called Hangcheng.

Why is it Hangzhou City, and why is it at this time?

Afterwards, Pan Jue and the film crew 'chat' learned that the source of this clue was an ordinary sales manager under the Wahaha Group...

It seems that the so-called expansion strategy of the three plants has indeed offended everyone.

At present, the power of hot talk shows is far greater than that of later generations. As soon as the show came out, the ending of the three plants was already doomed.

As for the veteran cadres and related units in various places who gave the platform to Sanzhu, Sanzhu is proud of it, the so-called 'community of interests', in this incident, most of them chose to remain silent.

Being able to remain silent is considered kind, and some people can't wait to jump out and bite back.

...

Just as the wind and rain were shaking, Wu Bingxin fell ill.

Some entrepreneurs and entertainers in later generations would choose to pretend to be sick to gain sympathy in the face of crisis and become a performing artist, but this time Wu Bingxin was not pretending. In the emergency room, the hospital even issued a critical illness notice.

Some people say that money can’t change health, but at this time, the benefits of having money can be seen. It can’t change health, but sometimes it can really change a life. Because of a wealthy wealth and a well-known local influential entrepreneur, the hospital uses the most Expensive medical treatment brought him back from the dead end.

There is a reason for Wu Bingxin's illness this time.

The direct fuse is the program about the three plants that was broadcast in the hot interview.

He did not pay attention to the media and the role of public opinion before, and felt that these could be manipulated, but no matter how arrogant a person is, in the current environment, companies are directly and greatly exposed by programs such as hot interviews, and it is impossible to think that 'Count a ball'.

What program is Hot Interview? How influential is it? Where does the source of its sound come from? Its hilt points to whose hand it is held? It is impossible for entrepreneurs like Wu Bingxin not to understand.

After the show was broadcast, Wu Bingxin watched the replay the next day, but before he finished it, his whole face was not right, and he was sweating like rain.

The content exposed by this program is too shocking, and the insider knowledge of the health care product industry is too clear, and the taste of Sanzhu oral liquid is too obvious.

The result of these three 'reality' added together is that even a superstar company like the three can't sit still.

Before the show was over, Wu Bingxin made a phone call to urgently convene all executives and hold an internal meeting to deal with the countermeasures.

Two countermeasures.

One is public relations, using the powerful relationship network of the three plants to minimize the negative impact of hot talk shows. If it can be delayed until the whole thing is gradually forgotten, it would be better.

In terms of this countermeasure, Wu Bingxin's indicator is: to spend one billion yuan, it can be more, but not less.

And the task of throwing money has been clearly assigned to each region, each district and each department, how much money must be spent, and which are the key strategies, it is clear.

'This time, it's money to buy life, money can be spent, there are prizes! Those who can't spend the money will be fined! ’ At the meeting, Wu Bingxin spoke very directly.

Originally, with three strong relationship networks, 2,000 branch companies, countless veteran cadres and so-called "common interests" related to local governments, where would there be money that could not be spent?

Who knows, this time, money really doesn't work.

In the past, the veteran cadres who swore to pat their chests, "Come to me for something", either went to recuperate, or were sick and hospitalized to avoid seeing them. Those with a better attitude would comfort them in private.

As for the local grassroots, the units that used to cooperate are similar. They used to be brothers at the wine table, but now they are business-like. Just don't talk about the main topic, and the decisive point is even if he hears that it is three plants, he immediately hangs up the phone, and even the unit door is not allowed to enter.

'Grass! ’ At the conclusion meeting after that, Wu Bingxin was trembling with anger, and he swears swear words, saying that if I spend so much money, it’s better to keep a dog!

The relationship network that used to be a huge help in the past completely failed. Wu Bingxin had no choice but to use a relationship he had made personally.

This is also the largest and most deeply hidden relationship behind the entire three empires.

This relationship was not made by spending money, but during the entrepreneurial period of the three plants, Wu Bingxin was supported by a big leader in charge, and the big leader also recognized and appreciated Wu Bingxin. In the beginning of the plant, he gave a lot of help in policy. Although he was transferred out later, Wu Bingxin has always maintained a certain frequency of contact with the other party. It can be said that he is a superior and a friend of the same age. He is in business alone. One person in government.

It is also interesting to say that before relying on the so-called 'community of interests' to form a network of relationships, it was vulnerable in the face of the tide, and its original shape was revealed. When planting, he is willing to 'pull' Wu Bing for a new one.

Of course, this kind of pulling is not to stand up against the wind to help Wu Bingxin speak, but to remind Wu Bingxin a few words from the heart.

Two meanings:

First, the occurrence of hot interviews is not an accidental event. The health care product industry is in chaos, and the state is ready to take action. Old Wu, you broke it out, if you really do it, of course you will bear the brunt of the bad luck, but there are those who haven't been exposed, and you probably won't be able to escape. Therefore, don’t take chances, let alone try to confront national policies;

Second, the three plants are indeed a little messy. Old Wu, you can take this opportunity to rectify it well. Even if the health care products fail in the future, as long as the flesh is still there, the foundation is not collapsed. Do something. Others are not necessarily worse than health care products.

Finally, I gave Wu Bingxin a reassurance. In any case, you personally contributed to the development of the reform and opening up economy. Although the way has gone wrong, this is a problem of the times, not your own problem. I will speak appropriately when it comes to your personal evaluation.

This leader is kind and kind. Who knows, this last sentence, this reassurance pill, made Wu Bingxin's heart completely uncertain.

Has this come to the point of making a 'personal evaluation' of entrepreneurs? !

I don't know if it's a reassurance pill~lightnovelpub.net~ or a life-threatening pill. After taking this pill, Old Wu seems to have aged several years overnight.

However, things still need to be done, and the leader's reassurance is a very clear reminder, stop entangled in the matter of health care products, and prepare for transformation.

Therefore, Wu Bingxin dragged his haggard body and mind and began to conduct an internal review and rectification of the three empires.

The huge three plants, more than 2,000 sales offices, hundreds of branches, and hundreds of thousands of people, are easy to set up, and some people do not even need to sign the entry agreement to become three people, but want to rectify the inspection, easier said than done?

It stands to reason that this is by no means a problem that can be solved in one or two days, one month and two months.

However, after only two or three days, Wu Bingxin completely collapsed when he saw the tip of the iceberg exposed.

How did the three plants become what they are now? !

.. m.