Hearing Liang Yifei say that this piece of Chinese turtle essence is also going to be sold in the future, Zhong Miaomiao's first reaction was: Impossible.

This is different from Zhong Miaomiao's usual style. He is the kind of 'I don't care if you are real or not, but I will treat you as real if you come with me'. Because of his background and background, he doesn't need to be careful. The fear of being deceived is like walking on thin ice. As long as there are no obvious problems in various treaties, the law is his most powerful weapon.

So he didn't think about whether Liang Yifei wanted to sell the brand of Sanzhu Oral Liquid before, and what was the purpose: what to consider? What is there to consider? If you sign a contract, you have to sell it. If you don’t sell it, you will pay liquidated damages and lose your pants.

But when it comes to the Chinese soft-shelled turtle, Zhong Miaomiao couldn't be so calm at all, and a lot of questions rushed into his mind.

This is completely unbelievable, just incredible.

In Zhong Miaomiao's opinion, Liang Yifei did not make the brand of Chinese Turtle Essence the best. If he were to operate it, I would not dare to say that it has surpassed three sun gods, but three or four billion a year has become like Feilong Wahaha. There is absolutely no problem with big brands, but in Liang Yifei's hands, the growth rate in the first one or two years is in line with the rules of the health care product industry, rolling upwards, and then gradually stabilized and conservative, and gradually increased. , Up to now, the goal of annual sales of one billion is far away.

Yangshengtang makes turtle pills, and is a natural competitor with Chinese turtle essence, so it has a deep grasp of the business information of Huaqiang Factory and Chinese turtle essence.

But no matter how you say it, Chinese soft-shelled turtle essence, a well-known health care product in the country, can attack and compete with top brands in the world, and retreat and defend. It has a turnover of several hundred million a year and a profit of several hundred million. It’s not a small sum of money, and it’s not in any company, but for companies like Yangshengtang and Huaqiang Factory, it’s even the most important source of profit.

Say no to no more?

Liang Yifei wants to transform into drinks, which is understandable. It seems to be right, but Yifei doesn't overwhelm his body, and money doesn't bite his hand. Transformation also needs time and money to support. Is it possible to have a 100 bucks? Lost fifty dollars? What's more, the hundred has not been obtained yet.

Even if he succeeds in making beverages in the future, China Turtle Essence can continue to make money without conflict. After several years of management and operation, China Turtle Essence has entered the right track, and it can continue to make profits without much worry. Sell it what does it do?

"Do you really want to sell it?" Zhong Miaomiao said subconsciously, "Mr. Liang, if you really sell it, I'll buy it."

Liang Yifei was slightly happy, and it was much smoother than he thought, and he will answer quickly.

This is also in the plan. There is direct competition between Turtle Pills and Chinese Turtle Essence. If the Chinese Turtle Essence is to be sold, Yangshengtang is naturally the one with the strongest desire to buy. Just as if Pepsi wants to sell, Coca-Cola will definitely be the first to rush up, and if Motorola is acquired, Samsung will definitely not let it go.

Liang Yifei didn't answer directly, squinted at Zhong Miaomiao for a while, and laughed.

"Boss Zhong, don't you stare at the Chinese turtle essence for a day or two?"

Zhong Miaomiao didn't seem to understand the sarcasm in Liang Yifei's words at all, so he waved his hand impatiently, and said, "Mr. Liang, you don't need to talk about these things, business is not like this, I don't stare at the Chinese turtle essence, You won't be staring at the turtle pills? It's useless to say these words, if you sell it, we will sit down and talk;

After saying this, without Liang Yifei's deliberate reminder, Zhong Miaomiao figured it out first, patted his thigh, laughed, and said, "Just right, let's talk about two things into one."

"Two things changed into one?" This time it was Liang Yifei's turn to pretend to be confused and said, "How?"

"Huaqiang Factory's health products, the brand of Sanzhu oral liquid, if you want to sell it, I will buy it in a package and exchange it with you for the Nongfu Orchard series and mineral water. I will see it." Zhong Miaomiao said.

Liang Yifei was stunned for a while, then pretended to be very unhappy, and said, "Boss Zhong, you are too whimsical, and you don't take advantage of it."

"You are going to sell Chinese soft-shelled turtle essence? Since you want to sell it, why can't you sell it together? How can you tell me to take advantage?" Zhong Miaomiao said.

"Selling is selling, but not giving away." Liang Yifei said: "The brand of Sanzhu Oral Liquid was not created by me. To be honest, it is a pie in the sky for me, so it is cheaper. I do not suffer, but The Chinese turtle essence is different. There is my hard work and investment in it, which are all costs. Besides, the three plants are currently in turmoil, and the reputation of the three plants has been damaged and a lawsuit has been filed. The price is low, but it is reasonable. After all, you buy There were risks in the past, but Chinese soft-shelled turtle essence and life nuclear energy are different. These two are operating well and are still making money. I want to sell it, but it is definitely not a discount sale, there is no need for it.”

"Why is it sold at a discount? You have also seen that although the farmer's orchard and mineral water have not been around for a long time, they are very popular in the market. Any hotel you live in has these two products, which is enough to explain the problem. You can calculate it yourself. An account, how many rooms does a hotel like this have, how much mineral water is used in a day, how big is the demand in a city, a province, a country, just the hotel industry? It’s definitely not a matter of mineral water and juice. Cheap sale." Zhong Miaomiao said plausibly.

"Boss Zhong, what you said is stealing the concept. From a purely hotel perspective, are the hotels all over the country buying your mineral water now? You don't believe it yourself." Liang Yifei lit a cigarette. Then he waved his hand to interrupt Zhong Miaomiao's prepared opening, and said directly: "I know you want to talk about future prospects, yes, if it wasn't for the future prospects, I wouldn't have given up on good health care products and changed my career. Making beverages, but no one can guarantee the future. We can only talk about the price on the basis of the present. What is the current sales of your two pieces? How big is the scale? What's the matter, I'm afraid I don't need to collect statistics and reports, you and I are generally clear, do you think it's equivalent?"

Of course, it is not equal. If it is completely equal, there is no need to equalize. It only needs to be on an order of magnitude, and Zhong Miaomiao will not take the initiative to exchange. The main requirement is to exchange. Naturally, he saw the huge difference in interests.

Especially the Chinese soft-shelled turtle essence, it is too compatible with the current main business of Yangshengtang. Once it can be taken down, it will definitely have a chemical reaction of one plus one greater than 2.

For this reason, even the long-term goals of Yangshengtang can be pushed back temporarily.

After all, not everyone has a prophet like Liang Yifei, knowing that the health care product industry will suffer from major policy regulation soon. Not everyone is like Wu Bingxin, who is in the middle of it and is very concerned about the policy trend, and there happens to be a background person who can get in touch with the policy trend and can call him one or two in advance.

But from Liang Yifei's words, Zhong Miaomiao was very keen to capture some very important information.

He is indeed willing to sell Chinese soft-shelled turtle essence, and at the same time, he does not reject selling Chinese soft-shelled turtle essence to his former competitor Yangshengtang.

Now the two sides can not negotiate, nothing more than the price.

Then talk.

...

After a whole day and a half of 'intense' negotiations between the two top leaders, the general principles for the sale of health care products have basically been settled. Next, we will wait for Liang Yifei and Wu Bingxin to sign the contract, and Huaqiang Factory and Yangshengtang have special Legal professionals come to discuss the specific exchange details and sign another contract.

There are several major principles.

One is the definition of exchange.

The exchanges are all five health care product brands of Huaqiang Factory, mainly Chinese turtle essence and life nuclear energy, plus three new oral liquid brands; Yangshengtang's farmer series of fruit juice drinks and mineral water.

Including: product brand ownership, use rights, product-related patents, product formula secrets, etc. are required to legally "produce this product".

At the same time, in order to ensure that the products can be successfully handed over and continue to operate, the sales channels previously owned by various products are also handed over.

Not about salespeople and advertising channels, but mostly customers.

For example, before the Chinese Turtle Essence was in Nanjiang Province, there were several customers. After the exchange, Zhang Song’s Huideli and Phoenix New Media will help the marketing department of Yangshengtang to get in touch with these customers. obtain products.

Conversely, it is the same for Liang Yifei who has received Yangshengtang's beverage series~lightnovelpub.net~ In addition, both parties ensure that within the next three years, they will not be involved in the field of similar products; Health care products that target the quality of the human body, etc., Yangshengtang will not develop products such as high-purity fruit juice drinks and mineral drinking water similar to the farmer's orchard.

Finally, there are people and machines. In this regard, we can only make a general intention. In principle, each of them will digest their previous employees. If any employees are willing to go to the other company to continue their previous work, they will not be blocked. In most cases, the number of employees who are willing to bring their families to another city is a minority.

The most important point is the quid pro quo.

In addition to their respective products and market channels, due to the current market popularity of health products such as Chinese soft-shelled turtle essence, Yangshengtang will compensate in monetary terms, with a total of 600 million yuan. 100 million, to be repaid in three years.

In the past three years, Liang Yifei will also share the net profit brought by health care products such as Chinese soft-shelled turtle essence every year.

This is the most intense and longest negotiation between Liang Yifei and Zhong Miaomiao.

Since it basically does not involve machines, venues and personnel, this exchange is simply a "brand value". Although 600 million is not much, it can be regarded as a fair transaction. Liang Yifei has to share it. Zhong Miaomiao does not agree.

In fact, Liang Yifei didn't count on this money, but his attitude was very firm.

He didn't hope that one day Zhong Miaomiao would react that he was cheating on him, and now he seems more reluctant. When the health care product market suddenly encounters a policy storm in the future, Liang Yifei will appear more innocent.

Anyway, talking about 5% annual net profit for three years.

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