Chapter 354 354 Investing in Jingdong, Liu Jingdong kneels down!

  Next, we all had afternoon tea at Huamei International Hotel.

  Selling the copper futures today, there was a surplus of 15 million yuan on the book, which made everyone very interested.

  Xue Fengyan said: "Xiaoxi, where do you think this copper futures will fall?"

  Wang Guanxi said: "It should still fall by ten thousand points."

Qin Congfei on the side of    was shocked, and said, "Is it still possible to fall by 10,000 points? If it can fall by 10,000 points, then Heishan Securities will make a lot of money this time. The initial capital of 30 million can be increased by 10 times!"

  This time, Lushi Bank provided Heishan Securities with 20 times leverage. If you think about 10,000 points, you will be stimulating.

  1 point is 30,000, and 10,000 points is 300 million. This is great.

  Wang Guanxi smiled and said, "Brother Qin, this is just a little trouble."

  Qin Congfei said: "Although it's a little trouble, but it is 10 times, but it has a different meaning."

   "30 million becomes 300 million, then 300 million becomes 3 billion, and then 3 billion becomes 30 billion"

  This finance is really a magical thing, which can keep funds growing, and awesome people can double their funds.

  Lushi Bank is also the major shareholder of Heishan Securities Company. The more profit this Heishan Securities Company makes, the better. This time, it is very correct to provide Heishan Securities with 20 times high-risk leverage.

  Xue Fengyan said: "Brother Qin, 3 billion becomes 30 billion, how could it be so easy"

  She did finance by herself, and it was a real loss, but today she saw Wang Guanxi's greatness. If she changed to her, she would be short in the morning, and she must have lost a lot of money.

  Wang Guanxi patiently waited until the afternoon before shorting, it was perfect.

  At this time, Wang Guanxi smiled and said, “It will happen in the future. Then, Brother Qin, you have to let Lushi Bank continue to provide Heishan Securities with 20 times leverage.”

  After shorting the copper futures this time, we will buy bottoms, which is very profitable.

  Qin Congfei smiled and said: "Naturally, naturally, you can rest assured"

  After afternoon tea, Wang Guanxi, Luo Baowen, Xue Fengyan, Qin Congfei and Liu Tong walked along the Huangpu River.

  I just met a group of people, all of whom were old acquaintances. Among them were Ratan Tata, the heir of the Tata Consortium, and Dong Jinfei of the Lushi United Investment Corporation.

  And Jingdong founder Liu Jingdong, and Jingdong shareholder Xu Xin are also there, seem to be talking about something.

  Because of the side relationship, plus Latan Tata, Dong Jinfei, Liu Jingdong, Xu Xin and others are walking in front, so there is no idea to go to Wang Guanxi.

  Wang Guanxi watched Liu Jingdong’s hair turn white, and Liu Jingdong didn’t find any investors in Hong Kong. However, the financial crisis was getting worse and Jingdong Group was running out of money on the books. Liu Jingdong lost his head overnight.

  However, Wang Guanxi did not call him, but continued to walk.

  At present, he still has 2 billion Hong Kong dollars in his Wang's Venture Capital Fund, which is intended to be used for venture capital.

  He didn’t worry about Ratan Tata. Dong Jinfei raised funds for Jingdong Group, because according to his knowledge of Ratan Tata and Dong Jinfei, both of them wanted to take a layer of skin on each other.

  Dong Jinfei is even more needless to say, he is extremely cautious, and he is extremely demanding when investing.

  It is because of Dong Jinfei’s harsh investment conditions that Wang Guanxi previously invested in Changhong Semiconductor and RDA Electronics.

  The two people will only be ill-founded by the Jingdong Group, and will not give up charcoal in a desperate situation.

  At this time, Luo Baowen asked: "Boss, I remember that you plan to raise Jingdong Group, and the white-haired man seems to be the founder of Jingdong Group Liu Jingdong, don't you plan to inject capital into Jingdong Group?"

  Wang Guanxilai’s trip to the mainland, and the arrangements, she recorded.

  Now I see Liu Jingdong, the founder of Jingdong Group. Does BOSS no longer plan to invest in Jingdong Group?

  Wang Guanxi said: "No hurry, I will let the Indians finish the talk first."

  Xue Fengyan said: "The Jingdong Group is still a little famous, but compared with the Taobao Tmall under the Ali Group, it is much worse. It is estimated that it will go bankrupt this time."

Qin Congfei also said: "I heard from a few investors that the founder of Jingdong Group was too arrogant and too conceited. Now no one has invested in his company. Unfortunately, there was a financial crisis, otherwise the Jingdong Group’s The founder may be able to make some achievements in the industry"

  Before the founder of Jingdong Group was too high-profile, competing with Alibaba Group's Taobao, this time it will be over, but it is a pity.

  Wang Guanxi smiled and said: “The founder of Jingdong is indeed a talent, but it’s just a little bit unlucky this year.”

  ··

  In the distance, Ratan Tata, Dong Jinfei, Liu Jingdong, Xu Xin and others stopped.

  Ratan Tata said: "Mr. Liu, my valuation for Jingdong Group is US$30 million!"

Dong Jinfei also said: "At the same time, you have to surrender absolute control of Jingdong Group. I have observed your business layout. It is too radical and reckless. If you want us to invest, you cannot be in Jingdong Group. One person has the final say, we must have the power to stop and restrain you"

  "You must give up absolute voting rights"

  Liu Jingdong struggled, struggling, holding a depressed breath, and said, "Two people, can I think about it for two days?"

  In the 2008 financial crisis, there was no money in Jingdong Group's account.

  In all, Liu Jingdong met with more than 30 investors before and after, and no one dared to vote!

  Now even the asking price of 50 million U.S. dollars is not invested, and finally I found an investor and bargained to 45 million U.S. dollars.

  Xu Xin advised Liu Jingdong to vote. Survival is the most important thing.

  At that time, Liu Jingdong agreed.

But the next day the investor regretted it and wanted to reduce the price to 30 million. Xu Xin was very angry. We have shaken hands. We are partners. You regret it. The white hair on Liu Jingdong’s forehead is just because he can’t raise money. White head overnight!

  This time I found Dong Jinfei and Latan Tata, but the other party was valued at 30 million yuan, and Liu Jingdong had to hand over the company's absolute voting rights. There were no restrictions.

  But Liu Jingdong is really unwilling.

  Ratan Tata said: "Then let's talk in two days."

But Dong Jinfei said: "Mr. Liu, sorry, I can only give you one day, because many company founders are asking me to talk about financing, I may go back temporarily, plus the company's funds are not much, I may take the funds To invest in someone else’s company"

   "So I can only give you one day, give me an answer tomorrow morning"

  Liu Jingdong was very depressed inside, and Dong Jinfei did not give him much time to consider!

   "Okay, Mr. Dong, I will give you an answer tomorrow morning"

  Then everyone chatted, and Liu Jingdong left with Xu Xin.

   And Ratan Tata asked: "Mr. Dong, why not give him two days to consider?"

  Dong Jinfei smiled and said: “One day is enough. It gives him pressure and a sense of crisis. Maybe he will compromise tonight and hand over the right to speak of Jingdong Group.”

  "This person is indeed a little capable, but he is too conceited and takes himself too seriously"

   Honestly, Liu Jingdong is not a person he likes very much.

  ··

  At this moment, in a pavilion, Liu Jingdong was drinking water, grunting and drinking.

  He wants to drink wine, but this is water.

Xu Xin on the side of    said: "Xiao Liu, you think carefully, if you don’t want to agree, I will find other investors."

  Liu Jingdong sighed: "Either don’t vote, or let me surrender control, Sister Xu, I’m really unwilling."

Xu Xin comforted: "There is no such thing as a pie falling from the sky. The financial crisis is very serious now. Everyone is afraid of huge investment losses. They dare not invest money, and don’t worry about investing. Dong Jinfei’s words are also reasonable. Think about it."

  "There are still more than ten hours until tomorrow morning, so don’t be so eager to make a decision."

   "If you don't plan to accept Dong Jinfei's capital injection, I will think of a way, I can always find investors"

   "By the way, when you were in Hong Kong, didn't you talk to the boss of the Heishan Group? What did he say at the time?"

  Liu Jingdong said: ‘I’ve talked about it, but he said that when I’m most desperate, he will let me call him. It can be seen that he is similar to Dong Jinfei. He must have a very low valuation, and then take control of the company.”

   "But I still plan to call and ask, if it doesn't work, I will accept Dong Jinzhe and Ratan Tata's capital injection"

  After drinking a bottle of water, Liu Jingdong took out the phone, took a few deep breaths, and called Wang Guanxi, the boss of the Heishan Group.

  He is now a small person. Jingdong Group has a valuation of 30 million US dollars left and is facing bankruptcy. Compared with the boss of the Black Shirt Group, he is really unworthy of carrying shoes.

  After the call was connected, Liu Jingdong said in a respectful tone: "Hello, Mr. Wang, this is Liu Jingdong of Jingdong Group, do you remember me?"

  Wang Guanxi: "Remember, what's wrong?"

   Liu Jingdong said straightforwardly: "I am desperate now. I don't know what you said before, do you still count?"

  Wang Guanxi: "Of course it counts. Just now Dong Jinfei, how much did Ratan Tata value you?"

  Liu Jingdong was taken aback. Could it be that Mr. Wang has been paying attention to himself?

  He only talked with Dong Jinfei, Ratan Tata, how long did Mr. Wang know?

  Could it be that Mr. Wang is also in Lushi, and you saw him just now?

  Thinking of this, Liu Jingdong cautiously said: "Mr. Wang, they gave me a valuation of 30 million US dollars and asked me to surrender control of the company."

  Wang Guanxi asked, "Have you agreed?"

  Liu Jingdong didn’t understand Wang Guanxi’s meaning for a while, and said anxiously: "I haven’t agreed yet."

Wang Guanxi said: "I will give you a valuation of 50 million U.S. dollars and an injection of 30 million U.S. dollars. At the same time, I will retain the right to veto important matters. You are usually in control of the company. As long as it is not involved in major matters of the company, I will not interfere with Jingdong. Group"

Wang Guanxi’s investment in Jingdong Group is a long-term holding, and I don’t know how many years he will hold the shares. It is difficult to guarantee that Liu Jingdong will not make huge mistakes in the future, so he requires the right to veto important matters so as not to make any extremes by Liu Jingdong in the future. The matter of the Jingdong Group was undone, so he had to retain the right to veto important matters.

  When Liu Jingdong heard this, he was overjoyed and quickly said with gratitude: "Thank you, Mr. Wang, this is totally fine, thank you.

  Wang Guanxi smiled and said: "Mr. Liu, come over to the Magnificent International Hotel, let’s have dinner together’

  "Okay, Mr. Wang, I'll be there soon" Liu Jingdong was very excited.

  After finishing the call, he excitedly said to Xu Xin: "Sister Xu, the pie is falling in the sky, I have met a noble person again, and give me charcoal in the snow."

  Xu Xin congratulated you: "Xiao Liu congratulates you, let's go early, I still have some things, so I won't go with you."

  "Okay" then Liu Jingdong rushed to Huamei International Hotel.

   soon saw Wang Guanxi’s Ma Zai, and then took him to a box.

  After seeing Wang Guanxi, Liu Jingdong said with excitement: "Mr. Wang, I'm here."

  Wang Guanxi smiled and said, "Mr. Liu, sit down, it's time for dinner, let’s eat and talk."

  "Okay" Liu Jingdong quickly took his seat.

  Next, the two of them ate and talked.

  And the lawyer came, and the contract was drawn up.

  Wang Guanxi and Liu Jingdong signed on the spot.

  Wang Guanxi valued Jingdong Group at 50 million U.S. dollars, injected 30 million U.S. dollars to obtain 37.5% of the equity, and has the right to veto important matters.

  30 million U.S. dollars is 230 million Hong Kong dollars, and then Wang Guanxi directly took out 230 million Hong Kong dollars from the Wangs Foundation's books, converted them into U.S. dollars, and directly transferred 30 million U.S. dollars to Jingdong Group's account.

  Liu Jingdong is very happy, and he is grateful to Wang Guanxi.

   "Mr. Wang, I, Liu Jingdong, will remember your kindness in this life"

   "These three glasses, I respect you!"

  Wang Guanxi smiled faintly: "Mr. Liu, you are polite, come and drink!"

   So the two clinked glasses, Liu Jingdong directly killed three glasses of Moutai, his face flushed, but his face couldn't stop the joy.

  30 million US dollars, that is 230 million Hong Kong dollars, which is also 200 million yuan, which can completely solve all the problems currently facing Jingdong Group.

  At this time, Liu Jingdong said: "Mr. Wang, this time the Jingdong Group has such a big problem. It is true that I have blindly expanded before. There is a lot of logistics in the construction."

  Wang Guanxi smiled and said: "No, your strategy is correct. Keep going. When you have no money, you can continue to raise funds. In the future, many financial institutions will find you to raise funds."

  Liu Jingdong was taken aback and smiled awkwardly: "I borrowed Mr. Wang’s good words, honestly, now I am a bit confused about Jingdong’s future strategy."

  Wang Guanxi said, "Let me talk about my opinion."

  Liu Jingdong: "Mr. Wang, please speak"

Wang Guanxi smiled and said: "I think in the future, Jingdong Group can focus on the six development cores of warehousing, distribution system construction, information system, after-sales service, platform seller support, and operating data, starting from the three channels of procurement, operation, and information. Prepare for the latest corporate development strategy"

  Liu Jingdong suddenly became a little bit bright, and then said: "Mr. Wang, what you said makes sense."

Wang Guanxi smiled and said: "You must know that the online shopping market is developing rapidly. Before I read the statistics of iResearch, a well-known domestic market research institution, the domestic online retail market reached 200 billion in 2008, and the online shopping market in 2009 It is expected to exceed 250 billion, and the popularity of the Internet at any time in the future will be even more!"

  Liu Jingdong suddenly became more cheerful, and said excitedly: "Mr. Wang, you are really a genius among geniuses, please keep talking"

  Wang Guanxi smiled and said: "I'm just a little opinion."

  Liu Jingdong: "No, you are really a genius, you have seen things I can't see now, please continue"

Wang Guanxi smiled and said: “Nowadays e-commerce has a great impact on the traditional retail industry. The operating costs of e-commerce companies can be very low. You can create an industrial chain that can bring low prices to consumers while at the same time. , Allowing brand manufacturers to obtain reasonable profits, promote the sound development of the entire industry, and bring value to the industrial chain."

  Liu Jingdong took a breath after hearing this, feeling that he had been empowered. He begged, "Mr. Wang, please continue."

  He couldn’t wait to take out his notebook and record everything Wang Guanxi said.

Wang Guanxi nodded and continued: "You Jingdong Group can build an honest, win-win and prosperous B2C online retail ecosystem, and gather more brands and suppliers on the platform of Jingdong Group. The "high-efficiency, low-cost" supply chain forged by Yu Jingdong Group opens up information, logistics, and financial systems to achieve a win-win situation for all parties in the industry chain.

  Liu Jingdong was immediately silly, with horror in his eyes, like an enlightened fool, he quickly said: "Mr. Wang, you are right!"

   "To be honest, so far, more than 2,000 suppliers have established cooperation with Jingdong Mall, including brands and suppliers such as HP, Lenovo, Haier, etc.!"

  "Now, the total number of orders in Jingdong Mall is 100,000 orders per day, which means that more than one order is generated every second, and almost one order is generated in the blink of an eye..."

  "This B2C online retail ecosystem is imperative"

  Wang Guanxi smiled and said: "Mr. Liu, yes, work hard, I can be very optimistic about you"

Then Wang Guanxi said: "A honest, win-win, and prosperous B2C online retail ecosystem needs to have several characteristics: First, it has the ability to forge and continuously optimize the supply chain, which can gather more suppliers to provide consumers with A wide range of products with high quality and low price.

Secondly, it has a strong back-end support system such as information, logistics, and finance, which can form a complete closed loop from production demand, product purchase, purchase decision, to payment, distribution and after-sales service, and control each link to bring users together. Service experience.

  Third, it can form a scale effect, allowing all parties in the industry chain to obtain greater value and achieve a win-win situation for all parties, thereby continuously promoting the prosperity and development of the industry. "

  Liu Jingdong nodded like a chicken pecking rice, as if he had seen the new world.

   "Mr. Wang, if you do not do e-commerce, it is simply a loss for the industry"

   "That Ma Yun doesn't match the shoes for you"

  Wang Guanxi laughed and said, “I’m just talking about the big things casually, Mr. Liu, it still depends on what you do.”

  "If you do it, with the advantages of the B2C e-commerce model with convenient shopping methods, affordable prices and complete services, I believe that Jingdong Group will quickly develop into the largest comprehensive online retail enterprise in China!

  You will have achieved impressive results in multiple vertical fields such as IT, home appliances, books, and Niibai! "

  Liu Jingdong said with excitement: "Mr. Wang, what you said is so reasonable and so clear that I have automatically generated a blueprint plan for the future in my head."

   "I can definitely beat Taobao!"

  Wang Guanxi smiled and said: "I also believe you can do it"

  Liu Jingdong said excitedly: "I really have this confidence."

  Up to now, Jingdong Mall has reached in-depth strategic cooperation with thousands of well-known domestic and foreign brands and suppliers in 11 major categories. To provide consumers with millions of high-quality goods in different categories such as home appliances, digital communications, computers, daily necessities, clothing and apparel, mothers and children, and books. The continuous expansion of categories provides consumers with more choices and greatly improves user stickiness, and the resulting scale effect will also bring greater value to Jingdong Mall and all parties in the industry chain.

  The other thing is that Taobao does not have its own logistics system, and he started to do it!

  Since Jingdong Group started to build its own logistics system in 2007, it has now built 6 first-level logistics centers, established distribution stations in more than 170 cities across the country, and has an industry-standard logistics service system.

When most e-commerce companies are still using third-party logistics and distribution, Jingdong’s self-operated distribution has covered more than 50% of orders, which not only greatly improves the shopping experience of consumers, but also facilitates joining the Jingdong open platform. Of brand owners are better at developing e-commerce.

   "Mr. Wang, Taobao has it, I want it in Jingdong, and Taobao doesn't have it, and I want it in Jingdong!"

  Speaking of this, Liu Jingdong is extremely passionate and full of blood.

  Wang Guanxi smiled and said, "Mr. Liu, you must do it."

  Liu Jingdong: "Well, in the future, Jingdong will not only become the best e-commerce logistics, but also the best logistics."

In fact, since entering the field of e-commerce in 2004, Jingdong Mall has been committed to the construction, upgrading and expansion of warehousing, logistics, after-sales service systems, etc., providing consumers with a good online shopping experience, but the current logistics business is losing money. However, he is confident that there will be more and more online consumption in the future.

  While Taobao does not have its own logistics system, how can you talk to him, Liu Jingdong?

  Wang Guanxi: "Mr. Liu, I hope you can do Taobao. By the way, if you need traffic, you can cooperate with Fuji Xun Group"

  Liu Jingdong was taken aback, and then he was overjoyed, as if he had discovered a new world again.

  To be honest, behind the Taobao Group is Ali Group, which is much larger than Jingdong Group, and Ali Group also has competitors.

  In the Internet industry, it is undoubtedly the Fuji Xun Group that will not let Alibaba Group continue to seize the market.

  Jingdong Group may be able to cooperate with Fuji Xun Group.

  However, Jingdong Group does not seem to be eligible for cooperation.

  The market value of Teng Xun Group is 100 billion, and Jingdong Group is valued at 50 million U.S. dollars. Wang Guanxi is still overvalued. Dong Jinfei was originally valued at 30 million U.S. dollars.

  Think about the gap too much.

  If you want to get into Fuji Xun’s eyes and get top traffic, you have to make Jingdong stronger and bigger.

   "Mr. Wang, I only have to kneel down for you!" Liu Jingdong was very respectful.

  Wang Guanxi smiled and said: "Mr. Liu, come on, let JD.com surpass Taobao sooner."

   "Definitely!" Liu Jingdong said solemnly.

  The two chatted until 7 o'clock in the evening, and Liu Jingdong left with a dream.

  Tomorrow he will return to the imperial capital, continue his career, continue his dream.

  (End of this chapter)