"..."

　　 "The several films that Heiqi invested in these years are not good. You said that the framework is good, but can it really work?"

　　 Listening to Song Jun's recounting of Heiqi's operating experience for several years, Shen Jiannan couldn't help laughing.

Later, the use of media, film and television, and entertainment to do advertising bombing and forcibly brainwashing was nothing new. Subtle placement of advertisements or simply sponsoring support, or insertion of live advertisements, advertising in various ways is not uncommon, and even more. , Simply use information to corrode, as long as you look at the same information, whether you hate it or like it, the concept of the brand will be planted.

　　 As for the effect... the market is the best proof.

　　From the little black car to the fight night, from the full to the refreshing group, from the * to the PTT king Le Se.com, from the bank financial management to the platform financial management, as long as there are enough resources to bombard, it will be enough to turn things over.

　　 But, this kind of capital operation method is still far away from Song Jun now.

　　Shen Jiannan just mentioned a general idea of ​​comparing movies and televisions, and put Song Jun into the first two.

　　 Why?

In the past few years, Heiqi has also invested in a lot of movies, and has implanted advertising in the movies, trying to seize one step of the market profit, but the results are not satisfactory. The box office of the movie is not to mention, but also because of the placement of advertisements. People are very disgusted, word of mouth has not improved, but worse and worse.

　　 Shen Jiannan shook the juice in his hand and took a sip.

　　 There are some operating methods. In fact, he has learned a lot before, and now he listens to Song Jun. When his moving thinking is limited to a bottleneck, he really needs to open a line.

　　 "Old Song, I think you can change your way of understanding."

　　 Old Song!

　　 The muscles on Song Jun's face twitched.

　　 I really dare to open a dyeing workshop for some color. You just give me cheap, give me a show, can't say one, two, three to see how I clean up you.

　　 A silent threatening look came over.

　　 Shen Jiannan couldn't help feeling the muscles in his thighs faintly aching, and the long-lost tearing sensation emerged from the memory again, driving the pain in his body. Not daring to continue the waves, the guy quickly adjusted his attitude and put away the smirk on his face.

"The brand is not just about the product. It's like, big and intangible. People can't find something too big. Why? Because people's sight is limited, beyond the sight, you can't see the whole picture, but In fact, it really exists. To be smaller, things that are too small are also restricted by the line of sight, but they still exist.

　　 So normally, the attention of many people is concentrated in the visual range of people's thinking. "

　　 "......"

　　 "Take a simple example."

"There are nearly a thousand societies in Hong Kong, large and small. If any of these associations want to open up new markets to absorb fresh blood, they will make a few club movies full of youth and passion. For example, use the method of screenwriting to turn the characters into protagonists. Step by step, he turned from a little brother to a big brother. After grievances and grievances, he had money to spend, and brought a bunch of little brothers wherever he went, and slashed whoever is unpleasant. What effect do you think?"

　　 "......"

　　 Song Jun was dumbfounded.

　　 Although he is a director of Yixing Company, he never thought that he could even recruit blood for the club.

　　 As for the effect?

　　You can think of it with your ass. If a group of young people watched the protagonist in the film and television step by step, how much influence would it bring.

　　 As if a door was opened on the skull, Song Jun's eyes flashed with excitement.

　　 "You mean, everything can be regarded as a brand?"

"Yes. I don’t know if you have ever seen it. It’s the Tom Cruise Air Force movie. At that time, the US government wanted to recruit soldiers, and there were few applicants, but when this movie came out, the protagonist’s fame and fame became more important The return of the beautiful woman made the recruitment of soldiers so many that they couldn't queue up."

　　 "There is also the Godfather series of films. With the full release of the film, the Gambino family successfully escaped the crisis of extinction."

　　 "Including Hong Kong police stories. After the police stories came out that year, the number of applicants for uniformed police officers was much higher than in the same period."

　　 "......"

　　 "Then, why can't we regard Chinese culture and Western culture as two brands?"

　　 boom——

　　 is like a thunder exploding in his head.

　　 Shen Jiannan’s words blasted Song Jun's whole body into a daze.

　　 Hongmen has been promoting the inheritance of Chinese culture and traditional medicine overseas, but the effect for decades is not good. From the statistical data, in terms of the speed of invasion, Hongmen's development is far worse than Rockefeller's entry in China.

　　 Huaxia’s inherited Western medicine and inherited culture are too big and complicated, you can see and touch, but you can’t really see a corner of it.

　　 For this, Song Jun is also meditation, but still can't think of a good way.

　　 But he never thought that he could still look at different cultural heritages like a brand.

"The placement of brand advertising is not overnight. The more subtle the roots of the inheritance, the more incomprehensible. Think about it, Xiehe University has a history of 70 years. Teachers teach students, and students teach students. From generation to generation, what changes will be brought about imperceptibly. When the outstanding among these people, success and fame will enter the Ministry of Health with the help of capital, and what will be the consequences?"

　　 "Old Song, you look carefully at the current movies. Many movies and TV shows have similar sections.

For example, a grandmother or a child who is suffering from a certain disease sees a doctor, and finally drank the decoction which was either ineffective or aggravated. Finally, he was sent to the mission hospital for an examination. Finally, the doctor insulted a quack, infusion or several The pills cured the person. "

　　 "Have you ever thought about why there is such a bridge?"

　　 "Why are most of them children or elderly? Or simply pregnant women?"

　　 "......"

"I'll tell you why. The sense of substitution is mainly the sense of substitution. The recruitment of soldiers is aimed at young people, so in the movie, there will be luxurious queues, beauties, promotions and fighters. Every young person watching a movie will not know I don’t realize that I can also become the protagonist."

"Let's talk about gambling movies. Ordinary people who watch movies will feel that they can also become the protagonist in gambling movies. If you investigate, you will find that gambling movies have been popular in recent years, and the business of major casinos has been much better. And investment Many of the investors of these gambling films are related to casinos.

　　 This is the effect brought by the sense of substitution.

　　 Use the sense of substitution to implant the maximum brand effect and make the benefits outside. "

　　 "......"

"Actually. This game has already started since the missionaries moved east. Hongmen wants to carry forward the culture of inheritance and popularize traditional medicine. I want the profits of the medical market to do other things. Our goal is to achieve the same goal by different routes. of."

　　 "......"

　　 "Wei Yuan mentioned in the Haiguo Zhizhi that teachers use long skills to control barbarians. They can use the tricks of killing pandas. Why can't we?"

　　 "......"

"History cannot lie. The source of the Black Death is in Central Asia. The Mongolian cavalry spread the plague to Europe, causing more than 20 million deaths in Europe. But at that time ~lightnovelpub.net~ China was also caught by the Mongolians. Slavery is also contagious. Why is there no outbreak?"

　　 "......"

　　 "What do you think, we make a movie. How about a movie with character scene switching?"

　　 "If there is no comparison, there will be no harm or gap!"

　　"..."

"It is possible to show on the big screen the difficulty of the Black Death in the form of a documentary. How Ukraine was infected by Mongolian soldiers, and then the Europeans felt the panic and helplessness, despair and despair when the difficulty came. The corpses are all over the field. Then insert how the Chinese traditional medicine blocked and treated the Black Death."

　　 "Don't forget, history will not lie. In the history of China, plagues have erupted countless times, but they have never caused huge disasters like Europe."

　　 "In modern dramas, we can also copy homework. For example, no matter how advanced western medicine equipment is, no fever below 37 degrees can be detected. Another example is the inability to do anything about internal medicine and western medicine."

　　 "I heard that Liang Qichao was wrongly diagnosed by Western medicine and cut a kidney by mistake."

　　 "Isn't it just reversing black and white, mixing fish eyes, and avoiding weaknesses? Who wouldn't.

　　 "We can catch each other's shortcomings and use our strengths to highlight them. After leaving the equipment, they are blind, but we are still expected to hear about it."

　　 "There is also the plague. The plague has always been a nightmare for Westerners. We can fully highlight their weakness and incompetence, and we can deal with it indifferently."

　　 "......"