Dean Liu couldn't stand it anymore. People always begged to be here, and Yang Rui was beaten by Yang Rui in a few sentences. It was a bit unpleasant. Tian Lai novel ww 『w.2

So Dean Liu ate two bites of mutton, wiped his mouth, and said, "It's a big deal to shut down and turn around. There are thousands of people in the doctor."

"There are more than 3ooo." Manager Sun said.

"This is a big deal..." Dean Liu sighed again, saying that he was not nutritious, and he finally passed the cold time.

Manager Sun also took a sigh of relief and was not angry with Yang Rui.

He thought for a while and made a sincere statement again, saying: "To be honest, we thought of a lot of ways, but the sales of the old medicines we combined with the doctors themselves were not good. The sales of norfloxacin just started, but the result has plummeted again. Hey……"

Taking a look at Yang Rui, Manager Sun continued: "The problem is that we had too much owed before sales started. We have imported a large amount of raw materials. Now, seeing that the bank loan cannot be repaid, Mr. Yang , I know that our requirements are a bit excessive, but we are asking for a price and paying back on the ground. What conditions do you think are acceptable? We will discuss it on this basis, okay?"

"I didn't count." Yang Rui smiled, eating the lamb that Manager Sun had paid for, and said: "Hua Rui Pharmaceutical Factory is Hong Kong-funded and has its own way of doing things."

"I know, I know. We also took this into consideration, so we wanted to talk to Mr. Yang first. After all, we all know each other. Mr. Yang has a strong influence on Huarui Pharmaceutical Factory. If we can make this happen Thing, that really couldn't be better."

"I can't make it happen." Yang Rui's answer made people feel uncomfortable.

Manager Sun laughed stiffly, and said: "Dr. Yang, what do you think is this. Huarui can't accept the rule of the river. Let's let the central part out again, okay? The capital can not be counted in it, and both parties can be in the capital. How about sales?"

Yang Rui looked at the other three and felt that he couldn't be too hard, so he said in an explanatory manner: "You do it like this, which is equivalent to letting us launch from the already occupied market."

"Can't say that, Hua Rui has just entered."

"We entered, and immediately lost the market. Doesn't this explain the problem?" Yang Rui's answer was extremely sharp.

Unfortunately, the manager of the state-owned pharmaceutical factory in 1986 had absolutely no concept of market competition. He stubbornly shook his head and said, "You are a Hong Kong company, and everyone must choose your medicine. This is not fair at all. The quality of our medicine is not bad, and it can be used. Why can't it be sold."

He has some complaining tone here.

Yang Rui smiled and said, "I want to come, this is your true thoughts."

Manager Sun moved his lips and admitted: "Mr. Yang, please clarify."

"The shopping mall is like a battlefield. The reason for your defeat is that the enemy is too strong. I don't think it is wrong." Yang Rui didn't bother to explain to them. Although medicine is a special commodity, it is still a commodity in the final analysis.

However, in China, it is never a product with good quality and a good market. Not to mention that there are so many small cottage factories in later generations, but the private enterprises in the 1980s did not rely on products. Good quality survived.

Huarui Pharmaceutical was able to win a battle. In a short period of one or two months, it squeezed the combined medicine out of the market. It is not so much of good quality or made in Hong Kong, it is better to say that it is the sales team that was released. Strong strength.

Yang Rui is convinced that even if the two sides exchange products, those who are driven out of the market must be treated together.

In the coming nineties, when the three oral liquids are shining brightly, "marketing" has unparalleled power in this period.

Even the health care products of the Chinese soft-shelled turtle essence can sell for hundreds of millions of dollars in sales. At the very least, there is no reason to sell norfloxacin, which can cure diseases?

In order to develop the norfloxacin market, Huarui Pharmaceutical Factory spent hundreds of thousands of yuan at the beginning to conduct seminars in several provinces. Up to now, the provinces continue to hold seminars and give lectures by experts. More than 1oo hospitals have established contacts, and they have also helped doctors who use norfloxacin to do clinical research, so as to list papers, and contact journals on their behalf...

From the beginning, Yang Rui allocated marketing expenses based on 5% to 10% of sales.

Most of this money was initially used to establish sales offices in various provinces, and later to establish sales offices in various prefecture-level cities, and then recruit more medical representatives.

As for the Bingzhou Pharmaceutical Factory, Yang Rui was very sure that they had handed the medicine to the drug delivery station.

The medicine station system is derived from the medicine circulation model of the former Soviet Union. Five first-level medicine stations have been established in the five cities of Beijing, Shanghai, Tianjin, Guangzhou, Shenyang, 26o regional second-level stations, and more than 50,000 medicine sales points have been distributed.

Before the abolition of the drug station system, drug manufacturers did not sell drugs directly to hospitals or pharmacies, but first handed over to the first-level medical station, then from the first-level medical station to the second-level station, and then to the medical sales point .

The mode that pharmaceutical companies run on the market is actually to run drug stations. Otherwise, the medicines are piled up in the warehouse of the medicine station, and it will not help you to promote them properly.

However, the drug station is not the end user after all. When everyone adopts the drug running station model, the drug station does have great power. However, once someone starts running the terminal, the drug station model is completely weak. .

This is also the reason why Norfloxacin was expelled from the hospital. No matter how hard the drug station is, it is impossible to have Huarui’s own sales point. In fact, when the drug station encounters resistance, the first thing to think about is trouble. It will not compete with Huarui's medical representatives at all.

It’s not a secret to sell through the drug station.

Yang Rui didn't bother to give it to the concurrent doctor. To be more precise, the concurrent doctor saw it and would not change it.

If they had such great perseverance, they would not come to Yang Rui.

Establishing their own sales points and facing the competition, it is more difficult for them to earn half of the country, and they can still do it with a mix of food and clothing.

Manager Sun only thought that Yang Rui was unwilling to help, and was uncomfortably blocked by him. He laughed at himself and took a sip of wine, saying: "Director Yang, Hua Rui can't produce so much norfloxacin, why not let us share the soup? "

"Hua Rui is expanding production." Yang Rui finally revealed a little bit of news to Manager Sun.

Manager Sun stayed for a while and asked: "How much is the expansion?"

"Nissan 20,000 to 30,000 bottles." Yang Rui did not say that the ultimate goal is 50,000 bottles, but this number has already shocked Manager Sun.

"We won't be able to survive this way for a few months."

Yang Rui covered his head and ate meat, just as he hadn't heard it.

Manager Sun said: "Director Yang, I want you to tell Huarui Pharmaceutical Factory a word."

"Oh?" Yang Rui stopped his chopsticks.

"If our Binzhou Pharmaceutical Factory is eaten by the North River Pharmaceutical Factory, their appetite will be much larger than ours."

"Yep?"

"At that time, it will be the Beihe Pharmaceutical Factory who has the final say. They have money and people with background, and they will definitely not only want to rule the river."

"Why?" Yang Rui refused to believe: "A Beihe pharmaceutical factory can manage the sales of medicines north of the Yangtze River?"

Manager Sun said: "That's not enough, but the relationship at the top of the Beihe Pharmaceutical Factory is good~lightnovelpub.net~ Maybe they directly instruct Huarui to contract? As far as I know, can Huarui sell medicines in China? Two rooms."

China's investment promotion in the 1980s was not as unrejected as people thought. On the contrary, the domestic government always had some strange requirements, and internal and external sales were often mentioned. For example, Coca-Cola was stopped because of its large domestic sales.

During this period, China is more willing to invest in foreign factories in China to continue to earn foreign exchange instead of hitting the domestic market.

The relationship between Hua Rui and Hedong Province is good, and there are not many restrictions. However, the current contract does not have a single word from the leader, and Yang Rui can't help but hesitate.

Manager Sun continued: "Director Yang, please explain to Huarui Pharmaceutical Factory that leaving us a life is much easier than dealing with Beihe in the future."

At this time, Yang Rui finally looked at Manager Sun with a straight eye and nodded slightly: "It's not simple, it's like a strategist."

From beginning to end, Yang Rui was somewhat domineering. Manager Sun is also interesting, his face is ever-changing, after all, he is not angry, so that the conversation can always go on.

In the end, he was able to consider from Hua Rui's perspective and find a way to survive for the combined doctor, which was really not easy.

"Director Yang is overwhelming." Manager Sun looked up again, not humble or overbearing.

Yang Rui smiled and said, "You are welcome, Manager Sun, would you like to come to Hua Rui to work?"

"Huh?" Manager Sun's neither humble nor humble, was instantly broken by Yang Rui's erratic thinking.

...

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