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In the face of setbacks, some people are helpless, and some people are more courageous.

Pan Disheng and Cen Jianxun definitely belong to the latter. Pan Disheng and Cen Jianxun did not quit the film industry because of "The Brave Double Cannon" being jointly strangled by "Mr. On the contrary, Pan Disheng and Cen Jianxun, who became more and more courageous, quickly produced the sequel "Double Dragon Goes to the Sea", and prepared to use "Double Dragon Goes to the Sea" to fight Xu Cun again.

Having learned the lesson of Xu Cun's slaughter last time because of the poor cinema chain, this time, before the release of "Double Dragons to the Sea", Pan Disheng gritted his teeth and invested another 150 million Hong Kong dollars or bought or rented or built a new one. A new cinema chain with 19 theaters and cinemas - Debao Cinemas.

As soon as Debao Cinemas was established, it became the fifth cinema in Xiangjiang after DreamWorks Cinemas and Golden Princess Cinemas, about the same size as Jiahe Cinemas, and surpassing Shuangnan Cinemas.

Moreover, Debao Cinemas also has fixed allies—Cen Jianxun reached an agreement on behalf of Pan Disheng with the owners of seven scattered theaters and cinemas that left the Liberty Cinemas during last Christmas due to Xu Cun’s political attitude. When the blockbuster was released, Debao Cinemas rented these seven theaters on a guaranteed basis.

actually--

Pan Disheng and Cen Jianxun originally wanted to rent these seven theaters and cinemas on a split basis, but although the owners of these seven theaters and cinemas hated Xu Cun's political attitude, they were all old fritters who had been in the Hong Kong film and television industry for many years. How strong is the existence of Xiangjiang film and television industry? Therefore, although they are willing to help Pan Disheng and Cen Jianxun, they will not advance or retreat with Pan Disheng and Cen Jianxun, who have a low chance of winning.

In any case, Pan Disheng and Cen Jianxun both own 26 theaters and movie theaters to show "Double Dragons to the Sea", and they will not be madly abused by Xu Cun because of the poor theater chain like last time!

In addition, Jiahe Cinemas will release "Fast Food Truck" co-created by Cheng Long, Hong Jinbao, and Yuan Biao in the summer, and Golden Princess Cinemas will release "Family Portrait" directed by Shi Tian and starring Xu Guanjie and Zheng Wenya in the summer. That is to say, it is impossible for DreamWorks to strangle "Double Dragons to the Sea" again. This summer file is destined to be a situation of competition.

It is precisely because of this that the extremely ambitious Pan Disheng and Cen Jianxun have long ago packaged TVB's prime advertising time and the golden advertising pages of several major newspapers to create momentum for "Double Dragons to the Sea", in the hope that "Double Dragons to the Sea" will be able to win with Debao. Scale to match grades.

How could Xu Cun and his DreamWorks be afraid of challenges?

Facing the challenges of Debao including Jiahe and Xinyicheng, Xu Cun personally arranged for the battle.

First of all, Xu Cun asked the 23 theaters of the DreamWorks Cinema Line to jointly screen the largest production so far invested by DreamWorks (Xiangjiang Branch) - "Zhu Xian".

Secondly, Xu Cun asked 28 theaters and cinemas of Shuangnan Cinema Line, Anle Cinema Line, and Free Cinema Line to jointly invest 30 million US dollars in the production of the grand movie in the summer season. Production - "Ghostbusters".

In terms of advertising, DreamWorks and Debao have similar ways of playing. They both have TV and newspapers for publicity, and the scale of publicity, including publicity expenses, is similar to that of Debao. However, in the process of promoting "Zhu Xian" and "Ghostbusters", DreamWorks emphasized that the production cost of "Zhu Xian" is 150 million Hong Kong dollars, and the production cost of "Ghostbusters" is 230 million. Four million Hong Kong dollars.

In addition, Xu Ke, Li An, Yu Kanping, Mai Zaishan and Ivan Reitman edited the 30-second "Zhu Xian" and 30-second "Ghostbusters" promotional videos respectively, which were broadcast on Phoenix Channel. To promote "Zhu Xian" and "Ghostbusters".

A bad movie is as disgusting as a dull commercial, and a good promo is better than the movie itself—after all, no matter how good a movie is, it's bound to have a few flaws because of its length. And because the purpose of making and launching promotional videos is to attract the greatest amount of attention and recognition in the shortest time, they often press the highlights to a few minutes, tens of seconds or even seconds, and they can even be perfect. , unforgettable. Therefore, a good promotional video not only seeks to win the hearts and minds of consumers at the fastest speed, but also has an independent personality of commercial propaganda, rising to the height of art.

The 30-second promotional video for "Zhu Xian" edited by Xu Ke, Li An, Yu Kanping, and Mai Zaishan can rise to this level - exquisite pictures, dazzling fights, beautiful love, and beautiful scenery like a fairyland , all of which shocked audiences who have not experienced the baptism of cheap special effects, and made the audience's expectations for "Zhu Xian" reach an unprecedented height!

Compared with the promotional film of "Zhu Xian", the "Ghostbusters" promotional film edited by Ivan Reitman with a combination of funny and special effects suddenly lost a lot of color, not to mention that "Double Dragons to the Sea" only has a few funny films. A second-rate promo for the screen.

The production cost of "Double Dragons to the Sea" didn't even reach HK$5 million, and the promotional film was far less good than "Zhu Xian" or even "Ghostbusters". Wouldn't it be wrong to use the same method to promote "Zhu Xian" and "Ghostbusters" There is no reason to be compared by "Zhu Xian" and "Ghostbusters"?

actually--

If Pan Disheng is not stubborn, like Jiahe and Xinyicheng, he would rather miss a bit of summer and choose to release "Fast Food Truck" and "Family Portrait" half a month in advance to avoid "Zhu Xian" and "Ghostbusters", then "Double Dragons to the Sea" will also be Don't go head-to-head with "Zhu Xian" and "Ghostbusters".

pity!

Pan Disheng, who was robbed of love by Hengdao, did not want to avoid the battle. On the contrary, he was very eager to face Xu Cun head-on!

After persuading Pan Disheng several times to no avail~lightnovelpub.net~ Cen Jianxun can only give Pan Disheng an idea to increase the publicity - learning from DreamWorks a few years ago to promote "Royal Sister" and Jiahe to promote "Fu Xing Gao Zhao" ", Debao also held a premiere of "Double Dragons to the Sea".

Cen Jianxun's idea for the premiere was exactly what Pan Disheng had in mind!

So, on the first day of the release of "Zhu Xian", "Ghostbusters" and "Double Dragons to the Sea", Pan Disheng spent a lot of money to invite famous singers such as Xu Xiaofeng, Luo Wen, Zhen Ni, Xu Guanjie and so on for a grand premiere. present.

At this time, Pan Disheng was much more atmospheric than Xu Cun at that time. In order to increase the publicity of "Double Dragons to the Sea", Debao did not sell the premiere tickets of "Double Dragons to the Sea", but held a lottery to distribute "Double Dragons to the Sea". Premiere tickets.

In addition, Pan Disheng did not forget his 'old friends' Xu Cun and Yang Ziqiong - Pan Disheng deliberately sent Xu Cun and Yang Ziqiong a ticket to the premiere of "Double Dragon Goes to the Sea".

In the face of Pan Disheng's naked provocation, four hours before the premiere of "Double Dragons to the Sea", Xu Cun premeditatedly hugged the naked Yang Ziqiong onto a large bed covered with rose petals and a piece of white cloth...

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