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For this year's Lunar New Year, the films DreamWorks are planning to release are "Tang Bohu Dianqiuxiang" directed by Xu Cun and "The True Colors of Heroes 2" directed by Wu Yusen - "The True Colors of Heroes 2" without Shi Tian's hard mixing is not like In the previous life's "The True Color of Heroes 2", he produced a little brother of Pony Ma, regardless of the type, but a forward turn of "The True Color of Heroes", which tells the story of Song Zihao leading Pony Ma to conquer the world. ΩΩΩ novel% Wu Yusen, who has been trapped by the name of "box office poison" for more than three years, put all his creative enthusiasm on "The True Color of Heroes 2", plus Xu Cun's unreserved support. Therefore, the "True Colors of Heroes 2" in this life is still very interesting!

As in previous years, DreamWorks is fully prepared for a showdown with other major film companies - the DreamWorks team started to vigorously promote "Tang Bohu's Autumn Fragrance" and "The True Color of Heroes 2" in early February!

but--

To the surprise of the DreamWorks team, the other major film companies this year, except for Debao, who has become more and more courageous, did not have much publicity, as if they were not ready to compete with DreamWorks and Debao for the New Year.

Golden Harvest's main movie in this year's Lunar New Year is "Happy Three Cannons" co-produced by Golden Harvest Film Co., Ltd. and Da Rong Film Company.

The owner of Darong Film Company is Deng Guangrong. He, together with Qin Khan and Qin Xianglin, are known as "the three major literary and artistic films in Taiwan", and are known as the "student prince". In 1977, Deng Guangrong founded Da Rong Film Company, and later founded Yingzhijie Film Company.

There are two most famous places in Deng Guangrong's life - the first one, Wang Jiawei's cheating king invested 40 million Hong Kong dollars to film "The True Story of Ah Fei". As a result, he himself lost a mess, but he fulfilled Wang Jiawei's reputation as a famous director. . Second, he is suspected to be one of the culprits of Lan Jieying's madness.

Deng Guangrong is known as the eldest brother in the Hong Kong film industry. Even the shareholders of Jiahe are selling his face. In addition, Jiahe, who is committed to Hollywood exhibitions, has no films that are too good for this year's Lunar New Year. Therefore, Deng Guangrong's "Happy Three" Ringing Cannon" stepped on the big stage of the New Year's Eve.

but--

Although Deng Guangrong, who had a weak foundation, was lucky enough to step on the big stage of the Lunar New Year stall, how could he possibly fight with the two rich people Xu Cun and Pan Disheng to promote it?

Therefore, this year's Lunar New Year stall, Jiahe seems very decadent!

The movie that Xinyicheng mainly promotes in this year's Lunar New Year is "Congratulations to Cai" starring Shi Tian director Alan Tam.

1984 can be said to be the peak year of Xinyicheng. For more than a year, Xinyicheng has successively launched "Best Partner Queen's Secret Order", "Merry Christmas", "Family Portrait", "Reiki" , "A Gentleman" and many other well-received and popular films, after DreamWorks withdrew from the Taiwan film market, it occupied half of the Taiwan film market.

Unexpectedly, 1984 was also destined to become a watershed for Xinyi City.

The most obvious place is its personnel changes:

Zeng Zhiwei, who likes to run around, left Xinyi City at the earliest and turned to Golden Harvest to cooperate with Sammo Hung.

Under the cooperation of Teddy Robin who found Polygold, Xinyicheng established a "Xinyibao" record company as a major shareholder. Teddy Robin focused his work on the "Xinyibao" record company. , I lost my interest in making movies.

The biggest problem comes from the three shareholders, Mecca, Shi Tian, ​​and Huang Baiming. When Xinyicheng was established, Lei Juekun and Mecca held 72% of the shares (Golden Princess Entertainment Co., Ltd. 5%). Eleven, Mecca 49%) Shi Tian 19%, Huang Baiming 9%. At first, it doesn’t matter if you don’t make much money. Now Xinyi City is making more money every day, and the gap between Mecca, Shi Tian, ​​and Huang Baiming is becoming more and more obvious. Mecca has bought a house and a car in the past two years, and also invested heavily in stocks. , Shi Tian's life is not as good as Mecca, but he is also a drunkard and has shown his talents in the real estate market. Faced with two partners whose enthusiasm for movies is not as good as before, and earns much more than himself, how can Huang Baiming have no idea?

In 1984, Xinyi City spent tens of millions of dollars just for film promotion. At the same time, Xinyicheng also established a "Friends of Xinyicheng" fan club, with a maximum number of 20,000 members; and held a "Friends of Xinyicheng" program on Commercial One, which introduced Xinyicheng films for a long time. and invite club members to have a sneak peek before the release of the new film, then survey them to collect their feedback. All of these show the flexible and diverse marketing ideas of Art City.

But the disintegration of the three soul characters and the two soul characters' enthusiasm for the movie have been greatly reduced, so that Art City has no intention to vigorously promote this year's Lunar New Year. "Neither the fan club nor the Friends of Cinema City are running.

Yindu's main movie in this year's Lunar New Year is "Kapok Robe" starring Rong Guang - as in previous years, even in the Lunar New Year, Yindu has not vigorously promoted it.

Debao's main movie for the Lunar New Year this year is "Three Treasures of Wisdom and Bravery" starring Xu Guanwen, Cen Jianxun and Wu Yaohan.

Although they were beaten twice by Xu Cun, Pan Disheng and Cen Jianxun had no intention of evading the battle. Pan Disheng, who was actually not wealthy at the moment, spent 14 million Hong Kong dollars to ask the king of comedy Xu Guanwen to help him shoot three The movie, "Three Treasures of Wisdom and Bravery" is Xu Guanwen's first film for Debao.

In terms of publicity, Debao still did not lose to DreamWorks - Debao took the lead in DreamWorks to cover the golden advertisements of "Ming Pao", "Sing Tao Daily", "Oriental Daily" and other newspapers. ~lightnovelpub.net~ has contracted TVB's prime-time screening of "Three Treasures of Wisdom and Bravery", and also held a large-scale screening of "Three Treasures of Wisdom and Bravery".

DreamWorks, which was one step ahead of Debao, could only be forced to contract smaller newspapers such as "Sing Pao", "Ta Kung Pao", "Wen Wei Po", "Business Daily", "Daily Express", etc. to cooperate with Phoenix TV to promote "Tang Bohu". Point Autumn Fragrance" and "The True Color of Heroes 2".

In addition, due to the Shuangnan Cinema to show "Kapok Robe", "Tang Bohu's Autumn Fragrance" and "The True Color of Heroes 2" can only be screened together on the DreamWorks Cinema, Anle Cinema, and Freedom Cinema.

That is to say, the release conditions of "Tang Bohu's Autumn Fragrance" and "The True Color of Heroes 2" are not as good as "Zhu Xian" and "Ghostbusters" and even less than "Mr. Phantom" and "Terminator". Under such circumstances, Debao's As long as "Three Treasures of Wisdom and Bravery" is powerful, it may break through the ban of DreamWorks.

What Xu Cun looks forward to the most is that the king of comedy Zhou Xingchi and the king of comedy Xu Guanwen, who have never had a chance to fight in the last life, can finally show off!

...

(To be continued.)