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When it comes to Polygon records, I am afraid that anyone in the world who has dealt with music will be familiar with it.

This record company headquartered in London, England is a well-known record giant in the world today - much bigger than Xu Cun's DreamWorks Records Group, and it is not an exaggeration to say that it is the first brother of the record industry today .

Polygram's predecessor, Deutsche Grammophon, was established at the end of the last century and became a subsidiary of the German industrial giant Siemens after World War II.

In the early 1970s, in order to resist risks, Philips took the initiative to find Siemens, and finally the two major European industrial giants reached an agreement - Deutsche Grammophon and Philips' ppI company merged, and then changed its name to 'Polygram International Co., Ltd.' , the headquarters moved to London, England, Siemens and Philips each own half of its shares.

Backed by the two major European industrial giants, PolyGram has successively annexed the well-known jazz record companies Shen Yun, Motown, defJam, Ludwin and many other record companies owned by MGM.

Three years ago, because of pressure from Bertelsmann Group, Siemens finally chose Bertelsmann and sold most of its PolyGram shares to Philips, making PolyGram Philips' holding company.

Now is the peak period of Poly Gold. Even the Sony Columbia Records, which is now known as the largest in the United States, and the old giant Universal Music, which have just been acquired by Sony, are mostly defeated when they compete for top singers and orchestras. How powerful is Jin now?

The reason for the mention of Polygon.

It's not that Xu Cun wants to buy PolyGram - although Xu Cun has money, he won't spend billions of dollars to acquire this record company that overlaps with DreamWorks Records Group unless PolyGram is willing to divest the European and American markets. come out.

What Xu Cun wanted to acquire was actually the ucT owned by Polygram, which owns nearly a quarter of the UK’s cinema chain—after the 1987 stock market crash, the global record market began to decline, and Polygram’s profits not only stopped growing, but even increased. There has been a decline. In stark contrast, the profit contributed by the film industry is gradually rising every year. Blockbusters from the United States and Hong Kong are plundered in Europe, and billions of dollars of huge profits can be plundered from Europe every year. During this period, many European countries, including Britain, France, Germany and other countries, began to encourage and support their own films. PolyGram also established the PolyGram International Film Company at this time, and took advantage of the situation to create the ucT cinema chain. It also plans to invest a huge sum of 420 million pounds in filming within five years, and enter the film market in a big way.

This inter-bank business strategy of Poly Gold was regarded by many people as the biggest failure in the history of Poly Gold in the last life - not to mention that Poly Gold has no experience in filming at all, if it can be a little more stable First, invest less money to make a few films at a small cost and slowly accumulate experience. Relying on the strong strength and influence of PolyGram, it might be possible to carry the banner of supporting local European films, or simply acquire a relatively mature American film. If the company enters this industry, it will not create a tragic legend of losing more than 200 million US dollars a year.

actually--

If it is fair to say, there is nothing wrong with the strategy formulated by Polygram, but it overestimates the competitiveness of European films-European films have too much literary and artistic atmosphere, and are seriously lacking in commercial elements, while Hollywood films and Hong Kong films are not. Purely is a commercial blockbuster to please the audience. How can European films compete with Hollywood and Hong Kong blockbusters?

Therefore, it is inevitable for Poly Gold to lose again and again.

Ordinarily, in this case, the most sensible thing for PolyGram is to sell the ucT cinema chain including PolyGram International Film Company. Anyway, that's what Xu Cun thinks - that's part of the reason why Xu Cun found Polygold in the first place.

But what Xu Cun did not expect was that the top management of PolyGram did not admit defeat - not only did they reject Xu Cun's acquisition of the ucT cinema chain without even thinking about it, but they even spent tens of millions of dollars to cooperate with the United States and France. , Spanish film company co-produced the historical biographical film "Columbus".

In the last life, this "Columbus" had a total investment of 40 million US dollars, but in the end it only achieved a box office of more than 7 million US dollars. It can be said that the main investor Polygram International Film Company lost money to my grandmother's house.

Xu Cun's acquisition team had several contacts with PolyGram's executives about the acquisition of the ucT cinema chain, but they were all rejected by the PolyGram executives without any room, and "Columbus" has also been mentioned by them. schedule.

Good words are hard to persuade the damned ghost, Tianzun will not save himself unless the European Union will be established next year, Xu Cun has no time to wait for the top management of PolyGram to toss and scrap PolyGram International Film Company before buying it; but then again, In fact, among the three major cinema chains in the UK, only the ucT cinema chain is the most suitable for Xu Cun's acquisition.

Let's talk about Vue first.

The owner of Vue is the infamous Baron Hudlin, the old man who is the most famous white supremacist and colonialist in Britain. Back then, he arrogantly bought out a major London newspaper and warned the Iron Lady on the front page of "Sino-British". Signing the Joint Statement will give her a gun~lightnovelpub.net~ It is said that she was also criminally detained for threatening her safety.

Xu Cun reckons that this old man had his heart broken when he saw himself, the man who once brought shame to the British Empire, how could he sell Vue to himself?

What's more, there is also Pearson Group, the largest educational publishing group in Europe, who is in contact with Vue. Choose one of the two. Even if it is half cheaper, the old thing will definitely sell Vue to Pearson Group.

Let's talk about odeon, which has been working with DreamWorks in recent years.

Although it has a larger market share in the UK cinema market than ucT, odeon has been in a good financial position in recent years, and the board of directors has no intention of selling it. To forcibly acquire it, it is conservatively estimated that it will cost nearly 600 million pounds. Seven billion Hong Kong dollars is really not worth it.

The most troublesome thing is that Xu Cun is notorious in the UK for forcibly acquiring Standard Chartered Bank. If he forcibly acquires Odeon again, then he will not even think about easing relations with the UK.

Instead of forcibly acquiring odeon, and wanting to take odeon, Xu Cun is bound to bleed a lot - if odeon is a little darker, Xu Cun is afraid that he will not have to pay one billion pounds or about 11 billion Hong Kong dollars for it, which is even more uneconomical. .

However--

If Xu Cun did not have a cinema chain in the UK, Xu Cun would not only have to accept odeon's exploitation, but also be blocked by odeon's release channel - every time a new movie was released in DreamWorks, he would have to take the initiative to offer odeon's satisfaction, otherwise odeon would definitely not give it. Opportunities for DreamWorks films to be released in Europe.

Xu Cun had already had enough of this anger!

In addition, now is a critical period for Xu Cun to enter the European film market.

So, after reciting "rich and willful" twice, Xu Cun sent his acquisition team to London...

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