Chapter 386 Oneself is easy to do (subscription required)

  Using the resources of the transportation company to open a driving school in partnership with the Transportation Bureau was an idea that Li Weidong had long thought of.

  In the past few years, Li Weidong has been waiting, waiting for the transportation company to be completely in trouble, and then he can implement his plan.

  With Li Weidong’s financial resources, he certainly has the ability to build a driving school at his own expense.

  But the policy at that time was much stricter than it is now. Even if private capital is rich, it cannot get the relevant qualifications to open a driving school, so opening a driving school must rely on the Bureau of Transportation.

Before the reform and opening up, there was no driving school in China, and there was no private car at that time. If you want to learn to drive, the main way is Mr. Liang. One is to join the army, and you can learn driving skills in the army. train an apprentice.

   After the reform and opening up, with the restoration of the college entrance examination, domestic technical training began to resume. At this time, some secondary technical schools set up driving and auto repair training programs, but they focused on auto repair and driving as a supplement.

  However, at that time, the technical secondary school students were also the pride of the sky. After graduating from the technical secondary school, even if they learned to drive, they would not become drivers, but become skilled workers, and some could even be engineers.

  Beginning in 1988, domestic driver training and examinations have been placed under the responsibility of the public security traffic police department.

  At this time, professional driving training schools appeared in some large cities in China, and these professional driving schools were also opened by the public security traffic police department and commissioned by professional transportation companies. The local public security department itself has no power to run a driving school.

  In 1993, driving training was again under the management of the traffic department, and the public security traffic police department was responsible for driving license examinations, which formed the current system of separation of examination and training. At that time, the formal driving schools were all run by the transportation department, and other people who wanted to set up driving schools couldn't get the qualifications at all.

After 2004, the state’s policy on driving schools was gradually liberalized, and private capital began to enter the driving school industry. Driving schools across the country were booming. This was also a period of barbaric growth for driving schools. From 2004 to 2014, it was a short period of time. Within ten years, 230 million people across the country had obtained a driver’s license.

  The driving schools in this period can be described as full of slots, arbitrary charges, low quality of coaches, poor teaching standards, and poor service attitudes, which are very common in the driving school industry.

  In 2015, the country has strengthened the supervision of the driving school industry. The advent of the Internet era has also made the driving school industry more transparent, and domestic driving schools have entered a normal period of development.

  Li Weidong lived in 1993 when the transportation department just started to manage car driving training.

  In 1993, China's road transportation infrastructure began to enter a new peak period. All regions are vigorously building provincial and national highways, and those with more developed economies have indeed begun to build expressways.

  The road has become unblocked, which also makes transportation more convenient. Naturally, more and more people buy cars for transportation.

  At that time, the trucks did not check for overloading, and there was no vicious competition between drivers to lower the freight rate. Under the freight system of Duola, it was more profitable to buy a truck to pull goods.

  However, in the early 1990s, driving was still a technical task. Many people wanted to make money in transportation and could also borrow money to buy a car. But not being able to drive became a barrier to getting rich.

  So throughout the 1990s, the training resources of driving schools have been in short supply.

  At that time, if you wanted to go to driving school and learn to drive, you had to rely on the back door. Therefore, the driving school coaches of that era were bullish, bullish and fierce. If they wanted to practice in the car, they had to give gifts to the coach, otherwise, don't expect to touch the steering wheel.

At that time, the people who learned to drive were all trying to make money by driving a truck. If you learn to drive earlier, you can get your driver's license and make money one day earlier. Therefore, they can only fawn on the coach and just want to touch a few more steering wheels. .

  Driving schools were originally a profiteering industry, but in the 1990s, there were no private driving schools, and public driving schools were in a monopoly industry, and the profits were even more amazing. In a conservative estimate, the profit of the driving school at that time was more than 50%. This profit rate was even more exaggerated than the tobacco industry. After all, most of the money made by the tobacco industry was taxed.

  This kind of lucrative industry is something that can be met but not sought. In normal times, even if Li Weidong took the money to find Wang Changsheng, or even let the Transportation Bureau account for the majority of shares, Wang Changsheng might not be willing to let Li Weidong run this driving school.

  But it is different now. The transportation company has encountered difficulties. Thousands of unemployed workers have to eat. If a driving school can solve the jobs of some unemployed workers, and the Transportation Bureau does not need to pay, of course Wang Changsheng will not refuse.

  For Wang Changsheng, the unemployed drivers of the transportation company are burdens, and the old Jiefang vehicles are similar to scrap iron.

  If the waste can be reused so that unemployed drivers can support themselves and reduce the burden on the Transportation Bureau, why not do it!

   However, for Li Weidong, these unemployed drivers, and even those old Jiefang who cannot be sold, are all resources.

  At that time, it was not an easy task to find three or four hundred experienced truck drivers at once. Except for transportation companies, they were really not found anywhere else.

  Moreover, there are three hundred coach cars, which can't be collected casually. If you open a driving school normally, it would be a lot of work to get 20 or 30 trucks as a coach.

Among the unemployed employees of   transportation companies, in addition to drivers, there are many administrative and logistics personnel. These people have work experience and can work as soon as they get started. Li Weidong even saves on recruiting logistics personnel for the New Deal.

  As for the management of the driving school, it is not necessary for Li Weidong to do it himself. He intends to still use the old people at the freight office of the transportation company.

  Li Weidong used to be the dispatcher of the freight office, and he has a better understanding of the situation of the entire freight office.

  The capable people in the freight department have basically found another way out, and those who are left are honest people with average abilities and limited skills.

  It is definitely impossible to expect these people to forge ahead, and even to be a defensive monarch, the abilities of these people are somewhat reluctant.

  Fortunately, the driving school is a monopoly, and it is still a scarce resource, so there is no need to forge ahead, let alone go out to pull business, just sit at home and wait for the business to come. These honest people of average level and limited ability will not even mess up this kind of thing.

  It can be said that Li Weidong’s trick is completely borrowing the chicken to lay the eggs. He obtained the school qualifications from the Transportation Bureau. Using the existing drivers and vehicle resources of the transportation company, he was able to set up a driving school without any effort.

  ……

  The news of the establishment of a driving school soon spread to the transportation company.

  At this time, most of the transportation companies and the younger laid-off drivers have already figured out their own way.

  If it is relevant, see which unit still lacks drivers, transfer jobs, and continue to be a driver in another unit; if you can’t find a relationship, just find a job by yourself.

  Truck drivers want to find work, but it’s not difficult. It’s just a matter of wages. Many young drivers go with individual car owners for transportation, and some people pool money to buy their own cars to run transportation.

  For those older drivers, few people go to follow the individual car owners for transportation. After all, they are too old and unable to do what they want, and they are afraid that their bodies will be overwhelmed. More importantly, the old drivers can’t let go of their figure.

  The news of the establishment of a driving school is an important thing for those laid-off drivers. It is related to their future jobs. The laid-off drivers gathered together and started to discuss it.

   "The Transportation Bureau is going to set up a driving school, let us be coaches and teach others to drive. Should we go?"

  "Teaching people to drive is hard for us. In the past, we didn’t have any apprentices. And if we just teach others to drive, it’s much easier than driving long distances by ourselves."

   "I think I can go. Anyway, I still stay at home and have nothing to do. I used to have 80 yuan for basic living expenses, but now I don't even have this 80 yuan."

   "Yes, when you go to a driving school as a coach, you can get a salary, it must be more than 80 yuan!"

   "But I heard that this driving school was established by the Transportation Bureau in name, but the Transportation Bureau only has half of the shares, and the other half is in the hands of individuals."

  "Individuals still have shares, then this newly established driving school is not a state-owned enterprise! In this case, let's become coaches, isn't there no guarantee!"

  These laid-off drivers still can't let go of their status as state-owned enterprises, otherwise they would not stay at home all the time, they would have gone to work with individual bosses a long time ago.

So when they learned that the driving school is not a state-owned enterprise, but also has a private owner, many old drivers retreated. They stayed in the state-owned enterprise for energy and received 80 yuan a month for basic living expenses, and they were unwilling to go to individual owners. Get a normal salary there.

   So soon someone said: “If the Transportation Bureau just put a name in the driving school, and the actual boss is an individual, wouldn’t it be working for the self-employed? I definitely won’t go!

   "Yes, no, we are employees of state-owned enterprises, and we also work for state-owned enterprises. How can we work for self-employed people!" Someone immediately responded.

  At this time, another person next to him asked: "Do you know, who is the other half of the shares?"

   "I heard it was Li Weidong."

  "Which Li Weidong is it?" someone immediately asked.

   "Which other Li Weidong! The original dispatcher Li in the dispatch room, the son of Old Accountant Li!"

   "It turned out to be him! I heard that he has gone out to do business in the past few years, and the business is still very big!"

   "He has an electrical appliance factory. It turns out that many of the workers in our company's textile factory go to work in that electrical appliance factory. They can make one hundred fifty or sixty yuan a month!"

"It is said that Li Weidong is also based on his past feelings, so he was willing to take the money to run a driving school to help us solve the problem of livelihood. Otherwise, the transportation bureau would not even be able to send out the basic living expenses of 80 yuan a month. How can I have money to run a driving school!"

   "If this driving school was really run by Xiao Li, who paid for it, then it’s okay to be a coach. After all, Mr. Li is the veteran of the company, and Li Shu is also from our transportation company. He is his own!"

   "It's also my own people, so I shouldn't cheat us, and it's easy to talk about anything!"

  The few driver masters who said they did not work for self-employed people, after learning that the boss is Li Weidong, basically changed their attitudes.

  This is not how popular Li Weidong is, nor is it because Li Weidong is trustworthy, it is entirely because Li Weidong was once a member of the transportation company.

  An old state-owned enterprise such as a transportation company has experienced decades of brilliance. The old employees are even more arrogant, and their ideas of group and xenophobia are particularly serious. If Li Weidong hadn't grown up in a transportation company, it would be really difficult to get the recognition of these old employees.

  It may be difficult for people to understand this kind of xenophobia, especially those who have been working in private enterprises. They feel that everyone is working part-time and there is nothing worthy of xenophobia.

  However, in state-owned enterprises at that time, this was a very common phenomenon. There is a leader in the airborne, if you don't bring some assistants, it is not uncommon to be emptied.

  Because the state-owned enterprises at that time were responsible for the birth, old age, sickness and death of their employees, the employees deserved to regard the enterprise as their home. Anyone who mixes with an outsider's words in the house will feel resistance.

  So in that era, even if foreigners were assigned to work in such large state-owned enterprises, it would take a long time to integrate into it. This process may take more than ten or twenty years.

The more convenient way is to find a partner in the work unit, or find a father-in-law, father-in-law, or the like. It is best to be the leader of the father-in-law. With this level of kinship, you can use the fastest speed. , Into this enterprise.

  ……

  On the radio, an advertisement for the driving school sounded:

"Learn to drive and come to Qinghe Driving School! Qinghe Driving School is a large-scale professional driving school established by Qinghe City Transportation Bureau. It is also the only formal driving school in our city. The driving school covers an area of ​​70,000 square meters and has more than 400 senior professional coaches. There are more than 400 coaches of various kinds, and the teachers are rich in scale, and there are special dormitories and canteens that can provide food and lodging for foreign students..."

  Not only on the radio, on TV, Li Weidong also advertised for the driving school.

   Soon, Li Weidong discovered that advertising was unnecessary and the people who signed up were very enthusiastic. The coaches and vehicles in the driving school were soon full.

  At that time, the driver’s license test was divided into three parts: written test, pile test and road test, corresponding to the current subject one, subject two, and subject three and four.

  At that time, in addition to the laws and regulations, part of the vehicle maintenance knowledge was also tested. Therefore, to learn to drive, one should also learn the basic structure of a car.

  The drivers at that time had a better understanding of the structure of the car, unlike now, many new drivers can't even find a place to add glass water.

  The content of the pile test mainly includes inverting piles, starting and stopping on ramps, sideways parking, passing unilateral bridges, driving on curves, turning at right angles, passing speed limit gates, undulating roads, etc., which are almost the same as they are now.

  The road test is also the same as it is now, but there are not too many requirements for civilized driving.

  However, because it was a manual proctor at the time, the proctoring committee was relatively loose. Put a pack of cigarettes for the examiner before the exam. As long as you don't make too many mistakes, you can basically pass it.

  Sometimes, my coach is more familiar with the examiner, and it’s just a matter of hello and a formality. As for the technique, let's practice slowly when you hit the road!

  In the early 1990s, there were few cars on the road. Unless it was a road collapse, traffic jams and other things were almost non-existent. Therefore, novice drivers can drive boldly on the road with confidence, and they will develop their skills after running for a period of time.

  It is worth mentioning that the driving school run by Li Weidong only teaches trucks, which is the B certificate.

  At that time, the driver’s license was not divided into A1, A2, B1, B2, etc., only divided into A, B, C licenses, A license for large buses, B license for large trucks, and C license for small cars.

It was not until May 2004 that the Ministry of Public Security promulgated the "Working Specifications for Motor Vehicle Driver's License Business", and the driver's license began to be subdivided. There are now 16 quasi-driving models.

In the early 1990s, although there was already a C certificate, no one learned the C certificate at all. Everyone learned the B certificate because private cars were very rare in that era. People learned to drive to drive trucks for transportation. Naturally Have to study B card.

  As for the A certificate, the test requirements at the time were similar to the current one. After obtaining the B certificate, a certain driving experience is required. Therefore, if the A certificate cannot be taught in the driving school, the B certificate driver must be upgraded by himself.

The profit trend of driving schools is also very profitable. In Li Weidong’s driving school, a student’s fee is 2,800 yuan, not including food and lodging. This is already close to the average salary of enterprise employees at that time. Has not earned 2800 yuan.

  So it was very expensive to learn to drive at that time, and now people can’t get a year’s salary for learning to drive.

  But even so, people who signed up to learn to drive still flocked.

  This is the advantage of fewer driving schools and industry monopoly.

  In 1993, even in the economically developed provinces on the east coast, there were definitely no more than 10 driving schools in a province, and certainly less than one driving school in a prefecture-level city.

  However, with the development of the economy, the people’s demand for driving schools is very large. Any province along the east coast has a population of 50 or 60 million, and there are less than 10 driving schools, which is far from enough.

  The qualifications to open a driving school are monopolized by the transportation department. If the transportation department does not approve, there will be no new driving school. This also caused the driving school to be scarce at that time.

  Considering the oil price level at the time, the charge of 2800 per person, this profit may reach more than 70%!

  If you can train 10,000 students a year and earn 20 million, there is absolutely no problem.

  ……

  At the same time as the establishment of a driving school, massage seats will soon be introduced to the market.

  As a health product, it is naturally sold in the same way as health products.

  There are three magic weapons in the sales of health care products, namely, free consultations, lectures and advertising.

  These three magic weapons appeared in the 1990s and are still in use today, and they have been tried and tested.

  Among the three magic weapons, the most effective is of course advertising.

The health care products that became popular in the 1990s rely on indiscriminate advertising and marketing, and they also attack consumers indiscriminately. Whether you are watching TV, listening to the radio, or reading the newspaper, you will definitely be able to see the health care products. advertisment.

  The cost of such crazy advertising and marketing is very high, but compared to the huge profits of health care products, the advertising fee is nothing. Otherwise, there is no health care tycoon worth billions of dollars.

  Li Weidong certainly knows the importance of advertising. He paid 5 million in advance for the first round of advertising and marketing of massage seats.

  In addition, Li Weidong has another trick, which is the hospital channel!

  The massage chair is still different from those health foods.

  Health food cannot be used as medicine, let alone replace medicine to treat diseases.

  However, massage chairs can indeed alleviate the symptoms of lumbar spondylosis and cervical spondylosis, and theoretically belong to the category of physical therapy.

  Since it is physical therapy, it is natural to not miss such an important sales channel as the hospital.

  If the doctor in the cervical and lumbar spine tells the patient, you can buy a massage chair and get a massage every day to relieve symptoms. As long as economic conditions permit, the patient will definitely buy it.

  And the doctor is not a lie to say that, cervical spondylopathy and lumbar spondylopathy can be relieved by massage.

  So Li Weidong plans to sell massage chairs through hospital channels.

  If you want to open up hospital channels, the best way is of course through medical representatives.

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  (End of this chapter)