Chapter 670 Questions again and again

  According to Li Weidong's ideas, the scientific research department began to conduct research on small and micro agricultural machinery.

  Fukang Agricultural Machinery Research Department, Ni Guilin pointed to a small internal combustion engine and said: "The power of the small internal combustion engine technology is no problem, the problem is the mechanical load.

  We found in our experiments that if the soil block is relatively hard, the mechanical load will be too large, the chain cannot be buffered, and it often breaks.

  Our country has a vast land area, and the climate and soil conditions vary from place to place. Even in the paddy field area in the south, there will be some places where the soil is relatively hard. If a chain is used, it cannot meet all the needs. "

  For mechanical equipment with a small internal combustion engine, it is very common to use a chain as a transmission device. The chain transmission structure is simple, inexpensive, and easy to maintain.

   But the chain has a disadvantage, that is, the load capacity is insufficient. Anyone who has broken the chain while riding a bicycle can understand and borrow a little.

   So Li Weidong asked, "Is there any solution?"

   "Changing the transmission parts is the easiest solution. At present, I think of two transmission parts, the first is to use gear transmission, and the second is to use belts for transmission. Both have advantages and disadvantages."

  Ni Guilin went on to say; "Using gear transmission has the highest stability and can maintain high power output, but we are doing small and micro agricultural machinery, and it is technically difficult to install gear transmission in a limited space.

   In addition, the cost of gear transmission is definitely higher, and there are certain requirements for manufacturing technology and installation accuracy. Later maintenance will be more troublesome, at least it is difficult for ordinary farmers to manually replace.

   If the belt drive is used, the cost will be much lower, and the belt has good toughness, which can alleviate the impact, and the replacement is relatively simple, and farmers can manually replace it.

   However, the belt drive also has two fatal shortcomings. One is that it is easy to mix in the sediment. For agricultural machinery, this is unavoidable in daily operations.

  The second disadvantage is that the belt is easy to slip when wet, which will directly affect the efficiency of the machine. If we only really cultivate the dry land in the north, we don't have to worry about the problem of belt slippage.

   But in the southern region, paddy fields are the main areas. Long-term paddy field operations will inevitably cause the belt to get wet. When the belt slips, it may cause our machine to lie directly in the nest! "

  Li Weidong thought for a moment and said, "The belt is definitely unusable, not to mention that the slippage of the belt is a problem that cannot be solved at all, but the belt drive is also a relatively simple structure, and it is easy to be imitated by competitors.

   What we want to do is small and micro agricultural machinery with a certain technological content. It is not a low-end product that is shoddy, so it cannot be easily copied by other companies.

   As for gear transmission, I also don’t think it is suitable. Gears are too delicate, and it also involves a lot of material technology and processing technology. We have the ability to study high-end material technology. Can you still make small and micro agricultural machinery!

   So I think neither is desirable. I have a third idea here, Chief Engineer Ni, how do you think we use the drive shaft? "

   "Using a drive shaft on a small agricultural machine? I haven't really considered this, and it's a blank field in the whole country!" Ni Guilin said.

Li Weidong said: "In the past, the drive shafts were used on medium and large agricultural machinery. Those large agricultural machinery enterprises can look down on the small and micro agricultural machinery, so they will not do research and development on small and micro agricultural machinery, and they will not think of using it. The drive shaft is used in small and micro agricultural machinery.

  I think we can give it a try. The drive shaft has good stability and is not as delicate as gears. Although the cost is higher than that of belt drives, it has strong environmental adaptability and is no problem for use in paddy fields or dry land. "

   "Okay, I'll try it with the drive shaft!" Ni Guilin nodded and agreed.

Li Weidong went on to say: "The best way is to design a set of generalized small and micro agricultural machinery power transmission components based on the drive shaft. Then we apply for a patent, which can also avoid imitation by other competitors. "

  …

  Since the eradication of counterfeit and shoddy products, the sales of puppy electrical appliances have increased significantly.

  In overseas markets, thanks to the promotion of F4, Puppy Electric products are rapidly selling in East Asia. Such as kitchen appliances, beauty products, etc., sales are very hot.

   At this time, F4 has started to hold concert tours in East Asia, and F4's popularity is about to reach its peak.

  F4's main fan base is still dominated by women, so beauty products for women and kitchen appliances for housewives will naturally sell better.

   Holding a very eye-catching data, the smile on Wang Jiuyang's face became a bit more intense.

"Chairman, last quarter, our domestic profit increased by 50% year-on-year. It seems that the effect of cracking down on counterfeit and shoddy products is still very obvious. Based on the overall improvement in profits, I would like to increase investment in publicity and find more celebrity endorsements. ." Wang Jiuyang said.

   "Is there a suitable candidate?" Li Weidong asked.

   "Kitchen appliances and beauty equipment account for a large part of our product profits, so I think we can find popular female stars for endorsement, which is more in line with our products."

  Wang Jiuyang paused, then said: "The most popular female star in the past two years should be Miss Zhang. And she is also well-known internationally, and she is considered a big name in the entire discourse entertainment circle!"

"Miss Zhang's advertising endorsement price is not cheap! Although she is famous, the price/performance ratio may not be very high." Li Weidong pondered for a moment, and then said; "Although she has made money recently, it is also possible to have money. Don't mess around."

   "Chairman, do you have any suitable candidates?" Wang Jiuyang asked.

"There is the Athens Olympic Games this year. Have you ever thought about finding sports stars to do advertising endorsements? Sports stars' advertising endorsement fees are cheaper than entertainment stars, and their image is good. The most important thing is to be able to take advantage of the Athens Olympic Games. heat."

   Li Weidong went on to say: "There is a young guy in hurdles named Liu Xiang, you know? Men's track and field racing in our country has always been relatively weak, but the short-distance track and field events are not very good in Asia.

  If he can achieve results in the Olympic Games, it will be a very important breakthrough for our country's sports. If he can really win an Olympic gold medal, it will be more exciting than the men's football entering the World Cup. "

"Hurdle, Liu Xiang, I wrote it down!" Wang Jiuyang wrote down Liu Feiren's name in his notebook, and then said, "But this Liu Xiang is a man, right? I think we should find another female spokesperson. After all, the positioning of our products is based on female consumers as the main group."

   "Then add another women's volleyball team!" Li Weidong continued: "The women's volleyball team has a special meaning for our country, we have all experienced the era of the women's volleyball team winning five consecutive championships.

   In the past few years, the results of the women's volleyball team were somewhat unsatisfactory, but in the past two years, the results of the women's volleyball team have rebounded. Didn't they win the World Women's Volleyball Grand Prix last year, and the Women's Volleyball World Cup championship!

   If the women's volleyball team can win the championship again in this year's Olympic Games, it should arouse many people's memories, and the entire women's volleyball team will also have high commercial value. And the endorsement fee for the women's volleyball team shouldn't be expensive, right?

   This is a big thing to spend a small amount of money, and the price is very high. In addition, you can ask experts from the General Administration of Sport to see which athletes have a chance to win the championship. Just sign a few more athletes. When the Olympics are over, let's get a lot of heat! "

"Okay, I'll go and find out." Wang Jiuyang nodded in agreement, and then continued: "Chairman, there is one more thing I need to report to you. After a while, there will be a Las Vegas Consumer Electronics Show. Including household appliances, computers, and communication equipment, I want to participate."

   "Las Vegas? That's the largest convention and exhibition city in North America!" Li Weidong then asked: "There should be a lot of big brands participating, right?"

"Several big brands in Europe and the United States should be there. In addition, several major home appliance companies in Japan and Samsung in South Korea will also participate, especially Samsung Electronics. I heard that I also have high hopes for this exhibition, not only spending money to book a large The exhibition area, and also plans to bring a lot of new products there." Wang Jiuyang said.

   "What about the domestic appliance brands?" Li Weidong then asked.

"Haier was the first to receive the invitation letter, so Haier will definitely go there. We also learned about this home appliance exhibition from Haier. I also inquired with my peers in the industry, and Midea, Gree, TCL and Skyworth have already decided To participate, Supor, Boss, Changhong, Hisense, and Oaks are also interested in participating. It’s just that a booth has to pay a registration fee of 30,000 US dollars.” Wang Jiuyang replied.

"30,000 US dollars is not too expensive, and all the well-known home appliance brands in China are going! Then we can't be absent!" Li Weidong sighed and continued: "Our country's home appliances have grown from nothing, and have also developed two After more than ten years, it is time to rush out of Asia and go to the world!"

  …

  Puppy Electric is making great progress here, but Beverly Engineering has encountered some troubles.

  Fukang Engineering Company, Ding Youliang handed a document to Li Weidong and said, "The China Insurance Regulatory Commission has just released the document and stopped car loans!

   You also know that these days, when self-employed people buy construction vehicles, they rarely get the full payment, and they basically rely on loans. If we hadn't taken out auto loans, our sales would have been greatly affected. "

   "The car loan was stopped?" Li Weidong recalled it carefully, and vaguely remembered that there was such a thing.

  In 2004, auto loans were indeed suspended by the China Insurance Regulatory Commission for a period of time. Later, the China Banking Regulatory Commission issued a new "Measures for the Administration of Auto Loans", which further standardized the auto credit business, and then auto loans were resumed.

   As early as the late 1980s, private loans to buy cars appeared in China, but the number was not large.

   After all, everyone with a driver's license at that time basically had a class, and a car was not meant to be bought. Organs and institutions that want to buy a car have to go through the back door for approval, how can there be extra wheels to buy privately!

In the 1980s, private car purchases were for transportation, and since there were no professional car loans, all loans at that time were of a general nature. Not only did you have to have an asset mortgage and an identifiable guarantor, but you also had to have a relationship in the bank. , to get the loan.

  It was not until 1993 that the then Northern Ordnance Industry and Automobile Trading Company proposed the concept of buying cars by installments.

   There were two ways of installment payment at that time. One was that auto dealers raised their own funds and provided installment services to consumers.

  Second, car manufacturers provide vehicles to dealers, and dealers provide installment payment services to consumers, and then return the money to the manufacturers after receiving the money.

   Either way, car dealers are required to have relatively strong financial strength, capital operation capabilities and risk control capabilities. There are not many car dealers in the country with these capabilities, so the overall scale of installment payment is very limited.

  In 1995, financial institutions began to directly participate in the auto credit consumption business. Enterprises such as FAW, SAIC, and Tianjin Automobile have established special financial companies, and then cooperated with banks to carry out auto credit business.

  The strength of the bank's working capital is naturally much stronger than that of ordinary enterprises. After the bank intervenes, the domestic auto loan business really begins.

   However, there was no personal credit system established in China at that time, and banks also lacked experience in this area and effective risk control methods, so many frontline problems were exposed. So in September 1996, the People's Bank of China ordered the suspension of auto credit business.

   In order to control risks, the state formulated a car credit consumption limit at that time, and the annual car loan amount could not exceed this limit to prevent the disorderly expansion of car loans, thereby reducing the risk.

   For example, in 1998, the amount of auto consumption loans was only RMB 400 million. For the banking system, even if the 400 million loan is not enough, it can still afford this loss.

   With such a large market in China, Mr. Ken's loan amount of 400 million yuan is not enough. Therefore, in September 1998, the People's Bank of China issued the "Administrative Measures for Auto Consumption Loans" to loosen auto loans.

   Subsequently, the central bank issued the "Guiding Opinions on the Development of Personal Consumption Credit", and since then, the credit consumption of automobiles has a clear policy basis.

The liberalization of the    policy has led to a rapid increase in private car consumption. In large cities such as Beijing, Shanghai and Guangzhou, the proportion of private car purchases exceeds the proportion of unit car purchases, and cars have begun to enter the homes of ordinary people.

It was at this time that major insurance companies also began to intervene in auto consumer credit. Insurance companies launched auto loan insurance to share the risk of banks. Since then, a four-way cooperation between banks, insurance companies, auto dealers and manufacturers has been formed. consumption patterns.

   China's auto loan consumption also began to blowout, 2.9 billion yuan in 1999, 18.6 billion yuan in 2000, 54.6 billion yuan in 2001, 94.5 billion yuan in 2002, and more than 200 billion yuan in 2003.

   It only took five years to go from 400 million to 200 billion. Such an amazing growth rate also means that there must be great potential risks.

   Finally, this potential risk emerged at the end of 2003.

  Due to the unsound credit reporting system at that time, there were a lot of bad debts in financial institutions, and the loss rate of auto loan insurance remained high. As we all know, when the insurance company wants to pay compensation, it will come up with all the details of the clauses. In short, the right to interpret is mine, and I will not pay any compensation.

   And the bank is not a vegetarian, I have the right to interpret it, the bank is the ancestor! If you give less money, you will not be responsible for it. If you give too much money, you will return it as an unjust enrichment. Anyway, my bank is justified!

   So the rogues have become the rogues. There are often many legal disputes between banks and insurance companies due to the issue of compensation.

   But if the compensation is not compensated, it must be the insurance company's failure. Therefore, it was not the central bank or the China Banking Regulatory Commission that stopped auto credit at that time, but the China Insurance Regulatory Commission.

   And the China Insurance Regulatory Commission stopped auto credit, which also caused the collapse of the previous car consumption model of cooperation between banks, insurance companies, car dealers, and manufacturers.

   Among them, the most affected market is naturally the market of medium and heavy commercial vehicles, such as various freight vehicles, large passenger cars, special transport vehicles, and construction machinery.

All this, until October 2004, the China Banking Regulatory Commission issued the "Administrative Measures for Auto Loans", which replaced the previous "Administrative Measures for Auto Consumption Loans", re-regulated the auto credit business, and played down the role of insurance companies in the auto loan business. , the domestic auto credit is back on track.

   Auto loans were suspended, and the impact on Fukang Engineering was fatal. Because a large part of Fukang Engineering's customer groups are self-employed.

   This is mainly because Li Weidong's technical school uses machinery from Fukang Engineering, and in the process of teaching, the teacher is also subtly instilling information on the students that Fukang excavators are good, and Fukang loaders are good.

   So after graduation, the students will definitely give priority to purchasing the equipment of Fukang Engineering.

   A construction machine of hundreds of thousands, where can ordinary people afford the full price? So you need a car loan.

   Now that loans are not allowed, those students can no longer afford construction machinery. Fukang Engineering's product sales were directly cut off from the ground up, and only the ankles were left.

   Li Weidong frowned and thought about it for a long time. This is a problem caused by the policy, and the best solution is to wait for the policy to be loosened.

  It will take about half a year for the China Banking Regulatory Commission to issue new regulatory policies, auto loans will resume, and the crisis of Beverly Engineering will be lifted.

   It’s just that this is a passive approach.

   As an entrepreneur, you can't wait for everything, and solve problems by passive response, and the company will end sooner or later. So you have to be proactive.

So Li Weidong said: "Well, we can do auto finance, we can set up a special financial company and use capital channels other than banks to break the current deadlock. There are precedents in Western countries in this regard, and we can learn from them. ."

   "Chairman, as far as I know, there were also car sales companies doing this business before, but they didn't do it in the end, mainly because they would lose money." Ding Youliang paused, then explained:

   "After all, we are an enterprise. We are far inferior to banks in terms of capital, and our risk management capabilities are not as good as financial institutions. Now even financial institutions can't manage the risks of car loans. How can we, a private enterprise, manage the risks!"

   "I mean looking for funding channels other than banks, did you say you want to do auto credit business!" Li Weidong said with a smile.

   "Don't do car loans? Then what are you doing?" Ding Youliang asked in confusion.

   "We do car financing leasing!" Li Weidong said, showing an old fox-like smile again.

   The update will be delivered today, thank you parents for subscribing. Recently, the temperature has fluctuated from cold to hot, and I have also committed occupational diseases after passing the border. The cervical and lumbar spine are sore and painful, and it is more comfortable to lie flat on the bed. Therefore, the update may not be stable, I hope you forgive me.

  

  

   (end of this chapter)