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Sony President Akio Morita and Sony President Noriyoshi Ohga, who are convergent and low-key travel, deliberately came to the famous Electric Street Akihabara for "private visits". ?? To read the book?ww?w?·1·

Here, home appliance stores such as TVs, washing machines, and refrigerators are still prosperous, and there are lots of stores for video recorders, stereos, and music CDs. Among the best-selling products, there are many of Sony’s leading products.

However, Akio Morita and Norio Oga did not look happy. Gein Akihabara also has a more popular hot-selling product, which is the second-generation Cassidy game console. Various related game stores are in the ascendant.

"The men are all busy playing golf. Apart from housework, don't the women have their own entertainment?"

This kind of provocative advertising slogan suddenly made the dancing machine a video game sought after by Japanese women. The slogan of "fitting in entertainment" has given everyone an idea of ​​"women's money is best earned".

People's obsession with dancing machines directly drove the sales of the second-generation Xiaobawang game consoles. As the market share of this platform continues to increase, naturally, other types of games have the opportunity for consumers to pay for them.

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"This cassette is the one Nakamori Akina said on the TV show."

"It's great, I can finally deal with it, please wrap it up for me, please."

...

The conversations between salesmen and customers like this are often passed into the ears of Akio Morita and Norio Oga, causing them to frown frequently.

"The second-generation Xiaobawang game consoles are so expensive, and millions of them have been sold. We are only at the level of cooperating to open cd-drives, and it is a pity that we are indifferent to this market." Norio Oga The tone was eager to try.

"The competition in the home video game console market is too fierce. Only in Japan there are senior manufacturers such as Nintendo, Sega, etc.. Especially the home video game console market crash in North America last year, and I don’t know how many companies went bankrupt. Akio Morita shook his head, "The hot sales of the second-generation Xiaobawang game console relies on the dancing machine, which can sweep Japan by storm. It is a phenomenon and can hardly be copied."

"But after the reshuffle, in terms of the entire world, the number of game companies has drastically reduced. Yikanshu·1?k?an?s?h?u?·c?c? The living space has become larger. Just like ea, now it almost monopolizes the video game industry. Even if Nintendo’s game console has suffered a serious setback, it can still be maintained.” Norio Oga is obviously more optimistic.

"I'm not against Sony's entry into the home electronic game console field, but before that, it must do a good job of accumulating technology. Compared with Atari's crash, the larger the ea, the more it can survive this sudden accident. The market disaster that has come is really daunting."

Akio Morita said with a stern face: "We must admit that Tanghuan’s company has sufficiently advanced technology and slightly more responsiveness. Based on the dex beats in the spring and autumn seasons, new products are launched every half year. , It will almost bring down all competitors."

"That's true." Norio Oga nodded, "Let's talk about personal computers. Originally, I thought that after obtaining the authorization of the second-generation Fangyuan personal computer compatible machine, I could fully understand the technology of this industry, but I didn't expect it. The three generations of Fangyuan personal computers have added so many new tricks, and there is a sense of endlessness in the performance of the replacement. Fortunately, the personal computer business is profitable, and we have not suffered."

"Tang Huan's ability to maintain a leading position in these highly competitive industries for a long time does not rely solely on technological advantages." Akio Morita pointed to a billboard in front of a game store and said: "Look, the royalty system introduced by ea and Taidong , To start the business of the games on the second-generation Xiaobawang console platform, and adjust _ how to teach them in an orderly manner. Each game is like a movie rating system, given various positioning."

"However, I heard that the implementation process of this royalties system has not gone smoothly." Norio Oga showed a smile on his face. "In the beginning, in order to maintain their share of game works, ea and Taidong set up four games per year for third-party game companies such as Hudson, Namco, Capcom, Jelico, Konami, etc. The upper limit was met with opposition. The upper limit was raised from four games to six games, and the hard upper limit was made the soft upper limit. As long as the game quality and grading meet the standard, it will not be within the limit."

"From the current point of view, I think ea and Taidong are playing a set of power tricks to retreat." Akio Morita also smiled, but there was a hint of playfulness in his smile.

"The opposition of third-party game companies was born after the great success of the dance machine and the huge increase in the market share of the second-generation Xiaobawang game console platform, which just shows that they are extremely optimistic about the prospects of the second-generation Xiaobawang game console platform."

"Ea and Taidong are like the big bad wolf who coaxed Little Red Riding Hood to open the door. Although they agreed to relax the upper limit of the number of works of the game developer, they further signed the royalties system, including game ratings, centralized production, etc. The pile of detailed terms has also left an image of the outside world willing to share the benefits with the collaborators. It is really cunning to get home. I want to read the book 1 book k?a?nshu."

Hearing Akio Morita's analysis, Norio Oga opened his mouth, but was still speechless in the end.

"Obviously, as an industry leader, ea is sorting out the order in the video game field and trying to re-establish a set of market rules that can operate stably."

Akio Morita continued slowly: "Then we will sit on the sidelines and enjoy the success. On the one hand, we can observe and learn from the experience of ea, and on the other hand, we can wait for the recovery of the North American home video game console market."

Noriori Oga nodded ambitiously, "Then the president thinks how long we have to wait before we can enter the home video game console market."

"This mainly depends on two conditions." Akio Morita stretched out his fingers. "First, the North American home video game console market must show clear signs of recovery. I estimate that it will take at least two years. Second, we need industry rules. The opportunity for change is like an opportunity to upgrade an 8-bit personal computer to a 16-bit personal computer. Without this condition, latecomers will not be able to break through the monopoly advantage of the overlord ea."

"It seems that we are really going to be brave for a while." Dahe Dianxiong sighed softly, "Tang Huan's methods are indeed clever, but some of his methods have kept me a little confused. Just take a personal computer. Speaking of video game consoles, it has always tirelessly promoted the development of cd-."

"Do you think that Tang Huan already has considerable interest in the video recorder market, and then raises the position of cd-in this way. Is it fighting each other and weakening the existing profitability?" Akio Morita asked with interest.

"I do think so. After Tang Huan got the authorization of the video recorder and video tape there, Xun launched the new video tape format s-vhs. As a result, it has basically replaced the vhs format, otherwise our betamax format would not be like this. After a sudden turn, I had to make many concessions in the process of cooperation with the United States in an effort to regain the disadvantages in the United States."

Norio Oga observed Akio Morita, who was leading the matter, and saw that the other's expression remained unchanged. But he added: "Tang Huan is currently behind in this field, and even stepped on the original owner of vhs. Fortunately, he didn't put him in our betamax camp like cd-da."

After finishing this foreshadowing, Norio Oga confidently continued and said, “Tang Huan is using cd- a business model that has yet to be verified, squeezing the s-vhs video recorder, a business that has mature market value. What is thinking in his head? No wonder some people use the title of lunatic in addition to calling them mobsters."

"People in the world often treat geniuses as lunatics, but in fact they just didn't understand the idea of ​​genius." Akio Morita smiled faintly, "I will take you to Akihabara this time, just to see if I can understand Tang Huan’s plan. Son Zhengyi’s brother opened an electrical appliance store here. With his close relationship with Tang Huan, he can even get some conceptual products and businesses. Maybe we can get a glimpse of it."

The two were chatting, and the subordinates responsible for leading the way said respectfully: "President, President, this is the home appliance store. Some of the latest products here need to be ordered, and even a confidentiality and feedback agreement must be signed."

Akio Morita waved his hand and strode into this electrical appliance store that belongs to the Sun family. The first sales area that came into view was the hot video game area. Except for the second-generation Xiaobawang game consoles and game cassettes. There are also various peripherals, Xiaobawang handhelds, Xiaobawang arcades, and electronic games running on personal computer platforms.

A salesperson is demonstrating to a pair of young men and women that the second-generation Xiaobawang game console is connected to the TV through the a-v terminal, which is superior to connecting the TV through the tuner.

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"Sure enough, I'm not afraid of interference. The picture is so delicate. When I play the dance machine, the effect is better." The woman praised happily.

"Then don't buy a Sony TV for our new house. Buy a Sharp TV. In addition to supporting this av terminal, the infrared remote control is really convenient. Just press it when you watch the program. You can also be lazy. "The man laughed.

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Akio Morita heard this from the side, and his face suddenly darkened.

He was about to lift his leg and walk in. He only listened to the salesperson suggesting to the young men and women who were about to get married: "Secondly, how can there be no video recorder in the home entertainment system? It is better to go to the area over there and take a look. I Go to the warehouse to get you the game console goods."

The young men and women walked in the other direction graciously, just in the same way as Akio Morita and Norio Oga.

...

Looking at the s-vhs video recorders of Epson, Panasonic, Sharp, Kyocera, etc. on the shelves, Akio Morita felt quite dazzled.

Sony is also obsessed with controlling industrial standards. As early as in the videotape format competition of the era, it relied on the u-format to dominate everything, which caused the hatred of companies such as Panasonic. Sony's betamax format works against it.

It is precisely because of Sony's "single food" style of acting that Akio Morita is very uncomfortable with the appearance of so many brands of s-vhs video recorders.

When the salesperson smiled and asked him which one he was interested in, Akio Morita asked subconsciously: "Why don't you have a video recorder that supports the betamax format here?"

"The s-vhs format is one generation more advanced than the betamax format. The functions provided by the betamax are available in s-vhs; but on the other hand, many functions of the s-vhs are not available in the betamax, and regardless of the number of video recorders or the content of the video tape Betamax is not as rich as s-vhs. So, we only sell the more popular s-vhs video recorder here."

The salesperson took pains to explain in detail. Not only did he fail to win Morita's explanation, but he was so angry that he was so angry that he secretly said, "When did Sony, the king of video tape industry standards, be reduced to such a skillful depreciation by a small salesperson. How far?"

Seeing Morita Akio's unhappy expression, Oga Norio quickly took the conversation and asked: "You have so many types of s-vhs video recorders here, which is a bit dazzling. Which one is the best, you recommend it."

"That depends on your actual needs." The salesperson obviously often sees the situation where customers are at a loss, and they are comfortable with it. "For example, from the most powerful point of view, the Epson video recorder will be in the forefront, and it supports The s-vhs video tape can last up to 8 hours."

Akio Morita curled his lips in disdain, "As long as Sony is willing, it can also sacrifice image quality to make the betamax video tape up to 8 hours."

The salesperson went on to introduce: "The s-vhs format is known as the most complete video tape analog recording standard~lightnovelpub.net~ It can even be connected to a Fangyuan personal computer as a data backup device."

Hearing this, Akio Morita was stunned for a moment, and his face slowly became serious. It seemed that before his eyes there appeared a scene where the TV, VCR, game console, audio and other home entertainment systems were organically integrated.

The salesperson raised his finger, "In addition, this Epson video recorder supports a new digital recording format of video tapes-d-vhs, which is more powerful. However, customers need to become our members before they can buy."

"D-vhs in digital recording format?" Akio Morita muttered, and at the same time he remembered the cd- which Tang Huan actively promoted. He faintly felt that there seemed to be some connection in it.

After Oga Norio asked a few more questions, the two new guests said: "We are going to buy another video surveillance system. It is best to install it today. Are your engineers there?" (To be continued.)

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