"Xianjiu can no longer expand its production scale," Song Weiyang said. "When I came back, I went to the winery and went around and found that there was a new production workshop in the factory."

"Why? Immortal wine is in short supply, and the output needs to be increased." Song Qizhi said.

Song Weiyang said: "According to the inside information I got, the state must implement total control over liquor."

"Total control?" Song Qizhi asked in surprise.

"That is, the total amount of liquor in the country and provinces must be pressed down every year, and it will decrease year by year." Song Weiyang said.

"Regulate production share?" Song Qizhi said.

"Isn't it mandatory?" Song Weiyang said, "but the state will reduce the production of liquor in disguise through means such as raising tax rates and strict advertising standards. Competition in the entire industry will become increasingly fierce. In order to protect their own enterprises, the country will definitely also Corresponding regulations will be introduced, which will greatly increase the cost of selling liquor from other places."

Song Qizhi asked in shock: "Why is this? Where did you hear the news?"

"For the sake of food security," Song Weiyang said, "As for where you heard the news, you don't need to ask more about this. In fact, you can see this trend from the policies that have been introduced over the past two years."

Song Qizhi nodded and said, "Yes, the policy has hit the liquor industry too hard."

This is not the worst. In history, by 2000, the annual output of Chinese liquor had fallen to 5 million tons, and the country was still not satisfied. So on the basis of the highest 25% ad valorem consumption tax, a specific consumption tax of 50 cents per catty was added. In other words, for every 1 catty of liquor sold by the winery, not only a 25% consumption tax based on the price, but also a unified consumption tax of 0.5 yuan must be paid.

After doing this for two years (by 2003), the annual output of Chinese liquor plummeted to 3.3 million tons.

The opposite is beer. Due to the country's encouragement and advocacy, in just ten years, beer manufacturers have increased by 9 times and their output has increased by 17.6 times, directly ranking first in the world.

Song Qizhi asked, "What is the workshop that has not been put into use for? Is it possible to use it to build a house?"

"Producing beer." Song Weiyang laughed.

Song Qizhi put down his wine glass, smoking a cigarette and pondering: "Buy Gong Mansion directly?"

Gongfu Brewery is a municipal state-owned enterprise in Rongping. It has already dominated the beer market in the city. Not only that, because of the management problems of the state-owned enterprise, the profit of this enterprise is not high, and it often fails to pay wages in the spring and winter seasons.

In Song Qizhi's memory, Gongfu Brewery would be annexed by Lanyue Beer in the provincial capital around 2000, and Lanyue Beer would be acquired by Snow Beer around 2003.

By then, the entire Xikang province will be Snow Beer's world.

"Buy it," Song Weiyang said, "first eat Gongfu Brewery, and then spend three to five years, with Rongping as the center of radiation and expansion, and gradually encircle the provincial capital. By 2000, strive to dominate the province. , You can advance or retreat at that time."

...

Xifeng Company.

"Lao Yang, I heard that you are getting married soon, congratulations!" Song Weiyang smiled.

Yang Xin said: "I will send you a wedding candy at that time."

Song Weiyang asked: "When will the wine be served?"

"What kind of wine? It's a second marriage, just get a certificate. The wine is just a ceremony, and a stable life is the fundamental." Yang Xin said.

Yang Xin's current marriage partner was introduced by Guo Xiaolan. I was not satisfied with introducing a few young and beautiful people to him before. This guy actually fell in love with a widow with a baby. The widow was a middle school teacher, she was good looking, and the most important thing was a virtuous, sensible, very responsible woman.

Song Weiyang smiled and said, "That won't work. You are the general manager of Xifeng, so you have to set dozens of tables. No matter when you get married, I will definitely come back for a wedding drink."

"Let's talk at that time," Yang Xin turned to talk about business affairs, "Now our large-bottled drinks are very popular, but once the Spring Festival is over, I am afraid the sales share will shrink a lot. What next development strategy do you have?"

The power of the big bottle can only be manifested during the holiday season.

Song Weiyang said: "Take advantage of the Spring Festival's best-selling, we must do a good job of publicity, and strive to convert large bottle customers into loyal customers as much as possible."

"I'm already arranging this." Yang channeled.

Song Weiyang said: "In the next two years, we will improve Xifeng's production technology and production efficiency."

Yang Xin asked: "Is it necessary to introduce high-tech production lines again?"

"Not only must we introduce machines, but also talents," Song Weiyang said. "I am going to hire a foreign consultant with an annual salary of 800,000 to 1 million US dollars."

"Foreign consultants don't need such a high salary!" Yang Xin said in a speech.

Song Weiyang said: "If you want to ask, please ask the best. Ask a master consultant to dig out people from top foreign beverage companies! They are definitely not willing to come if the salary is low."

Yang Xin said: "What is our annual net profit? One million US dollars is equivalent to nearly 9 million yuan!"

"Don't worry, it's definitely worth the money," Song Weiyang explained, "and you don't have to keep asking, sign a two or three years employment contract, let him guide the upgrade of technical equipment. Once we fully grasp, we can let foreign The consultant is gone."

"I still can't accept it." Yang Xin said in shock.

The annual salary of 1 million US dollars is too high, so high that Yang Xin can't imagine it.

Song Weiyang also has no choice. Although Xifeng has developed rapidly, its overall production technology and efficiency are low, and production costs remain high. It does not mean that it can be done by triggering high-tech production lines. This requires professional guidance, and every link needs delicate control.

If the annual salary cannot be raised by two to three percent, the top foreign consultants cannot be invited.

When Song Weiyang was discussing with Yang Xin, as far away as Linzhou, Wahaha’s clan boss was also considering introducing foreign capital and advanced technology.

Wahaha is about to engage in a joint venture, and foreign capital accounts for 51% of the shares.

Other state-owned brands engage in joint ventures to dig their own graves, but the boss of Zong used this to break new ground. Song Weiyang's operation over the next ten years will be even more admired by Song Weiyang. Too ruthless, a werewolf!

Although Wahaha has captured the township market at this time, several new products can only be said to be improvised. In addition, Wahaha has also invested in a food city project. The food city is planning to go public, but it cannot pass the review due to excessive personal shares. The fund card is in a dilemma.

So, boss Zong thought of introducing foreign investment, killing three birds with one stone:

First, solve the funding problem.

Second, use foreigners to suppress officials and kick the government out of the game. Because 46% of Wahaha's shares belong to state-owned shares, there are too many constraints from the government.

Third, introduce advanced management and technology to achieve leapfrog development.

In order to prevent Wahaha's brand from being eaten by foreign capital, Zong boss made three chapters: the brand remains the same, the chairman remains the same, and the management remains the same.

In the next few years, managers sent by foreign capital were either vacated by or driven away by the clan boss. At the same time, a large number of state-owned and employee-controlled subsidiaries were created to pave the way for foreign capital to be kicked out. The foreign capital acquired Robust and other hostile companies to force the palace, while forcing the boss to transfer the Wahaha trademark~lightnovelpub.net~ The boss was a bit unable to hold it, so he could only sell the Wahaha brand to the joint venture company and secretly use Guan Keyang. Let this trademark transfer contract fail to pass, and finally came up with a controversial yin and yang contract.

Wahaha's group structure is unique in China. This structure is designed to bypass foreign investment and earn money into its own pockets. Foreign investors feel that they have been scammed, so they want to compulsorily acquire Wahaha. At this time, the boss of the clan controls national public opinion and plays a tragic card, and at the same time asks the government for help, because the Wahaha Group contains a large number of state-owned shares.

As a result, foreign investment was knocked out, and the boss of Zong won a big victory.

The government, foreign capital, and stock-holding employees are all pawns in the hands of the boss. Using, balancing, hitting... a combination of punches, cheap and good, finally firmly in control of Wahaha.

When Song Weiyang traveled through that time, the boss of Zong was planning to buy back employee shares, as if he wanted to kick out a large number of shareholders.

Wahaha before 1996 was not a concern, but when the joint venture was completed in 1996, it would be Xifeng's biggest competitor in the future.