After repairing the highway, it takes only two hours to drive from Rongping City to the provincial capital.

　　 But at this moment, it takes ten hours to drive. The road conditions are not good, and the speed of the car is slow. The main reason is that there are many mountain roads and various circles. If you encounter car bandits and road tyrants, it will delay time even more.

　　 Thanks to the blessing of this year's crackdown, there was nothing wrong all the way.

　　 Even Song Weiyang is still seeing various slogans along the way—

　　 "It's not illegal to kill a car bandit and a road tyrant!"

　　 "The robbery of a police car is going to be shot!"

　　 "One person sets up a card, the whole village goes to jail!"

　　 "Three thousand robberies, sit in prison. Robbery ten thousand, you will be over immediately."

　　 Simple, straightforward, wild, domineering!

　　 There is no way, the more remote the mountain road, the worse the law and order. In some places, the village chief directly took the lead, leading the young and middle-aged people in the village to block the road and ask for tolls.

　　Recently, in response to the call of the central government, the provincial government issued a death order to the grassroots. Once a problem occurs in a village, the village officials have not discussed the removal.

　　 It's getting dark soon in the provincial capital, and the hotel has opened a room. Song Qizhi is waiting for them to eat together.

　　 "Brother, the channels of the provincial capital are spread out, right?" Song Weiyang asked.

Song Qizhi smiled and said, “As soon as the samples of canned water cups were taken out, the dealers rushed to ask for them. Not to mention the rope handles on the bottle mouths. Now there are no special water cups. There is a large demand here in the provincial and urban areas. I just placed an order for 600,000 bottles, and the cannery has to work overtime."

　　 canned water cups are divided into two sizes, the small one sells for 4 yuan, the large one sells for 6 yuan, far more expensive than the ordinary canned food that costs two or three yuan a bottle.

　　 There is no way, the packaging cost is too high, and the glass bottles are customized.

　　 Even though it is so expensive, consumers are still willing to buy and feel that it is excellent value for money.

　　 "I have asked someone to expand the rinsing tank and pre-boiler." Song Weiyang said.

　　 "That's good," Song Qizhi happily patted his brother on the shoulder, "Brother, it's still you. Cannery's products have never sold so well."

Although the 　　 filling line is old, the production speed is still very fast.

　　 The biggest obstacle to development at this stage is still various artificial links. For example, the two processes of rinsing and pre-cooking can only hold a small amount of fruit at a time, and the filling line often needs to stop and wait slowly.

　　 "How is the connection with the canned Qiqiao cup gift?" Song Weiyang asked again.

Song Qizhi said: "After looking at the samples, the dealers and major shopping malls were a little interested, but they were worried that they would not sell well, so they all asked for the goods first and then the payment. After all, it was too expensive. Tiny can."

　　 "It's okay to buy goods first, then pay later, as long as they can help sell." Song Weiyang nodded.

　　 Song Qizhi was still a little worried, and asked, "Brother, can this gift can really be sold? Or let's lower the price a little bit."

　　 Song Weiyang smiled and said: "The price is low, but it is not good. What you sell is just to save face."

　　 Qiqiao Cup gift cans are sold in the mid-to-high-end market, without considering rural areas and small towns. The production cost of seven small cans plus packaging is less than 3 yuan. Each bottle of canned food contains a small piece of yellow peach, but the ex-factory price is directly set at 16 yuan, and even a market guide price of 20 yuan has been set.

　　 Canneries make a lot more, distributors and shopping malls also make a lot, only consumers are taken advantage of.

　　 This completely subverted Song Qizhi’s business cognition. He felt that he was not selling canned food, but health care products. In these days, only health care products dared to sell like this, but consumers were still rushing to buy it.

　　 Three new products, three positioning.

　　The already popular canned water cups are sold conveniently and practically. The upcoming Qiqiao Cup canned food sells packaging and face. The canned paper cranes to be launched in the future sell romance and feelings.

　　 "You can do it well, you have a good brain." Song Qizhi said with a smile. He only regarded his younger brother as a good student before, but a series of recent changes have made Song Qizhi unconditionally convinced by his younger brother.

　　...

　　 The advertising company was contacted by Song Qizhi, and even the shooting location and actors have been found.

"Manager Wang, this is my brother Song Weiyang. He has the final say on the major events in the factory," Song Qizhi introduced. "Brother, this is Wang Helai, the manager of the flying advertising company. Have you seen Baolian Daqu ads? It's Wang. The manager personally planned it!"

　　 In recent years, the two most successful advertising cases in this province are liquor advertisements.

　　 One is Wenjun Jiu's "One Song of Phoenix Seeking Phoenix, Thousand Years of Wenjun Wine", the taste and the degree of spread are hard to say.

　　 The other is an advertisement for "Baolian Daqu". The content is as follows: A bachelor yies Chang'e while drinking, and Chang'e is really here. And with the advertising slogan...The fragrance of wine floated into the moon palace, and Chang'e smelled so happy. Miss Chang'e came down and insisted on having a drink with me. You have a drink and I have a drink, my cheeks are so beautiful...

　　 Song Weiyang smiled and shook hands with Wang He, and praised: "Manager Wang is very capable, I remember all the advertising slogans of Baolian Daqu."

　　 "Where, where, it's just a clever thing," Wang Helai asked directly, "Director Song said he wanted me to find a big studio, and also invited some old actors, what exactly do you film?"

　　 Song Weiyang took out a stack of manuscripts from his schoolbag: "Mr. Wang, please take a look. This is the advertising plan I designed."

"Health lectures?" After reading the first page of the plan, Wang He turned over the remaining 20 pages and said in a daze, "Brother, are you doing canned food advertisements or health care products advertisements? Moreover, this advertisement is too much. Longer, it will take at least 20 minutes to finish."

　　 Song Weiyang laughed and said: "Don't worry, the content is not false or exaggerated. It is more conscientious than those who sell health products."

"Then how to solve the advertising time?" Wang Helai thought that Song Weiyang was stunned and reminded, "My brother, the price of advertising has risen sharply this year. CCTV News Network will charge more than 20,000 for 30 seconds. , The advertisement at 8 o'clock is also about 20,000. The advertisement of our province is not cheap. The 30-second advertisement at 8 o'clock in prime time is almost over 10,000."

　　 "You don't need to worry about this," Song Weiyang explained, "I put the advertisement on the air in the morning, afternoon and early morning."

　　 "It was garbage time, and the advertising effect was not good." Wang Helai reminded.

　　 Song Weiyang smiled and said: "If the garbage time is all my advertisement, then it will not be garbage."

　　 Wang Helai said again: "The station will be closed after 12 o'clock in the evening, nothing will be broadcast, only snowflakes."

　　 "If I give the money, won't the TV station broadcast it? Who doesn't make the money?" Song Weiyang said.

　　 Wang Helai was silent for a moment, and as an advertiser, he quickly understood.

　　 Junk time advertisements are very cheap, and often no one wants to vote, they can only sell them together with the prime time advertisements.

　　 If, for provincial TV stations and all municipal TV stations in the province, the garbage time period is all advertisements for cannery, UU reads www.uukānshu.com and one advertisement lasts for ten to twenty minutes. That kind of carpet bombing is too scary. It is equivalent to the audience in a certain city. As long as they don't watch CCTV, they can see canned advertisements no matter how they change channels. People who don't have CCTV can only receive three channels.

　　 "Genius, brother, you are simply an advertising genius!" Wang Helai praised sincerely.

　　 Genius is a fart, these are all tricks that I played badly later.

　　 Breast enhancement advertisements, weight loss advertisements, medicinal alcohol advertisements...all kinds of garbage time bombarded wildly, and an advertisement lasted more than ten minutes, which made countless viewers hate it.

　　 But the advertising effect is very outstanding. Until many years later, when people watch "Wulin Biography", they can still recall the stunning appearance of Zhu Wushuang's advertisement. Tingmei, a good figure, a cover of great evil.

　　 The current manufacturers still look down on junk advertising time, and the advertising fee is so cheap that it is almost free. You can buy hundreds of dollars a minute to save Taiwan’s garbage advertising time, and various collocations are sold in prime time. As for the market, you can directly pay for monthly subscription, and you can keep it for as long as you like.

　　 This is one of the reasons why Song Weiyang does not choose the "brain-platinum" brainwashing propaganda, which is cheap.

　　 Don’t watch the CCTV prime time advertising fee is only 30 seconds 15,000 to 25,000 yuan, but if you want to brainwash, you have to broadcast it repeatedly, at least seven or eight times a night, and three or four times at noon. Calculated in this way, a day’s advertising fee would have to be 100,000 yuan, and it would cost 3 million yuan a month. The cannery’s body is too weak to hurt.

　　 Besides, it’s because time is too tight.

　　The mid-autumn season is coming soon, and the prime time advertising spaces of major TV stations have been sold. If you want to put in prime time advertising, you have to queue up, maybe it will be aired after the Mid-Autumn Festival.

　　Choosing garbage time advertising bombing, perfectly solves the difficulties of funds and time.