There was a strange phenomenon in the advertising industry in the early 1990s that the (money) value of TV advertising was far underestimated.

　　 After more than ten years, one set of CCTV advertisements will basically not exceed 7.5 seconds. This 7.5 seconds refers to the total daily prime time advertisements for a single product. No matter how much you spend, CCTV will not let you exceed 7.5 seconds.

　　 But at this time, the algorithm of CCTV advertising is how much is 30 seconds.

　　Take last year as an example. Even though CCTV ads have increased in price, the 30-second prime time period ads are still less than one-third of the full-page advertising costs of China Youth Daily.

　　 So, CCTV’s advertising fees have risen again this year, and so have all provinces and channels.

　　 The CCTV advertising contract is divided into six months and one year. Song Weiyang intends to sign for six months, and more money will be strained.

　　 Song Weiyang is not planning to do any garbage time bombing this time. When he did it last year, the garbage time advertisements of various TV stations more than doubled, and all of them were all kinds of health care products advertisements. Xifeng Iced Tea must be a master and advertise on CCTV in order to establish its brand status.

　　 The advertising contract was negotiated by Song Qizhi when he went to the capital to discuss the daily 10 seconds at noon, 20 seconds in the afternoon, 10 seconds in the evening, 5 seconds after the weather forecast, 5 seconds in the prime time at 8 o'clock, and 9 o'clock to 10: 10 seconds. There are a total of 1 minute of advertisements every day, and the contract price for half a year is 5.5 million yuan.

　　 does not seem to be many, but it is actually very scary. After all, this is 1994.

　　In the follow-up, ads will be placed in various provinces and stations. Even if only placed in 10 more important provinces, it will cost more than 20 million in half a year, and CCTV will be 25.5 million. If you include newspapers and magazines, Song Weiyang estimates that it will spend 35 million yuan on advertising in half a year. In terms of advertising investment alone, it has already ranked among the top three domestic brands.

　　 Whether it was Song Qizhi, Guo Xiaolan, Yang Xin, or Zheng Xuehong, Chen Tao, or Zhang Guodong, they all felt frustrated after learning about Song Weiyang’s plan.

　　 is too wild, it's a desperate move. If the iced tea drinks don’t sell well, everyone can declare bankruptcy directly.

　　 Song Qizhi also sent back an important news in Beijing that iced tea beverages have appeared in Hebei Province, the brand name is "Xurisheng", and the sales are still relatively good.

　　 Song Weiyang was quite surprised. He didn't expect the rising sun to appear so early, so he quickly asked the eldest brother to send someone to conduct a detailed investigation.

　　 A few days later, Song Qizhi sent back a message-Xuri Sheng Iced Tea was sold at the end of last year, but only in two or three small cities in Hebei Province. Due to the good response from the market, Xurisheng successfully obtained a bank loan and invested in building a factory to expand its scale after the Spring Festival this year. Now its products have seized the provincial capital of Hebei Province. However, this is only limited to this. Rising Sun's sales channels are very slow and the advertising investment is also small, and there will be no shadows outside of Hebei Province.

　　 However, according to dealers in Beijing, Xuri Sheng Iced Tea is preparing to enter the Beijing-Tianjin market, and it is estimated that it may crash with Xifeng Iced Tea in May.

　　……

　　 At the end of April, the commercial planned by Song Weiyang and starred by Uncle Ge was completed in Beijing.

　　Rongping City General Factory has been producing iced tea for half a month, and it has been shipped to various places one after another. The production line of the Shandong branch has also been debugged and is working overtime to stock up ammunition for the upcoming war.

　　 Although most of the distributors in various places are watching and wondering whether this new tea drink is selling well, some are still willing to take the risk-the premise is to buy first and then pay for it.

　　 The CCTV commercial will be aired in mid-May, but the prime time commercial has to be postponed because it is already full, and it will not be vacant until early July.

　　 Advertising, products, and channels are all ready, everything is ready, only owes east wind.

　　 During this period, everyone in the company was spinning around. Zheng Xuehong was sent directly to the Shandong branch as the factory director, and he took away a college student and 10 backbones of the canning factory.

Song Weiyang came to Yang Xin’s office and photographed a manuscript saying: "Contact "China Youth Daily," "Business News," "Economic News," "Wen Wei Po," "Xinmin News," "Beijing Evening News," "Yangcheng Evening News and Southern Weekend, I want to buy their full-page ads for a week!"

　　 Yang Xin said in surprise: "Except for a few weekly newspapers, the other newspapers you mentioned are published every day, and they are all major newspapers. The full-page advertisements for a week add up to more than 1 million!"

　　 The newspapers of this year are so awesome, and the advertising costs are scary.

　　 "Look at the manuscript first before talking." Song Weiyang smiled.

Yang Xin looked down and read only a few sentences before the opening. He couldn't help but take a cold breath and reminded him: "You are asking for a thief, and it is foreign merchants who are attacking, which is inconsistent with the government's advocacy. I guess. , "China Youth Daily," "Business News," "Wen Wei Po," and "Economic News" will not publish it, and they will not dare to give more money."

　　 Song Weiyang said: "Regardless of whether it can be published or not, please contact me first. One or two companies will agree."

　　 "I'm afraid that something will happen!" Yang Xin held the manuscript and smacked his tongue, "This time you are going slanting, but you are arguing against the government."

　　 Song Weiyang didn’t care: “Now there are a lot of devilish tunes~lightnovelpub.net~ As long as they don’t provoke specific officials and departments, no one will stand up and be nosy at all.”

Yang Xin pondered carefully and found out that this is the case. He repeatedly read the manuscript and praised from the bottom of his heart: "Chairman, I am really convinced this time. Once you publish this article, let alone a national sensation, it is estimated that the Western media will follow suit. Report."

　　 "Hold the courageous to death, starve to death the cowardly." Song Weiyang said.

　　 Yang Xin suddenly became proud, and laughed: "Then I will gamble with you. If you lose the bet, you can go home and grow sweet potatoes. If you win the bet, we are one of the backbone brands in China's beverage industry."

　　 Song Weiyang is a lunatic, Yang Xin also has madness deep in his bones, and he is very gambling, otherwise he would not lose his money on Qiong Island.

　　 The manuscript was quickly sent to several major newspapers, and the content was so scared that the advertising departments of the newspapers did not dare to make a decision, so they were sent directly to the editor-in-chief for review and decision.

　　 The first reply was "Yangcheng Evening News" and "Southern Weekend". They are willing to publish Song Weiyang's essays on full-page ad pages, and they will also help publish related series of reports.

　　 Then, "Economic News," "Wen Wei Po," "Xin Min Bao," and "China Youth Daily" sent replies. They didn't intend to mix it up, on the grounds that the manuscript did not meet the advertising requirements.

　　 What surprised Song Weiyang and Yang Xin most was that "Business News" actually agreed. This is a national newspaper with a government background. "Business News" is willing to publish it, which is tantamount to giving Song Weiyang and Yang Xin a reassurance, at least not to worry about making political mistakes.

　　 As time passed day by day, the company got busier and busier, but Song Weiyang went idle. He has set up the chess game, has done everything that should be done, and can prepare for the college entrance examination with peace of mind.

　　 The marketing methods used to sell canned food last year were all small things, and this time Song Weiyang is going to play big ones!