Rebirth of the Wild Age
~: Eighty-six【Forcing the good to be a pr
In the next half month, more than 70 college students came to the company one after another. After visiting and understanding, only 6 people were willing to stay.
Even some young people who had listened to Song Weiyang's speech and were passionate about their brains calmed down and retreated. Or maybe I was discussing with my family members, and I was strongly opposed by my family members, so I also dispelled the idea of entering a private enterprise.
Although many township and village enterprises have successfully recruited college students since about 1990, what kind of township and village enterprises are they?
Haier is a township enterprise, Rongsheng is a township enterprise, Wanxiang is a township enterprise, hopefully it is a township enterprise... Even Song Shumin’s winery can also be called a township enterprise.
Most of these companies are related to the local government, and the person in charge wants to draw a clear line with the state-owned enterprise, so they proudly call themselves "township entrepreneurs." Although Hope Group has little to do with local governments, it started in a township and still calls itself a "township entrepreneur".
Don't see the word "township", you think these companies are not good. In two years, I hope that the Liu brothers of the group will even be regarded as the richest man in China by Forbes.
In comparison, Song Weiyang's company is too bad and it is difficult to attract college students.
After the symbolic interview, the 6 college students immediately entered the company for internships, and their positions were "reserve cadres" under the human resources department.
Song Weiyang personally took the time to teach them, introduce each department link of the company, introduce the company's regulations and management system, and then let them enter each department for internship based on interest.
Although I am a college student, I can really do the actual job. The fastest one will take a month, the slowest one may take half a year, and the more stupid one can just get out.
Yang Xin's hands and feet are very fast. Before the ice tea is on the market, he asked the best-performing college student to be his secretary. The student's name is Chu Yuping, the deputy head of the organization department of the previous student union. Although young, he has strong learning ability and executive ability, and he is good at reconciling personnel relations. After a little training for a year or a half, you can throw it away as the general manager of the newly opened branch. If you do well, you can be transferred back to the headquarters to join the senior management team in the future.
Guo Xiaolan asked the only female college student to leave. The girl was not pretty, even a bit ugly, and she didn't have Chu Yuping's savvy. But the victory lies in serious work and strong professional ability-graduated from accounting. If nothing else, she should be the chief financial officer of the company in the future, and Guo Xiaolan is in the process of training.
Not only these college students, but also a few of the original workers in the cannery are emerging.
Due to the shortage of manpower, the sales team expanded rapidly. Song Qizhi and Zhang Guodong both scattered their backbones to various provinces. Three of them worked well, and one even relied on his own ability to straighten out the sales channels in Hui Province. This guy graduated from elementary school and was a worker in the factory instead of his father. Good, I didn't expect to go to the market to show off.
Immediately, Zhang Guodong suggested to set up a distribution office in each provincial capital, which is equivalent to Xifeng’s sales outposts in each province.
After obtaining Song Weiyang’s approval and Yang Xin’s agreement, Zhang Guodong also reported on the situation. He smiled bitterly and said: “Some distributors are willing to try to sell new products for us after tasting iced tea samples, but they proposed a very Weird request."
"What's the requirement?" Yang Xin asked.
Zhang Guodong said: "The dealers asked us to try our best to promote the health functions of beverages when we advertise."
Yang Xin is still considering, Song Weiyang directly said: "It's impossible, we have our own propaganda plan."
Zhang Guodong said helplessly: "They are unwilling to distribute new beverages without health care functions."
Song Weiyang is also very helpless, the Chinese market has been driven crazy by those health products.
Although Jianlibao has played with the concept of health care from the beginning, and claimed to be "Oriental Magic Water", it is also based on science at least, and in the final analysis is a sports health drink.
But just this year, the publicity of Jianlibao has changed from science to fantasy. They specially studied the advertising copy of the three oral liquids, and then they advertised that they received thank-you letters from consumers. Some elderly people who could not afford to be sick for many years drank Jianlibao, and they recovered miraculously. The drink was also sent to the hospital for clinical observation, and the conclusion was that taking Jianlibao can improve the internal environment, restore the spirit, relieve fatigue, improve appetite, promote the balance of electrolytes in the body, and increase energy, physical strength, digestion, and contractions. Obvious benefits.
Well, uterine contractions are commonly known as productivity. Women with strong contractions are better at giving birth... Jianlibao actually has the function of helping women give birth.
Jianlibao directly changed from Oriental Magic Water into a potion that can cure all diseases.
This kind of change has to be done because sales staff always complain to Li Jingwei: "If we don't promote health products, no distributors will be willing to sell Jianlibao."
Fortunately, Li Jingwei discovered the danger of this kind of advertisement in time, and stopped it after only a few months. Otherwise, Jianlibao would be ruined when the credit of the health care product collapsed, and there would be no need to wait for a conflict with the local government.
As for the future beverage giant Wahaha, it has been making health products for the first few years, specializing in the production of oral nutrition for children. It wasn't until last year that Wahaha finally started to make beverages, and adopted the strategy of encircling the cities from the countryside, and vigorously seized the township beverage market. Wahaha beverages had no influence in large and medium-sized cities at this time.
After the "two colas flooded the seven armies", the Chinese beverage market has lost more than half of the country, and Wahaha also seized this opportunity to rise quickly.
Robust, UU reading www.uukanshu. com is also making health care products. The goal is just the opposite of Wahaha. It specializes in large and medium-sized cities, and the township market is not yet visible.
Yang Xin said: “Now Jianlibao, Wahaha and Robust are our strongest competitors, but these three brands are all making health care products or promoting the concept of health care. Why can’t we?”
"Because it is unnecessary," Song Weiyang said.
Zhang Guodong said anxiously: "It is necessary! Wahaha relies on nutritional oral liquid to spread its channels, Robust relies on life nuclear energy to build a reputation, Jianlibao has always been a health functional drink, and now it can cure all diseases. If we do not promote health care functions, we will take Why do we compete with them, and what do we use to win the favor of dealers? Without health promotion, we can't even distribute the goods!"
Song Weiyang doesn’t know what to say. In this crazy and barbaric era, people who make beverages are forced to sell health care products. Isn’t this forced to be a prostitute? There is simply no reason to say.
However, the little-known Rising Sun can become popular with ice black tea. People have not promoted health care. Why can't Laozi?
Song Weiyang thought about it for a while and said, "First continue to contact the dealer. If you can talk about it, you can talk about it. If you can't talk about it, just wait until my ad is released."
"Okay." Zhang Guodong felt a deep sense of frustration and helplessness.
Yang Xin and Zhang Guodong left the office, and Chen Tao came in suddenly again. She said with a mysterious smile: "Chairman, look at this!"
Song Weiyang took a look, but it was an express mail, and asked, "Who sent the letter?"
"China Canned Food Nutrition Society," Chen Tao said, laughing suddenly, "Chairman, our canned food has won the prize, and it is still the gold medal of the Munich International Food Exhibition!"
"..." Song Weiyang was sweating a waterfall.