Rongcheng.

The Pepsi-Cola Company in Western Kham was directly surrounded by dealers, because the prices they picked up were too high, even unbearable.

The market price of a bottle of Coke is 2.5 to 3 yuan, and Pepsi (China) directly increased the price of Coke puree to 2.1 yuan. If calculated at the market price of 2.5 yuan, for every bottle of Pepsi sold, the bottling plant, distributors at all levels, and terminal retailers add up to only 0.4 yuan in gross profit.

In fact, the various costs of the bottling plant alone are more than 30 cents per bottle of Coke.

Therefore, the Pepsi-Cola Company in Xikang Province can only increase the price through gritted teeth, resulting in the ex-factory price of Coke as high as 2.5 yuan. It’s useless for dealers and retailers to make trouble. They either withdraw from the cooperation or increase the price. When it comes to customers, they have to sell a bottle for 3 yuan.

Pepsi’s move is too harsh, and it is only aimed at the Xikang joint venture. The price of Coke puree in other regions is still below 2 yuan.

Pepsi produced in Xikang Province was originally marketed throughout the country and can be seen even in the Northeast and Qiongdao. At present, the price of Coke puree is only raised in Xikang Province. As a result, Pepsi-Cola produced by Xikang cannot be sold at all. It can only be sold within the province. The sales volume has dropped by more than 30% within one month.

As for the life and death of the Xikang bottling plant, PepsiCo does not need to bother, because Pepsi only holds more than 20% of the shares, and it does not rely on profit dividends to make money. The cost of a bottle of Coke puree plus freight and customs duties will never exceed 80 cents. PepsiCo directly sells it for 2.1 yuan. For every bottle of Coke produced by the bottling plant, PepsiCo has already made a profit regardless of whether it can be sold or not. Up.

Xifeng company quickly followed up, salesmen ran around all over the place, frantically snatching Pepsi’s restaurant partner-the land of Bashu loves to eat hot pot, restaurants and restaurants are in great demand for Coke, and the Pepsi Xikang joint venture took over the entire Tianfu that year. Coke channels, so the market share in restaurants and restaurants is very high.

Now, Pepsi is dead on its own, and very much Coke took the opportunity to hold high the butcher knife.

When Song Weiyang went to Chengdu to apply for a marriage certificate, all the top 30 restaurants in the province switched to the arms of Very Coke. The owner of the restaurant is not a fool. Pepsi raises prices indiscriminately. They will naturally choose other cooperative manufacturers for their own benefit.

In fact, this series of operations are all related to the new global president of PepsiCo.

Song Weiyang had a group photo with the global presidents of Coca-Cola and Pepsi at the "Fortune" annual meeting. However, the two presidents have now left their posts and replaced them with new global presidents.

The old president of Coca-Cola was a fool. In 1999, he suddenly raised the price of Coke puree by 7.7%, offending all bottling plants and distributors, causing Coca-Cola's price to rise and sales to fall. The new president, Du Dafu, is a powerful figure. After taking office, he reduced the price of puree slightly and gradually repaired the relationship with its partners. Now Coca-Cola's business in China is booming.

Pepsi is just the opposite. The old president is very awesome, but the new president is a "fool." At least in the eyes of the Chinese joint venture, that **** is not worthy of being a human being. He wants to force everyone to death. If this continues, he can only die together.

At the same time, Pepsi and Coca-Cola are at war, and they are inextricably killed in the US home market.

PepsiCo has just acquired Quaker Oats, which controls 33% of the U.S. non-carbonated beverage market share, far surpassing Coca-Cola's 21% market share. Coca-Cola, like a big enemy, launched four non-carbonated beverage products in one go. The two sides have already become popular in the non-carbonated beverage market.

In the price war a few years ago, the prices of China's three major colas were all reduced to around 2.5 yuan.

Now, Coca-Cola took the lead in raising prices at the end of 1999, and PepsiCo has also increased prices this year. The market price is around 3 yuan. Although Very Coke also increased, it left the profit margins to regional partners and retailers, which resulted in the end sales staff being very motivated-they sold a bottle of Very Coke, and the profit was almost 1.5 times that of other Coke.

Since then, many supermarkets and small shops simply sell Xifeng’s Very Coke, or put Very Coke in the most prominent position.

In the fall of this year, the statistics of a certain organization were released, and the media exclaimed: "This year's summer sales season, Very Coke's sales have surpassed Coca-Cola and became the leader of the Chinese Coke market. Song Weiyang has realized his dream of defeating Foreign Coke! "

If it were not for Sprite and Fanta, Coca-Cola's dominance of carbonated beverages would not be guaranteed.

Coca-Cola was shocked into a cold sweat. Global President Du Dafu personally visited China and convened four major partners for negotiation and communication. Coca-Cola made concessions again, continued to reduce the price of puree slightly, and increased the profit margins of distributors and retailers, and only then took back market share.

No way, Coca-Cola is Coca-Cola after all, and a century-old brand is there. Once they are more real, they can't really beat Very Coke, and they can only continue to be the second child of ten thousand years.

As for Pepsi, it still continues to make bad debts.

The price of Pepsi produced by Xikang has skyrocketed, but Pepsi in other regions is lowering prices-because they are in a price war with themselves, regional distributors have encountered various kinds of diversified goods, and somehow wins at low prices in some markets. In the case of the Shenzhen Special Economic Zone, Pepsi can be bought for 2 yuan, so Coke and Coca-Cola are both on the ground.

The result of this is that after two years in the deep city of Pepsi, the shadow of Pepsi suddenly disappeared, because the filling plant and distributors lost all their pants.

The three major beverage brands, Xifeng, Pepsi, and Coca-Cola, set off a **** storm in the carbonated beverage market in 2001, and the direct impact was to kill the former beverage hegemon, Jianlibao. Jianlibao still retains its last glory in the summer. In autumn, it took a turn for the worse. Distributors all over the world sold out the last batch of inventory and chose not to renew their contracts. This resulted in consumers not being able to buy it.

Because of Xifeng's disruption, Jianlibao's death was even more ugly than in history. In 2001, the annual profit and tax fell to less than 10 million yuan.

...

Rongcheng, Civil Affairs Bureau.

"Take the two, please!" The staff was very enthusiastic and registered their marriage as quickly as possible.

"Thank you." Song Weiyang and Lin Zhuoyun smiled.

The staff was as happy as he was getting married. He actually went through Song Weiyang's marriage registration with his own hands.

Although Song Weiyang has always been the second richest person in China according to the blind rankings of the "Hurun Report", he is definitely the richest man in Xikang Province. Within the province, Song Weiyang's reputation is so frightening that he can find a few self-employed people on the street and know that Song Weiyang is the richest boss.

I don't know when, measuring a person's success and failure has become how much money he has.

Take Shi Yuzhu, this person has once again become famous and is regarded as an inspirational model. At the end of last year, Shi Yuzhu publicly accepted the media interview and said, "I must pay back the people's money~lightnovelpub.net~ More than a month ago, Shi Yuzhu began to purchase the uncompleted properties of the Giant Building. Anyone who bought the apartment can go with the relevant contract. Ask him to collect debts.

Countless buyers who were bankrupted by Shi Yuzhu at the time changed their attitudes, saying that Shi Yuzhu was an honest and trustworthy man.

Of course, there are also some hapless sufferers who are so angry that they tore up and burnt the proof of purchase. Now they can't hold proof if they want to get compensation.

Shi Yuzhu’s comeback and trustworthy repayment of debts are based on the fact that the common people are filled with magic sounds every day: "No gifts will be accepted during the holidays this year. No gifts will be accepted. If you receive gifts, you will also receive... brain-white-gold!"

Song Weiyang and Lin Zhuoyun walked out of the Civil Affairs Bureau side by side. The marriage certificate in their hands was a small hard cover book, which seemed to be similar to the later passport book.

"Is this a marriage?" Lin Zhuoyun smiled sweetly.

Song Weiyang said: "Would you like to ask your friends to set a few tables?"

Lin Zhuoyun smiled and shook her head: "Forget it, there is no need to make it so complicated."

Song Weiyang said: "There must be a new house. I have already booked the Oasis City Garden Community in Shenghai. The address is at the intersection of Changshou Road and Jiaozhou Road... Don't be too busy to refuse. I will pay the down payment. You have to pay every month Pay the loan with me."

Lin Zhuoyun swallowed the words back into her stomach and said with a smile: "Well, then I will work hard."

Oasis City Garden is the top real estate of Shenghai Real Estate in 2000. The base price per square meter is 5200 yuan, and the unit types in individual locations are close to 6,000 yuan. This building is a European-style multi-storey building. It won the "Best Apartment Type Award" from Shenghai last year. Song Weiyang bought a duplex roof with a total indoor area of ​​more than 230 square meters and a unit price of 5980 yuan.

Except for the villa, this is already the best house in Shenghai, and the average price of other properties is only more than 3,000 yuan.

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