The traditional canned fruit is scaryly sweet, and I put it hard with saccharin sodium and sodium cyclamate.

　　 This is very popular in the era of lack of food and clothing. People usually don't have much fruit or even sugar intake. Canned fruit can make up for all this.

　　 Since we want to create healthy products, we must look different.

　　 Qiqiao Cup series has very low sugar content and tastes slightly sweet. It is not a false statement that ordinary diabetics can also eat it.

　　 Of course, in order to avoid accidents, there will be a special note on the box: For your health, patients with severe diabetes should not consume this product. Patients with mild diabetes can take a small amount under doctor's confirmation.

　　 Watching the shooting of the advertisement all the way, Song Weiyang asked the three people in the Propaganda Department: "Do you understand?"

　　 Propaganda Section Chief Chen Weifeng said: "Understood, it is to advertise that canned yellow peaches are good for the body. Give us canned food as a gift, which is healthy and good-looking."

　　 "What about you?" Song Weiyang asked the remaining two young people, one named Li Hong and the other named Pang Xiaojian.

　　 Li Hong said: "I think the same as Chief Chen."

　　 Pang Xiaojian said: "Me too."

　　 "Well, very good." Song Weiyang nodded in approval, but he was a little speechless in his heart.

　　 Chen Weifeng flattered and said: "The director Xiao Song is still very good. When this advertisement is broadcast, the people will definitely rush to buy it."

　　 Song Weiyang couldn't help but enlighten: "From this advertisement, what propaganda strategies can you see?"

　　 Chen Weifeng said: "It means being healthy and saving face. If you don't buy our canned food to give to the elders, it is not filial!"

　　 "What else?" Song Weiyang couldn't help holding his forehead.

　　 Pang Xiaojian suddenly said: “The advertisement must be made to make people believe, and an expert must be invited. The expert is standing there in a white coat, and he looks formal. If he speaks to make people believe, then others will buy it.”

　　 Li Hong said: "Yes, I want to eat canned yellow peaches."

　　 Alas, there is still a shortage of talents, and it takes too much effort to cultivate myself.

　　 Chen Weifeng seemed to see that Song Weiyang was a little dissatisfied, and hurriedly said: "Director Xiao Song, it's better for you to tell us about it."

　　 This guy, although his intellect is poor, his eyesight is not bad. He should go to the factory to do personnel and reception, not to do propaganda work.

Song Weiyang gave a lecture on the spot: "What is propaganda? Propaganda is to let people know and remember. Just like people, they are ordinary looking and ordinary dressed, it is difficult for people to remember. So, how can people remember it?"

　　 "Put on your clothes and look good." Chen Weifeng answered.

　　 Li Hong said: "You must have spirit and momentum."

　　 Pang Xiaojian suddenly asked: "Can you dress ugly?"

　　Hey, classmate Pang Xiaojian seems to have a little training value.

　　 Song Weiyang smiled and said, "It can be ugly! I want people to remember that it is either beautiful or ugly, or speaks loudly, or sings and dances."

　　 "Just to be different from others!" Pang Xiaojian concluded.

"Yes, it's different. This is the core idea of ​​publicity," Song Weiyang said. "Look at our Qiqiao Cup series again. The gift boxes are beautiful, the canned bottles are beautiful, and it makes people feel that they are classy at first glance. This is called packaging, and it's almost like people wearing beautiful clothes!"

　　 Pang Xiaojian asked: "What about ugly? Ugly will only make people dislike it."

"I said it's okay to pretend to be ugly. This kind of ugliness is a metaphor," Song Weiyang said. "When you put it in advertising, it can be annoying when people see it, and it makes people feel very vulgar. If it is annoying, it is equivalent to remembering. Live, he might buy it next time he sees it."

　　 Chen Weifeng wondered: "It's all annoying, why would he still buy it?"

　　 Song Weiyang asked, "If you are looking for someone to do something, one is a stranger you don't know at all, and another is an acquaintance that annoys you. Which one would you choose?"

　　 "Of course I am an acquaintance." Chen Weifeng said.

"That's right," Song Weiyang said, "When consumers want to buy a certain product, they walk to the mall and have a look. Hey, I know this brand, their advertisements are annoying. Then buy this, after all I don’t know the big brands of advertisements."

　　 Chen Weifeng flattered again, and said with a thumbs up: "Director Xiao Song is justified, I'm old Chen served!"

Song Weiyang said: "In addition to these, we need to have highlights in advertising. Just like a young man in a relationship, you have to take out your strengths. You don’t look good and you don’t have money at home, what should you do? I am diligent and seem to be able to take care of others, and show my strengths to catch up with the girl."

　　 Li Hong also gained something: "Our canned food is a lad, and the consumer is a girl, so we have to show them the advantages."

"Yes," Song Weiyang said, "so we need to look for advantages. Take this advertisement as an example. We sell packaging and face, and we sell health. Yellow peaches are high in nutrition, and our canned yellow peaches are also low in sugar. It's the advantage!"

　　 Pang Xiaojian asked: "What if the product has no advantages?"

　　 "Then create advantages!" Song Weiyang said, "Advantages are not necessarily actual things, but also a concept or a slogan. Have you ever heard of Lenovo that sells computers?"

　　 "Never heard of it." The three shook their heads together.

Song Weiyang said: "Lenovo used the old saying to be comprador, selling foreigners' computers to Chinese people. But their advertisement last year was very powerful, called'What will happen to the world if mankind loses Lenovo'. Lenovo Computers They don’t have any advantages. What they sell is the concept, which makes people remember when they hear it. It seems that without Lenovo, the earth would stop functioning."

　　 "This ad is awesome!" Pang Xiaojian exclaimed.

　　 Song Weiyang said: "I will assign you a long-term task to keep watching advertisements every day, whether it is TV commercials or newspaper advertisements. After reading the advertisements, you must analyze other people's advertising strategies and write an experience. I want to check!"

　　 "Huh?" The three of them were dumbfounded. They hadn't written for many years.

　　 Talents are cultivated in this way. Among the three, only Pang Xiaojian has some potential. Chen Weifeng and Li Hong will be eliminated sooner or later.

　　 Why is Shi Yuzhu so poor that he can't afford to pay~lightnovelpub.net~ none of his core team runs?

　　 Because it is all the talents he cultivated by himself.

　　 Faithful, and easy to use.

　　 Sometimes, the subordinates clearly put forward the wrong plan, but as long as it does not hurt, Shi Yuzhu will remind the suggestions and support the subordinates to try it and run into a wall. Talents honed and grew up in the face of a wall, and they were more convinced by the boss when they hit a wall. They were grateful to the boss for his generosity, and their loyalty continued to rise.

After talking about some important points of advertising, Song Weiyang laughed and said: "Go, let's go to the TV station, remember to watch and learn more! I am only responsible for contacting the provincial and television stations. He gives out bonuses."

　　 The ad placement was quickly negotiated.

　　 Xikang TV station heard that someone was going to buy garbage time advertisements, and it seemed like it had fallen from the sky to see Song Weiyang as a fool.

　　 The final plan was: four times in the morning, 15 minutes each time, an hour of advertising costs totaling 12,000 yuan. It was broadcast three times in the afternoon, and the advertising fee for 45 minutes totaled 11,000 yuan. It is played four times in the early morning, and the advertising fee for one hour totals 5,000 yuan.

　　 Among them, the early hours of the morning were originally closed time, and there was no show, so I could only watch Snowflakes. The TV station was delayed by one hour in particular to broadcast canned food advertisements.

　　 That is to say, the provincial TV station spends 2 hours and 45 minutes every day to broadcast canned food, while the daily advertising fee is only 28,000 yuan-the city station is even cheaper.

　　 Song Weiyang signed a one-year contract in one go, prepaid 1 million, and the rest was settled monthly.

　　 When the canned food advertisement is on fire, you can make a lot of money by reselling the contract.

　　 (PS: Some classmates said that they would buy canned yellow peaches for their elders. The elders also have problems with high blood pressure and high blood lipids. Don't buy them randomly. If you eat it, Lao Wang is not responsible.)