CCTV's advertising bidding meeting notification letter was issued at the end of last month, and all companies that have cooperated with CCTV in advertising have received a copy.

Yang Xin didn't take this seriously, and planned to send someone to bid randomly. As a result, within two days of waiting, CCTV issued another letter stating that this year it was going to be a "standard king" and that the advertising fee would increase again.

Guo Xiaolan was in charge of the financial department, and Yang Xin went to discuss with him. Both of them felt that the CCTV bidding king was useless, and it was enough to continue to sign ordinary advertising contracts with CCTV.

Fortunately, Song Weiyang was well prepared. Before he left his hometown, he specifically asked Yang Dexi, the director of the office, that any news about CCTV must be informed, in order to wait for the CCTV standard king!

It is impossible for anyone in China who is in the business world not to know the bidding king, and even the winning bidding price of the previous two bidding kings can be learned by heart. The winning bid price of the first bidding king is 30 million plus the mantissa "Jiufafafa Dianjiufa"; the reserve price of the second bidding king is even better, 6666!

The benefits brought by CCTV Standard King can be intuitively reflected with data.

Historically, the Confucian Banquet with annual sales of less than 200 million yuan, after receiving the CCTV standard king, the second year's sales soared to more than 900 million yuan, a direct five-fold increase! As soon as the advertisement came out, dealers from all over the country needed to line up at the entrance of the winery for a month to get the goods.

Canned food and iced tea are not suitable for bidding, but liquor, with high profit margins and high market potential, is born to be a chaser of bidding!

Song Weiyang immediately called the eldest brother and asked him to fly to the capital as it was too late to take the train.

Song Weiyang himself took leave. He didn't bid for the bid, but wanted to take the opportunity to establish a relationship with the director of CCTV's advertising department.

In the 1980s, it was very difficult to fly by air. In a big city like Shenghai, there were only three flights a day, and it was often impossible to buy a ticket with money. Although it was much better by 1994, the number of flights per day had increased to hundreds, but it became scarce to spread evenly across all routes, and it was still difficult to buy air tickets in a hurry.

In a hurry, Song Weiyang directly called Chen Tao and asked her to find the director of the ticket office at the airport, and put 1,000 yuan to help book the fastest ticket.

There is only one airport ticket office in Shenghai. The director of the ticket office usually has 3 to 5 air tickets to deal with special circumstances. In addition, there are two or three air tickets in the hands of the leaders on duty, specially reserved for senior leaders. In theory, these air tickets are not for sale and must be left vacant, but the director of the ticket office often sells them by himself.

When he arrived at the airport, Song Weiyang found a public phone and called the director of the ticket office: "Hello, Director Chen, this is Song Weiyang from Xifeng Company. Yes, I booked a ticket to Beijing."

Director Chen’s voice came over the phone: “Boss Song, I’ll give you a number. You can take the number and go to the ticket window to get the ticket. You can write it down. The number is'love to go' and'hook' 32'. ."

What the hell?

Song Weiyang held a pen and paper in a daze, and confirmed: "Director Chen, is'Love Go" two vertical lines and one horizontal line?"

"Yes, yes, it's the love to go." Director Chen said.

"'Hook' and'tip' are the tips of the hooks in the playing cards?" Song Weiyang asked again.

"Yes, right, right," Director Chen admired, "Boss Song is still educated. Last time there was an old hat who booked tickets. I said'hook' to him, and he had to record it as'wei', and he played back and forth. It took a phone call all morning to figure it out."

Song Weiyang sweats, isn't Nima V just a hook?

When he came to the ticket window, Song Weiyang reported the number "HJ32A", and the conductor quickly issued the ticket, all handwritten, just like a fake ticket.

After waiting for a while to get on the plane, Song Weiyang found his seat with a middle-aged uncle beside him.

Song Weiyang took out the book "The Reality of Social Construction," and before opening it, he heard the middle-aged uncle say: "Fudan graduate student?"

The cover of the book bears the Fudan Library label. It is normal to be recognized. Song Weiyang replied: "Undergraduate freshman."

"I just read the original English version in the freshman year. The students nowadays are really amazing." The middle-aged uncle said with emotion.

Song Weiyang asked: "Uncle also came from Fudan University?"

The middle-aged uncle smiled and said, "79th."

"The third year," Song Weiyang said in awe, "Is he a big boss now?"

"Working in the municipal party committee, I have no guts to go to sea to do business," the middle-aged uncle seemed to be happy to meet alumni, and proactively said, "You know about Fudan Poetry Club? I am the first president of the Poetry Club."

"It turned out to be Xu Xuechang, disrespectful, disrespectful!" Song Weiyang immediately shook hands.

Up to now, Xu Demin's deeds are still circulating in Fudan. The first president of Fudan Poetry Club, the vice president of the student union for two consecutive terms, the editor-in-chief of college students’ poems sold 100,000 copies during the school period, and he stayed as a teacher for several years after graduation. He was transferred to work in the municipal party committee, and now he is an official, poet, painter, and photographer, and occasionally returns to his alma mater to give lectures.

This relationship must be grasped. Making friends with Xu Demin is equivalent to making friends with the official cultural circle of Shenghai. He is the participant and general liaison of the cultural development strategy of Shenghai.

It is a pity that Song Weiyang is not engaged in the cultural industry, otherwise, a Xu Demin would be enough for him to get along well.

"Xu Xuechang, this is my business card." Song Weiyang issued his first business card in nearly half a year.

Xu Demin was a bit funny at first, and the freshman also issued a business card, but he quickly put away his smile and said in surprise: "Xifeng Chairman Song Weiyang?"

Song Weiyang smiled and said, "It turns out that Senior Xu also knows me. It's a great honor."

"I'm engaged in cultural and ideological propaganda work," Xu Demin shook his head and smiled bitterly. "Shenghai has also responded to the anti-Japanese essay you issued half a year ago in the industrial and commercial circles, but it gave me a headache for a while. Xenophobia is not easy to guide. "

"It's troublesome for the senior," Song Weiyang said.

"Haha, no trouble~lightnovelpub.net~ Xu Demin smiled, "When I was in college, my thinking was more radical than you. It is a good thing for young people to be aggressive. "

The two started chatting endlessly. That's good for famous schools. They can meet alumni to build relationships-if Song Weiyang is not a Fudan student, Xu Demin probably doesn't want to communicate with him.

After the plane took off, Song Weiyang went to the toilet and found that Xu Demin was holding "The Ghost in the Atom" and looked enthusiastically.

"The seniors also like this kind of science books?" Song Weiyang asked.

"Just take a look." Xu Demin smiled.

"A Brief History of Time", "God and New Physics", "Horrible Symmetry", "Ghost in the Atom", "A Praise to Cell Life", this book was published in 1992 in China as a set.

The publishing house was afraid that it would not be able to sell it. The first print was only 3,000 copies. It has been cold for two years, and it suddenly became popular this year.

Unexpectedly, it is not scientists and science fiction enthusiasts that make this set of popular science books popular, but the result of a large number of poets and painters' active publicity.

Poets and painters at this time are true cultural pioneers, daring to explore and accept new things, and use their own influence to promote the spread of new things and new ideas. Because of the propaganda of a large number of poets and painters, popular science books such as "A Brief History of Time" suddenly became popular in 1994 and became the dark horse of the book market in 1995, indirectly contributing to the accelerated development of Chinese science fiction literature.

Among these books, Song Weiyang only read "A Brief History of Time", and he immediately chatted with Xu Demin about the King of Fudo Ming Hawking.

Before long, the stewardess came over with drinks, including cola, juice, beer, white wine, red wine... and cigarettes!

Song Weiyang ordered a glass of red wine, and suddenly thought of an idea, can he sell Xifeng iced tea on the plane? Self-produced baijiu is definitely not good, because Maotai is provided on the plane, which can't compete with others.