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With the arrival of the summer vacation, it is the peak season for computer sales.

This year, there is another brand disruptor, that is "Sugon", which will be changed to "Sugon" in a few years.

Both "Dawn" and "Lenovo" came from the Institute of Computing Technology of the Chinese Academy of Sciences and belonged to a mother. But the dad of "Dawn" is more powerful, and there are two dads, namely the Ministry of Science and Technology and the Ministry of Information Industry.

The former Sugon computer mainly focused on scientific research. The "Dawn 4000a", which was successfully developed in 2004, also ranked among the top ten supercomputers in the world. Sugon has been on the road of industrialization since 1996, but its flagship product is supercomputer. In recent years, it has actually started to sell microcomputers, and its main focus is the education industry!

Many colleges and universities this year have purchased Sugon Computers. Shenzhou and Lenovo can only stare at the side. Who makes the two dads too awesome.

In the field of government procurement, neither Lenovo nor Shenzhou ranks first in computer sales.

It's the wave!

Like Suguang, Inspur is typically not doing business properly. This state-owned enterprise is mainly engaged in servers. It is estimated to be jealous of the market size of personal computers. In recent years, it has also come to get a share of the pie. It has killed Lenovo and seized the top spot in government procurement.

Lenovo's life this year is very sad.

Sugon frantically cannibalized the education industry market. Inspur directly swallowed the government procurement market, and the civilian market was stabbed by brands such as Dell, HP, and China. The most embarrassing thing is that Lenovo has almost emptied its funds because of the acquisition of ib's c business, and it has to spend money to subsidize overseas markets every year.

What should I do if I have no money?

Real estate!

In fact, as early as ten years ago, Lenovo started to get involved in the real estate industry, and also established a joint venture "Zhongke Lenovo Real Estate Development Company" with Zhongke and Sunco.

The most popular real estate company in the past two years is Sun Hongbing, a former employee of Lenovo and Sunco CEO.

This person joined Lenovo that year. Because of his outstanding performance, he was promoted to the head of the corporate department within a year. Immediately pulling a vote of young people, 13 branches were built in one go, and Lenovo's turnover was soared in two months. The youth was determined and sharp, even saying that "the interests of the enterprise department are above all else." Immediately, Hongbing Sun was transferred from the Enterprise Department by President Liu, and was finally transferred to prison altogether on the charge of embezzling public funds.

After being released from prison, Hongbing Sun and Mr. Liu smiled their grudges, and borrowed 500,000 yuan from Mr. Liu to set up a real estate company, and led their old owner Lenovo to engage in real estate together.

Sun Hongbing's Sunco company is also known as "Real Estate Dell". He successfully transplanted his old business (selling computers) into the real estate field, setting off a "Sunco model" in China.

Need a relationship to get the land?

No need, just drop the money.

Sunco bids for land prices across the country without the approval of the headquarters, and the regional bosses can decide on their own. Anyway, no matter how much it costs, just take a picture of the land. To use Sun Hongbing's words to describe "Buying land, if the auction is low, you will make a profit, and if the auction is high, you will not lose money."

An ordinary piece of land is often auctioned for sky-high prices by Sunco. Then he took the land mortgage loan, smashed money crazy to scramble the real estate, and the pre-sale of the house returned the funds, and the funds were used to continue to buy land and continue to mortgage the loan. Moreover, Sunco often cheats. For example, for a piece of land, Sunco bid a sky-high price of 900 million yuan, and then said that it had no money after it was photographed. It only agreed to give two or three hundred million yuan first, and the rest was paid in installments.

To put it bluntly, the empty glove white wolf.

In the Jinmen area alone, Sunco owed the bank 4 billion in 2004. The banks were frightened and did not dare to collect debts too aggressively, because the collapse of Sunco's capital chain meant that a large number of loans could not be recovered.

Three years ago, Sunco's annual sales were only 1.4 billion, while Vanke's annual sales were 4.4 billion. Sun Hongbing directly at the real estate industry conference, publicly called the King Stone, claiming that Sunco will be the number one in the country and it will take a year to surpass all the companies present, including Vanke!

Even after eating prison meals for several years, Sun Hongbing was still so sharp.

Wang Shitouyun responded lightly and said, "You can't surpass Vanke so quickly, should you pay attention to controlling risks?"

Not only did Sun Hongbing fail to control the risks, but he intensified his efforts. The subsequent operations were jaw-dropping and he spent more than 10 billion yuan in acquiring land across the country within a year. When the annual meeting was held at the headquarters, he shouted to thousands of employees, "Wang...shi...tou, idiot!" Thousands of employees cheered and applauded.

Last year, the central government issued a policy to stabilize housing prices.

This year, Sunco's capital chain completely collapsed.

Why spend a lot of pen and ink describing Sunco? Because Lenovo has set up three real estate companies before and after, two of them were joint ventures with Sunco. Last year, when Sunco's plate was about to collapse, President Liu stepped up to completely separate from Sunco. But many years later, Sun Hongbing's Sunac Group acquired Lenovo's Rongke Zhidi, and eventually became a family.

In 1993, President Liu threatened to go to the United States to engage in real estate. In 2001, Lenovo successfully turned its own science and technology park into a commercial real estate project. In 2003, Lenovo officially entered the residential real estate industry and quickly expanded its presence across the country.

Today, Lenovo's real estate business is flourishing. In another time and space, by 2013, the profits of real estate projects accounted for 32 of Lenovo's total profits.

Song Weiyang said that Lenovo is a computer assembly company, but he was wrong. He was clearly a real estate company!

By the way, this year, Shenzhou Computer also sprung up, with its super high cost performance as its selling point, it opened its own "Big Ship Era".

Shen Fuxing was very annoyed by this, and he always felt that the Luoshizi Shenzhou Computer was ignoring the popularity of his own Shenzhou Computer.

Shenzhou Computer "I'm still rubbing the heat of the Shenzhou spacecraft, and the Space Administration didn't say anything."

This year, c competition has entered an era of recognized meager profit. China, Lenovo, Dell and HP have been ridiculed as the "four kings of the c field."

HP adjusted its channel strategy, divided the country into eight regions, and turned to a regional agency system as a whole, and sales began to grow by leaps and bounds.

Lenovo divides it into relational customers and transactional customers based on the scale of users and purchasing mode, and adopts direct sales and channel sales models, respectively, to firmly control the market share.

Dell brought the direct sales model in the United States and was seriously unaccustomed. Coupled with the poor after-sales service, the game finally broke this year. All kinds of negative news were exposed, and sales did not rise but fell.

After years of hard work, China's branded stores and after-sales network have finally become more and more perfect. And by absorbing franchise stores, it has been rolled out in fourth- and fifth-tier cities across the country, which has achieved unexpected results.

A small northern city.

Zhang Hong, who just received the university admission notice, went out to purchase "equipment" with his parents. Because his parents had promised to buy him a computer and mobile phone as long as he was admitted to a key university.

He called a taxi, and his father said directly, "Go to Gome."

"Why are you going to Gome?" Zhang Hong asked.

"Buy computers and mobile phones. Gome Mall sells everything. Mobile phones and computers can be bought together." Father laughed.

"It doesn't take so much trouble," Zhang Hong said to the driver, "Master, go to the store in China."

The father was surprised, "Don't buy Lenovo?"

Zhang Hong smiled and said, "Shenzhou is very powerful, much better than Lenovo. I asked the great **** in Computer Bar. People said that foreign brands choose Hewlett-Packard, domestic brands choose Shenzhou, Lenovo and Dell do not buy. Lenovo's high price is low. Quality, Dell after-sales garbage. If you want to talk about cost-effectiveness, then you can equip the assembly machine yourself."

Tieba is a good thing, so that computer novices who don't understand anything can ask the gods for advice in detail on the Internet. And this year’s post is really a hidden dragon and crouching tiger, not losing to the force of "985 per capita" later.

The family came to the store in Shenzhou and found that it was crowded. The door was also used to pull a promotional banner with a balloon. The slogan was a three-piece set of Shenzhou, which helped the university dream, promoted big bargaining, and cut 800 yuan!

The speakers at the entrance play repeatedly "Attention, the majority of students, great bargain during the summer vacation. As long as you buy a computer, a mobile phone, and a 4-Shenzhou three-piece set, you can get a discount of up to 800 yuan..."

Not only are the specialty stores doing publicity, they also hired people to distribute flyers in the city center. Even as early as when they were filling out their volunteers, they ran to school to hand out flyers and targeted these students who had just graduated from high school.

My father wandered around the various counters of the specialty store and found that China’s products are really many desktop computers, laptops, mobile phones, 3, 4, U disks, mobile disks, telephone watches, point reading machines, electronic dictionaries, handheld computers... and a few more. Taiwan repeaters, because this type of product has been discontinued, they are now placed on the counter for ultra-low prices.

The father was surprised and said, "I thought Shenzhou only sells mobile phones and computers, but it actually sells other things."

Zhang Hong smiled and said, "So I said that Shenzhou is great, and there was a problem with the National Warranty. I have a classmate’s Shenzhou computer, but it broke within a month. When it was sent for repair, they said it was a defective product. How much The chance of one in one is about the same as winning the prize. The repair center directly replaced the machine with a new machine and gave a USB flash drive as compensation for the transportation expenses for repairing."

"This thing is done authentically, it seems that Shenzhou is really good." Father praised.

At this time, a sixteen or seventeen-year-old girl stood in front of the mobile phone counter and acted like a baby, "Dad, people just want to buy this one. Many students in the class bought it for Jay Chou's advertisement."

The new mobile phone recently launched by Shenzhou features 3 functions, which is also the legendary music mobile phone. The spokesperson of this new phone is Jay Chou, which is more effective than Song Weiyang's own endorsement, attracting a large number of boys and girls to buy.

The little girl acted like a baby, and finally succeeded in getting her father to pay for a mobile phone~lightnovelpub.net~ After a while, she also bought a 4 and a computer with the salesperson, because there are several combinations of three-piece sets. A discount of one hundred dollars, and a 2g USB flash drive as a small gift.

Zhang Hong originally only planned to buy mobile phones and computers, but somehow bought a 4. After carefully calculating the total price of the three-piece suit, it only reached the standard of 600 yuan discount, but after father's bargaining, the included USB flash drive changed from 2g to 4g.

Poor USB flash drives, once the most profitable product in China, have now become small gifts.

This summer, it originated from China's specialty stores all over the country, from China's big news some time ago, and also from the three-piece promotional activities. The superposition of various factors caused sales to skyrocket.

By the way, the Shenzhou specialty store has now been renamed the Shenzhou flagship store.

The industry is shocked!

Lenovo soon followed the trend and started the flagship store model, but this cannot be done overnight. China has been working silently for several years.

At the same time, in 2006, a gadget called "Shenzhou three-piece" began to appear on university campuses.