The accident was not only a visit by a genuine professor, but also a more thrilling thing-the winner finally crashed into a car. Fortunately, the two sides did not know each other.

　　 Chen Tao has gone to the counterfeit workshop to customize the prizes, and Song Weiyang can only do it himself. Before the two winners had an exchange, he took one of them straight to the copy shop downstairs, citing lack of office space.

　　 There was a rant and babble, which made the other party dizzy and could not find the degree of Bei at all.

　　 The relevant documents were quickly copied, but Song Weiyang stayed in the store. He had to delay the time until Zheng Xuehong sent the "client" away.

"Boss Zhao, the dilemma you just mentioned is a common problem faced by the entire beverage industry," Song Weiyang continued nonsense. "The key to opening up the market is passenger flow. Let me give you an example. I was still in Hong Kong three years ago. I was studying in the city, and a friend opened a new car washing shop. No matter what he did, the car washing shop’s business was still going to die. At this time, I helped them with an idea, and their performance increased fivefold in half a year! You! Guess how I did it?"

　　 "Dr. Ma, please enlighten me." Boss Zhao asked respectfully, completely forgot about the trophy.

　　 Song Weiyang said: "I let them implement a membership system. As long as the customer has a car wash card, the car wash fee can be reduced by two-thirds."

　　 "The price is so low, how can the car wash shop make money?" Boss Zhao wondered.

Song Weiyang explained with a smile: "Because of the low cost of car wash and the high recharge of car wash card, customers can't use it up. Therefore, customers will lend the car wash card to relatives and friends. In the past, one car was used by one customer per car. , Soon became three customers with one card, three cars, and the passenger flow split and tripled. With passenger flow, business came. Car wash shops could double the loss in car washing by selling car supplies. Until now, My friend’s car wash shop has been upgraded to a comprehensive vehicle beauty center that mainly sells car supplies and supplements with car washes."

　　 "Dr. Ma is really amazing!" Boss Zhao sincerely admired him, and said, "Unfortunately, there are few cars in the mainland, otherwise I would like to open a car wash shop by this method."

Song Weiyang praised: "Boss Zhao is very savvy and knows how to draw inferences. Indeed, no matter how clever commercial methods are, they can only be used in the right environment. In Hong Kong, you can open a car wash shop to make money, but you can only lose money in the mainland. ."

　　 Boss Zhao admired him more and more, and took Song Weiyang's hand and said: "Dr. Ma, I have a question to ask, you must help me."

　　 "Of course, our association is to help the development of private enterprises." Song Weiyang smiled.

Boss Zhao said: “My factory is a private enterprise and is responsible for its own profits and losses. Not long ago, I learned how to make Coke from foreigners, but I couldn’t sell it. Seeing a few workers playing cards and chatting, I scolded them, but they said that no one bought Coke anyway. Is that fair? I pay them a salary, and I’m tired like a dog, but they can enjoy it in the factory. . My heart is really bitter, the products can’t be sold, and the workers are still angry. What do you think I should do?”

　　 "You have two questions." Song Weiyang pointed.

　　 "Dr. Ma, please speak." Boss Zhao pricked his ears to listen.

Song Weiyang said: "First, you have not found your own position. You are the boss. You have to take over the overall situation instead of running into sales. Just like Han Gaozu Liu Bang, such heroes as Han Xin, Xiao He, and Zhang Liang worked for him, Liu Bang. You only need to know how to use people. You can't always lead the troops by Liu Bang himself every time you fight. Is that the truth?"

　　 "Dr. Ma is right." Boss Zhao nodded repeatedly.

Song Weiyang said: "Your focus is on selecting talents. You must distinguish clearly which employee is suitable for management and which employee is suitable for sales. Once the talents are selected, use actual benefits to encourage them and drive them. Even if the product is sold. No, your job is not to be on the front line of sales, but to start from the big aspects of opening up your reputation and making connections with government companies. Understand? The boss does big things, and small things can be handed over to employees, otherwise your company Never do it big."

　　 "Understand, understand, Dr. Ma is really thorough, and my boss used to be for nothing." Boss Zhao was convinced.

　　 Song Weiyang smiled and said: "Let’s talk about the second question. You learn from foreigners to produce Coke. Are you better than others in terms of popularity and taste? Not better than others, and sales are definitely not good.”

　　 "What should I do?" Boss Zhao asked.

　　 "You have to find your own advantages." Song Weiyang said.

　　 Boss Zhao asked: "Compared with foreign cola, what advantage can I have?"

　　 "You are Chinese!" Song Weiyang said, "You are a domestic brand, a national cola, and you are the vanguard of the beverage industry to fight against the great powers!"

　　 "That's right!" Boss Zhao was ecstatic, "Thanks to Dr. Ma for his guidance, I will change my name to'Patriot Coke' when I go back."

　　 Song Weiyang looked at his watch and felt it was almost done, so he took the boss Zhao back to the Shenye Building and continued to talk slowly and slowly along the way.

　　Walking to the door of the building, Boss Zhao took out 10,000 yuan from the bag and thanked him: "Dr. Ma, this is a little bit of my care, thank you for your advice."

　　 "Thanks." Song Weiyang smiled and collected the money.

　　 Boss Zhao said again: "Dr. Ma, why don't you come to our company's special consultant, I will pay you 3000 yuan a month."

　　 Song Weiyang pretended to be forced: "In Hong Kong, Cheung Kong Holdings gave me an annual salary of 300,000 Hong Kong dollars. I didn't want to go."

　　 "That...that was my abrupt, Dr. Ma don't mind." Boss Zhao said embarrassedly.

　　 "It's nothing, I can't stay long in the deep city. I will be transferred back to China Merchants headquarters in two months. Therefore, I can only say sorry for Boss Zhao's kind invitation." Song Weiyang said.

　　 Boss Zhao quickly said, "Then I wish Dr. Ma a great plan."

　　 After more than ten minutes of nonsense downstairs, Song Weiyang finally saw another "client" come out. He said hello in front of Boss Zhao: "Manager Li, are things done?"

　　 "That's it, I had a very happy chat with Director Liu, thank you for your help!" Manager Li said.

　　 "Then we'll see you another day." Song Weiyang said.

　　 "Goodbye." Manager Li left with a smile.

　　 Boss Zhao asked: "What does this man do?"

　　 Song Weiyang said: "He is the manager of an enamel factory. When the company encountered some trouble, he came to our association for help."

　　 Boss Zhao said: "Looking at him smiling so happily, the problem must be solved. Your association really has one."

　　 "General, general, this is our business." Song Weiyang laughed.

　　...

　　 After finally dismissing both "clients", Song Weiyang, Zheng Xuehong and Chen Tao who rushed back finally breathed a sigh of relief.

　　 Deng Xinhua, who is at the same table, said: "How can your association distribute awards everywhere?"

　　 "To help companies engage in publicity, we also make some extra money by the way." Song Weiyang explained.

　　 "Then how much do you charge?" Deng Xinhua only knows that the trophies are charged, but I don't know how much, because every time the fee is paid, the person is taken to the bank and directly transferred to their newly opened account.

　　 Zheng Xuehong smiled and said: "Not much, 5,000 yuan per trophy."

　　 "5000? That's too much, right? It's not made of gold." Deng Xinhua was instantly envious.

　　 Song Weiyang said happily: "Don't say anything, stop work and go home."

　　 The life of the three people is very luxurious. Not only do they take a taxi every day, but they also rent a house in the urban community. Finally, they don’t have to worry about living in the countryside anymore.

　　 Back to the rented house, Chen Tao immediately started cooking and Song Weiyang took out the 10,000 yuan.

　　 "Old Zheng, this is yours." Song Weiyang counted 1,000 yuan to Zheng Xuehong.

　　 Zheng Xuehong counted the money with joy, and asked with a smile: "Give someone another idea?"

　　 "Just point a few words." Song Weiyang said.

　　 "You still have to have the ability, you can make money if you use your mouth." Zheng Xuehong said with emotion.

　　Song Weiyang and Zheng Xuehong both got 20,000 yuan for each 50,000 yuan awarded, and the remaining 10,000 yuan was given to Chen Tao.

　　 For other windfalls, such as selling the enterprise management system for 150,000 yuan, and today’s 10,000 yuan consulting fee, Song Weiyang can get 80% alone, and Zheng Xuehong and Chen Tao each get 10%.

　　 Work harder, get more money, this is a scheme that everyone agrees with.