Rebirth of the Wild Age
~: Sixty-five【Break the market】
In fact, although the song "A Thousand Paper Cranes" has been released in Jinmen, the canned products have not yet been sold.
One is that the marketing team is small and there is not enough manpower for the time being; the other is that the local distributors are watching and lack the trust of foreign brands.
Except for Xikang and Hubei provinces, this is true in other regions.
Take Jingcheng as an example, Song Qizhi personally led the team to rush over, and the name of Xifeng Canned Food also spread because of the song. However, the distributors just didn't buy it, they were unwilling to buy the goods first, and thought that the canned products would take up the warehouse too much, and they didn't think Xifeng can sell well.
Song Qizhi was so anxious that he could only take samples and run from one store to another. Almost all major shopping malls shut him out, and don’t want to give them to the malls for trial sales, because the content of the goods has already been ordered on each shelf.
In the Po Hotel, Song Qizhi stared at the canned food sample and asked, "What should I do?"
A few hands looked at each other, they tried any method, but unfortunately they couldn't even shop the goods.
Now there are two full cartons of canned food, which are placed in a warehouse near the Beijing Railway Station. For each day of unsalable sales, one extra day of warehouse rent will be paid.
A salesperson said: "The director Xiao Song is afraid this time, his method is useless."
Another said: "Why is it useless? I heard that the'Thousand Paper Crane' series are selling very well in Xikang and Hubei provinces. There must be a problem with our marketing methods."
"What can be the problem? All the ones that should be running ran away, so I almost didn't go to the streets to sell them." The man said earlier.
Another person said: "Actually, Xifeng's reputation has been opened up, and many people in Beijing know our canned food."
"That's because the song is popular."
"The question is useless, I sing well, but the cans can't be sold!"
"I think, the people here in the capital are too arrogant and look down on the sign of our small place."
"That is, those dealers are too low-minded, and so are the shopping malls. They are not happy to give them a trial sale for free."
"……"
Everyone was at odds, Song Qizhi had no choice but to smoke one by one.
……
Far away in Shenghai, Zhang Guodong encountered the same situation. He ran for half a month and failed to break Shenghai's canned food market.
"Mr. Zhang, this won't work, Shenghai's warehouse rent is so expensive!" the subordinate said.
After thinking about it for a long time, Zhang Guodong spread out the map of Shenghai City, and said: "Xiao Lin, I will write a questionnaire right away, and you will print 1,000 copies. When the questionnaire is printed, everyone will go to the street to do a questionnaire survey. People are in charge of an area. Also, focus on investigating the entrances of shopping malls, schools, government agencies, and entertainment venues, first to find out the specific situation!"
Zhang Guodong quickly formulated a work plan, and started operations in batches that afternoon.
In the evening, Zhang Guodong smoked a summary of the situation, the investigation showed:
Respondents who know the Xifeng brand account for 52% of the total number of people in the survey. This is a very scary data. You know, Xifeng canned food was still unknown in Shenghai a month ago, but now I just go to the questionnaire, and more than half of the interviewees know about Xifeng.
The reason is simple, the songs are too popular, and they become popular quickly with frequent song requests and pirated tapes.
"A Thousand Paper Cranes", but next year's top ten Chinese golden tunes, its album of the same name even crushed the four kings on the mainland, the mainland and the mainland!
And Song Weiyang specially added two dialogues between the hero and the heroine in the song.
For the first time, the actor said: "You also like to eat Xifeng canned food." The heroine replied: "I like Xifeng Qianzhihe."
The second time, the actor said: "It is said that if you fold a thousand paper cranes every day, if you persist for a thousand days, you can make your loved one happy."
When the song "A Thousand Paper Cranes" brainwashed the listeners, Xifeng Canned Food was also brainwashing the listeners, and he remembered the brand without knowing it.
But why are there no dealers and shopping malls?
Zhang Guodong analyzes again carefully:
Among the respondents who knew about Xifeng canned food, women accounted for 76%, song listeners accounted for 94%, and novel readers accounted for 5.3%. 10 to 15 years old accounted for 12%, 15 to 20 years old accounted for 36%, and 20 to 25 years old accounted for 33%. Students, accounting for 71.6%!
School!
Zhang Guodong finally found the key to solving the problem. He called his hands together and said excitedly: "Tomorrow, everyone will go to the store near the school according to the area they are responsible for. It’s a small shop! No money, just give them all, 20 bottles per store, just leave a contact number!"
"Mr. Zhang, this is a lot of waste, right?" someone reminded.
"This waste is a fart!" Zhang Guodong said.
Small shops are different from regular malls. They don’t even want to give cans to regular malls, but the owners of small shops like to be cheap.
In just one day, Xifeng canned food was opened in 82 shops near the schools in Shenghai, 16 of which were even small shops in the school.
Two days later, all the cans were sold out, and small shop owners called to replenish the goods one after another.
……
While in the capital, Song Qizhi does not have the marketing mind of Zhang Guodong, so he directly chooses to be reckless.
Song Qizhi personally led people to set up stalls on the street and encountered various rushes. Not only was he caught and paid a fine, he even almost got into a fight with a local vendor.
It took three days, and Song Qizhi found that the best sellers near the school, and many kids rushed to buy it.
Song Qizhi didn’t have to find a way. The small shop near the school took the initiative to inquire about the situation and asked him where he could buy Xifeng canned food.
The depression in Song Qizhi's heart was wiped out, and he didn't bring anyone to set up a stall, and he dealt with those small shops every day.
The local distributors are not fools. They soon learned that Xifeng canned food was selling well in the school, so they took the initiative to ask for cooperation, and they planned to sell the canned food to major shopping malls.
……
Tinmen's Xifeng canned food is on the market, so I have to wait until January.
The final exam was almost approaching. Geng Xiaoyun came to the school as usual. As soon as he entered the classroom, he saw many classmates gathered around.
"Wow, this is the kind of canned food that Ma Junhao and Chen Yiyi like to eat."
"It's exactly the same as on TV."
"The canned cup is so beautiful."
"Of course it is beautiful, Chen Yiyi still uses it as a pen holder, and I will put it on the writing desk as a pen holder."
"It's best for holding paper cranes."
"You can also put lucky stars."
"What is a lucky star?"
"Thousand paper cranes are for lovers, and lucky stars are for friends. There is an instruction manual in the can packaging to teach you how to fold paper cranes and lucky stars. Each bottle of can also gives you five colored plastic strips of lucky stars."
"Show me the manual, I want to learn Lucky Star."
"……"
Geng Xiaoyun leaned over. The bottle of canned food was indeed the same as in the MV. She quickly asked, "Where did you buy it?"
"There is a small shop in the school." The classmate said.
"How much is it?" Geng Xiaoyun asked.
"Six yuan." The classmate said.
Geng Xiaoyun said: "It's so expensive."
The classmate laughed and said, "It's not expensive. This is the canned food of Ma Junhao and Chen Yiyi. The can is delicious and tastes better than other cans. Would you like to try a piece?"
Geng Xiaoyun curiously tasted a piece of canned apple ~lightnovelpub.net~. At first I thought it was ordinary, no different from the canned food that I ate before, but it seemed to be more delicious. He nodded and smiled: "It's so delicious, ordinary canned food is far worse than this, no wonder Chen Yiyi likes it so much."
"I said yes, they still don't believe it." The classmate said happily.
Geng Xiaoyun touched her purse. There was her pocket money for a week. She was ready to buy a bottle, so she decided to buy it at noon.
As soon as he returned to his seat, Geng Xiaoyun found that there was a bottle of canned food in his desk.
The can has been eaten. There are a few thousand paper cranes in it. You can smell the fragrance even when the lid is opened. It should be a can that was opened this morning.
Geng Xiaoyun was afraid that other students would see it, so he quietly took out the top one, but saw a line of words written crookedly on the wings of the Thousand Paper Crane: I wish classmate Geng Xiaoyun happy every day--J.
Geng Xiaoyun blushed to the root of his ears instantly, and peeked at the male classmate in the classroom. Is this "J" "Jiang"? It may also be "Jiang", or it may be "Gold".
Jiang Hepeng is really good, he is so handsome and his grades are so good.
Does Jiang Hepeng like me?
God, should I refuse him? Junior high school students can't fall in love early.
But rejection is not good, you can be friends first, study together, and leave school together. His house didn't go along with me, but it doesn't matter, you can ask him to review his homework on Sunday.
Well, when I buy canned food at noon, I will learn how to make lucky stars. Lucky Star represents friendship, and Jiang Hepeng must be very happy if he fold a bottle and give it to him.
Geng Xiaoyun became happier as he thought about it. He stuffed the paper cranes into the can and hid them in the innermost part of the school bag.
The fat man surnamed Jia in the last row of the classroom was standing his textbook on the desk and peeking at her, but was directly ignored by Geng Xiaoyun.