The advantage of the students is that they are serious. It's just a MV, and they can shoot as a literary film.

　　The same goes for the disadvantages...

　　 hasn't officially started, everyone actively discussed it and made large-scale changes to the plot and footage. Not to mention the photographers and lighting engineers joining in, even the scene note and the props staff have expressed their opinions, and some people even drew a complete storyboard overnight based on the script.

　　 When Song Weiyang got the storyboard, he was drunk after only one glance, and then said to Jin Peng: "Director Jin, in fact, it doesn't need to be so complicated. The simpler the better, it's just a MV."

　　 Jin Peng said: "Simple can also be divided into several types, some are crude and crude, some are artistically blank. Don't worry, we are professional and know better than you."

　　 Song Weiyang said: "I don't care so much. Anyway, the lens must be clean, the light must be thorough, and the characters must be fresh."

　　 "Don't worry, don't worry, I know." Jin Peng was a little impatient.

　　 On the day of shooting, the school rehearsal room.

　　 Thousands of paper cranes and wind chimes were hung in the classroom, and a floor-to-ceiling electric fan was brought in, first blowing continuously against the temporarily suspended window screens.

　　 Song Weiyang crouched behind the monitor and shouted in just two seconds: "Stop, stop, this light is wrong!"

　　 Jin Peng said angrily: "I'm the director, you are not allowed to stop at random!"

　　 "I don't want this effect, the light is too dark," Song Weiyang said, "Be transparent and bright."

　　 Jin Peng said: "This empty shot shows the heroine's sad and painful mood after the hero is seriously ill. The lights must be lit like this!"

　　 Song Weiyang said depressed: "I don't care what you want to embody, just follow me anyway."

　　 "Am I the director, or are you the director?" Jin Peng said angrily.

　　 "I am a customer, and I have to listen to me for the money I pay!" Song Weiyang didn't want to explain any more, his tone became tougher.

　　 Jin Peng threw the guide tube: "I won't shoot anymore, you can go to whomever you like!"

　　 Song Weiyang said: "That's OK, give me the money back."

　　 "If you pay it back, you will pay you back, it smells like copper!" Jin Peng took out several hundred dollars from his pocket, threw Song Weiyang in front of his chest and said, "I will give you the rest tomorrow, I didn't take it with me."

　　 Changji classmate hurriedly came over to persuade: "Jin Peng, don't worry, you have something to say. Boss Song, don't be angry, for artistic creation, it is normal for everyone to have different ideas. Well, let's communicate again."

　　 Jin Peng said: "What I want to say, I said just now, there is nothing to communicate."

Song Weiyang said, “I’ll say it again. I’m shooting a MV, a commodity, not a literary film. This MV only lasts 4 minutes. The picture must be as perfect as possible. What connotation needs to be expressed. Aesthetic, understand? The only requirement for the whole film is aesthetics!"

　　 Jin Peng said: "If the light is darker, it can't be beautiful? This is echoing the plot and also echoing your lyrics!"

　　 My Nima!

　　 Song Weiyang's brain was about to explode. I didn't expect this group of students to be so difficult.

　　 Lin Zhuoyun rounded up the scene and said: "Why don't you do it like this, take one shot according to the opinion of classmate Jin, then take another shot according to the opinion of director Xiao Song, and then decide which one to use when editing later."

　　 Jin Peng estimated that he was really short of money, nodded and said: "Yes."

　　 "Let's do it." Song Weiyang didn't want to waste time.

　　 The light is the empty shot of the wind blowing window screens and I took it several times, and the light changed several times.

　　 Lin Zhuoyun took off her jacket, wearing only a white dress, hovering in the classroom with her head down, sometimes reaching out to fiddle with paper cranes and wind chimes.

　　 So the disagreement came again, Jin Peng killed him. The silhouette mainly expresses the heroine's mood. Song Weiyang insisted on taking the front view, revealing Lin Zhuoyun's beautiful figure and face, which immediately attracted the attention of the audience.

　　 was noisy for a while, only scored two shots, and left it to the post-editing to make a decision.

　　 The cost of film has doubled.

　　 Song Weiyang was angry, but he didn't make a fuss about changing people.

　　Professionals are professional after all. Song Weiyang has only ideas in his mind, and he has to rely on Jin Peng to shoot.

　　 People are really taking photos with great care. They have to carefully find the angle of each shot, and they have to discuss and compare with the photographer repeatedly. Song Weiyang didn't understand the ratio of light to dark, the golden section, or something, but the same shot produced better results than expected.

　　 However, Song Weiyang will never let Jin Peng blend in during the post-editing process, otherwise he may decide to cut it into something horrible.

　　 Just go back and forth a few shots in the empty room, from the morning until three o'clock in the afternoon.

　　 argued again midway, the reason was that Song Weiyang insisted on using filters to give the heroine crazy soft light. The effect of this filming is to make the heroine shrouded in a hazy atmosphere, which is a trick used by youth idol dramas-later generations were even moved to martial arts movies and historical dramas by Yu Ma.

　　 Jin Peng strongly disagrees. He thinks this is too deliberate and unnatural, and the filming will make the audience jump into the show.

　　Dancing in your sister's scene, this is the MV!

　　 Song Weiyang could only threaten with divestment, and Jin Peng chose to submit.

　　 The second scene directly jumped to the hospital, because there happened to be a vacancy in the senior ward, and if there was a delay for a few days, there might be veteran cadres who wanted to live in.

　　 The hospital still attaches great importance to assisting the Drama Academy in filming patriotic gift films, and directly sent a deputy director of the office.

　　 The deputy director's surname is Zeng, and he shook hands enthusiastically: "Hello, student Song, the ward has been vacated, what else do we need to do to cooperate?"

　　 "Thank you Director Zeng, it is really troublesome for your unit!" Song Weiyang laughed.

　　 "It's nothing, I just feel how the movie is made." Director Zeng laughed.

　　 Well, Song Weiyang's current status is the chairman of the student union of Shenghai Drama Academy. The film they want to make is also a gift for the motherland’s 45th birthday to express the students’ love for the motherland. It will be broadcast in major cinemas next year.

　　 Song Weiyang personally acted as the leading actor, and soon put on a hospital gown.

　　 "No, you still need makeup. This is not the case for people who are dying of illness." Jin Peng said.

　　 Song Weiyang said: "Just make your lips and cheeks paler."

　　 Jin Peng said: "Are you fooling ghosts when you shoot them?"

　　 Director Zeng asked: "What disease does this character suffer from?"

　　 Jin Peng said: "late leukemia."

　　 Director Zeng said: "Then you have to shave your hair."

　　 Song Weiyang: "..."

　　 Jin Peng said, "Then shave your hair and listen to the doctor."

　　 Song Weiyang helplessly explained: "Art comes from life, but it must be higher than life."

　　 "Higher than life, but not divorced from reality." Jin Peng said.

Song Weiyang was too lazy to say: "Okay, I will shave my head and wear a wig in the next few days. But I also have a request to make my lips and face pale. Don't give me the appearance of a tuberculosis ghost. The audience does not Love it!"

　　 Jin Peng asked Director Zeng: "Doctor, what should a patient with advanced leukemia look like?"

　　 Director Zeng said: "It varies from person to person. Some are so thin that they are not human-shaped, and some are not abnormal. But there is a characteristic. After a long period of pain and chemotherapy, they all appear haggard and very tired."

　　 "Just press this, the doctor has the final say." Jin Peng said.

　　 Director Zeng’s work is very boring, and he has never been involved in making movies. He realized that he could actually guide the filming, he became excited, and added: “Of course, you don’t have to shave your head. Chemotherapy is very expensive, and many patients choose conservative treatment. And there are not many hospitals that can do chemotherapy. The whole Shenghai There are only two."

　　 "I understand." Although Jin Peng looked at Song Weiyang uncomfortably, he respected Director Zeng, "Thank you for your advice!"

　　 "Dare not to be, dare not to be, they are all for the motherland." Director Zeng laughed.

　　 Present to the motherland?

　　What the hell?

　　 Jin Peng didn't ask much, he started to observe the ward, and then discussed the shooting plan with the photographer and lighting engineer.

　　 When Song Weiyang shaved his bald head and came back, Jin Peng even designed the scenes for this scene.

　　 "Hahaha, your head is really round, like a peeled boiled egg." Lin Zhuoyun stared at Song Weiyang's head happily.

　　 Song Weiyang didn't bother to care about her, and lay directly on the hospital bed, closing his eyes and not talking.

　　 This set of shots is also divided into two styles. Song Weiyang doesn't want to make noise and delays time, but Jin Peng doesn't matter-it's not a waste of his film money anyway.

　　 From the selection of the venue to the end of the filming, a total of 4 minutes of MV, it took a full half a month.

　　 Song Weiyang ran directly to the film studio with the pornographic film and asked a professional editor for help. Song Weiyang ignored Jin Peng who wanted to participate in editing. He didn't even know that he had started editing.

　　 Until the editing, Song Weiyang, who vowed not to use "junk" footage, had to say "It's really fragrant."

　　 There are some shots that Jin Peng insisted on taking. Although Song Weiyang was reluctant, he still included them, even sacrificing the style he insisted on.

　　Well, Jin Peng is very annoying, and he is still very clueless, but he has real skills and can cooperate again next time he has the opportunity.

　　 Very simple MV, 4 minutes, cost Song Weiyang 50,000 yuan in production costs, of which more than 20,000 film was burned.

　　...

As soon as he returned to the factory, Song Weiyang threw the MV and the master tape of the song to Zhang Guodong, and said: "Two tasks. First, contact major TV stations and radio stations and give them the MV and tapes for free. UU Read the book www.uukanshu.com, what music walks, what golden tunes for ten minutes, these programs can be on, but if there are none, then spend money to order songs, and the content of the songs is "Xifeng Canned Food, I wish all lovers of the world will finally be married." ; Second, contact the pirate dealers and try to get more pirated tapes and video tapes. I want to make the pirated version of this song fly in the air. If the pirates are unwilling, then we will spend hundreds of thousands of custom pirated copies, and then send them to various places for free Distributor of audiovisual products!"

　　 Zhang Guodong has already watched the MV, and he was immediately surprised: "Dr. Ma is a great trick!"

　　 song order and piracy are too strong.

　　 Regardless of whether it is a TV station or a radio station, the cost of ordering songs is expensive, but it is much cheaper than advertising. At that time, every time you order a song, it is equivalent to advertising Xifeng canned food.

　　 and piracy? Piracy is hundreds of times the sales of genuine copies. Once the pirates find it profitable, they will spontaneously help the cannery to promote it.

　　 This trick was very new in the early 90s. No one could think of it. Everyone hates piracy. How can you use piracy as a propaganda tool?

　　 In the media marketing course of Future University, there is a classic case, that is, "Three Thousand Questions about Blue Cat's Naughty".

　　 This cartoon is smelly and long, but it is broadcast on all major children's channels all year round. Sometimes it can even annoy children who love to watch cartoons.

　　 Why are there dozens of TV stations that repeatedly broadcast "Three Thousand Questions about the Blue Cat's Naughty" for one or two consecutive years?

　　 is very simple, not because of how good this cartoon is, but because it is free.

　　 The producer spends a lot of money to make cartoons, and actively provides them to TV stations for free broadcast, making them a hit, and then making money by selling blue cat peripheral products.

　　 Song Weiyang’s current approach is to make "A Thousand Paper Cranes" a hit, and the canned food is a peripheral product of this song.