Rebirth of the Wild Age
~: Twenty-one【Dr. Ma Lecture】
The spring breeze has recovered, and everything is in turmoil.
Use these eight words to describe China in 1993. It's perfect. Flowers, trees, snakes, insects, rats and ants all broke through the ground.
In a writing room in the Shenye Building, more than a dozen micro companies are densely packed.
At this point in the past, the bosses and their employees had already started work, but today is an exception.
I saw a lot of people running out quickly, causing others to be inexplicable, and they quickly stopped to ask what happened—
"Boss Jiang, what happened?"
"Dr. Ma from the "Private Club" downstairs is going to give a lecture on entrepreneurship, and it will be too late."
"Where is Dr. Ma from?"
"Dr. Ma, the resident instructor of the Shenzhen Office of the China Private Enterprise Development Promotion Association, is a high-achieving student who graduated from the University of Hong Kong and has a lot of research on private enterprises."
"What to do, isn't it a liar?"
"The reporters of the "Yangcheng Evening News" came to interview yesterday, and the professors of Sun Yat-sen University also praised Dr. Ma. I'm leaving first, you believe it or not."
"Don't worry, you can tell me more."
"Say as you walk, hurry up, time is running out."
"What can that Doctor Ma have?"
"The enterprise management system developed specifically for a beverage factory sold for a full 150,000. The system shocked all professors at Sun Yat-sen University and actively asked for cooperation with the factory as an academic research topic. You said it was not great. ?"
"It's amazing. What else?"
"I heard, but any company that Dr. Ma pointed out can be brought back to life no matter how bad it is. The "Yangcheng Evening News" will soon report vigorously, and it will definitely cause a sensation in a few days."
"He is so awesome, why doesn't he start his own company and make money?"
"People belong to the China Merchants Group, and central enterprises, most of them will be in politics in the future, and it will be possible to transfer to the central government in a few years."
"Wait, I'll go back and call Xiao Zhou."
"Don't! Dr. Ma’s entrepreneurial lecture today is equivalent to the master in martial arts novels imparting secrets. Do you understand the skills of slaying dragons? If Xiao Zhou learns a hand, he will continue to work for you? People will be their own bosses. went."
"That's right, that's right, then let's go downstairs quickly."
"..."
There was a long queue at the door of the large conference room.
Just as many bosses were waiting anxiously, the door suddenly opened, and Chen Tao smiled and announced: "Please pay the money in order."
Zheng Xuehong is in charge of stamping, and Chen Tao is in charge of collecting money.
In order to appear formal, they even printed a brochure overnight, one by hand, containing various business tips. Each person also has a can of Jianlibao as a gift, which is a little cheap, no surprise, and makes those who spend 500 yuan to enter the venue feel like it is worth the money.
I heard that there are eminent preachers, not only many people from Shenye Building, but also people from nearby office buildings.
The large conference room quickly became full, and there were too many people to squeeze. Those who came late had to stand in the aisle.
The more so, the more convinced people are, with a mentality of seeking Buddhist scriptures, waiting for their entrepreneurial mentors to teach them the way.
and others all went in, Zheng Xuehong asked in a low voice: "How much is it?"
"85,000 yuan." Chen Tao said in a speechless voice.
"Wasn't it about 200 people coming?" Zheng Xuehong said with joy.
Chen Tao glanced at the crowded conference room, and smiled and suggested: "Should we have another one tomorrow?"
"Well, you can play a few games and wait until Sunday to run away." Zheng Xuehong nodded and said.
Song Weiyang's calmness and composure made the two of them bolder.
At this moment, suddenly a man carrying a leather bag came up and asked, "Excuse me, is this the Private Enterprise Development Promotion Association?"
"Are you?" Zheng Xuehong was a little nervous.
The man handed out his business card and said, "I am Lin Hong, the director of the factory office of Jinde Beverage Factory. What is the Asia Pacific Gold Award..."
"Oh, you are here to accept the award. Hello, hello, let's talk at the office." Zheng Xuehong smiled.
"You are really hard to find here, I asked all the way," Lin Hong pointed to the meeting room and said, "This is a meeting inside? A lot of people."
Zheng Xuehong said: "It's not a meeting, but a lecture on entrepreneurship. The purpose of our private club is to help private companies develop scientifically. We will hold regular lectures every month. There are more than 100 people, all of whom are company bosses, who come here to learn. Doctor’s advanced experience."
"It's all the bosses inside?" Lin Hong instantly respected, "Then I must listen."
Zheng Xuehong smiled and said: "No hurry, let's go through the formalities of receiving the award first."
...
There is not much room left for Song Weiyang, he just squatted a few at his feet, just hanging on him directly.
Those trespassers who left their homes and business and chose to go to the sea lack everything, except for the enthusiasm and madness of the thirst for knowledge. They absorb nutrients like sponges, not letting go of any chances that might strengthen themselves, whether they are visible or invisible.
"Good afternoon, friends," Song Weiyang went straight to the subject, "I won't say more gossip, time is in a hurry. You call Xiahai, I think it is more appropriate to call entrepreneurship, create your own business!"
The bosses nodded one after another.
Of course, "Going to the Sea" is more heroic and passionate. The sea is magnificent, volatile, and unpredictable. Fishing for gold in the sea is like fighting for life. Success, to the peak of life; failure, there is no bones left.
Song Weiyang asked: "Can anyone answer me? What is a business?"
The bosses immediately raised their hands enthusiastically.
"Say it." Song Weiyang picked one casually.
The person immediately replied: "Businesses are selling things, with the purpose of making money."
"This friend is right. It probably means that," Song Weiyang said. "A company, that is, any entity that can provide goods or services to make a profit. You go to the sea to do business, quit your job and start a business, it's nothing more than profit. Make money. So, what you have to focus on is nothing more than what kind of goods or services you choose, and how to sell them. To put it simply, you are choosing the battlefield and fighting."
"About the previous point, I don't want to say anything. China is full of business opportunities now. If you don't even have this vision, then roll back to your hometown as soon as possible!"
"Let's talk about how to fight."
"First of all, to avoid fighting alone, you need to build your own team. A person's ability and energy are limited. Every successful entrepreneur has his own team partner. Don't treat your employees as slaves. You must choose potential ones to fight together. Their abilities are insufficient and you can cultivate them. They are selfish and normal, and you need to bind them with interest. If you can't build a handy cooperative team, then you can always only make a little trouble. Don’t dream of growth."
"The principles in the world are the same. Most of you have worked in the government or state-owned enterprises before. Playing politics is just like playing business. We must draw potential collaborators to ourselves as much as possible. Strengthen your own strength."
Suddenly someone interrupted: "Dr. Ma, I treat my subordinates very well. I trained him for more than half a year and paid a high salary. As a result, he went to another company. How to solve this problem?"
Song Weiyang laughed and said: “Humans have two needs: one is physical needs, including food, clothing, shelter, money, etc.; the other is psychological needs, including respect, freedom, growth, life value, love and being loved, etc. There are many bosses, Just stare at the money, thinking that as long as the salary is adequate, employees should be grateful and dedicated. However, often the reason for the loss of talents is not money, but that employees have not grown up and are not met with respect for these psychological needs. Really attractive The boss of, he can let the employees have the psychological activity of "the confidant dies". Even if the boss encounters difficulties and cannot pay the salary, the employees will choose to stay and tide over the difficulties."
Someone asked: "If the company is large and there are too many employees at UU Reading www.uukanshu.com, the boss can't ask for help one by one."
Song Weiyang said: “The framework of most organizations is spread from point to surface. As a boss, you must first stabilize the people around you and stabilize the management. This is your core team. Even if the business is frustrated, even if If a company fails, as long as you can control the core team, it will be easier for you to make a comeback. As for the lower-level employees, you can manage them through the core team. To put it deeper, you need to develop corporate culture and let employees have a sense of belonging to the company Of course, the corporate culture belongs to large companies, and the development of corporate culture for companies with a size of less than 100 people is pure enough to support."
"Creating a team is like creating a troop before a battle. The boss is a general. You must have your own military literacy in order to make accurate tactical command in a battle."
"How to improve the boss's own literacy? There are two most important points for the current Chinese bosses, which are different from foreign entrepreneurs. First, pay attention to changes in government policies. Now that the general environment is stable, it must be right to follow the government. Watch "News Network" more, as long as you can understand a little bit of "News Network" every day, then you will have nothing to worry about in your life, which contains countless business opportunities. Second, pay attention to foreign business information. Now China Very backward and derailed from abroad. Let’s put it this way, as long as you learn more and understand, you can make a fortune by copying many foreign entrepreneurial cases ten years ago based on China’s national conditions."
"With military literacy and the army, the next step is to rectify and train the army. Of course, you may not have the time and energy, so you can polish your army in battle. Choose a good battlefield, and let's start fighting. How to fight? That is a tactical issue. The military situation is ever-changing, and the tactics are also ever-changing. Next, I will explain some business skills in detail..."