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Linzhou, Wulin Square.

The weather is hot enough to cook people, but the fans are not afraid to line up in the open air.

A temporary stage was set up in the square, no one performed, and "You Only in My Eyes" was always playing in the speakers. The host’s shirt was all sweaty, but he was still screaming hard and engaged in various prize-winning sales activities.

The real protagonist is Jinggang Mountain on the side of the stage. This person has been in debut for ten years and is barely a small piece of meat. He is very popular and has many fans, but it is a pity that the contracted company is not strong, and the resources he has are completely incomparable with Mao Ning.

Wahaha purified water was launched in April this year. The promotion strategy is "star + song", which is the same as Song Weiyang's original sale of cans and Coke.

Jinggangshan gave Wahaha's endorsement that it was definitely hard money, and it was necessary to sign a series of purified water and tapes in major cities across the country for six months. I went to the north for a circle in the first three months, and now I am back to Wahaha's base camp. The propaganda pattern is similar to that of a concert tour.

Swipe...

A bottle of purified water, a tape, and a signature. Jinggangshan has become a robot, his brain is wooden, only his right hand is still subconsciously signing his name.

Approaching the evening, Jinggangshan stood up wiping his sweat, and he had to go back to the hotel to take a bath and change his clothes, because the boss of the Zong hosted a banquet for him in the evening.

Boss Zong is frowning at the company at the moment, because he has just received information that the local distributor has received the first batch of Xifeng purified water, and will start selling immediately after the advertisement is launched.

"I heard that Xifeng invited a Wanwan singer to advertise pure water." said his wife, Shi Youzhen.

Wahaha is definitely a family business. From the very beginning, Shi Youzhen has held an important position in the company, but her reputation is not obvious under the aura of the boss.

"It's a celebrity + advertisement again?" Boss Zong breathed a sigh of relief, "That's okay. We launched pure water more than three months in advance. We have already established our reputation and occupied the main market. Xifeng is still doing this now, it is absolutely impossible. Win. By the way, which famous singer did Song Weiyang invite?"

Shi Youzhen said: "It seems to be called Wang Leehom, a little singer, not very famous."

Zong Boss was puzzled and said: "What the **** is Song Weiyang doing with a little singer in the ring with Jinggangshan?"

"Don't take it lightly," Shi Youzhen said. "Song Weiyang is too good at propaganda and hype. He has his own public opinion topics. Now the newspapers are full of his name. With the three words of Song Weiyang, many dealers are willing Work with him."

"I never dared to underestimate him, this man is too evil." Boss Zong said.

Wahaha does regard Xifeng as its biggest competitor. Otherwise, once they heard that Xifeng is making purified water, they would immediately send people to inquire about the situation, and even figure out who they should call on the spokesperson.

As for Jianlibao, the leader of local beverage companies, the boss is not very afraid, or the competition between them is not fierce. Jianlibao has always had only one competitive product. In recent years, it has also launched new products, but none of them have any effect. It almost has no market overlap with Wahaha's products.

Xifeng has developed too fast.

Wahaha was second last year and was overtaken by Xifeng this year.

Fortunately, Wahaha is not a vegetarian. After a joint venture with France's Danone, it has also developed rapidly this year. Especially with the popularity of purified water, and now it has come back to overtake, Wahaha once again throws away Xifeng, ranking second only to Jianlibao in the market.

Jianlibao is still the most powerful and eternal boss, Xifeng and Wahaha can only compete for second place.

The boss of Zong said to his wife: "We must keep an eye on Xifeng. The pure water market is vast and we cannot let Xifeng develop arbitrarily. We must follow up on which city they are focusing on at any time and use market leadership to suppress it!"

"I know." Shi Youzhen said.

Boss Zong said: "It's getting late, I'll go to have dinner with Jinggangshan first. Xiaojing contributed a lot this time, and he signed for three months in a row. I have to treat others."

Her husband left the company, but Shi Youzhen did not leave. The business is her home, and even her daughter can't take care of her. After junior high school, her daughter eats in the school cafeteria.

After being busy until six o'clock, Shi Youzhen suddenly received a call: "Manager, I just saw the TV commercial of Xifeng Pure Water!"

"It's the advertisement made by the little Wanwan singer, how about their promotional song? Is there our "Only You in My Eyes" that sounds catchy?" Shi Youzhen asked.

The person on the phone said anxiously: "There are no celebrities, no spokespersons. Xifeng's pure water advertisement is so powerful, my parents want to buy it after reading it!"

"What's the matter?" Shi Youzhen immediately woke up.

The phone said: "Twenty-one levels of purification, Xifeng's publicity strategy is health!"

Shi Youzhen said: "You continue to watch the TV. Once Xifeng's commercial appears again, it will be recorded and sent to the company immediately."

"Okay, I'm staring," said on the phone.

At 9:30 in the evening, Boss Zong, Shi Youzhen, and several other senior leaders in Wahaha were all guarding in front of the TV.

A middle-aged man stuffed a video tape into the machine, and soon there was a picture on the TV—

The background of the commercial is blue. A slightly turbid water droplet falls with the sound of piano, passing through the first line of subtitles (the first layer: quartz coarse sand filters suspended impurities), and then through the second line of subtitles (second The layer of coarse quartz sand filters out the sediment impurities)... Every time it passes through a line of subtitles, the water droplets will become purer, and finally become a clear sky blue.

Boss Zong held the remote control board to replay repeatedly, watched it more than ten times, smoked and frowned: "This ad is great!"

"We also do this for pure water, and it's not the only thing for Xifeng." A Wahaha executive said.

"How we make pure water, consumers don't know, but now Xifeng lets consumers know!"

"Why don't we promote it like this?"

"I think it can."

"No, no, the publicity strategy cannot be changed at will. Many activities have been arranged. Once you make changes, can you cancel them all?"

"..."

Everyone quarreled at odds, UU reading www.uukanshu. The boss of com Zong made a decision and said: "Don't worry about how Xifeng promotes, we will do ours. The sales department is on standby at any time, and we must do our best to fight the market with Xifeng!"

Wahaha is always the words of the boss. While he "spends heavily on hiring talents, it is to buy your thoughts and ideas", and at the same time he makes plans according to his own wishes. Some of his decisions were right, but many were wrong—the most typical is Edison milk powder.

At that time, the person in charge of the Wahaha milk powder project, as well as many senior executives in the company, completely disagreed with the idea of ​​the boss. Boss Zong couldn't persuade his subordinates with reason, so he waved his hand and told the person in charge to get out, take over the project by himself, and completely finished Edison's milk powder.

Hearing that the boss made a decision at this moment, the others immediately shut up and executed the order honestly.

In fact, the boss of Zong made a fatal mistake two years ago. In spite of everyone's opposition, he had to allocate funds for the food city project. Had it not been for a joint venture with France's Danone Group to obtain a huge sum of US$45 million, Wahaha's funding chain this year would have broken-the bank would not lend Wahaha last year.

The subordinates left, but the boss Zong was still smoking sullen cigarettes alone. He knows that it is impossible for Wahaha purified water to dominate the market, and Xifeng purified water will inevitably rise. It depends on who can be the leader of the purified water market!