Chapter 514 Congratulations on your retirement!

   An hour later, the crowd arrived at Xiaobai Building, No. 2 Tesla Industrial Park.

   Looking at the Wesonic team hiding aside, Zhao Songcai introduced to the big boss:

"What you just saw in Building No. 1 is the testing process of the shell samples provided by Wuming Factory. Since the wear resistance has passed the test, today only the final assessment is made on his feel, appearance, and color. ."

   "Building 1 is also the innovation center of Tesla's integrated model. We have broken through the barriers between brands and purchased high-quality modules, accessories and advanced technologies worldwide:

  Like the main controller and micro hard disk of the island country, the flagship audio decoding chip of Wolfson of England, the contact spring of Germany, the low-impedance solder of the United States, etc. We are very demanding on circuit design, component selection, material selection, including assembly platform requirements. "

   "How is it better than Sony?"

   The big boss asked expectantly.

  “.”

   Zhao Song was silent. He took the white coat from the staff and helped the big boss put it on before he pondered:

   "Secretary, Sony is Sony, Tesla is Tesla, and Tesla will never make 40,000 yuan headphones.

  Professional entry level and consumer level top level are Tesla's product positioning. If you must benchmark against a certain company, you can only compare it with Apple! "

   Seeing the increasingly puzzled expression of the big boss, Zhao Song smiled bitterly and explained again:

   "Better than me is more expensive than me, cheaper than me is not better than me!"

   After saying this, the big boss nodded thoughtfully.

  If you want to understand product positioning, you must understand brand positioning on the basis of researching enterprise positioning.

   Such a big business problem, not to mention Zhao Song, Tesla and countless management consulting companies are studying, even Apple in the last life has gone through three stages.

   In the era of Apple, there is an extreme example that can be cited, and that is the "strongest" display on the surface of Apple's 39999.

   Okay? it is good!

Is    worth it? value!

Is    the strongest?

  Bah!

  If you want to buy stronger and more expensive guys, welcome to the field of industrial-grade procurement.

Here, there are no flowers, bays, and South Korea. You can only see the brands of the island country in power: broadcast-grade monitors produced by EIZO, Mitsubishi, Sony, Panasonic, satellite TV-grade video editing, aviation, medical imaging and other industrial-grade monitors .

   Here, you can see the top interface, standards, and format disputes. Here, you can see countless black technologies that represent the highest level of human beings. Here, there are countless craftsmen and engineers, the persistent pursuit of true colors.

   In the final analysis, the biggest difference between Apple, Tesla and Sony in product positioning is that consumers can afford a full set of products from Apple and Tesla once they bite their teeth and stomp their feet.

   And Tesla is competing with Apple for who consumers buy!

   While speaking, Zhao Song had brought the big boss to the audition room on the second floor.

   "Secretary, this is the chief engineer of Tesla's audio products, Mr. Toshiyuki Ogura."

   "Islander."

   The big boss stretched out his hand in surprise and shook hands with the middle-aged man who bowed to him.

   "Islander."

   Zhao Song nodded and said, "Only when the industry is at a low point can this engineer who has worked at Sony for 30 years be summoned. That's all."

   "It's not easy."

   The big boss sighed with emotion.

   Zhao Song took the evaluation report handed by Ogura Minzhi, and smiled while watching:

"Secretary, after a while, you will see a large number of engineers in the LCD panel field from Wanwan, bringing tolls and luggage to the mainland to find jobs. Combined with the news that BOE is about to launch the fifth-generation screen production line, won't you fight for Pyeongchang District? ?"

  Seeing that the big boss was lost in thought, Zhao Song looked at the report seriously. After a while, he looked at Ogura Minzhi in surprise and asked, "Is this the unanimous opinion of your evaluation team?"

   "Yes, boss!"

   The slightly bald islander bowed respectfully, and the treatment given to him by the young boss was enough for him to show the greatest respect:

   "If Miss Wang Jie's opinion is the same as ours, then it can be said that Wesonic's headphone technology has already entered the field of moving coil and moving iron.

  Boss, considering the time the company has entered the business, this is a very difficult task! "

   "Yes, very difficult."

   Zhao Song nodded excitedly. He seemed to have forgotten that the big leader was by his side, walking up and down the crowded corridor.

He couldn't help but be excited. This epoch-making product, which was born in his hands in advance, was able to have four flower planting companies involved - Tesla completed product planning, positioning and research and development of new firmware; Wu Ming made strict requirements harsh shell and buttons; Etop provides hard disk protection technology; and Wesonic provides high-fidelity dynamic headphones.

How difficult is   ?

   Take a look at the beggar-like R&D staff downstairs.

   Now, he can finally confidently announce that TPOD is no longer made by Tesla with money.

   "Where's Wang Jie?"

   Wang Jie with golden ears has never made a mistake. If she disagrees again, Zhao Song will immediately convene a larger audio-visual conference.

  “click~”

   Before Ogura Toshiyuki could answer, the heavy door of the audio-visual room opened, revealing the bright face of the young woman Xiaojie.

   She looked at the crowd in the corridor suspiciously, and when she saw Zhao Song, she immediately ran over excitedly.

   "Boss, you are here."

   "Well, Sister Wang, how is it?"

"number 11!"

   The boss asked a question, and the young woman Xiaojie gave the answer without hesitation, "For these thirteen earphones, only No. 11 performed the best.

  No. 11 intermediate frequency is very stable, without obvious bias, clear and powerful, smooth and smooth, the transition from intermediate frequency to mid-high frequency is very natural, the style is slightly soft and loose, with a warm feeling.

Low frequency and high frequency are the most prominent places in my opinion. The density and spatial sense of high frequency are well grasped, and there is a feeling that it can still rise, but there is still a difference compared with HiFi in the extension of extremely high frequency, but the low frequency is still different. And the high frequency feel is already excellent. "

"it is good!"

   Zhao Song shouted happily.

   He rubbed his hands excitedly. If it weren't for the large number of people present, he would have wanted to go up to hug Xiaojie, a young white-haired woman, and take advantage of it twice.

  Suddenly, he pushed aside the crowd recklessly and strode towards the window at the end of the corridor.

   Downstairs, the unkempt beggars are staring at the gate uneasily.

   This group of academic tyrants and enthusiasts feel that the anxiety at this moment is even worse than that of the college entrance examination.

   "Head, if you don't pass, let the chairman ask the big boss again, and give him one last chance."

   The little beggar said to the beggar head.

  Beggar's head, the R&D director of Wesonic shook his head regretfully: "This is the last chance the big boss has won for us. The company has a big strategy for the company, and we can't wait any longer."

"Ugh"

  The little beggar smashed it with regret, just as he was about to say something, he suddenly remembered a loud roar in his ear:

   "Look."

   All the beggars followed the sound and looked towards the second floor.

   "It's the big boss!"

   They saw Zhao Song.

Then.

   They saw Zhao Song's outstretched thumb.

  “.”

Quiet.

   "Puff."

   Someone knelt on the grass.

   "Woooo~"

   Someone covered their cheeks.

   "Ah~"

   Someone shouted excitedly.

   "Bang~"

   Someone jumped up.

   "We passed!"

   "We did it!"

   "Yes, you did it!"

   On the second floor, Zhao Song shouted excitedly:

   "In the field of 100 yuan level (cost), you have done all the competing products, and they passed unanimously.

   In the roar, Zhao Song's eyes also turned red:

"I made 3 billion yesterday and I'm not as excited as I am today, because this headset is ours, and anyone who owns it doesn't even think about getting a cent of licensing fees from it. This is our product, and this is our product. !"

   "Guys, get your accounts ready, because the promised rewards will arrive today; prepare your team's name, because it will be engraved on the headset and serve millions of consumers around the world!"

  The craftsman named it, it’s really not a joke.

   "Ah~"

   "Long live the boss!"

   "I'm going to sleep for three days!"

   "I want pedicure, health care, and go to the bath city!"

   "Lao Tzu"

  Second floor.

   Zhao Song turned around, ignoring everyone's strange eyes, and shouted loudly:

   "Shi Ming!"

"At this."

  Shi Ming hurried forward two steps.

"Let Yuan Wu come back, tell Zhao Lei, let him notify all international suppliers, notify three links and one delivery, notify the national procurement negotiation team, notify all relevant people, and tell them that Tpod2classic must be put into production a month or so, and two months later, The color system Tpod2classic was put into production.

   As for the quantity. "

"boss"

   At this time, Shi Ming just wanted to say something, but was interrupted by Zhao Song:

   "Damn International Data Service Corporation, 20 million from TM, I don't believe them!"

   That madman from Apple is working with many small factories and has begun to file a patent lawsuit against Tesla with the largest scale and greatest value in IT history, which made Zhao Song firm his prediction.

   "Few people can understand what this means when combined with the sound field.

20000000? "

   Zhao Song sneered and roared:

   "Just the output of the first batch.

  50 million is the purchase volume in the next two years! "

   Starting today, Tesla will officially become an international factory that indirectly affects 400,000 jobs around the world!

  Products are the bottom line of an enterprise's life. The all-powerful financial market is ultimately a duckweed without roots!

   As for a certain retired business godfather, go ahead.

  Congratulations on teaching a group of short-sighted and unscrupulous businessmen!

Congratulations!

   Combined with an advertising alliance established last year, it is alarmist, and book lovers have a good time:

In 2010, Zhao Song established Xiaosong Company, relying on the mature industrial system spelled out by China, released 1999 mobile phones, released 1999 TVs, and released more ecological chain products with exquisite appearance. He does not promote patented technologies, but only describes technologies that consumers pay attention to. index.

   Consumers are very grateful to Zhao Song, because he knocked down the price of products and made people consume countless electronic products.

   This year, the Xiaosong ecological chain is slowly improving. The TV in 1999 was turned on, and consumers watched the 30-second boot advertisement, but no one cared. After all, it is cheap.

   But, the most ridiculous thing is that no one cares that he violated the "Property Law"!

   Occupies consumer bandwidth, occupies consumer TV memory, broadcasts advertisements, and seeks private ownership through advertising alliances.

   I even thought about what he would do in the future:

   Update the firmware of the entire ecological chain product, so that each ecological chain terminal can become a mining machine without consumers knowing it!

   Oh, the mining machine is too ugly, let’s change the word for tall.

   Cloud computing, big data, IoT?

whatever.

  

   What is the core technology?

   This year, AI-developed gene drugs were launched, and the accuracy rate of AI’s diagnosis of X-ray images reached 90%.

   The advancement of core technology will eventually benefit everyone.

   On the premise of patriotism, everyone is a refined egoist.

   Who makes my family, friends and book friends live well and live long, no matter which country you are from, I thank his eighth ancestors!

   Who wants to play us as fools..

  

  

   (end of this chapter)