Chapter 544 Climax

   "To say that Tesla is the most successful international company for florists is an exaggeration."

   "Before us, Haier, for example, had a 30% market share in the white goods industry in the United States; TCL also opened its first overseas factory in Vietnam."

   "However, according to my boss Zhao Song's business philosophy, if we have to give any advice to latecomers, then in the process of internationalization of the company, can we use less words like 'war' and 'going to war'?"

"Internationalization is not a confrontation, not a war, but based on serving overseas markets. Only when a company's products and services are purchased by consumers around the world is true internationalization, and it does not mean that you open a branch abroad to create A branch has become an international one.

   That's not internationalization, it's a fake, it's a waste of the country's precious foreign exchange reserves! "

   In the CCTV studio, on the high stage of the show, Li Qiang sat with his eyes and nose watching his heart, occasionally taking a peek at the many business leaders under the stage.

   Wei Fang, the head of Tesla's Commerce Department, who came with him, was chatting along the host's question. She talked about a lot of dry goods, including company operation, management reform experiments, supply chain construction, and financial operations that many people care about.

Today, these contents are discussed in general terms. As an important part of the company's business strategy - for the purpose of building a number of star-level enterprises and expanding the popularity of Zhao Song series products, there will be more and more Zhao Song products in a short period of time. Song senior executives appeared in the media.

   Of course, today's protagonist is not Wei Fang, nor Tesla, but Li Qiang. The theme is the replacement topic of domestic chips that has recently provoked national patriotism.

   Li Qiang received the task of blowing casually and flickering hard. If you can attract a young man to join this industry, you can just call one; if you can fool an investor into investing in this industry, you can fool one!

  Semiconductor is really too big; Zhao Song Department is really too small.

  In another time and space, after the Ark is Godson, but it is not fantasy, not Tongfang, or any other well-known company in the IT industry that undertakes the industrial application and promotion of Godson, but a company from Menglan that makes pillows and other bedding products.

   Irony? But if you think about it seriously, this is not a kind of tragic and solemn!

   "President Li."

At this time, the host of the show turned his attention to Li Qiang again, "Let's go back to the topic of domestic chips, we noticed that in addition to the domestic chips of United Semiconductor on the Shenzhou motherboard, there are three more worthy of our attention. Chip products, that is, the SOC and 8-chord music chips applied to Shenzhou PHS, and the 2.4G wireless chips applied to Shenzhou wireless keyboard and mouse products."

  Li Qiang nodded, sorted out his thoughts, and said:

"Yes, all three chips are produced by DK Microelectronics. Among them, I participated in the front-end development of 2.4G and 8-chord chips. Before Tesla Microelectronics was split into DK and United, these two chips were our purchase IP. After the core, it is the first time that two chips have been systematically developed and manufactured successfully."

Speaking of which, Li Qiang nervously took a sip before continuing, "As for the PHSSOC integrated chip, it was successfully developed at the Foxconn Research Institute in the island country as early as a few months ago, but because our participation is not high, more It was about learning and nurturing the experience, so it wasn't hyped at the time."

Hearing this, the host's eyes lit up and he immediately asked curiously: "President Li, I believe many people are curious about why Mr. Zhao Song wants to split Tesla Microelectronics into two companies, can you be here? Can you explain it to us?"

"Can."

   Li Qiang and Wei Fang looked at each other and pondered for a moment before explaining:

   "Building a supply chain and mastering pricing power has always been Mr. Zhao's original intention and has never changed.

   However, Mr. Zhao's supply chain construction is not based on what kind of supply chain is produced now, but is closely integrated with the company's development strategy plan. "

   "I believe that many business seniors here can figure out one or two things from Mr. Zhao's remarks. That is, combined with the Internet and the wireless Internet, personal PC products will eventually develop towards miniaturization, miniaturization, and mobility."

   "So, whether it is Tesla or Shenzhou, it will involve products ranging from desktops to mobile terminals in the future.

Therefore, aiming at the fields of communication, wireless network, and intelligent terminals, Zhao Song's subsidiaries, from R&D, manufacturing, marketing, and after-sales, are building industrial chains around these aspects, including the field of integrated circuits. Within this range, it has never changed. "

  Li Qiang shook his head with emotion and sighed, "The semiconductor industry is really huge. Even if Zhao Song is very rich, all we can do is to cultivate and develop in these fields."

   Then, he seemed to think of something, smiled embarrassedly down the stage, and returned to the topic:

   "As for why Tesla Microelectronics was split, it needs to start with the depoliticization that Mr. Zhao has always advocated.

  Depoliticization, not isolation, not exclusion, but deep participation. It is to make national politics and policies a driving force for positive influence and development, not a resistance.

   After the split, United Semiconductor is an IC design company with more than 70% of state-owned capital, and its target service companies are also mainly state-owned and government agencies.

   Like Shenzhou Technology, which undertakes domestic replacement tasks, IC card chips of major banks and ISPs, planned high-speed rail IGBT applications, and LCD driver chip projects undertaken by BOE. In the future, we will also involve major applications in automotive electronics and industry, medical, aviation and military, photovoltaic energy and other fields.

   In these projects, the state-owned capital of United Semiconductor will bring us great convenience and participation.

In the near future, with the launch of the national IC chip (sim card, IC phone card, bank card IC, second-generation ID card IC) large project, it will bring the company tens of billions of annual output value every year, and these money is to guarantee the joint venture. The basis for the continuous and large-scale investment of semiconductors in the research and development of new technologies! "

  “.”

   The people at the scene were either thoughtful or suddenly realized.

   United Semiconductor, which is split into state-owned capital, is Zhao Song losing money? Just looking at its future annual output value, Zhao Song has made a fortune.

   The host understood and asked with a smile:

   "Then the main target of DK Microelectronics is the commercial and personal consumption fields?"

  Li Qiang nodded.

   "Can President Li be more specific?"

   The host is curious.

  “.”

   Li Qiang shook his head with a wry smile, and replied sourly:

   "Except for the three chips that have been released, all other projects of DK Microelectronics are trade secrets!

   All I can say is that those projects are hard!

   It is difficult that many projects require billions or tens of billions of investment, some require two to three years, and some require ten or eight years of research and development, and there may be no return on results. "

  “.”

  While countless people were stunned, Li Qiang raised his head and said solemnly:

"No one does it, someone has to do it. Mr. Zhao said: The path you choose, you have to go no matter what. Although DK Microelectronics is a complete sole proprietorship, Mr. Zhao has never rejected external investment, as long as he supports his full research and development The chip decision, DK Microelectronics can open the door to all capital, whether you are domestic or foreign capital.”

   Li Qiang spread his hands, his face full of regret:

   "But for so long, DK is still a sole proprietorship."

  “.”

   At this time, Li Qiang no longer felt uncomfortable when he first came on the court. He looked at the silent scene and said with his head held high:

   "In addition to DK, Mr. Zhao is still holding the national major special project list, and laying out projects such as semiconductor manufacturing equipment and material research and development.

I say this, not to complain, but to tell everyone that in the integrated circuit industry, not only Mr. Zhao Song is working hard, but the country is also working hard. Just this month, one of the achievements of the 909 project, Huahong 200MM product line passed the National acceptance, also this year, the country's first 150 production line of the 908 project also passed the acceptance in Huajing.

In the past two days, led by the Ministry of Electronics Industry, Huahong, Lianhe, Huada, Shenzhen Guowei, Shenzhen Huawei (one of the five major achievements of the 909 project, and all the funds are self-raised by the enterprise), Huaqing and other 62 companies The integrated circuit industry technology innovation strategic alliance jointly initiated and established by key enterprises, universities and research institutes is already on the agenda.

  In the future, there will also be the Chonghua High-end Chip Alliance, the Chonghua IGBT Development Alliance, the Chonghua Integrated Circuit Intellectual Property Alliance, and the Financial IC Card Migration Industry Alliance, etc. "

"At present, dozens of units are concentrating on Huahong Microelectronics, making every effort to tackle the 0.35 process technology. In the future, we will redefine the chips used on the Shenzhou motherboard on the basis of this process, and strive to make them appear in the special on top of the Sila' brand."

"Here, I would like to say to consumers that Shenzhou Technology is not an assembly plant, please support our localization efforts, and in order to eliminate consumers' worries, we have established the country's largest, most complete and best after-sales service. system.

  I would like to tell all the seniors in the business community that the foundation has been laid, and investing in integrated circuits does not actually require that much money. In our industry alliance, we have the cheapest IP core leasing, talent training, technical guidance planning, and technology sharing programs.

   There are more than 600 major items of integrated circuits, thousands of small items, a blue ocean, full of gold mines, waiting for seniors to participate in it. "

  “.”

  I believe you a ghost~

   Off the field, countless people who knew how to laugh or cry made fun of this honest man in their hearts.

   On September 15th, with the help of the media, the vigorous domestic chip craze reached its climax.

Affected by this, in the sales rankings of many IT websites, all Huashi products disappeared in the top ten. Among them, the Wanwan series products only occupy 3 seats, the Tesla Gamers series, and the Shenzhou board products. occupied as many as 6 seats.

   At night, news came from the United States that the two major stock markets in the United States will open the next day, September 16.

  The news came that Zhao Song once again rejected Zhang Jianmou's proposal to call and negotiate.

   In recent days, it has been all good news. In fact, his goal can be achieved long ago, but it is not enough. He wants to force Zhang Jianmou to use the trump card of lowering the price. He depends on how determined the state is to support him.

   Yes, the country has been working hard, but his future experience shows that the level of effort is not enough.

   If the country dares to fully support him this time, he will dare to make up his mind and put all his money into it!

  PS: Occasionally, the author will introduce some companies, and will not prompt them in the future. Finally, although many have gone up, don't read the book (three times!).

   Jiangsu Menglan Group is located in Changshu City, a famous national historical and cultural city. The main bedding industry started with 8 embroidery needles in 1972, and now it has created the most influential and valuable brand in China, which ranks first in the national textile industry.

   BJ Loongson Zhongke Technology Service Center Co., Ltd. was established in February 2008. It was initiated and invested by the Institute of Computing Technology, Chinese Academy of Sciences, the research and development unit of my country's first general-purpose CPU "Loongson No. 1". The predecessor of the company was the "Godson Technical Service Center" which was established in October 2006 and undertaken the important task of Loongson industrialization.

   Jiangsu Loongson Menglan Technology Co., Ltd. is a leading enterprise of Loongson industrialization jointly established by Jiangsu Menglan Group, Institute of Computing Technology, Chinese Academy of Sciences, Changshu Industrial Investment Company, and Yushan Town Asset Management and Investment Company, with a registered capital of 150 million yuan. Loongson Menglan Company is committed to the industrial application and promotion of Loongson CPU.

  

  

   (end of this chapter)