Chapter 564 Tesla Milestones

  The lobby of the spacious villa is very quiet. Except for Ding Tao, the most profitable worker in the flower family, who is playing with the projector, everyone else is sitting in danger.

   Of course, everyone's mind is relaxed because of the upcoming launch and the smooth sales of Tesla's products.

   "Let's talk about something that has little to do with everyone first."

   Zhao Song held the information in his hand and said slowly and carefully:

"Shenzhou has just released its 2002 (4.1-3.31) fiscal year financial report. The overall turnover of Shenzhou Technology Group was US$10.323 billion, up 35% from the same period last year; the group's gross profit margin rose from 13.7 to 16.8%; after deducting the profit and loss from the sale of investments, the annual operation Sexual net profit reached US$10.11, an increase of 21.1% over the same period last year.”

   "As a representative of Shenzhou's technologicalization and related applications, motherboard manufacturing turned around for the first time, with a profit of US$1.802 million. At the same time, Shenzhou Technology's revenue from the three major categories of mobile phone, contract manufacturing and IT services has all achieved doubled growth."

   At this moment, the projection screen lights up. Ding Tao took the USB flash drive from Dongfangjian and inserted it into the laptop. A rendering of a laptop immediately appeared on the screen.

Zhao Song glanced at it and continued: "In addition, Shenzhou consumer and commercial desktops both won the Intel PC Innovation Award during the year. In 2002, Shenzhou Technology Group also applied for 572 national patents, of which invention patents accounted for more than 50%. While the fruitful technological innovations have boosted market sales, it signifies that Shenzhou is approaching a technology-driven technology enterprise."

  “…”

Everyone listened quietly. As Shenzhou, who was chasing after Tesla bravely, of course they studied its financial report. To be honest, it was very shocking, but it was more regrettable. If some of Shenzhou's main businesses were put on Tesla pulled on.

  “Clap~”

   The information in his hand fell on the coffee table, and the harsh sound made everyone energized, and then they became solemn.

   "If anyone still thinks Tesla is the same company as Shenzhou at this moment, then you can leave here!"

   Zhao Song stood up, walked to the screen, and continued to ask, "Why are the executives of the flower grower in this meeting?"

  “.”

   At the scene, someone lowered their eyes.

   "Because many of you are behind!" Zhao Song's face was very grim, "If you continue to maintain the current situation, I guarantee that you will not last until the day Tesla goes public."

  “…”

   Sister Da Da in the crowd first glanced at Gui Luyang, then looked at the notebook on the screen.

"There is definitely something wrong with the product." She secretly said, if this is the case, then everyone here is responsible, because Tesla is a product-oriented enterprise, and because this product starts from research and development, all of them are more or less involved

  “Tatta~”

   Zhao Song tapped the projection screen with his hand. Under the irradiation of the projection bulb, the huge hand shadow made everyone more and more nervous.

   "Two years ago, I told you about its shape, but I didn't say how to make it, because I didn't know at that time.

   So I made 'Thinkdifferent' and I hope all of you can learn from this ad and find a way to make this product and the result."

   "Clap!"

The    tap was changed to a slap, and Zhao Song's face became angry:

   "After two years, you will give me such a thing?"

   At this time, Ding Tao and Dongfang Jian got up at the same time:

"Boss, I have a lot of responsibility in this regard," Ding Tao said first, "When submitting the nineteenth draft, the design department did add 'different thinking', but considering that you were under the chairmanship at that time For the research and development of the first generation of Tpod, I made my own opinion and solicited the opinions of some shareholders, and finally finalized the twenty-third draft."

   "No shit!"

   Zhao Song shook his head in disappointment, waved the two to sit down, and continued:

   "Tesla's potential was never created by those who came later, so what are their opinions?

   What I need is your own understanding of it!

  Two years ago, I started from the same starting point as everyone, with only a description of the product in my mind and an advertisement. As for how to achieve it, to be honest, I don’t know much more than you. "

   "In the past two years, I have also been exploring it through learning and practice, not only it, but the manufacturing concept of all Tesla products in the future.

The results you all saw, and you participated in: on T1, G5, T2, TMAC (02 listed all-in-one), and Tpodclassic, Tpodshulle2 works well, and I'm also happy that consumers say: 'There are technologies Tesla is not The first to do it is the first to do well'! "

   "However, Tesla cannot become a one-person company, so I hand over the notebook project to you, hoping that you will work with me to explore a spirit that will make Tesla full of vitality and develop!

result"

  “DuangDuangDuang~”

   Zhao Song smashed the screen and roared:

"What is this?"

   "The designer designs the shell, gives it to the engineer to do the structural design, and then the global procurement of accessories is a perfect process, then tell me, can't Shenzhou make this thing?"

  “.”

   This is the common voice of the executives present. This question alone made them understand the reason for Zhao Song's anger, and let them know that this is a completely failed product.

   "Is that gap the result of efforts to cover up? Why not show it generously and tell consumers that we can't do it?

   The memory chips on the (printed) circuit board are so tightly connected, don’t you think it’s ugly? No one cares when it's closed?

I care!

   I wanted it to be as pretty as possible, even if it was hidden inside the box, and a good carpenter wouldn't use rotten wood on the back of a cabinet, even if no one would see it. "

  “.”

   Liao Yingzhu stepped forward tremblingly and handed Zhao Song a glass of water.

"thanks."

   Zhao Song thanked him, calmed down and said slowly:

   "The following words are the concepts I have learned in the past two years. I said it, and I hope you can comprehend something of your own and inject it into this company.

Then, I will give you two months. After two months, if the work is not up to standard, maybe I will not do anything to you, but I can tell you bluntly that after Tesla goes public, I will greatly reduce my holdings and put the The focus of the future is on Shenzhou Technology. "

"boss!"

   "Wow~"

   Many stood up.

  Ding Tao said in shock, "Boss, you can't"

   "Do you know why?"

   Zhao Song waved his hand and interrupted Ding Tao again, "Because in that case, I have no confidence in defeating Tesla's enemy, and you have no idea how terrifying that company is!"

   Apple?

   Sister Da Da did not get up. She took out her pen and notebook thoughtfully, and looked at Zhao Song intently.

   The others also reacted and took their seats, posing as if they were listening carefully.

"Consumers can feel the product craftsmanship from a non-subjective consciousness. In a large-scale market survey conducted by Shenzhou, 90% of consumers thought that Shenzhou would not be as good as the original after accepting IBM notebooks. As for the reason, they could not say. .

Is    the reason for quality control?

  No, the factory is still the same factory, and the management has not changed. The only change is that Shenzhou has replaced some suppliers.

   So, the most intuitive change is the material! "

   “This is a big reason why Tesla is international in its asset structure, because we are designed to embrace all the most advanced disciplines in the world today.

In order to cooperate with you, the material department and several international universities jointly developed an aluminum alloy with a strength that is 5 times that of standard steel, and then shared it on the company's information platform; in order to undertake more demanding orders, Wuming Technology specially acquired it in Europe. A factory uses the most sophisticated CNC (precision machine tools) in order to bypass the equipment control. The technical indicators of the equipment are also on the information platform. Who do you read? "

  “…”

"'One of the most relevant factors in the experience of a physical object is the material, we [at Apple] experience and explore the material, work with it, learn the inherent properties of the material and the process of transforming it from the raw material to the final product, such as That said, having a clear understanding of how the process of machining or grinding affects the material, and understanding, pouring into the material and the company, is extremely important in the way we work.'

  Do you know who said this?

  Apple's Design Director!"

   Zhao Song said loudly and forcefully, in fact, no one has said this sentence yet.

  “…”

"Guys, with the progress of industrialization, handicrafts are produced by machines, the formation of the market economy, the advent of the information society, the relationship between people and materials has changed completely, productivity has changed, production and consumption patterns have changed, and design has also changed. Change.

However, we have not lost this beauty of craftsmanship, when we see modern production workshops, fast assembly line operations, agile and fast robotic arms and so on, we will appreciate the beauty of this craftsmanship, but why are we in the final What we can't experience in the product is that in the handicraft era, a work can leave the touch of a craftsman, so can we experience the sense of craftsmanship left by a machine in a modern industrial product? Can we still capture this artisan art from the product?

   This is the responsibility of modern design. "

  “…”

Listening to Zhao Song's words, Dongfang Jian was thinking frantically in his heart. He stroked the Sony D50 recorder in his hand. The delicate touch would never make people feel that it was a product of the modern assembly line, but an exquisite one. Products under modern technology.

The door to a new world suddenly opened in Dongfangjian's heart, but Dongfangjian, who was suddenly enlightened, was full of bitterness, because he knew that even if Tesla is a multi-departmental joint operation, the biggest responsibility for this failed product is still. on him.

"guys"

This is the climax of Zhao Song's teaching. At this moment, everyone who is doing it doesn't realize what their boss is teaching, but they can all be sure - what they hear is the most cash design in the world. and business philosophy, even if they were once blinded by wealth, but the strongman's instinct is still they feel, what a great idea they will hear!

   "Materials, guys, just concrete examples, what I'm trying to say is:

One day, we will see from our own products that the product structure matches the shape - from the product, you will not be able to see whether the structure is subject to the shape, whether the engineering is subordinate to the design, whether the design is subject to the engineering, whether the Figure out which part is the designer's credit and which part is the engineer's credit. It looks like the designer is also the engineer, and when all of them are combined, you will get a real Tesla product. "

   "bass~"

  Dongfang Jian suddenly stood up. Following his actions, many heads of R&D and design departments stood up excitedly. They looked at Zhao Song frantically, like a pilgrimage.

"I've given a name to 'it' - TaleMacBookPro, 'the legendary portable computer', if one day, when we see or touch the MacBookPro with a bit of a sharp edge, when we sandpaper When polishing a thing after wiping it back and forth many times and blowing away the dust to see smoothness, when we are using white to highlight on the screen, when we add reflections to the renderings, when we are exhausting the last bit Focus on finding the bug and watching the program run, when we use a hammer to knock the nail into a piece of wood with a good texture and watch the nail cap embedded in the wood.

   We touch it.

   The beauty of craftsmanship! "

  “…”

   "This is my student."

   Sister Da Da's eyes were wet, she looked at Zhao Song proudly

  Dongfang Jian leaned over slightly and bowed his head deeply, as if a devout was completing his pilgrimage.

  Ding Tao watched everyone, and deeply remembered their expressions at this time.

  Gui Luyang smiled and held her head high.

   "Guys, go and look at our previous products, whether it's T1, G5 or TMac, Tpod, look at these products that I preside over research and development, and see what they have in common.

  Before this, I just developed and manufactured them according to my instinct and the appearance in my mind, and I could not find their commonality. But today, two years later, I can proudly and proudly tell you that I found it, and how about you?

   What about you who were stronger than me? "

  “…”

  Liao Yingzhu, who turned into a fan girl, once again handed a glass of water to Zhao Song, who was dry mouthed.

"thanks."

   Zhao Song put down the cup and said solemnly:

   "I'll just say it once, remember it and remember it, and in two months, I'll test your understanding of it:

  Unibody——Integrated molding!

It is a production process, which means that the finished product is processed by removing the material in a whole piece of raw material, usually refers to the use of CNC to mill the block metal, and the finished product has obvious integral characteristics, that is, it has a height or There are closed surrounding shapes.

  I want all consumers to experience the beauty of craftsmanship from Tsla's product Unibody; appreciate the condensed work of modern craftsmen's precision machining! "

  “…”

   "Yes, Tesla has never been a pure technology company. We are not Shenzhou, Fantasy, nor Dell or Compaq, but a future technology company that pursues the combination of art and humanistic craftsmanship!"

   "bass~"

   Sister Da Da stood up, her face flushed.

  Ding Tao, Gui Luyang

   Countless people stood up.

   "Tesla!"

   they shouted.

   Whether it is to keep Zhao Song at the helm or not, this evening, the original entrepreneurial team finally restored the original

   Passion.

  …………

   2003, April 30.

   On this day, Xiaotangshan Hospital was put into use.

   is also this day, a milestone in industrial design, but also a milestone in modern industrial production and modern technology (CRAFT), and even played a major role in promoting the humanistic spirit.

  Unibody craft.

   was officially proposed by Zhao Song in a luxury villa.

   Compared with the previous life, it is more than ten years ahead of schedule.

  …………

   (please read the author's words if you don't understand)

   There are always people on the Internet hyping that Apple is going downhill, which creates a ridiculous question:

   Apple is about to fall, and flower manufacturers, who should copy them?

   …………

   Just as the beauty of science fiction is a vision and expectation for the future, then Apple's design is a test of the future!

   This is why most of the time Apple does not do pre-market research for new products, because they have always been at the forefront of the times, and it only needs others to catch up, not to meet the requirements of consumers.

   I'm not an Apple fan and I don't have any other Apple products except a used ipadmini as a productivity tool.

   However, because of writing this article, I have learned too much about Apple, and I know how terrifying this company is!

   Aside from the level of consciousness, Apple has too many amazing geniuses besides that lunatic.

Let’s take a look at the dismantling diagrams of Apple products, and count the number of terrifying parts and components of Apple products. The details are astonishingly detailed, and every part reflects the changes in the distance between people and objects and the sense of reality. disappear".

   Besides, I haven't said anything about its software ecosystem.

   This chapter is a summary of details I found from many Apple press conferences and exchanges.

   So when our domestic manufacturers no longer publicize SOC speed, no longer publicize photography functions, no longer publicize charging speed, but introduce products from the details of spare parts design and manufacturing.

   Maybe that day, we can proudly tell the world:

   China's electronic intelligence has really risen!

   …………

  

  

   (end of this chapter)