Chapter 689 Popular Science

  “Wow~”

   "Rely on~"

   "Zhao Song?"

  “&*&…%”

   Entered the conference room and looked at Zhao Song, who was already waiting on the podium, and the camera equipment with the CCTV LOGO arranged around. The students were very excited.

   Zhao Song on the stage nodded secretly. These students not only knew him, but many of them also had a lot of positive emotions. It seems that his personal brand image management is still very successful.

The scene quickly returned to order. After sitting in an orderly manner, the boys looked at Zhao Song seriously, and the girls did the same, but not very seriously. Their eyes were more focused on the secretaries standing around and sitting in the corners. Bai Li glanced over.

   Look at their makeup, look at their movements, and keep it in mind. She is generous and generous, and she doesn't see any self-confession of the best same-sex.

  ‘A bunch of evildoers! ' Zhao Song said fiercely in his heart.

   "Welcome students from No. 4 Middle School to the Tesla Industrial Park in Pyeongchang. My name is Zhao Song. Today, I will tell you the story of Tesla."

  “Clappapa~”

  The warm applause sounded. The appearance of Zhao Song was an unexpected harvest today. The students hoped to hear a different explanation from him than before, instead of boasting about their own company from beginning to end.

   "Someone once asked me, what kind of employees do you most hope to recruit?"

   Zhao Song entered the topic simply and directly, and said with a smile:

   "It's a coincidence that my answer is related to you."

   The students in the audience were shocked.

   "I answer: If I have to give an example, it is that the management is from the Fourth Middle Daoyuan Class, and the researcher is from the Hengzhong Striver."

   "Clap clap~"

   This is an affirmation from the richest man who grows flowers, and there is no reason why the students should not respond excitedly.

   Zhao Song smiled, glanced at the camera, and then said:

   "This sentence has many deep meanings. If it is over-interpreted, some people will find the existence of some kind of discrimination."

"But discrimination does not exist, and what I want to express is also literal, because No. 4 Middle School has proved with facts at Tesla that you will appear more in R&D positions in the future. Hengzhong students are more likely to follow in the choice of majors. Occupational salary levels announced by the state to choose."

  "I emphasize one point, don't over-interpret my words, I am expressing facts, and if there is a deep meaning, I am also expressing my unwillingness to the social status quo.

   But at the same time, I and my companions are trying their best to change it——

   This year, the No. 1 scholar in North River Province has signed a training agreement with Tesla. In the future, he will switch from majors in finance, economics, and politics to basic subjects. "

   Zhao Song increased the volume and said loudly:

   "There is no coercion or temptation. This kind of behavior has a very rigid premise - we will realize his dream of changing his poor family background, and he can also engage in his own hobby and be willing to fight for it!"

   "Clap~"

   In the warm applause, Zhao Song was a little embarrassed, smiled and said:

   "Anyone can do things within their ability, just like you, if you go out, if you are willing to come back, you can bring the spirit, vision, and resources of No. 4 Middle School to other places, which is also something to be proud of."

   The classmates under the stage are young people after all. Zhao Song saw someone showing embarrassment and immediately changed the topic:

   "Sorry to digress, let's go back to Tesla.

   Actually, it’s a pity. You came two years early. If your juniors come to visit Tesla in the future, it won’t be here. "

   "Old Hewan." Under the stage, the naughty boy interfaced, making everyone smile knowingly.

   "Yeah, Laohewan." Zhao Song gave the boy a thumbs up and introduced, "There will be a Tesla Museum there, which will show people the industrial beauty of all Tesla products.

   There will also be…”

   "Panda!"

   "UFO!"

   "Fourth High School!"

  “Haha~”

   In laughter, Zhao Song was also very happy:

   "Some people say, isn't that just building an ecological park, where can anyone work with peace of mind?"

  The audience quieted down.

   Zhao Song also lowered the volume:

   "I would like to ask you a question. If in the future, I will provide you with salaries that are not inferior to overseas ones, would you like to come to such an ecological park?"

  “Shu~”

  “Brush~”

   One by one raised their hands high, with excited faces.

   Zhao Song nodded slowly: "Thank you everyone, I will wait for you there!"

   "Clap~"

   The applause is getting louder and louder. They still have many years to enter the society, but they received the affirmation from the richest man who grows flowers in advance.

   Looking at the excited classmates, Zhao Song joked: "So, this Tesla recruitment briefing has officially started. I am the president of Tesla. Next, I will introduce the various advantages of the company to you."

  “Hahaha~”

   In laughter, Zhao Song opened the official speech, and after reading the content, he knew what he knew, and then he said:

   "You are tired of hearing about high-tech, even if there is the world's most advanced production line in the park, it is actually like that, you have seen it a lot.

  Tesla’s corporate management reform is being followed by many people, and I believe everyone can share relevant expertise and knowledge, and express some opinions.

   So you gullible 'kids' are giving me and my team a big problem - who should I introduce to you? "

   Light laughter sounded, and Zhao Song's words attached great importance to them, which made everyone very useful.

   "The purpose of practice is to broaden your horizons and gain something. So I was wondering, is there any department at Tesla that is involved in something that you haven't seen or even heard of?"

   "Is there any major that you haven't heard of, but can bring lessons and educational significance to your future study and life?"

"Have!"

  Under everyone's attention, Zhao Song said calmly:

"Today, I don't talk about achievements, high technology, management system, or corporate culture. Let me talk about how Tesla, which specializes in high-end markets in Europe and America, has completed beautiful marketing battles time and time again. "

   As soon as these words fell, the venue was completely quiet, and everyone listened carefully to Zhao Song's next speech.

"Fifty years ago, two social psychologists in Montreal conducted an electric shock test on mice, and an accident happened. During the experiment, the mice not only did not run, but kept pressing the electric shock switch in the cage until they died of exhaustion. "

  “…”

  Are you addicted to electricity? The people in the audience looked at each other.

   "Why aren't guinea pigs afraid of electric shocks?"

   In doubt, Zhao Song explained:

   "It seems that someone has noticed that it was a social psychologist, not a neuroscientist, who did the experiment and put the electrodes in the wrong place."

  “…”

   "Science is like this, wrong and wrong, so the two discovered the 'pleasure center' of the human brain, and through this, neuroscientists found the 'reward system' in our brains."

   "To understand this reward system, please think about the following questions first:

   Player Kingdom opens its eyes, why does it make boys excited?

  Why does the Tpod pink co-branded custom model make girls buy out of stock?

  If the computer desk at home is marked with the word \'T', will it make the neighbors look envious?

  How does Tesla open the floodgates of dopamine in consumers' brains and create the inherent impression of a 'scarce resource' in their minds with its products? "

  "..." No one in the audience answered, including the reporters, they all listened intently to Zhao Song's explanation.

   "As many of you know: Dopamine is already the biological mechanism behind the 'I want' thought in the human brain.

   Therefore, Tesla's marketing is no longer based on psychology, society, business and other disciplines, but has entered a more complex neurobasic science, which requires huge social experimental data to provide us with a basis.

   The biggest customer of our first data center is Yikang Convenience Group. When it is put into operation, we will always pay attention to everything that happens in that small convenience store:

Whether to set up a free trial in the pastry area; whether to enlarge the samples of food and beverages to increase the attractiveness of the products; whether to change the packaging color of the old products at the bottom of the box; whether to put them next to the signboard for buy one get one free and 60% off A hefty MSRP..."

  “…”

   After hearing Zhao Song's question, the students were just thoughtful, but the teacher behind the teacher and the CCTV project team's expressions changed drastically.

  It is likely that they have realized one point - what kind of terrifying situation will be when certain behaviors of consumers can be completely dominated by merchants.

   Sure enough, Zhao Song's next words made all the adults in the venue feel cold:

   "We need to find the threshold of consumers' dopamine gate to study their preferences and thoughts on market products, brands, and prices. Only in this way can we remain invincible in the increasingly assimilated and brutal business competition in the future.

   And all these business practices are based on the rise of a new discipline——

  Neuromarketing! "

   (end of this chapter)