On April 5th, T-K Group's health care brands have entered the Z-market for five days. These five days are also the sales season of T-K Group, but T-K Group is obviously not in a hurry.

Because the T-K Group is a foreign brand and has just entered the Z-market, the public is quite unfamiliar with this brand, and its awareness is almost zero. In this case, they trust domestic brands.

Therefore, the second step of T-K Group, the advertising campaign is about to start.

First, create the image and influence of the T-K Group in the world, so that the people of the country Z clearly understand that the strength of the T-K Group is stronger than any health brand company in the country Z.

Secondly, the popularity of the T-K Group's products is managed by advertising, so that the people of Country Z are familiar with the product, understand the product, and thus purchase the product.

The abacus of the T-K Group was so loud.

At this time, Mr. Luo Desen, the chairman of NBJ, lowered his noble head, put down his body, and personally called Yan Shaoqing, the professional manager of Lanxin Company, to make a request to meet with the boss behind Lanxin Company.

Wen Xinya agreed.

The meeting place was arranged in the tea house that Wen Ya liked very much.

It's ten o'clock in the morning!

This is the time when human beings have the most energy, the most active brain, and more meticulous thinking in a day.

Both sides were tacit and did not bring anyone.

Wen Xinya junior ceremony, poured tea for Luo Desen: "Mr. Old, please drink tea!"

Luo Desen has been more than 60 years old this year, because he is properly maintained and looks mentally distressed. He looks at the front, advancing and retreating gracefully, and can't help laughing, "I didn't expect that the real behind-the-scenes boss of Lanxin Company It's you, ha ha ha ha, it really is a hero out of a boy! "

Luo Desen is no stranger to being Wen Xinya. I believe that in Beijing's high society, no one will be strange to such a bright girl.

She is halfway in the gold, but she has won the favor of Mr. Wen and became the true heir of the Wen Group. She is the granddaughter of Mo Gong. She has won the favor of many people in Beijing's high society with her talents. Design talent, won the Milan World Expo Jewelry Design Competition, is also dazzling in the world.

However, he did not expect that this young girl also had such achievements in the business field.

I'm afraid, even Master Wen has been buried in Guli!

This girl is really amazing!

Wen Xinya laughed: "The old gentleman has won the prize, but it's just a small fuss. The family doesn't know about it yet, and I hope the old gentleman will keep it secret."

In this case, the polite ingredients are mostly, but Luo Desen didn't care: "Ms. Wen is also a good person, and a small play can also develop Lanxin Company to such a scale. If it is not TK Group, it is ambitious and intends to invade the entire country Z health care brand market , Lanxin Company is afraid to go public and become the largest health brand company in Z country. "

As soon as Lanxin launched the health care brand, he checked Lanxin's background, but found nothing.

Over the years, he has been paying attention to the growth of Lanxin Company, and he couldn't help but be shocked because all the decisions made by Lanxin Company have made no mistakes. This has shown that Lanxin Company's management level is elite and high-end.

He has realized how powerful this company will be in the future.

Over the past year, he and Lanxin Company had frequent contacts, which made him deeply understand the company's undisclosed landscape.

Luo Desen's words were not false words, but he successfully led the T-K Group, showing the high-end of the other side: "I don't know what the old man thinks about the T-K Group's intention to invade the health care brand market in the country Z?

Wen Xinya did not play tricks, took his word and opened his mouth.

Although, at the negotiating table, actively speaking and talking, it is already deeply passive. In the alliance between NBJ and Lanxin, Lanxin is also likely to fall into passive, but the current situation is not the time to take care of these. .

She didn't care whether the alliance was the initiative of NBJ or the cooperation of the company's owner.

"NBJ has already confronted the TK Group several times. I would like to hear what Miss Wen thinks." Luo Desen's eyes brightened, and in the turbid eyes, the light flashed, showing appreciation, and she was indeed a smart girl. Get a clear picture of the big picture, know the pros and cons, and know where to go.

Therefore, as a courtesy, he also gave her the initiative.

As a matter of fact, NBJ's current strength is at stake, compared with Lanxin Company, it is still far behind.

A warm and smiling smile, she believes that the negotiation process today will be very enjoyable: "The full-scale battle is about to start, and the channel resistance can only stop the TK Group for a while. When the full-scale battle is launched, it will be a time when we are defeated . "

Luo Desen's smile was even stronger: "Then according to Miss Wen's opinion, how can we solve this dilemma now."

Unmoving, calm, calm, talking, this kind of temperament makes Luo Desen look at it differently, he is looking forward to more and more cooperation with Lanxin company.

Wen Xinya: "The only way is to form an alliance between NBJ and Lanxin Company to jointly fight against TK Group. While NBJ still has the prestige and appeal in the health brand industry, regardless of all consequences, it will block TK Group. Is the first step. "

"It's a bit interesting." Lockeson renewed his energy and looked at the sharp young girl in front of him and asked, "What about the second step?"

Luo Desen was looking forward to her second step plan, and felt a sense of blood boiling in her heart.

He decided to put down his body and ask for a Wen Xinya decision, and sure enough, there was nothing wrong with it. The full-scale battle was about to begin soon. She was always calm, planned, and strategic.

It's amazing.

Wen Ya stared at Luo Desen's eyes. Her quiet eyes were astonishingly dark: "The second step is to play the sympathy card."

In the motion of Luo Desen's abruptly sitting upright, Wen Xinya continued: "While NBJ and Lanxin Company dominated the majority of the market of the country's health brand, they still trusted by consumers, and played sympathy cards. Establish the posture of the weak of NBJ and Lanxin Company, and create the image of NBJ and Lanxin company being oppressed and invaded by multinational companies in the hearts of the people. At all costs the masses are boycotting the products of the TK Group. "

Luo Desen looked at the Wen Xinya eyes, and instantly became solemn: "So, what is the third step?"

It is not unreasonable that Lanxin Company can develop so quickly. This young girl is not only advancing and retreating, she is rich in the overall situation, but she is amazing, she has no shortage of ideas, and she has extraordinary means.

He had a hunch that Lanxin Company was hiding in the dark, hiding the wolf, and hitting the enemy when it showed weakness.

Cozy and elegant, there is no nonsense, the eyes are dark and deep, the light is moving, the sharpness is pouring out like a tide: "The third step, NBJ confronts TK Group directly, and launches channel resistance against TK Group. Lanxin Company will cooperate with you at all costs Action to cut off their advertising offensive plan from the periphery flanks, undermining their comprehensive campaign against the country ’s health brand market and consumers. ”

Luo Desen's eyes changed warmly and elegantly again, but this time he was cautious and cautious: "How confident are you in this battle?"

Cozy Yaqing drank the tea lightly and said with a smile: "60%!"

Luo Desen's pupils shrank suddenly, and a stormy sea was set in his heart.

The NBJ responded to the T-K Group's total offensive battle, and the odds of winning were almost zero.

Cooperating with Lanxin Company, he guessed that the odds are dead, which is about 30%.

However, what Wen Xinya gives is 60%!