The image is simply a person. Both have external performance and internal support. In other words, the internal thoughts, morals, and values ​​determine the external words, deeds, behaviors, and behaviors, thus calling and driving people who appreciate, like, and accept this image. Naturally, it generates consumer trust and brand impression.

A person always has many sides, and some sides are contradictory, but the business needs can only be to show a certain side to strengthen its impact. So regardless of beauty, ugliness, good or evil, after all, people can't bring goods like humans.

In a diverse society, the market is segmented, so the image creation is also becoming more personalized, so as to accurately capture the target market and fully mobilize. It's no longer possible to spread the net. Focusing on training is the inevitable pursuit of maximizing benefits.

Now Wang Ai faces this problem. In the past, Wang Ai was a minor, and the prodigy of learning and sports prodigy were all prodigies, with a unified image, unified inside and outside, so this issue is not outstanding. But with adulthood coming, the road ahead has suddenly increased. How to go and where to go really needs to be studied carefully.

Last summer, when Wang Ai arrived in Chelsea and chose a private car, he already had a bit of color in this regard. Later, Schrapner continued to feedback the opinions of some customers who have been in contact for a long time but did not win, which also promoted Wang Ai Thinking, such as Nokia. There are many models of mobile phones for different people. Although Wang Ai's overall endorsement is not impossible, Nokia has other overall spokespersons. I hope to cooperate with Wang Ai on a certain mobile phone first, but Wang Ai's image is too complicated to be better than a single image. People have a strong impact, so I haven't talked about it.

Leonie tends to retain the image of scholars, and strives to create a gentrified football player. Although this face is narrow, it has a higher degree of fit with some products and brands, and both sides will be more loyal. In this way, even if Wang Ai retires one day, the cooperation can continue. Xu Qinglian's suggestion is that she is a light chemist, highlighting the masculinity of Wang Ai as an adult, which is suitable for more products and brands.

Neither of them could persuade anyone, and finally let Wang Aina take his opinion.

Wang Ai did not know whether the two were out of different perspectives or whether they had different conclusions on observing the problem, or they were fighting with each other. Regarding the problem itself, Wang Ai did n’t need to ask them if they could understand it. Stans couldn't tell why, an international long distance call to Huang Xin. One two three one said, Huang Xin didn't ask anyone what opinion, and directly told Wang Ai, how do you downplay, you are also a scholar, your temperament, Your habits cannot be changed.

Huang Xin was inclined to Leonie's opinion, and Wang Ai also felt that this was good. After all, if Xu Qinglian came, money would get more, but it would be very busy. Wang Ai always had a little time . So clap and listen to Huang Xin.

In the future, the image is still based on the past, or Wang Ai's true character can be starred.

What follows is how to spend the money. Neither Leonie nor Xu Qinglian agreed to spend at will, nor did they agree to purchase luxury homes, luxury cars, yachts, jewelry, and art. The two were surprisingly consistent in this regard. And for similar reasons, I am afraid that Wang Ai will not indulge in struggling in extravagant life. After all, Wang Ai is only 18, and he can no longer take care of himself. Moreover, these things like jewelry and artwork can indeed maintain their value, but they have no practical use except to display them. And Wang Ai's education does not need to be so obvious.

But how to use it, they can't tell why. Leoni has worked in the football field for a long time, and also knows that Wang Ai can no longer buy a football team. Tubingen's financial situation is very good, and Wang Ai does not need to continue investing. Xu Qinglian is still a student, and her innate qualities and acquired nurturing are not equal to her vision. She hasn't seen much. Everyone knows that buying a business is good, but what kind of business to buy is completely obscured. Wang Ai wanted to buy Airbus, but that was the lifeblood of the French, and he could n’t buy it if he had the money. Want to go to the Soviet Union to pull a ship, Varyag has returned to Dalian. But a few years back then, Wang Ai could not afford it. Besides, this thing is not what Wang Ai can play.

The Wang Ai family's enterprises are either agricultural and sideline products or light industrial products. Although scientific progress in this area is not small, they are also being researched very quickly. Besides, the family is also constantly conducting internal research and external acquisitions.

So, for a moment and a half, money really can't be spent.

Later, Constance made a careful proposal, was it a charitable fund?

Charity funds are not small. Taxes can be avoided. The main thing is the inheritance tax. Before the older generation died, he gave a name and donated naked! To whom? It is either a family charity fund or a friend's charity fund, so there is no need to pay estate tax. Then, the controller of this fund is still the heir, and then this fund can be spent as much as you want. For example, if you buy a villa for your family, you can claim to improve the living environment for charity workers.

Stylistic celebrities also do this. Relatively speaking, celebrities need to be exposed frequently, but entertainment stars, whether they are singing or acting, normally need a long time to brew before they can be exposed once, so they need to often do something for charity dinners. This activity makes a face. The sports star does not need to. One is that the sports star ’s game results have a long impact period. In addition, like Wang Ai, there are games every week and there are exposures every week. This entertainment star ca n’t catch his teeth. Therefore, sports stars have the highest authenticity in charity.

Constance pulled out from the briefcase the invitation letter sent by tennis star Agassi to Wang Ai, which was simply to let Wang Ai pay, and everyone made a name together. The premise of the cooperation between Agassi and Adi is that Adi supports him in charity. Why has Agassi, a retired player, engaged in charity? At least compared to businessmen and entertainment stars more simple.

Wang Aisi agreed after thinking about it. In the past, sporadic endorsements and scattered charitable activities, half of the endorsement fees were donated through different channels, but Adi's sum was too large. The donation of more than 40 million euros by the cannon was terrible. It was too sensational and hateful. Therefore, it is reasonable to establish a charity fund with a long flow of flowers.

Wang Ai does not plan how much fame this brings, mainly for self-protection.

So, on this evening outside London, three girls aged 23, 18, and 16 and an 18-year-old guy set up a personal charity fund of 42.5 million euros, preparing to register in A Coruna. The first letter of Wang Ai ’s most famous nickname Rey is named "R Fund".