This is the way of interests. If you don't fight for them, they will never be sent to you on your own initiative.

And this is also Wang Ai. Because of his many connections, great contributions, high reputation, and no black material, he was able to hurt each other so much with Ford Bao Company, and he was fired directly for someone else.

Who the **** are you? If the national team is short, you are not the national team?

Eh? Without Wang Ai, it would be really special!

At least it's not the "national team" in the minds of Volkswagen and even many leaders, so Ford Bao did not dare to do anything, and of course Wang Ai did not dare.

It wasn't until 2008 that this trend came to an abrupt end. The reason was not that Wang Ai won the Olympic Games, nor did he donate to the earthquake, but that he started to donate to the Hope Project at the end of the year. Donate every year, only more or less!

In the previous year, Wang Ai's total endorsement income was in the early 1 billion yuan, and most of it was from foreign countries. That is to say, Wang Ai donated all the income from the domestic dispute with Ford Treasure. Reasonable demands for moral condemnation.

The turning point of the negotiation also appeared.

In fact, it is so difficult to negotiate. In the final analysis, a group of leading cadres who have come from the non-professional era have rigid thinking and do not adapt to the commercial interests of players and countries, players and football associations in the professional era. They do not know and are not used to dividing them. I am accustomed to executive orders and all the ideas and methods of doing things that belong to the state.

Well, since the money Wang Ai wants is ultimately used by the country, the two sides have unexpectedly resonated in ideology and morality. After all, Ford Treasure is a state-owned enterprise that makes money for the country. This has created a classic case for the division of player portrait rights in the professionalization of Chinese football.

Since 2009, the two sides have cooperated according to the club model. Wang Ai sold 50% of the income of the collective portrait right wearing the national team uniform, which is regarded as the "share" of the national team platform, and promised to perform the contract without discrimination. The Ford Treasure Company took a step forward to completely give up the personal portrait rights benefits that are more profitable and more likely to cause conflicts, thus giving Wang Ai "super-giant treatment" one step ahead of the club.

That is to say, since 2009, Wang Ai's advertising endorsements in national team uniforms and other teammates have been half of Ford's.

And the reason why Ford Treasure is so generous is because Wang Ai still suffers in group appearances, and he suffers a lot. Because the teammates are all there, considering the unity of the team, it cannot really be divided according to the actual commercial value. For example, for a collective appearance fee of 10 million yuan, Wang Ai took 5 million yuan by himself, and the remaining 22 people shared it. The least, such as this year's Yu Dabao, may be divided into tens of thousands of dollars. Not a normal person anymore.

And such a division is actually not enough, because collective portrait rights are not the superposition of individual portrait rights. Although the stars have to be dispatched once, the money given by the merchants can only be at most one-third of the sum of everyone's personal appearance fees. Then Wang Ai took 5 million, Chen Tao took 1 million, Zhao Xuri, Zhou Haibin, Sun Jihai, and Zheng Zhi took 800,000, Zeng Cheng, Zhang Yonghai, Luo Tongliang, and 500,000, and it was a negative number.

Therefore, in terms of collective portrait rights, superstars such as Wang Ai can only balance it. If it is the individual supremacy in Western countries, it is better, and no one will let anyone else. But in China, it is not possible, China is the collective supremacy. Therefore, the appearance fee Wang Ai went with everyone, and he couldn't even get one-sixth of what he paid for.

There is no way to do this, so the Ford Treasure Company only gave Wang Ai the complete personal portrait right in one step, which is regarded as a kind of compensation.

Since then, the relationship between the two sides has gradually eased. For example, the leaders of Ford Po Company took the initiative to go beyond sports research, delivered enthusiastic speeches, and in turn launched business cooperation with Ford Po Company and so on.

In this process, Wang Ai couldn't stop Shi Wenjun's behavior of safeguarding his interests, not to mention that it was a business rule that should be done. Shi Wenjun was for his own good, and he couldn't pour cold water on himself. The only thing he can do is to control the situation, and he will never come forward, leaving room for change.

Ford Treasure Company is approved by the State Council, which is equivalent to provincial management of state-owned enterprises. How dare you do this to ordinary people? No one's eyelids catch you!

Although the past of Wang Ai and Futbao Company is extremely important in the sports world, it is the blueprint for many players who are not limited to the football field and the official negotiation. Because it involves commercial secrets and involves the public image of Wang Ai and state-owned enterprises, it is not known to the outside world.

Therefore, in the whistle and applause from Wei Di's announcement of the proportion of commercial income on this victory flight back to China, Wang Ai is also a great hero who everyone knows well but cannot publicly thank. The "boss" shouted by teammates from all walks of life is no longer a joke, but sincere and real.

Although Wang Ai doesn't want to be called the boss from this point of view, he can't help it. The top athlete has to take on the responsibility of opening up the frontier, both on and off the court.

Considering that after returning to China, it will be first awarded by the state, then awarded by the bureau, and then awarded by the Football Association. Next, there will be a lot of commercial contracts to be fulfilled. According to the procedure, it will take at least half a month to run a lap across the country. After all this is over, everyone has to prepare for the new season immediately, and there is absolutely no time to spare, so on this flight back to China, the coaching staff held the last game summary meeting hosted by Lao Gao.

There is still a lot to say about the final with Germany. And as Lao Gao is about to leave, with the end of this World Cup, his direct disciples are also facing retirement, so in this summary meeting, Lao Gao deliberately increased the part of the coaching game, hoping to enlighten him. disciples.

Fan Zhiyi, Su Maozhen, Ou Chuliang, Li Xiaopeng, and Chen Yang have been confirmed to leave the soon-to-be-disbanded "Gao Jiajun Coaching Team", and Li Tie and Ma Dong have been retained by Lao Tang to stay after he officially takes over. , The one who is sure not to go but will not make much effort is the very important and inconspicuous deputy leader Leoni.

Regardless of whether he wants to leave or stay, in Lao Gao's slow and even stuttering remarks, especially about the coaching part, he is serious, listens and records meticulously.

In the final, Lao Gao's formation was too exciting for his assistants. Lao Gao defeated Loew in almost half an hour. Don't look at such a thing as "close the door and let Xiao Wang'er", do you dare to change it? How much tactical courage is it to abandon the mature play style of the previous few games and take a risk in the game that is attracting attention around the world? Loew just didn't expect the Chinese coach to be so brave to lose the game so easily.

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