When Wang Guorui broke the news that a sports meeting would be held in the capital after the festival, all the officials in the capital immediately mourned. Just now, after the country's massive construction projects happened to break a fortune, Wang Guorui was planning some kind of sports meeting again. It is thankless to know that this sports meeting, in this era, they also know that many western countries also engage in activities, and many government activities not only cannot make money, but will lose money. And since ancient times, many emperors have been very happy, and then they have made various sports games and so on, and each of them has spent a lot of money. Didn't Cixi celebrate her 60th birthday during the Sino-Japanese War? The various expenses and gifts received on Cixi's 60th birthday, if used to mobilize soldiers, are enough to mobilize hundreds of thousands or even millions of soldiers to serve as cannon fodder. Even if millions of cannon fodder were sent to Liaodong, the spittle of that person could drown the Japanese. I am afraid that in the face of millions of cannon fodder, the Japanese army was also terrified.

So it's not that the guys in ancient times didn't have money, but they didn't spend the money to the point. But now Wang Guorui actually wants to go the old way, hold this flashy sports meeting, and spread it to the whole country? This made the officials in the capital feel a lot of pressure, especially since Wang Guorui would not pay a single penny of the money, all of which had to be organized by the capital itself, so how could they get so much money. This kind of sports meeting not only has no benefits, but also makes various expenses. So they all feel huge financial pressure, so now they all have a headache.

However, Wang Guorui has his own ideas. So he first invited some time-honored shops in the capital, and especially asked them to come over to discuss the matter of sponsorship.

"Everyone, I plan to hold a sports meeting in Beijing after the Chinese New Year. This sports meeting is a grand event, so I hope you can sponsor it!" Wang Guorui said.

A businessman immediately asked: "Your Majesty, I dare to ask, what is this sponsorship?"

"It's very simple, that is, I hope you will support some money, and provide support with products from your stupid stores! For example, shoe manufacturers can also provide their own shoes to athletes. Other food manufacturers can provide some for free. The food is given to the athletes who participate in the competition. Even various industries can come and participate, and then I think everyone can participate in this event in the future.” Wang Guorui said.

When the businessmen heard this, they couldn't help but turn bitter, because Wang Guorui was not polite. Just ask them to pay for things. This kind of businessman has always been used to being blackmailed. Many times, what the government wants to do, they also use those businessmen as ATMs, and just make IOUs to borrow money. As for repaying the money, it can be delayed as long as possible. There are even some wicked ones who will bite you back, send you to jail and even swallow your property. Sometimes even the IOU is not issued, and after taking it away, people still look disdainful, as if it is your honor for me to ask for your money.

This time, Wang Guorui was going to hold the sports meeting, and he actually asked them to play the autumn wind, which made them very depressed. If things go on like this, how much money do they have to give Wang Guorui an autumn wind! Even Wang Guorui, the emperor, threw himself into the face and came directly to fight the autumn wind. Then they would have to peel off their skins if they didn't die!

"Your Majesty, it's not easy for us to do business!" Someone cried poorly immediately.

Anyway, no matter whether you have money or not, you should cry poor first.

"Are you the shopkeeper of Neiliansheng? Neiliansheng has a history of many years. It has been in the cloth shoe business since the Qing Dynasty, and even made shoes for various high-ranking officials of the Manchu Qing royal family." Wang Guorui asked.

"Your Majesty's redemption, we were forced too, by the puppet Qing, it wasn't our intention!"

The shopkeeper Neiliansheng immediately knelt down, thinking that this was an excuse to hold them accountable. This is unreasonable, obviously he is afraid.

"It's okay, no one could help themselves during the puppet Qing Dynasty. You didn't participate in any puppet Qing affairs, at most it was a normal business, and you didn't take the initiative to cooperate with them to suppress the rebel army. Don't worry about it. But you also It has been a time-honored brand for many years. It is an old brand. For an old brand like yours, do you plan to make some new shoes recently? For example, now that the times have changed, it will not be the old cloth shoes of the past. The cloth shoes of the past In the future, it may only be used for nostalgia. If there is no accident, this kind of cloth shoes will definitely be eliminated in the future, because the living habits have changed. There is no need for this kind of cloth shoes.”

Wang Guorui knows that in the future, Chinese people's living habits will change, and many so-called old traditions will gradually be eliminated. In particular, many governments actively advocate the protection of so-called traditions and many so-called traditional cultures, but with little success. However, Wang Guorui is very open about this "tradition", because he believes that times are changing, and it is impossible to force people in the advanced era to return to the so-called tradition of the past. The so-called tradition must keep up with the times. If it cannot keep up with the times and cannot take the initiative to change, it will be eliminated by history.

The so-called protection of traditions by later generations is nothing more than a "dying struggle". Whether a tradition has vitality does not depend on whether it is protected, but whether it is beneficial to mankind. Human beings are very realistic. If there is no benefit, then no matter how much you try to protect the tradition, it will be abandoned sooner or later because it cannot bring benefits. How did Confucianism die out in later generations? In fact, it was not because the government stopped using Confucianism as the only criterion for the examination of officials. Then they naturally lost the soil for survival and were wiped out.

Why didn't the ancients learn Confucianism to be able to be an official? Only by learning Confucianism can they have a future? In later generations, each of the three hundred and sixty lines can have a bright future, and even politics is not limited to graduates of a certain discipline. No matter what subjects are liberal arts and sciences, they are qualified to be in politics, so who would go to that Confucianism? study? Who is willing to do things that are not beneficial?

The so-called protection of traditional culture is nothing but reluctance. However, the so-called traditional culture that can be carried forward in later generations is nothing more than food culture, and food culture is almost the most vital. Because survival is what everyone needs, and what sustains survival is food, so food culture will never go out of date.

Things that are not used will become obsolete sooner or later, this is for sure. Wang Guorui will not forcibly reverse this trend. If human beings do not know how to abandon the past traditions and choose to walk upright, then human beings will still be monkeys walking on four legs! Human beings can progress, nothing more than constantly inventing new things and abandoning old habits, this is what it is today. Otherwise, if it's for the so-called maintenance of tradition, it's actually making a fool of yourself, and Wang Guorui would never do such a stupid thing.

"You can consider transformation. This kind of traditional cloth shoes can't keep up with the times in the future. You can consider making various new shoes. You can even make sports shoes according to your needs, and sports shoes can also be made according to different projects. To make different shoes. In daily life, there can also be many different shoes, for example, for work, for students for leisure. There are different shoes for different occupations, and some can even be specially developed for leisure. Show off the shoes, isn’t that great? You Neiliansheng used to make shoes for all kinds of high-ranking officials in the Qing Dynasty. This is a good sign! You can make good use of this reputation before it completely declines. Let's make a transformation! If a few years pass, who in the past will remember your shoes that were used by the queen?" Wang Guorui asked.

However, the Neilian Sheng shopkeeper immediately smiled wryly and said: "We also want to! But we don't know where to start now, and we lack an opportunity. We used to make this kind of shoes for those literati. It is said that only middle-class talents can afford it~lightnovelpub.net~ And now since the emperor entered the Central Plains, many old customs have changed. There are not many people who are willing to wear cloth shoes, but our inline promotion Success is also Xiao He and Xiao He is defeated, we started with cloth shoes, this Neiliansheng has been completely tied to the cloth shoes, and it is not easy to loosen them."

"Actually, it's not impossible for us to make other shoes. But the impression of our Neiliansheng cloth shoes is still too deep, which makes everyone doubt whether our other shoes can be made well."

Wang Guorui also knows the situation of this time-honored brand. Maybe they have reached the peak in a certain product, but once they face the elimination of the entire product, it will be difficult to transform in the end. They have entered this industry too deeply, and once this industry faces collapse, he will also be collapsed. So once you enter this industry too deeply, it will be difficult to transform. This is not just technical personnel, nor is it necessarily a technical matter, but consumers are too familiar with your brand name, so they don't quite believe that you can do other things. Therefore, it is not so easy for this Neiliansheng to change careers.

"Actually, this sports meeting is needed as a sponsorship. This is a good opportunity to change everyone's impression! Sponsorship at this time is a good opportunity to show your face!" Wang Guorui said.

"Your Majesty, isn't this sponsorship just to search for us?" Someone immediately asked in surprise.

Wang Guorui asked back: "Why should I search you? This is an opportunity for you! Give you a good opportunity to advertise! The effect of advertising is much more than in the past!" To be continued.

PS: I recommend a book to everyone, "The Story of Chasing Beauty in the Ming Dynasty". Those who like classical beauties can read it.