In fact, it is no wonder that the scene in the conference room is a bit frantic.

After all, this involves the honor and responsibility of various departments, and in front of the boss Wu Tao, no one wants to be thrown over by this pot.

But Wu Tao didn't stop everyone from stabbing. He didn't even show it at all. He just fixedly looked at his subordinates.

Say nothing.

It was this kind of attitudeless expression that surprised everyone and quickly calmed down.

Xiao Zixia seized the opportunity in a timely manner and attributed the previously cited conjectures to the theme of today's meeting, "As for the specific reasons, I think it is worth our in-depth thinking."

"...This is probably the main purpose of the boss's meeting today, so we still welcome the boss to solve this puzzle and point out the direction for our future development."

Wu Tao took the stubbornness and put his hands together naturally. He looked around the crowd, and even saw Jonny in the back row. Then he spoke unhurriedly: "Don’t be nervous, Mr. Xiao just asked. In fact, it is to arouse your thoughts."

"...After all, the losers need to reflect, and Yuanqi Technology has been very successful since its development. From the beginning of the birth of the Lotus mobile phone to the leading trend of today, there is no need to think at all, and go on steadily. Just myself."

The relaxed words drew everyone's knowing smile.

Many people don't understand the difference between the boss's speech and the ordinary leader's speech, but they just love to listen to the boss's.

This is the case with Jonnie.

When the laughter faded to a halt, Wu Tao's words suddenly changed: "But I think that thinking is often more necessary for successful people. Because Motorola's lessons for the past are right in front of you, and you have all seen it."

"...Okay, let's go back to the bunch of data just provided by Mr. Yang. Today I asked Mr. Yang to report this data to everyone, not to hold anyone accountable, but to let everyone rely on these reliable data for their brains. Storm, began to think about a problem."

"...Why hasn't the mid-to-low-end market for Lotus mobile phones been achieved, but the high-end market is booming? Does anyone know?"

Throwing the topic back to everyone, Wu Tao successfully shifted everyone from the responsibility to the problem itself.

There was a relaxed discussion atmosphere in meeting room No. 1. In the end, the first speaker was Jonnie, who came to the company last. “Because of the high cost, I did a survey. The low-end Lotus series, cost and The prices are more than 20% higher than similar products on the market."

As the deputy director of R&D, Deng Fang immediately explained: "That's because our Lotus design and material specifications are stricter and higher standards than domestic and even similar manufacturers."

When confronted with a highly-ranked deputy director, Jonnie retorted without hesitation: "But users do not approve of your stricter, higher-standard design and materials."

When he was confronted by a fledgling Guan trainee, Deng Fang's face was a bit unbearable and a bit arrogant: "From the beginning of the establishment of the Lotus brand, it has established strict and high-standard design and material principles. Fixed."

"Deng Fang, you have digressed." Wu Tao interrupted the dispute between the two and commented: "Joni's answer is good, but not deep enough. What do other people think?"

At this time, as Qiao Ni’s direct boss, Tan Xiaofei, the head of the Strategic Development Department, took over the topic: “I think Qiao Ni’s analysis is not wrong as a superficial reason. Looking at the essence through this superficial, the low-end market is sluggish. The performance is actually a problem with the positioning of our Lotus brand."

As a flower of the development department who often fights patent wars with foreigners, when Tan Xiaofei spoke, Wu Tao saw the hope of the end of the conference: "Go on."

Tan Xiaofei was deeply encouraged, and his voice became louder. "At the beginning of the establishment of the Lotus brand, it was probably to become an independent national brand of mobile phones and break the monopoly of foreign capital. Therefore, it has been beneficial to the high-end, mid-end and even low-end. try."

"...However, with the success of Lotus, until today, the Lotus brand has become synonymous with high-end. The user's positioning of us is high-end, and naturally the high-end market performs best. In contrast, the middle-low At the end, no one cares and is left out."

The general meaning is in place, but the explanation is not yet in place.

But because Deng Fang’s lesson was ahead, nobody in the conference room would ask questions and delve into this issue for a while.

Until a moment later, Xu Sheng, who has always been acquainted with Tan Xiaofei, cautiously put forward: "Since the Lotus brand belongs to the high-end atmosphere in the eyes of the public, you can enjoy the added value of the tall brand with less money. Why? Instead of being unpopular and neglected?"

Cai Bing also echoed: "Yes, isn't this a contradiction?"

"It's not contradictory at all," Tan Xiaofei is still polite, but he said word by word: "When buying the low-end Lotus becomes a pitiful act of vassalizing the high-end, the recognition of the low-end Lotus will be greatly reduced."

When the topic came to this point, basically the meeting room was completely stunned, and Jonnie also followed Mao Sai. The reason can be explained in this way, but it sounds really reasonable.

And Wu Tao has no barriers to understanding, because Apple's mobile phones have encountered such embarrassing situations in the previous life.

The reason is inseparable from the current situation of the Lotus brand.

While everyone suddenly realized, Yang Ge and Xiao Zixia's faces were more solemn than others.

As the person in charge of Qihua Electronics, Yang Ge is well aware of how violently the mid-to-low-end market has exploded in the past few years. It can be said that in the future, if Yuanqi Technology cannot firmly grasp the low-end market, it will miss the new growth point.

Under this decay, a Motorola fell, and new opponents will emerge in endlessly ~lightnovelpub.net~ And Xiao Zixia, as the direct person in charge of Yuanqi Technology, thinks of no less than Yang Ge.

Compared to other people's ease of talking about this issue, Xiao Zixia actually squeezed a cold sweat secretly.

It is really hard for her to imagine that the Lotus mobile phone, which has been leading the trend of the mobile phone industry, will one day be surpassed by a mid-to-low-end mobile phone that is mediocre in all aspects.

That is terrible.

However, an obvious truth is that with the development of the communications industry and the popularity of mobile phones, the low-end market will undoubtedly become the largest group of mobile phones.

It can be said that in the near future, if you own the low-end market, you will have the future.

Thinking about this, Xiao Zixia took the initiative to ask Ying to ask: "Boss, what should you do? We are all ready!"

Seeing that the fire is almost over, Wu Tao just sits up straight and makes a concluding speech: "My colleagues, with the advent of the era of smart phones, the differentiation of mobile phone products in terms of functions, experience, brand awareness, etc. will become more and more obvious."

"...So relying on one brand alone to distinguish between different series will be difficult to meet the complex requirements of market differentiation."

"...On the other hand, as the global mobile phone shipments exceed the 100 million mark, mobile phone products will become more and more civilian and routine. The era of one mobile phone is coming, and mobile phone shipments exceed one billion. The goal of 2 billion yuan is not far away. Among them, the middle and low-end market will occupy an increasingly heavier share."

"...So I decided to set up the Honor mobile phone brand, focusing on the low-end market, and Lotus's mid-to-high end positioning. Let the glory of Yuanqi Technology continue, and avoid the tragedies of Ericsson and Motorola from happening again on us!"

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