Chapter 122 Fission

  The annual domestic glasses market is 60 billion! Contact lenses are almost tens of billions!

  Almost every ten people buy a pair of lenses every year, and the myopia rate among teenagers exceeds 50%, so there are more potential users.

  Under such a huge market, there are naturally enough manufacturers to carve up the market, both domestic and foreign.

   It can be said that the craftsmanship of the glasses itself is already like this, and the rest is more about the pursuit of comfort and beauty. Many people can use a pair of glasses for a long time.

  In this case, the factors of operation, advertising, brand and price actually occupy more.

   At least for ordinary people.

  The eyewear industry is a profiteering industry with extremely high gross profit margins. A pair of glasses worth 1,000 yuan may cost less than 100 yuan.

  Under this kind of huge profits, there are naturally too many interest groups closely related to it.

  Originally, it’s not surprising to have one more type of glasses, just buy it if you buy it when it’s popular. The market is so booming, there are quite a few people who want to enter the market to share the cake.

  The existing opticians are all leftovers from the fighting.

  Glasses, after all, are still a long-term job. It doesn’t mean that a short-term popularity is useful. It is more suitable for long-term outdoor advertisements, so that associations will appear as soon as you want them.

  The short-term popularity is actually quite low.

   Brand management is very important!

  However, if someone is willing to speculate, they are also happy to do so, and they all follow along to collect some benefits. On the contrary, big brands have an advantage in this regard, and some people even add fire behind their backs.

  For example, the benefits of wearing glasses for science popularization, and what problems may arise if you don’t wear glasses. Students must rely on glasses to keep up with their studies.

  But slowly, with the change of the atmosphere on the Internet, the eye dealers also felt that something was wrong.

   Isn't it? How much did you spend on speculation?

  Such a high exposure in a short period of time is useless! If you want to buy it, buy it early, and if you don't buy it, you won't just spend a thousand yuan!

  Just slowly, they discovered that there seemed to be many people in Temo who were not sailors...

  …

   "The store manager, it really doesn't look like a sailor. I know who owns this account. He is a small wholesaler. He came to our place last time to get glasses. He lives in my community."

  A salesman called Jingmu Optical Shop, said to his store manager.

"It's not a sailor? Impossible, absolutely impossible. I have been in this industry for so many years. What kind of glasses have I never seen? No matter how amazing they are, they don't make much difference in practicality. Looking at these comments, they are almost blown out." No, science fiction films don’t dare to shoot like this.”

  The store manager looked indifferent.

In fact, their optical shop is not a certain optical brand, but a simple optical chain store. The brand pays more attention to the optical shop itself. It has all kinds of lenses. It also cleans glasses for others for free, and some simple repairs are also free. Just to improve the goodwill of potential customers.

  What international brand has she never seen?

  What claims she has never used high technology?

  This is too pediatric!

   "It's too much, but if it's so popular, the boss can indeed buy some goods..."

   Anyway, they have all kinds of brands in this kind of store! There is no shortage of this kind, and there is also the qualification to sell contact lenses.

  Of course, it is impossible for them to buy according to 1088. Although the profit of contact lenses is not so exaggerated compared with ordinary glasses, at least they have to make a 50% discount...

  What the two of them can think of, in fact, their boss has already thought of it.

   Take advantage of the current heat to buy in, and earn one if you can sell more.

  However, when he was looking for the phone to contact him, he was shocked to find out that the purchase price was one thousand!

   "What the hell, are you crazy about money? Give us less than 10% of the profits? You deserve to go bankrupt!"

  The owner of Jingmu Optics shop put down the phone and cursed for a while.

   I don’t need money for labor? Shop rent free of money ah? You guys are really crazy.

   If you don't enter, boycott, I don't believe that other people will enter this glasses!

   But he was still cursing, and immediately received a call from a relative

   "Old Wu, I want to ask you something, do you have the 'Umbrella' A1 contact lens here? How much is the cheapest, can you get me five pairs?"

  He runs an optical shop, so there will naturally be relatives and friends who come to him to buy cheap glasses. The person calling now is a fairly close cousin.

   "Brother, can I change it for you? This eyeglass company is deluded by lard, and it costs a thousand yuan a pair. I didn't buy his goods. It's really a son of a bitch."

  After hearing the words here, they were silent for a moment, and then said

   "Why don't you help me buy five sets? One thousand is one thousand, at least it's a few hundred cheaper together."

  ? ?

  Old Wu directly had black question marks all over his face. In the past, when his relative asked him for glasses, he would always say behind his back that he was making money when he offered half the price.

  Is my head kicked by a donkey today?

  He knows that his cousin is a middle school teacher, and he used to ask him for points from time to time, either for students or colleagues, and he also owns the three pairs of glasses at home.

   Can you be so generous today? One thousand per pair?

"you sure?"

   "I'm sure, just hurry up, oh, I want six sets, six sets, I'll transfer the money to you first."

   After hanging up the phone here, while Lao Wu was still a little dazed, the phone rang again.

   "Angkor, do you have the 'Umbrella' A1 glasses..."

   Not only him, but also the store manager under his command and the relatives next to the clerks also started to have a lot of contacts, wanting to see if there is any cheaper channel on their side, and it was one call after another, as if the virus was spreading.

  Every time someone starts using this lens, he will spontaneously recommend it to other relatives, classmates, colleagues, and friends who wear glasses nearby, and word of mouth explodes!

  …

  Let’s not talk about these glasses chain stores, it’s similar to Bausch & Lomb, Anmei and other manufacturers that have their own contact lens market.

  The glasses released by ‘Umbrella’ are really a blockbuster!

  Since it is a competing product, of course I have to buy it and try it out.

   After trying it out, everything went numb.

  Originally, as opticians, they would not easily attack other competing products, because they themselves have used this kind of publicity stunt!

  What kind of particle, that kind of particle, anyway, all kinds of incomprehensible high-level terms can be thrown on it.

  Instead of attacking the opponent, it is better for everyone to make the cake bigger together, and tacitly agree not to fight price wars to earn the price difference with asymmetric information!

   Than marketing and sales means is.

   "Die, this is not only the market here, the global market will be lost..."

   "How on earth is this done? No matter whether the resin material is natural or artificial, it is obviously impossible to achieve this level!"

   "Unbelievable!"

   "This is a major breakthrough in materials science!"

   "Why do resins have these properties?"

   "Send it back to China, I think the application may not be as simple as the lens..."

  Glasses manufacturers are sometimes not just glasses manufacturers, such as…

   Carl Zeiss!

  The world's No. 1 optical and optoelectronic equipment company!

  ——

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  (end of this chapter)