Revisiting Future Path

Chapter 107: Come, burn money and play

108th merger and acquisition

Chunqiu has no business partnership with hao123, nor does it have an emotional connection with Li Xingping, who founded hao123, so it offers the simplest and rude way of buying at a premium. Baidu bid 13 million yuan, and Chunqiu directly doubled to 26 million yuan; if Baidu really offered 50 million yuan, Chunqiu continued to offer a premium of 75 million yuan; if Baidu dared to make a desperate investment of 15 million US dollars in financing, Chunqiu would be hao123 Valuation of 180 million yuan. In short, Chunqiu desperately piles up Baidu's acquisition costs, even if it fails to succeed hao123, it will break Baidu's capital chain.

In a word, let's burn money!

In terms of funding, Spring and Autumn has 500 million ammunition.

On the attitude, Baidu asked Liu Jiping, manager of Shenpeng branch to contact hao123; Wei Dongsheng personally dispatched a professional acquisition team to express his sincerity.

At the same time, Li Xingping, the founder of hao123, has its advantages as well as its limitations. He has never had a subjective willingness to develop hao123.

The era developed to the second half of 2004, and website navigation showed a trend of prosperity and decline. Before Chunqiu launched the Chunqiu Safe Browser, there were a bunch of similar websites such as 265; after the Chunqiu Safe Browser came with the promotion of website navigation, Zhou Hongyi of Yahoo quickly followed up and launched Yahoo-Tool. Major companies have intensively entered the field of website navigation, which will definitely reduce the user base of hao123, and force Li Xingping to invest more energy and funds. Li Xingping lacks the confidence and foundation to compete with giants such as Yahoo and Chunqiu. He feels that he has nowhere to go, and the idea of ​​realizing hao123 gradually breeds.

Li Xingping and Liu Jiping, manager of Baidu Shenpeng branch, had little contact with him. At this critical moment, the Spring and Autumn Acquisition team rushed to Guangdong in a hurry, interrupting the rapid hand-in-hand relationship between Baidu and hao123.

Chunqiu's acquisition team is a very professional team, even equipped with psychologists to analyze Li Xingping's personality, and hired guides familiar with the local customs of Xingning, Guangdong to narrow the psychological distance between each other. On the fifth day that the Spring and Autumn Acquisition team contacted Li Xingping, a turning point suddenly appeared.

Li Xingping is very tired of business activities. He has a headache when he encounters taxation, industry and commerce and other matters. When he finds that the purchase price that Baidu calls out, he still needs to pay his own tax, and immediately said I will not sell. The Spring and Autumn Acquisition team immediately attacked Baidu, ridiculing Baidu for boasting that they knew hao123 very well, but they didn't even understand the common sense that hao123 only accepts after-tax payments when doing business. Li Xingping first listened to the separation of the acquisition team of Chunqiu, and felt that Liu Jiping’s previous intimate talks were hypocritical routines; second, Chunqiu’s quotation was much higher than Baidu, so he took 20 million in cash and a certain amount of equity that Chunqiu looked at. , Sold hao123 to Chunqiu.

Facts have proved that the acquisition of mature hao123 saves time and cost compared with building from scratch.

Chunqiu completed the acquisition of hao123, ended the cooperation business between hao123 and Baidu, and replaced the search box of hao123 with Chunqiu search. Such a simple move caused the traffic of Baidu search to drop by 25% in an instant, and the traffic of Spring and Autumn Search surged by 75%.

Chunqiu Search has been fighting with Baidu Search for a year. Although Chunqiu Search is often on the offensive side, the market it gets is minimal. The acquisition of hao123 at a cost of 20 million yuan this time, in just a few days, Spring and Autumn's traffic has surged by 75%, which proves that the self-built website navigation at that time was a natural naive disease.

When it is time to acquire, it is better to acquire.

On the offline side, Wei Dongsheng once ignored something, and now he is starting to make up. Offline cooperation with Barrow Vientiane is very cumbersome, such as system vendors, network vendors, Internet cafes, etc.

System vendors refer to businesses such as pirated Windows systems such as Tomato Garden and Zhongguancun Computer City installation systems. If software such as Spring and Autumn Security Manager and Spring and Autumn Security Browser are integrated into the system, users who purchase computers and users who use the system will have a high probability of becoming loyal users of Spring and Autumn products.

Wei Dongsheng actually dislikes such bundling and thinks that software pre-installation is also a rogue behavior.

However, there is still a difference between system pre-installation and rogue software. At least at this stage, there is basically no hope to abolish such unspoken rules.

Why do you say this way?

Look at Microsoft. Internet Explorer, Outlook, Office, Media, etc. are all pre-installed in Windows. The reason why Microsoft's IE was able to kill Netscape's dominance of the browser market in the past was through bundling sales. Users may not adapt to this kind of bundling at first, and gradually they will become accustomed to naturally accepting the existence of IE and Office. By then, they will feel that it is not a complete Windows system without installing IE and Office.

Look at Apple again, the computers are also pre-installed with a batch of software that cannot be uninstalled.

The same goes for other manufacturers.

Pre-installed software has long been an unwritten unwritten rule of system vendors.

Wei Dongsheng is dissatisfied with this status quo, but he is unable to contain these system vendors in the upper reaches of the industry chain. Fighting against this unspoken rule is tantamount to an open break with companies such as Microsoft, Apple, Dell, HP, Lenovo, and Microsoft, Apple, and 3721, Baidu are definitely two different concepts. Wei Dongsheng has capital **** 3721 and Baidu, but he cannot compete with Microsoft and Apple. Recklessly charging into the battlefield will surely attract fans' retort: ​​"We just like it, what's the problem with you?"

Such struggles are not the work of wise men.

Wei Dongsheng can't change the industry ecology, he can only adapt to the unspoken rules, and do his best to reduce the level of rogue pre-installed software.

Businesses such as Zhongguancun Computer City, Spring and Autumn follow the unspoken rules of the industry to cooperate with them, but pre-installed software allows users to easily uninstall their products.

Considering that pirating the Windows system is an infringement, pirating system companies are at risk of being sued by Microsoft. Wei Dongsheng has complicated methods to register several cover-all leather companies, hidden behind the scenes to buy shares or acquire teams such as Tomato Garden and Deepin. In order to avoid unnecessary criticism, Chunqiu Remote's pirated Windows system also abides by the unspoken industry rules and continues to operate the pre-installed software business. However, Chunqiu always abides by the principle that pre-installed software must be uninstallable, and users have the right to uninstall software that annoys them.

Wei Dongsheng could not control the profit-seeking behavior of the computer city merchants, and could only self-discipline and control, allowing users to freely uninstall Spring and Autumn products; after remotely controlling the pirated Windows industry chain, Wei Dongsheng controlled the upstream of the system vendors and forced software vendors to accept their own rules and allow users Free and cheap uninstall promotion software.

Whatever, wait, not to show.

Regarding network operators, because of Jing Minqiang's strong contacts in China Netcom and China Telecom, both operators and service providers are willing to give priority to cooperation with Spring and Autumn at the same price.

In terms of Internet cafes, Chunqiu Network is an online game operator. From the beginning to the present, it has tried to maintain friendly relations with Internet cafe owners. Coupled with Chunteng Games, a joint venture with Tencent, Chunqiu persuaded Internet cafe owners to set Chunqiu Safe Browser and Chunqiu Qiaoqiu search engine as the default configuration of Internet cafe computers at a small price.

Backed by 500 million RMB, Chunqiu Search has established strategic alliances with upstream and downstream businesses.

Then, overnight, the country changed color.

Netizens who are accustomed to going to Internet cafes find that most Internet cafes have been replaced with Chunqiu Safe Browser and Chunqiu's search engine; netizens who are accustomed to surfing at home find that some pages of network operators and network service providers are new Added the search box for Chunqiu.

Huge investment in exchange for generous returns, after Wei Dongsheng sacrificed money-burning Dafa, the market share of Chunqiu Search has been increasing steadily, setting new records every day.

In addition, in terms of commercial operations, Spring and Autumn has also made some achievements.

Among the four heavyweight players, Zhongsou, Yahoo, Google, and Baidu, Wei Dongsheng attaches the most importance to the threat of Baidu due to his past life impressions. As mentioned earlier, products like search engines have rich gameplay and poor livelihoods. Even if Baidu is cut off from the hao123 diversion, it can still maintain its balance of payments. If you want to kill Baidu, the most efficient way is to destroy its commercial foundation and make its future development prospects dim. At the same time, it also falls into deficit.

The current business model of Baidu Search is acting as an agency, which is also a feature of the times. Zhongsou and Yahoo are similar. Google does not have agents abroad, but when it comes to China, it is also trying to cooperate with agents. It is normal to cooperate with agents. The problem with Baidu Search is that an agent named Shenhai Qilang provides nearly one-third of Baidu's revenue. With such a high proportion, Shenhai Qilang already has the threat of anti-customers. If Shenhai Qilang can rebel against Shenhai Qilang and transfer Shenhai Qilang's business to Chunqiu Search, Baidu, which is already poor and dying, will definitely be worse off.

Is it possible for Shen Hai Qilang to instigate rebellion?

The answer is yes.

After all, agents are agents, and they cannot be blamed for being loyal.

Due to the chaos of the search engine industry, agents often cooperate with multiple search engines at the same time. The agent even summed up the law: 3721 (Yahoo) will definitely choose; Baidu and Google will generally choose at the same time, Baidu focuses on domestic, Google focuses on foreign countries; Netease, Sohu, Sina and other three portals choose one.

Why is there no figure in Spring and Autumn Search?

Because Chunqiu Search did not follow the agency route, the agent market will naturally not have the influence of Chunqiu Search.

The essence of business operation is seeking money, and there is a cooperative relationship between agents and search engines such as Baidu. In fact, in addition to Baidu's business, Shenhai Qilang also has cooperative relationships with other search engines. As long as the price is right, why can't Shenhai Qilang belong to the Spring and Autumn Search camp?

Faced with an offer of 80 million yuan in Spring and Autumn, Xiang Hailong, the founder of Shenhai Qilang, agreed to the acquisition without hesitation.

As a result, Shenhai Qilang, who contributed one-third of Baidu's operating income, became a Chunqiu search industry. Shenhai Qilang's founder, Xiang Hailong, also became a regional sales manager for Chunqiu Search.

At the same time as the spring and autumn search engines are advancing violently, the Cambrian 2004 project of the Smart Universe Information Industry has been delayed.

On August 15, 2004, Xiao Lei led the team to work overtime and unexpectedly completed the second phase of the Cambrian 2004 project ahead of schedule. In order to prove to the country the value of heterogeneous supercomputers, and to prove to the country the strength of the intelligent universe information industry, Xiao Lei doubled the second phase goal, resulting in the performance of the second phase experimental product B far exceeding 50 trillion times , Linpack's calculation value is as high as 121.1 trillion times.

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