142 Punch Tencent

Ma Huateng's shareholding ratio was reduced to 6.43%, and Zhang Zhidong's shareholding ratio was increased to 6.93%.

Tencent’s shareholding structure is not as complicated as Chunqiu.com. A simple rise and fall can explain many problems. Tencent's founder team increased Zhang Zhidong's equity ratio, apparently intending to recommend him to become Tencent's new leader.

Wei Dongsheng looked around Zeng Liqing, Zhang Zhidong, Xu Chenye, and Chen Yidan, and slowly realized that Tencent had ushered in the coup d'etat within Xiaoqiang. The joint appearance of Zeng Liqing, Zhang Zhidong, Xu Chenye, and Chen Yidan not only symbolizes the emergence of the Tencent founder team from the era of Ma Huateng, but also represents the collective opinions of Tencent management. Otherwise, Xu Chenye, who is known as Mr. Haohao, can hardly make him stand up and tear his face against Ma Huateng.

At the same time, Ma Huateng retained 6.43% of the equity, only 0.5% lower than Zhang Zhidong, which proved that Ma Huateng may not completely defeat Tencent. Ma Huateng's retreat to second place should be just a compromise of the Tencent founder team in the face of management's criticism and MIH's accusations.

Ma Huateng's influence may still be there, but Tencent is destined to usher in a new era.

Although still the same group of people, Tencent is already the new Tencent.

Zeng Liqing continued to clarify the equity adjustment plan: "Pony sells 7% of the equity, of which 1% will be transferred to Tony, and the remaining 6%, we want to transfer to Chunqiu."

Wei Dongsheng suddenly.

No wonder Zeng Liqing has repeatedly invited Wei Dongsheng to interview in person.

Spring and Autumn held a total of 15% of Tencent's equity, and then got 6% of equity, which is more than one-fifth.

Such a shareholding ratio will definitely further strengthen Spring and Autumn's influence on Tencent.

However, Wei Dongsheng was not overjoyed.

In the layout of Weidong's production industry, Tencent's strategy belongs to the large segment of online games. Chunqiu Network is the main force, and Chunteng Games is the auxiliary force. The auxiliary army has two functions. When the main army encounters a frustration, the auxiliary army acts as an emergency backup to prevent a basket of eggs from breaking at the same time; when the main army encounters harassment, the auxiliary army acts as an auxiliary force to clean out the small enemies and avoid waste. The energy of the main army. Chunteng Games is positioned as an auxiliary army, holding shares in Tencent is only to ensure the effective operation of the auxiliary army.

There is no need for Chunqiu to hold Tencent.

What Spring and Autumn wants is the online game business.

Wei Dongsheng is too lazy to develop in the field of instant messaging.

Although QQ has great development potential, it is not an indispensable part of Wei Dongsheng's future plans.

There are so many profitable businesses in the world that Wei Dongsheng can’t do this and that, and he has been doing it for three hundred and sixty lines. He is engaged in nuclear bombs while selling tea eggs. Wei Dongsheng had been eyeing Tencent before, because he was able to see how Tencent's traffic stimulated the online game industry. He felt that QQ could bring more players willing to pay. Alibaba, which is as famous as Baidu and Tencent, and its Taobao and other businesses also have great development potential, but Wei Dongsheng never touched it.

Wei Dongsheng has never underestimated e-commerce, nor the future of Taobao. When Zhiyu Technology sells MP3 and music phone Zhiyu Music, apart from establishing its own online store, it also cooperates deeply with Alibaba as a partner to increase the proportion of online sales. It is not that Wei Dongsheng does not ignore the profitability of C2C, B2C and other models, but he is too lazy to spend too much energy in the e-commerce field that he is not very interested in.

This is the attitude towards the outside world, and Wei Dongsheng has the same attitude towards the inside.

For example, the social networking site four-dimensional space created by Wei Dongsheng to attack QQ is more like a financial investment than a strategic layout that matches its status.

In addition to the strict financial constraints of Chunqiu Network and Chunqiu Software, Wei Dongsheng and Chunqiu series companies rarely interfere with the actual operations of the four-dimensional space. As long as it does not violate Wei Dongsheng's Three Views, as long as there is no major decline in development, Wei Dongsheng will allow it to follow the trend more often.

In fact, 4D Space also started by acquisition.

The first acquisition of 4D Space was "Duo Duo You". The performance of Duoduoyou is not good, it can even be said to be very poor. It was established in the winter of 2003 and developed to the autumn of 2004. The number of users of Duoduoyou was less than 20,000. The founders of the project gave it up disheartenedly. The acquisition of Duoduoyou by 4D Space is not optimistic about the projects of Duoduoyou, but Wang Xing, the founder of Duoduoyou, who appreciates it. Wang Xing is the founder of the future "Schoolnet".

The second acquisition of Siwei Space is the dating site "10770". Like Duoduoyou, what 4D Space acquired was not a project, but Zhang Jianfu who created 10770. Zhang Jianfu’s 10770 is the predecessor of the personal space-based social networking site 51. Zhang Jianfu is also an indispensable and important participant during the 51 charge and QQ battle. 51 The real soul figure is actually Pang Shengdong. Unfortunately, he has already made his fortune through real estate, and it is impossible for him to accept the leadership of Four-dimensional Space.

The four-dimensional space is composed of the school intranet and the 51 defeated generals.

Wei Dongsheng finalized the future development model, Wang Xing team responsible for high-end users and mid-range users, Zhang Jianfu team responsible for mid-range users and low-end users. The so-called high-, medium-, and low-end users here do not refer to the actual quality of the users, but their influence and social status in the real world. The doctoral degree class and the elementary school dropout class have very different pursuits and needs. Forcing them to wait and see is definitely not a realistic attitude. Spring and Autumn Software dispatched employees in 4D Space to make every effort to make up for the cognitive differences between Wang Xing's team and Zhang Jianfu's team, and strive to push them to eventually converge with mid-range users.

The above is the recent development of four-dimensional space.

Wei Dongsheng is not willing to put too much energy into his son Siwei Space, let alone the son of Tencent?

Wei Dongsheng understands why Tencent transferred 6% of its shares to Chunqiu.

If you can't beat them, join them.

Although such a choice arouses ridicule, it is the only rule for business survival.

Recently, Tencent has struggled.

From "QQ Hall" to "QQ Fantasy Country", Tencent has been unable to see the light in the field of online games for a long time. At the same time, the sniping of the four-dimensional space slowly began to take effect. The listing of Spring and Autumn Network attracted the media to start Spring and Autumn Search and 4D Space. The media introduced that 4D Space has quietly grown to 10 million users, among which 1.5 million college students have registered for 4D Space.

Tencent’s announced performance in the second quarter of 2005 showed that the total number of registered accounts for instant messaging reached 438.4 million, and the maximum number of simultaneous online accounts was 16.2 million, which is much higher than the data of 4D space.

However, Tencent knows its own difficulties.

A few months ago, Tencent was aware of the impact of the thinking space, and immediately prepared the Qzone project, and hurriedly launched Qzone2.0 in April 2005. Unexpectedly, instead of stopping losses, QQ space has made more QQ users aware of personal space products, and they have been dragged into the four-dimensional space by classmates and friends. Tencent’s hastily launched Qzone2.0, which turned out to be an embarrassing advertisement for the four-dimensional space to expand its user base.

The "QQ Fantasy Country" project was truly a mess, and the impact is actually very limited.

"QQ Fantasy Country" was in the public beta on April 17, and on May 20, the number of simultaneous online users was refreshed to 660,000, which was a fantastic start. Unfortunately, this dream quickly burst like a bubble, and May 20 became the peak of "QQ Fantasy Country". The longer the beta period is, the more problems will be exposed in "QQ Fantasy Country". Before the official charging operation on June 17, the maximum simultaneous online has slowly fallen to 490,000.

More cruel is the first day's operating data.

Tencent has adopted a mixed operating system of free value-added and time-based payment, and each has prepared half of the servers. What do you think, the total number of players who choose timed payment servers is less than 3,000, and almost all players squeeze into freemium servers, causing the freemium servers to crash instantly, causing countless problems.

Players were angry about the server crash on the first day of operation and criticized the system mall launched by Tencent for being so black-hearted. The number of online users immediately fell like a waterfall. In just three to five days, the maximum number of concurrent users dropped sharply to less than 100,000. What's more depressing is that the maximum simultaneous online 100,000 is meaningless to "QQ Fantasy Country", because there are very few players who are willing to recharge and pay, and the maximum recharge is only 100 yuan.

The reason is actually very simple. Tencent learns from the failure experience of "Triumph", and draws on the successful experience of "Dancing Cute Lord", and hastily judged that QQ users are suitable for simple mode games. The game content of "QQ Fantasy Country" is very simple, and the mechanism for encouraging players to compete is also very imperfect, resulting in the player group having no desire for krypton gold. With a mere investment of one hundred ten yuan, players also regard "QQ Fantasy Country" as a large-scale QQ show interactive game and purchase items such as hair styles.

The failure of "QQ Fantasy Country" proves that it is not a success to have traffic, and that it is successful to retain traffic.

Tencent's dream broken online game is just a failure to expand outward. Tencent’s R&D expenditure on the "QQ Fantasy Country" project is not much. The so-called failure is just that it cannot make money. The real loss is actually very limited, and it does not affect Tencent’s main profit. The four-dimensional space, which focuses on social interaction, is really trying to break Tencent's lifeline.

If 4D Space can accumulate two or three billion registered users, wait for them to form a stable social relationship, and launch its own chat tool like QQ imitates ICQ, how will QQ respond?

The confidence of QQ is based on the stickiness of users. If a user hates QQ, he must also consider whether his relatives, friends, and colleagues have also discarded QQ. Otherwise, leaving alone is meaningless. However, 4D Space also has social attributes, and like QQ, it mainly focuses on social acquaintances, and even because of the photo information and the real-name authentication mechanism linked to Xinbao, it guarantees that it is more social and sticky than QQ.

The failure of Qzone2.0 caused Tencent's management to quickly become aware of a serious crisis.

Chunqiu Network NASDAQ went public and raised US$644 million. Soon after, in the name of investing in "Huaguo Facebook", Chunqiu Software injected 600 million yuan into Siwei Space. With this financing, 4D Space immediately launched a new round of money-burning promotion. Wang Xing's team went to colleges and universities across the country, and Zhang Jianfu's team went to Internet cafes across the country.

Compared with the four-dimensional space that is in full swing, Tencent has not only fallen into the quagmire of a stock price downturn, but also faced doubts from its major shareholder MIH. It can be said that everything goes wrong.

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