Revisiting Future Path

Chapter 169: Making and dividing cakes

170th I'm upset and beat Baidu

Wei Dongsheng summed it up in one sentence: "I can leisurely cut the cake made by China's rapid economic growth. Why did I take the risk to come to the United States to grab the old chaebol?"

Clinton stopped persuading.

Capital knows no borders, and the same applies to Clinton. In order to make money, Clinton frequently went to China to attend speeches. In order to make money, Clinton's attitude towards China was completely different from that during the presidential period, and he always wisely avoided topics that would easily lead to disputes. Clinton is an excellent politician of American standards. He seeks his position and earns honestly without his position.

Under the American system, capital is the first.

Capital has no national attributes. No matter where the money comes from, money is money. Clinton has a chance to get 1.132 billion U.S. dollars, and he will not give it to others. Negotiating with Wei Dongsheng for a while regarding his responsibility, Clinton shook hands with Wei Dongsheng with a friendly smile: "I want this money."

Wei Dongsheng also smiled: "I hope you can get 1.132 billion US dollars in full."

Clinton: "I have been president for two terms. Maybe I don't understand business operations, but I know exactly how the United States works. As long as the pursuit of the United States is as you said, I will never let you down."

Wei Dongsheng took a stack of information and handed it to Clinton: "Chunqiu America is jointly held by Chunqiu Search, Shuoguang International Group, and Pacific Win-Win Group. I have registered 37 offshore companies and through cumbersome cross-shareholding, Let you hold a 10% stake in Spring and Autumn America through the Pacific Win-Win Group. If you believe me, please close this 10% stake. Its future market value will never be more than 1 billion US dollars."

Clinton smacked: "Is it necessary to register thirty-seven offshore companies? I think seven are enough."

Wei Dongsheng explained: “When the FBI notices us, it tries to buy more buffer time.”

Clinton shrugged: "If they want, the seventy-seven offshore companies are useless."

Wei Dongsheng: "More preparation is better than less preparation."

Clinton: "Okay."

In this way, Wei Dongsheng and Clinton reached a cooperation agreement.

Wei Dongsheng understood that Clinton would never do his best for him, but Wei Dongsheng did not need to expect Clinton to do his best for him. As long as Clinton is able to assume responsibility for the Spring and Autumn America in the amount of $1.132 billion, this move is considered stable. The second cave of the cunning rabbit dug by Wei Dongsheng, after all, is just a bush outside the cave in Spring and Autumn America, and Shuoguang International Group is the real cave.

The first cave defends the domestic basics; the second cave goes international and stretches the front; the third cave is a forward-looking layout for a rainy day, so I won't go into details for now.

After finishing all this, it is the end of December 2006.

The cunning rabbit three cave strategy is always defensive, and Wei Dongsheng broke his leg in a word. Whether he compromised with Gong Qixing and pushed Gong Qiuqiu to the forefront, or if Chunqiu searched for blood and went public to give Clinton Clinton's 10% equity in the United States, it was Wei Dongsheng who took the initiative to spend money to avoid disaster.

In terms of action, this is the most reasonable plan; in terms of emotion, Wei Dongsheng is very, very upset.

It feels uncomfortable to be punched and suffer for life.

Very upset.

Very very upset.

Wei Dongsheng suffocated.

Therefore, Guitu Sanku did a good job of defense, and Wei Dongsheng returned to China with red eyes looking for a counterattack opportunity. Limited to the characteristic political system of China, it is impossible for Wei Dongsheng to oust someone from office, but he can instigate some events so that they have no time to chase Chunqiu.

The opportunity comes soon.

It was the old enemy of Chunqiu Search's rival that hit Wei Dongsheng's gun.

At the beginning of the search engine field in the Spring and Autumn Period, competitors included Huicong Search, Google, Zhou Hongyi’s 3721, Robin Li’s Baidu, etc.

HC Search made a mistake in the positioning of the search engine, and quietly withdrew from the battle for search engine supremacy in the third quarter of 2004.

Zhou Hongyi sold 3721 to Yahoo and became the president of Yahoo China. His career as a professional manager was very difficult. After Zhou Hongyi left Yahoo, the Yahoo search business collapsed, and the market share is now negligible. Zhou Hongyi founded Qihoo again in 2005. Perhaps he was unwilling to do so. Qihoo proposed the "community + search" model to continue to impact the search engine field. However, Zhou Hongyi has missed the prime time for the development of search engines. Qihoo Search has no threat to Chunqiu Search and Baidu at all.

HC search and Yahoo search have been abandoned, and the war between Spring and Autumn Search and Google has spread to the US market.

Wei Dongsheng's so-called old enemy is Baidu, which relies on MP3, online novels and other piracy businesses to survive.

Chunqiu Search has been sue Baidu for infringement issues. However, the national strategy does not attach importance to copyright issues, and it is difficult to get much financial compensation after winning the lawsuit. Chunqiu Search can only frequently sue and then sue, which is exhausting Baidu in the court, and it does its best to drag down Baidu's profits. Under the search siege in the Spring and Autumn Period, the capital market collectively looked down on Baidu. Baidu was unable to obtain new financing and it was difficult to realize the only traffic.

Just when Baidu was eager for profit growth, unexpected customers handed in a cooperation agreement.

Uninvited guests come from TV shopping.

TV shopping entered China in 1992. Due to its novel model, exaggerated advertising effects, and no channel costs, it is extremely profitable. Since then, TV shopping on various satellite TVs and local TV stations has flourished. By 2002, TV shopping sales accounted for 1.2% of the total retail sales of consumer goods that year.

What is the concept of 1.2%?

Take the future trend of e-commerce as an example. In 2015, the online retail market accounted for 12.7% of the total retail sales of consumer goods; the figure in 2014 was 10.6%; the figure in 2013 was 7.8%; the figure in 2012 was 6.3%; in 2011 The data is 4.4%; the data in 2010 is 3.5%; the data in 2009 is 2.1%; the data in 2008 is 1.3%.

The madness of TV shopping in 2002 is equivalent to e-commerce in 2008.

During the rapid development of TV shopping, some inferior products gradually brought adverse effects. On August 1, 2006, the State Administration of Radio, Film and Television and the State Administration for Industry and Commerce launched a heavy attack on TV shopping, and issued regulations prohibiting five categories of commodities such as medicines, medical equipment, breast enhancement, weight loss, and heightening products from being broadcast on TV shopping programs. The five categories of products, including medicines, medical equipment, breast enhancement, weight loss, and height increase, were called the five categories of black products by media and public opinion. Five types of products were forced to leave the TV channel and turned their attention to a new advertising platform: Internet search engines.

Since the market is not yet mature, the current Chinese search engine advertising market is very narrow. In the second quarter of 2006, the Chinese search engine advertising market was 376 million yuan; the market size in the third quarter was 416 million yuan, which is not as small as the US search engine advertising market. As the market leader in search engines, Chunqiu Search took the bulk of it. Taking the third quarter as an example, the total market volume was 416 million, and Chunqiu Search took 312 million of it. After deducting the income of companies such as Google, Sohu, and Zhongsou (HC), how much can Baidu get?

But it doesn't matter. After the arrival of five categories of products including medicines, medical devices, breast enhancement, weight loss, and height enhancement, all problems will be solved.

Advertisers have accumulated a lot of experience with end users in China's third- and fourth-tier cities in the field of TV shopping, and are particularly good at making money from the pockets of "free users". TV shopping advertisers represented by five categories of products such as medicines, medical equipment, breast enhancement, weight loss, and heightening, after researching search engines, they were pleasantly surprised to find that this is simply a new world that Columbus is looking for: you can buy traffic at will, users can precisely control, and online advertising Not yet supervised by government agencies...etc.

TV shopping advertisers give priority to Spring and Autumn Search, which ranks first in market share. On the one hand, Chunqiu Search faced the threat of suppression by a certain faction, and on the other hand, under Wei Dongsheng’s moral restraint, he resolutely declined the cooperation of five types of product advertisers, saying: “The coverage of Internet users is better than that of TV channels, medicines, medical equipment, breast enhancement, etc. Since the five products of weight loss and height increase have been expelled from the TV channel, Chunqiu Search, as an Internet company, should not hesitate to reject you."

Based on the impression of "Domestic use Spring and Autumn, foreign use Google, illegally find Baidu", these TV shopping advertisers turned to contact Baidu.

Baidu was dying of poverty at the moment. Seeing the big-ticket tyrants of TV shopping advertisers, he immediately agreed with surprise. Overnight, links to the top websites in Baidu's search results showed a large number of bidding pages for products such as medicines, medical devices, breast enhancement, weight loss, and enhancement.

Due to the continuous promotion of Spring and Autumn Search, Baidu's user group is artificially defined as a concentration camp of pirated users with low consumption intentions. Because the capital market looks down on the value of pirated user groups, how can TV shopping advertisers of five categories of products such as medicines, medical devices, breast enhancement, weight loss, and heightening regard these user groups as the highest quality customer resources.

there are many reasons. For example, in one of the studies, advertisers found that "free users" usually have a high tolerance. In order to save 10 yuan and 20 yuan a month, they would rather tolerate the destruction of pop-up ads over and over again; in order to reduce pop-ups Ads, and often install various plug-ins unsuspectingly. At the same time, such user groups and their parents, relatives and friends also have demand for products such as drugs, medical equipment, breast enhancement, weight loss, and heightening. Since they are willing to tolerate advertising pop-ups and accept unsuspecting plug-ins that reduce advertising, advertisers have the opportunity to persuade them to buy products when they need it. If one of Baidu’s 10,000 users is motivated by the advertisement, the advertiser can make a profit; if the result is expanded to one-thousandth or one-hundredth, the advertiser can make money.

Baidu gets advertising fees and advertisers get customers. This is a win-win situation.

When it was said: the victory of the black five categories.

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