Chapter 177

Type in the "Zhiyu Technology +301" keyword, and the web links fed back by the search engine have no meaning. Yu Leilong changed the keyword to "Zhiyu Technology + 301 + 2007 + new mobile phone", and the web links feedback from the Spring and Autumn search engine suddenly had a lot of substance. These substantive contents are also meaningless. Most of the fans of Zhiyu Technology are discussing whether a new mobile phone will be launched in June 2007, and what kind of product the new mobile phone is.

Yu Leilong clicked to open a post.

The poster reviewed the three mobile phones produced by Zhiyu Technology, and was pessimistic about the future: "Zhiyu Music to Zhiyu Video, based on the selling point of multimedia, Zhiyu integrated MP3 players and MP4 players into mobile phones successively. This is a great innovation. Buy A Zhiyu mobile phone is equivalent to buying three products such as MP3, MP4 and mobile phone. Everyone says that the selling price of 3650 yuan is high, and it can be disassembled into three products. Think of it as three products. Zhiyu mobile phone is very good quality and cheap. Music and Zhiyu Video are both very good products, but Zhiyu Player is a failed product. To be honest, if you cover the Video and Player logos and cover slightly different cases, these two phones are basically the same product. Music, videos, e-books, photos, and multimedia have so many selling points. When Zhiyu plays Player, he has the feeling of being inferior. I really don’t like Zhiyu’s new products in 2007."

Most of the followers have similar arguments and are disappointed with Zhiyu Player.

There are also followers who bucked the trend to rehabilitate Zhiyu Player: "If you say that Zhiyu Player is disappointed, I certainly don’t know what TD-SCDMA is. Zhiyu Player is the first 3G mobile phone based on TD-SCDMA standard launched by Zhiyu and China Mobile. Its core selling point is It is 3G. The main coordinate of the layer is Tianjin, and I was disappointed with Zhiyu Player. It was not until January that China Mobile built a trial network in Tianjin and started the social service test. I only felt the charm of 3G and the charm of Zhiyu Player. It is a pity for Zhiyu Player. Now, if China Mobile launches a 3G network on a large scale, and everyone has experienced the fun of 3G Internet access, they will certainly not accuse Zhiyu Player of being sincere."

Later, there are supporters for rehabilitating Zhiyu Player, but most of them still oppose it.

Yu Leilong was indifferent to the disputes of Zhiyu fans and found that this post was an old post. He immediately followed this post to the forum homepage and found that the forum turned out to be a gathering place for Zhiyu mobile phone users. There are two long posts with red letters on the top of the forum homepage. One post is titled "Zhiyu sues Apple for infringement" discussion center", and the other is titled ""Zhiyu 2007 new mobile phone Sapientia_3G" discussion center".

Yu Leilong saw the word Apple and was stunned: "Is this Apple an Apple computer?"

Clicking on the post, Yu Leilong suddenly smacked: "It's really Steve Jobs's apple."

The content of the post is simple.

On February 1, 2007, Zhiyu sued Apple in China, the European Union, the United States and other places, from the corner shape to the Home button, and accused Apple of alleged infringement of Zhiyu’s 17 patents on the iPhone released in early January.

The incident quickly caused an uproar on the Internet.

Since Zhiyu Technology launched its first product MP3 player, Zhiyu Integrated Circuit Design and Zhiyu Technology have been involved in lawsuits. According to statistics from interested people, in just three years from 2004 to 2006, Zhiyu was sued by 78 companies for infringement, including international giants such as Nokia, Philips and Motorola. At that time, Zhiyu Technology skipped the European and American markets that were suspected of infringement, and worked hard to open up the Chinese mainland market that was temporarily free of patent restrictions. At the same time, while actively responding to the lawsuit, it continued to offer obstacle-type patents and fight with international giants.

The so-called obstacle-type patent is that Wei Dongsheng uses the information of computer intelligent life to be one-way transparent, and sets obstacles in advance after clarifying the lighting sequence of the international giant's technology tree. For example, if a certain company’s research involves 100 patents and a potential profit of 10 billion U.S. dollars, Wei Dongsheng takes the lead in applying for patents on some key nodes that are easy to operate and extremely difficult to bypass. The "Fumokai" type abolished the company's other 99 patents and a potential profit of $10 billion. If the company wants to get a potential profit of $10 billion, it must sit down and negotiate with Zhiyu Technology to negotiate mutual authorization.

Moreover, there is no need to work hard to make 78 barrier patents against 78 companies in actual implementation. As long as we concentrate on two or three obstacle-type patent negotiation advantages, Zhiyu Technology will be able to break the ground and bypass the joint killings of other companies through mutual authorization.

In the past three years, Zhiyu's infringement lawsuits have continued, but they have all been passively confronted. If another company sues Zhiyu or prepares to sue Zhiyu, Zhiyu will regard him as an enemy, otherwise he will rarely provoke others. The nature of this infringement is completely different. Apple has never sued Zhiyu before. It is the first time that Zhiyu sued Apple for infringement and declared war on an international giant, which is of historical significance.

Industry reviews unanimously commented positively: “Involved in the acquisition of Philips’ mobile phone business by China Electronic Information Industry Group CEC, Zhiyu broke through the EU market shackles in a false way, and formally entered the world. Zhiyu Technology sued Apple for iPhone infringement, which proved that Zhiyu Technology has been anti-customer. Slowly and actively compete with European and American giants with an international perspective."

Comments from outside the industry are all mixed.

Apple has a history of 30 years, its values ​​are deeply rooted in the hearts of the people, and its reputation has stood the test of time. Taking into account the income gap between the Chinese people and the American people, Apple products that follow the national route and the mass route have become luxury goods in China. In addition to basic electronic product functions, Apple laptop computers to music player iPods also incorporate the psychological pleasure of corporate culture. Take Yu Leilong as an example. Hearing Zhiyu sued Apple for infringement, the first reaction in his mind was: This is impossible.

Yu Leilong simply flipped through the infringing pictures posted, and criticized Zhiyu based on Apple’s position: “What kind of patents are they ghosts? If you draw a circle and call the Home button, it’s a patent? Domestic high-tech companies still can’t do it. Apply for some messy patents. If you have the ability, you can fight the user experience with Apple. Is it interesting to get some ghost patents and gimmicks."

Yu Leilong pulled down the post and was pleased to find a bunch of friends who mocked Zhiyu:

"Tsk tusk, infringing companies have the face to sue others for infringement."

"High-priced knockoffs, whoever buys an IQ of 250."

"When Apple was engaged in MAC, Wei Dongsheng was still sperm."

"Drawing a circle becomes a patent, tusk, this is really high-tech."

"I was originally not interested in the iPhone. A mobile phone without buttons is not fun to think about. However, in order to support Apple, I have to buy one when I buy it and smash it.

However, this forum is a gathering place for Zhiyu fans after all. Compared with the emotionally vented Apple fans, Zhiyu fans keep reposting dry goods, not asking to persuade Apple fans on the Internet, but aiming at neutral users who do not have deep feelings for either.

"In 1988, Apple filed a lawsuit against Microsoft and Hewlett-Packard, accusing them of using icons similar to Macs in Windows 2.0.3. I feel that the appearance patent and the icon patent are not patents. Go back and ask your Apple father if they are willing?"

"Post a picture. This is the Home button patent that Apple applied for. Then, it was rejected because Zhiyu applied for it in 2004. Hahaha. If it's not a patent, why did Apple apply for it?"

"I also posted a picture. This phone is a music phone ROKR_E1 jointly developed by Apple and Motorola. Jobs was about to blow it to the sky. What was the result? Limited storage space, slower file transfer speed than a snail, Not to mention the comparison with Ji Woo Music, Apple itself has to admit that this is a failure. As the saying goes, there are specializations in the art industry, Apple has what Apple is good at, and Ji Woo also has what Ji Woo is good at. There is no need to fight for notebooks. Notebook In the computer field, Apple must be over 10,000 miles away from Zhiyu; in the mobile phone field, Apple should not compete with Zhiyu. You must despise Zhiyu for not being a high-tech company. You let Apple build a supercomputer. Don’t be like Zhiyu. The world’s top four have a strong monopoly on No. 1, No. 3 and No. 4. Apple’s supercomputer can surpass IBM’s blue gene, so I will accept it.”

Yu Leilong read a bunch of dry goods posted by Zhiyu fans, and gradually calmed down and agreed with the views of Zhiyu fans: "Apple's advantage lies in the notebook computer and mobile phone business is Zhiyu's field. Zhiyu Music to Zhiyu Video, Zhiyu has proven in the market Even for the controversial Zhiyu Player, everyone was disappointed that it did not have enough innovation instead of questioning its own flaws. On the contrary, the music phone ROKR_E1 that Apple cooperated with Motorola is terrible, and Apple may really not be suitable. Mobile phone field."

Yu Leilong withdrew from this post and clicked on the hot post of "Zhiyu 2007 New Mobile Phone Sapientia_3G" Discussion Center.

Zhiyu announced a lawsuit against Apple and also admitted to the press conference reporter that the new product in 2007 has been named Sapientia_3G and is expected to be launched before August 2007. After that, the media successively got news from upstream and downstream industry chain partners, revealing the true and false information about the configuration and appearance of Sapientia_3G.

Zhiyu fans gathered the content in the forum and guessed what kind of phone Sapientia_3G is. The information is true or false, but fans are happy to discuss it. Originally, Yu Leilong was not interested in mobile phones, so he searched for information on Zhiyu’s new mobile phone to understand what his cousin Yu Yi was up to. But after reading some fan discussions, Yu Leilong gradually became interested in Sapientia_3G.

In Yu Lei's eyes, Sapientia_3G has two main points of attention.

The first thing to notice is that a certain broke the news that the design of Zhiyu’s Sapientia_3G is more extreme than that of Apple’s iPhone. Except for the volume and power button on the side, the body does not have any number keys or function keys. The iPhone was cut down to only the Home button, which was shocking enough; and Sapientia_3G even deleted the Home button, which is maddening. There are no number keys, no call or end keys, all are virtual keyboards and virtual icons. Yu Leilong seriously doubted, can such a mobile phone really work?

The second focus is Sapientia_3G's Sapientia. The English term for smartphones is generally Smart_Mobilephone or Smart_Phone, but Zhiyu violated conventions and enabled the new term Sapientia.

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