Revisiting Future Path

Chapter 56: Whitewash before hyping

058 "Ten Kingdoms Spring and Autumn" public beta

After a few days of covering up, Wei Dongsheng revealed his real name.

Wei Dongsheng "admits" that he runs Legendary Private Server and raises funds for research and development of the seed download artifact; admits that he is the only developer of the seed download artifact; admits that he owns certain shares in Chunqiu Software and Chunqiu Network; admits that he is leading the development of the online game "Ten Kingdoms Spring and Autumn" ", and throw a new topic: "Like the seed download artifact, the Spring and Autumn of the Ten Kingdoms is a free game, a free game forever."

"High school first-year students earn 1.3 million yuan in March" to "The world famous seed download artifact, the author is a first-year high school student"; "His name is Wei Dongsheng" to "Wei Dongsheng turned out to be Chunqiu Shareholders of Internet and Chunqiu Software"; "The second work of Wei Dongsheng, a talented high school student, is the online game "The Spring and Autumn of the Ten Kingdoms"" to "Following the seed download artifact, Wei Dongsheng continued his free road and announced "The Spring and Autumn of Ten Kingdoms". It’s a free game forever.” The topic of Wei Dongsheng is raging on the Internet.

Before 2003, the college entrance examination time was fixedly scheduled on July, 8, and 9 each year; after 2003, the Ministry of Education considered that the temperature in July was generally higher, and moved it forward to June 7, 8, and 9. The navy of Chunqiu Network does not let go of any hot spots. It first creates an eyeball effect and deliberately criticizes the score-only theory of exam-oriented education, taking Wei Dongsheng as an example to discuss what is a good student; when the public opinion ferments to arouse the disgust of test-oriented education supporters, Chunqiu's network recovery is timely Refuting the rumors, posting Wei Dongsheng’s previous monthly test results and midterm results, proving that Wei Dongsheng is a god-level scholar who transcends the differences between quality education and test-oriented education.

The topic of God-level Xueba has dropped slightly, and the Spring and Autumn Network released the "Ten Kingdoms Spring and Autumn" client to allow players to download and register in advance, and continue to raise a new round of topics. The protagonist of this round of topics is the third-party payment credit treasure and security tool software Spring and Autumn Security Manager. Wei Dongsheng plagiarized the slogan of Alipay in the future to ensure the safety of online payment: "You dare to use, I dare to pay, and the maximum compensation is unlimited. "

With this sentence, Wei Dongsheng has enough confidence.

Compared with other antivirus software, Chunqiu Security Manager has very high technical content, but it is also limited. The Spring and Autumn Security Butler is not the kind of black technology that every second, it is not that Wei Dongsheng and the computer intelligent life cyanobacteria can not do "meeting the gods and killing the gods, meeting the Buddha and beheading the Buddha", but the Chunqiu series companies do not have enough foundation to guard the black technology that transcends the era . Therefore, the computer intelligent life cyanobacteria has always been hidden in the dark, quietly defending Wei Dongsheng's core interests. The spring and autumn security steward on the bright side, the technical content is a bit similar to the seed download artifact, although the effect exceeds the products of the peers and friends, it is within the scope of everyone's understanding.

Spring and Autumn Security Manager cannot guarantee the security of online payment 100%.

However, the blue algae responsible for network security is a computer intelligent life after all. It will cooperate with the computer intelligent life green algae of the financial department to monitor suspicious transactions in secret, thereby greatly reducing the hidden dangers of online payment. It is precisely with the cyanobacteria and green algae that have built a security line of defense beyond the times that Wei Dongsheng has the confidence to shout out: "You dare to use it, I dare to pay, and the highest compensation is unlimited."

Furiously bombarding topic hype, the time came to June 16, 2003.

On March 23, 2003, the Internet cafe game studio was disbanded; on May 18, 2003, Wei Dongsheng withdrew from the private server industry chain, temporarily losing his economic source. From May 18th to June 16th, the Spring and Autumn Series companies and Wei Dongsheng’s pockets were all sitting empty, and the available funds on the books were getting smaller every day.

June 16th is the open beta time of "Spring and Autumn Ten Kingdoms".

The survival of Chunqiu Group, Chunqiu Network, Chunqiu Service, Chunqiu Information Service, Chunqiu Information Security, and the seed network of its holding subsidiaries are all pinned on the operational results of "Ten Kingdoms Spring and Autumn".

This is almost desperate.

"Spring and Autumn Ten Kingdoms" is so important.

Therefore, the main project leaders such as Wei Dongsheng, Jing Minqiang, Lu Binqi, Hu Shifei, Chang Mingxia, Lei Jiafei, etc., are all concentrated in the Chunqiu Network headquarters. The monitoring display screen instantly summarizes key data such as the highest online number, average online number, and recharge amount of the day, so that everyone can understand the operation status of "Ten Kingdoms" in real time.

At 14:00, Chang Mingxia manipulated the mouse to click the confirmation button, the "Spring and Autumn Ten Kingdoms" server was formally connected to the client, and the numbers on the monitor screen began to scroll.

Jing Minqiang asked Chang Mingxia: "After such a long period of hype, how many players are expected to attract?"

Chang Mingxia replied: "Roughly, we predict that the average number of online users is about 90,000."

Jing Minqiang smiled: "Oh, you are so confident. As far as I know, after "Legend", now the second most popular "Miracle MU", the average online number is only 200,000."

Jing Min made a strong speech, but suddenly an excited voice came from the operator in front of the monitor screen: "In 22 seconds, the number of online users exceeded 1,000."

Jing Minqiang looked at the monitor screen in surprise and praised: "Yes, 1,000 players came in 22 seconds. It seems that the hype is quite effective. Look at this efficiency, the average number of online users should not be difficult to exceed 10,000. "

Chang Mingxia continued Jing Minqiang's words, and opened her mouth to give a more precise number: "The current average number of people online in "Miracle MU" is 230,000. Our forecast of 90,000 is only 40% of it."

Jing Minqiang did not dare to expect to tie "Miracle MU" at one time. He simply said: "Do 10,000 online first!"

The monitor screen immediately reported the second record: "At 1 minute and 39 seconds, the number of online users exceeded 5000."

Jing Min took a cold breath.

Jing Minqiang didn't speak any more, his eyes were fixed on the constantly jumping online numbers.

The number of online users exceeded 1,000 in 22 seconds. Jing Minqiang didn't think it was a big deal. In Jing Minqiang's thinking concept, these players must have been eager for a long time, and entering the game at the right time does not reflect the real data in the future. Following the breakthrough of 5000 in 1 minute and 39 seconds, although it still cannot reflect the real data in the future, the number of online users of 5000 is already a data worthy of great attention. As mentioned earlier, South Korea’s No. 1 online game "Paradise", paired with Sina, one of the three major portals, had an average number of online users during the public beta, which was always around 10,000. The public beta of "Ten Kingdoms" just started in 1 minute and 39 seconds, and quickly rushed to 5000 online, almost certainly it can easily surpass "Paradise".

Other staff, including Chang Mingxia, were equally emotional.

The previous prediction was a prediction, and the real result is the final assessment. Seeing "Ten Kingdoms Spring and Autumn" breaks through 5000 online in 1 minute and 39 seconds, everyone is relieved. This result is not good, but it has survived the life and death line of an online game, and it will at least not lose money if it continues to operate.

Online numbers continued to jump, and the third record was released immediately: 3 minutes and 3 seconds, the number of online users exceeded 10,000.

"Ten Kingdoms Spring and Autumn" tied the "Paradise" operated by Sina Legu in 3 minutes and 3 seconds.

Jing Minqiang suddenly lost control of his emotions and slapped the wooden table violently: "It worked!"

Yes, it succeeded.

Jing Minqiang's success criterion is so simple.

In addition to the legend of monopolizing 70% of the market share in 2002, the achievement of 10,000 online users has been a success in the online game market in 2002. Sina Legu’s embarrassment is mainly due to the high agency fees of "Paradise" and its strong contrast between the Korean market and the Chinese market. The "Ten Kingdoms Spring and Autumn" is the main framework set up by Wei Dongsheng, and the copyright is all controlled by Chunqiu Software. Although the agency sales share is as high as 30%, considering that Wei Dongsheng is also the largest shareholder of Chunqiu Network, it can also be regarded as an internal operation.

Chang Mingxia was the first to stabilize her emotions and immediately ordered the operations staff: "Spring and Autumn Network and Ten Nations Spring and Autumn Games internally all issued announcements, congratulations on the number of online users exceeded 10,000, and unlocked the 10,000 online reward package in preparation."

The employees of Chunqiu Network are also pleased with the successful release of "Ten Kingdoms Spring and Autumn", at least they don't have to worry about the company going bankrupt and losing out. Dozens of employees are motivated to improve work efficiency, maintain smooth communication with customer service, and strive to keep up with the influx of players.

On the day of the "Ten Kingdoms" public beta, the number of online users did not stop at 10,000.

7 minutes and 4 seconds, the number of online users exceeded 20,000;

23 minutes and 34 seconds, the number of online users exceeded 30,000;

At 15:22:54 that day, which is 1 hour, 22:54, after the official public beta, the number of online users exceeded 50,000.

Wei Dongsheng was a little disappointed: he didn't hesitate to stigmatize himself with waves of hype, but it took only 90 minutes for the public beta to be launched and 50,000 players were deceived.

Wei Dongsheng’s disappointment is based on his own judgment. He thinks "The Spring and Autumn of the Ten Kingdoms" should point to the legendary series and kill them in a wave of free online games. However, it takes time for players to accept the free-to-play game mode, and the second is that "Legend 3" is in full swing. The public beta of the point-of-time pay game also does not cost money. The hype of "Ten Kingdoms" lacks depth for gamers. Level of attraction.

Of course, there is another important factor. The Chinese game market is now the world of Korean kimchi games. From "Legend" to "Miracle MU", from "Paradise" to "Triumph", they are all made in Korea. More than 90% of China's online market is monopolized by South Korean manufacturers, and only a few domestic online games such as "Western Journey 2", "Phantom Ranger" and "Conquer" are still lingering.

Shenhai Fengzhigu Digital Entertainment Technology Co., Ltd. claimed that it wanted to produce the first domestic 3D online game "Sky City". As a result, the project died in the infancy, and the company was disbanded tragically.

Under the vicious circle mechanism, players desire to cheer up domestic games, but subconsciously do not trust the quality of domestic online games. If it were not for Wei Dongsheng's desperate hype to attract more novice players who are ignorant of online games, the situation of "Ten Kingdoms" would definitely be more worrying.

Wei Dongsheng thinks that 1 hour, 22 minutes and 54 seconds can break through 50,000 online, which is a failure of the operation of "Ten Kingdoms".

However, this is just Wei Dongsheng's idea.

Neither Chang Mingxia nor Jing Minqiang had ever expected that "The Spring and Autumn of the Ten Kingdoms" could counterattack the legendary series. Chang Mingxia and Jing Minqiang's goals were low, as low as they saw the breakthrough of 50,000 online in 1 hour, 22 minutes and 54 seconds. They were shocked to the unthinkable. They were excited to celebrate the successful operation of "Ten Kingdoms".

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