On June 17th, another conference room, a morning meeting as usual.

The president of Jinggou appeared at the conference table on time and calmly announced the opening of a plan: "Tomorrow, we will launch a celebration event, the 13th anniversary of 618, and distribute 618 million 6.18 million items of half-price or more items will be prepared.”

This is a big birthday celebration plan, and it is also an important step for Jinggou to expand its brand influence and embezzle market share.

The general manager of Beijing was full of expectations, and sent a blog post early when the mall fully opened the event: "Happy birthday to Jinggou! I also wish netizens a happy grab!"

The next second, Taomao next door sent good news: "Sniper 6.18, 50 million cash for free!"

Su Shi is not far behind: "The 0 yuan purchase activity starts today, how much you buy and how much you get back, I wish netizens a happy grab!"

Dingdang also sent a congratulatory message: "Ding in the Mid-Autumn Festival, 30% off all books."

Amazon also stepped in: "Crazy 6.18, let the profit be 100 million yuan!"

Qing Qin, who is planning to announce the 10 billion subsidy action of Tianbao Mall:…

He resonated wonderfully with the president of Jinggou at this moment, this? He is definitely going to **** me.

Pirates: "Boss, do we still need to start the activity directly? Do we need to avoid their edge for a while?"

"The market is competition," Qing Qin sighed, "price is the best weapon, and price wars are inevitable in the retail industry. We can think of it, but why can't they think of it?"

He carefully sorted out the price wars of various companies again, and smiled slightly: "The discounts are about the same, the time is about the same, I am afraid it is a premeditated sniper siege, which is aimed at the anniversary of Jinggou. of."

"So are we going to launch tens of billions of subsidies now?"

"Put it out," Qing Qin said firmly, "Even if everyone wants to grab a piece of cake, then it's up to you to do your best."

At this time, there are already reports on the Internet about the beginning of the price war:

"Electrical Businesses Jointly Snipe the Beijing Dog's Birthday Feast"

"Invested 6.8 billion capital, the price war started! 》

《How can consumers save money the most when the price war begins? 》

Just when netizens exclaimed the greatness of various home appliances, another company crushed it with an irresistible force-Tianbao Mall announced in a high-profile: "Tianbao Mall launched tens of billions of subsidies, Huali mobile phone is sold at 30% off, the official website can be checked, and the original authentic product is guaranteed!"

One tens of billions, directly crushing the sum of funds invested by other e-commerce companies.

Qibao Group, who was thinking of climbing up, would also join the competition for market share.

What they didn't expect was that Qibao Group was willing to use almost all of its working capital this time, almost using the power of the whole company, just to press them in this price war .

Qing Qin still seemed to feel that it was not enough, picked up the phone, full of excitement and pride, and sent out a paragraph that he had always wanted to say before: "This time we have Tianbao Mall. The subsidy is aimed at closing down Tianbao Mall. If employees can't make the price as low as possible, they will make the company go bankrupt and take the initiative to resign."

He uttered ruthless words, and finally spit out the resentment accumulated in the previous battles and defeats, and in the end did not forget to order to sit in the conference room and wait? Employees in the price war: "Don't worry about money, and don't have a burden. If you want to spend it, spend it to the death."

Originally, the employees felt a little drumbeat when they saw the strength of the discount. When they heard what Mr. Xiaoqing said, they all calmed down: Yes, now they are facing a war, and In war there must be sacrifices, and price is their best weapon against the enemy.

"Okay, the task is guaranteed!" All the staff answered in unison.

The thief also showed loyalty and forwarded this blog post: "Don't worry, Mr. Qing, we will definitely lose money and earn money, until Qibao."

Then he got a subtle glance from Qingqin.

Qing Qin is quiet and autistic: As long as you wake up a little bit earlier, we will not fight with others in the price war.

When various e-commerce companies began to actively mobilize to launch a war, the netizens who were actively watching not only had enough melons, but also began to join the shopping battle.

Mom Le's square dance exchange group, which is also a group for mothers to exchange affordable prices, has been ringing since early in the morning:

"This computer costs 3999 for Jinggou!"

"Wait, Taomao has lowered the price to 3900!"

"Whose children want to buy books together? Buy one for one for the classics series of compulsory education must-read? Let's buy together!"

"Who will buy it with me? You only need to buy another 100 yuan to get a red envelope of 300 yuan."

After cooking breakfast and shopping for food, she just opened the group, Le Mama: It seems like she accidentally missed 10 billion.

She immediately put down the dishes, and she can steam any steamed buns at noon today. You can't miss the limited time shopping.

Mom Le turned on the computer and frantically searched various shopping websites, this one got 50% off, that one got 40% off, this one has cash back, that one doesn’t .

Seeing her girl finally got up slowly, she waved her hand, full of general demeanor: "Didn't you say you want to buy that camera? Here? Searched on several shopping sites? Which one is cheaper? Let's buy it right away."

"Mom, why are you being so generous today?" Le Taotao was still dozing off, walked slowly to the computer, and was awakened by the scarlet price, "This? For a price, will the merchant really not lose money?"

"It seems to be sniping at 6.18," Le's mother handed the computer to the girl, and replied while swiping the mobile APP, "Speaking of which, the prices of each store are now higher than Tianbao Mall is even lower, why isn't Qibao doing an event?"

"What's the point of the Tianbao event? You can't save much with a 50% discount." Le Tao Tao is not sensitive to the price of vegetables and fruits, but the price of eating guys, mobile phone cameras, microphones, etc. Sensitive, how many of these are things that she couldn't afford with all her heart?

Buy, must buy!

Hahahaha, after this wave, I will be a big family in the future!

Before she placed the order, she had to hear her little old lady scream and click in with a trembling hand, just in time for the page to crash, Le Taotao looked at a blank Website: =_=

"Mom, what's the matter?"

Mama Le’s eyes were bright, and the fire of fighting spirit was burning behind her back: “Tianbao Mall distributes tens of billions of subsidies, no coupons, no cash coupons, no group grouping, but the price is low ."

Before Le Taotao turned her head in disappointment, she had turned to the corresponding page: "Look, the price is 300 yuan lower than that of Jinggou."

"True or false," Le Taotao was taken aback, and immediately took the phone to look at it, "When will Tianbao Mall have these?"

"When the 10 billion subsidy was held today, it was announced in a high profile that 500 big brands entered Tianbao Mall at the same time. On the first day, all products were sold at a 30% discount."

"I was wrong, Qibao is still my tyrant!" Le Taotao compared the picture for a moment, no matter how you look at it, it looks like an authentic product, and the verification methods and certificates behind it are also very reliable. After all, she has a filter for Qibao, so she believed it 10 points in her heart, "Just place an order for this one first."

They chose the Tmall mall neatly, but other customers may not think so.

"Tianbao Mall also joins the price war!" Consumers who learned the news immediately started to open the website, "I have never bought electronic products in their home before, and it is considered a large and expensive item. I don't dare to buy it."

"I want to buy Jinggou more," someone silently looked at his bank card balance, "but it seems to save money by trying Tianbao Mall."

“Tao Mao is a fancy way of promotion. I don’t really want to stack up cats and cats to catch the grand prize. It seems that the easiest way is Tianbao.”

etc.

Trimble Mall headquarters.

In the huge conference room, many employees are all staring at the computer, working hard, and calling one after another.

“The price of Jinggou has dropped to 2000, should we continue to follow up?”

"Follow!"

"The merchant said that the stock is about to be out of stock. According to the record, it is far more than that. It may be that they want to continue to raise the price."

"Buy it with money, the price doesn't matter."

"Our page is approaching load again."

"Yan Shen!"

Qing Qin sat on the high platform with a huge screen in front of him. The picture in the middle marked the continuous rise of the curve of the turnover, and the turnover in the upper left corner increased wildly with time.

"Not bad, you mean?" Qing Qin was in command of the overall situation and was extremely tense.

“It has worked well on the products we have launched before, but the discounts of the newly added big brands have not achieved the expected results, and customers are still in a wait-and-see state because of doubts about the quality of the products.”

Qing Qin was not disappointed or reprimanded, just nodded and looked down at the wave's blog post, several e-commerce platforms have issued similar words: "Our prices will definitely be lower than Tianbao Mall, we find that If Tianbao Mall enters higher, you can complain to customer service.”

"Yes, now I'm afraid they have reached an agreement internally to turn the gun on our tens of billions of subsidies."

"Too much!" The vice president of Tianbao Mall was filled with righteous indignation.

Qing Qin shook his head, his eyes were far-reaching, and he seemed to see the truth behind the fog: "The price war is not only a price war, but behind him is a challenge to the entire company's business system, the computer network is the logistics Supply is sourcing, the challenge."

"If they are all determined to fight to the end, it will be a good thing for us." The young president tapped the table lightly, one after another, as if marching before the battle began The sound of the horse's hoofs, "Now we are masters fighting for internal strength. Today you burn a few hundred million, and I burn a few hundred million. Everyone hurts, and everyone can't stop. Whoever stops first will die."

The greed and cruelty that he melted into his blood and bones finally revealed: "Unfortunately, Qibaohui is the one with the deepest inner strength, and refuses to sign any peace agreement."