Chapter 1974 1976 [Mainland Market]

   "Shanshan, well done, I didn't expect that you really did it." Xiang Nan said to Shanshan with a smile.

   He had no hope for ATV entering the mainland. Because the mainland has always strictly controlled the media, the barriers to entry are very high. But unexpectedly, Shanshan really did it.

   "Thank you for the compliment, brother. I just wanted to try it, but I didn't expect it to succeed." Shanshan smiled modestly. In fact, in the past year, she has really put in a lot of effort for ATV's entry into the mainland.

   "Well done! I knew you were capable, and you really didn't disappoint me." Xiang Nan said with a smile, ATV's development in the mainland is indeed a wonderful move.

On the one hand, the market potential in the mainland is huge enough to make ATV's seas and sky high; on the other hand, there are so many talents in the mainland. After ATV enters the mainland, it can also use more talents from the mainland to produce better dramas episodes and shows.

   Seeing Xiang Nan praise herself so much, Shanshan couldn't help being very happy.

   "However, entering the mainland is just the beginning. Being able to stay and develop is the next thing to do well." Xiang Nan reminded Shanshan again.

   "I know." Shanshan nodded.

  There are many differences between the mainland and Xiangjiang, and we still need to adjust and adapt, and we are likely to encounter twists and turns. But Shanshan has confidence in herself, and also in ATV.

  …

  Xiang Nan then went to see Wang Jing again.

   "Mr. Ning, I'm going to open a branch in the mainland to target the tastes of mainland audiences and shoot movies they like. What do you think of this idea?" Wang Jing said again.

"Yes." Xiang Nan nodded, and then suggested, "Branches, don't let the Hong Kong people decide. It's best to keep the ratio of mainland employees to Xiangjiang employees at seven to three, and focus on mainland directors and actors. "

  When many companies go to develop in one place, they like to use airborne management to manage the company. As a result, these managements do not understand the local system, culture, and rules. They often follow the scriptures and fail to make timely adjustments to the local conditions.

  Therefore, many branch offices are often prosperous when they open, but after a few years, they close down in disgrace and are forced to withdraw from the local market.

  This case is very common in the field of multinational companies. For example, Amazon, Google, Uber, MSN, Yahoo, etc., all died of acclimatization.

  Xiang Nan knows that the mainland film and television market has huge potential, with a scale of more than 200 billion yuan. However, the mainland film and television market is so booming, there are very few Hong Kong and Taiwan directors, Hong Kong and Taiwan entertainers, and Hong Kong and Taiwan producers who can make money here.

  Many previously famous directors, entertainers, and producers, after entering the mainland, can only make some bad movies and dramas, ruining their childhood filters.

  The reason for this is because they are not acclimated to the environment, they don’t understand the mainland market at all, and they don’t know the changes in audience tastes. Therefore, if they copy their previous successful experience mechanically, it is naturally difficult to please the mainland audience.

   Because of this, Xiang Nan didn't plan to use Xiangjiang's managers to manage the branch in the mainland, that would only cause dissatisfaction.

  Wang Jing nodded, "Mr. Ning, I understand."

  He also knows that if he wants to develop in the Mainland, he must understand the Mainland market. Many directors, entertainers, and producers don't understand this truth, and blindly go to the mainland to develop, and the result is quickly hit the street.

   "Well, Director Wang, I know you are a smart person, you will handle this well." Xiang Nan laughed.

  Although Wang Jing made a lot of bad movies in the mainland, such as "Laughing Kung Fu Shocks the Martial Arts", "The Wind and Cloud of Macau", "The Inn of the God of Wealth", "Beautiful Secret Order", "The Secret Detective Zero Dog" and so on.

  But I have to admit that those movies have a bad reputation, but the box office is very good. The "Macao Wind and Cloud" trilogy alone earned 2.6 billion yuan at the box office.

   It can be seen that Wang Jing still has a way of grasping the audience's taste.

  …

  Xiang Nan then asked Ruby Lin for dinner.

  Lin Xinru was born in 1976, and became famous in 1998 with "My Fair Princess", which became popular in both sides of the Taiwan Strait. As a result, it quickly entered the film circle. This year alone, "Big Winner", "Crazy for You", "New Gambling in the Country and the City", and a "Thunderbolt" is currently being filmed in Xiangjiang.

  Xiang Nan asked her to meet because he wanted to realize his childhood dream, after all, everyone was young. When "Han Zhu Ge Ge" was on the air, Xiang Nan also chased after every episode so infatuatedly.

   "Mr. Ning, I am really honored to have dinner with you." Seeing Xiang Nan, Lin Xinru said sweetly.

   "You're welcome. It's a great honor for me to invite Gege Ziwei, who is well-known across the Taiwan Strait, to have dinner with me." Xiang Nan said with a smile, "Please sit down."

"Mr. Ning, please don't say that, in fact, you are my idol. I like to watch all your movies, especially "Crouching Tiger, Hidden Dragon". If there is a chance, can I work with you?" Lin Xinru immediately smiled.

   "There must be a chance." Xiang Nan smiled, "You are so beautiful, it would be a pity not to make a movie."

   "Really?! Wow, that's great!" Seeing that he agreed so happily, Lin Xinru couldn't help saying happily.

   Zhang Ziyi starred in "Crouching Tiger, Hidden Dragon" with Xiang Nan, and now he is a well-known red star both in the mainland and in Xiangjiang.

  The film companies on the Xiangjiang side have already hired her to make movies, and they are all big productions, such as "Shaolin Soccer", "Legend of Shushan", "Full-time Killer", "Dark War 2", etc., have offered her olive branches.

  These movies have a large investment and high celebrity status, and they are all first-class productions, which are much better than her small productions such as "Big Winner" and "Crazy for You".

   Therefore, she is very eager to become an internationally renowned movie star like Zhang Ziyi. And this must rely on Xiang Nan's support, otherwise, if she makes it on her own, she doesn't know how long she will have to wait.

   "Don't be too busy to be happy. I can give you the opportunity, but whether you can grasp it depends on your own performance." Xiang Nan said again.

  Lin Xinru nodded immediately, "Mr. Ning, just tell me what you want me to do."

  Xiang Nan smiled with satisfaction.

  …

  Xiang Nan stayed in Xiangjiang for half a month, mainly supervising the work of ATV and opening a branch in the Mainland.

  As for ATV, although the quality of programs has made great progress in the past two years, the quality of many dramas is better than that of TVB. But Wireless is not in vain, and has made many changes to ATV in recent years.

For example, it has also increased its investment in TV dramas and launched many high-quality dramas, such as "Genesis", "Four Talents in Gold Suits", "Fire Ambition", "Golden Jade Mantang", "Winning Injustice" "Wait, regained a lot of ratings.

   What's even more damning is that it also copied the program ideas of "Super Girl", "Zhi Yong Da Chong Guan" and "Xiangjiang Talent Show" to create its own reality show.

  (end of this chapter)