Chapter 1993 1995 [Acquisition of Golden Harvest]

  In January, Xiang Nan returned home with his wife and son as usual.

  Ning Weiguo and Qi Aihong are getting older, their health is getting worse, and the days they can spend with them are getting less and less.

  After the fifteenth day of the first lunar month, Xiang Nan's family came to Xiangjiang again.

   In 2003, Hong Kong Films declined again, and the total revenue was less than one billion Hong Kong dollars. Compared with the peak period, it has shrunk by two-thirds. This caused a large number of film companies to close down, and a large number of practitioners changed careers one after another.

  Even Zou Wenhuai wants to sell Jiahe, don't hold on any longer. After all, now under Golden Harvest, there are no superstars like Jackie Chan and Xiang Nan, and the only remaining people such as Sammo Hung and Zhen Zidan have no ability to carry the box office.

   No matter how hard you try, you will only lose money, so it is better not to do it.

  After Xiang Nan heard about it, he paid a special visit to Zou Wenhuai and bought Golden Harvest for one billion Hong Kong dollars.

  In fact, Golden Harvest's current actual assets are worth about 500 million Hong Kong dollars. Because it has almost no decent assets except for the more than one hundred movies in the film library and the shell of the listed company.

   Golden Harvest’s Ax Mountain Road studio is rented, but the office building is not, but the location is very remote, so it’s not a good building. In addition, there are more than a dozen theaters. But in addition to the equipment inside, the house is also rented.

   In addition, Golden Harvest also has film appointments with some celebrities. For example, Mei Yanfang, Wang Weixian, Lin Qingxia, Zhong Chuhong, etc. all have film contracts with Golden Harvest.

  However, they are now withdrawing from the circle, marrying into marriage, and passing away. It is naturally impossible to get them back to film.

   Therefore, the current Golden Harvest is actually an empty shell, and it is no longer the overlord of the film industry that gathered stars and dominated the world in the 1980s.

  The reason why Xiang Nan is willing to pay one billion Hong Kong dollars is nothing more than for the sake of past friendship. After all, it was thanks to Golden Harvest that he was able to develop in the United States.

  Although there were some conflicts during the period, time has changed and there is no need to mention it again.

  …

   ATV has settled in the mainland for three years.

  In the past three years, ATV has achieved very good results in the mainland.

   On the one hand, its programs are more creative, more invested, and better produced than those in mainland China. For example, "Grandpas Over Flowers" went to Europe, to America, to Australia, to Africa... Traveling everywhere, seeing different scenery in various countries around the world.

  The variety shows in the mainland are still mainly indoor variety shows at this time, and there is naturally no way to compare with this kind of outdoor reality show.

   On the one hand, the economy of the mainland is not yet developed, while the economy of Xiangjiang is not bad. A mere city with a population of 7 million, its GDP is about one-tenth of that of the mainland.

  The so-called economic foundation determines the superstructure, which is why Chinese people still look at the Xiangjiang entertainment industry from the perspective of looking up. Xiangjiang's movies, Xiangjiang's music, and Xiangjiang's dramas are still very attractive at this time.

   In a few years, when Hong Kong’s GDP is only equivalent to 3% of that of the mainland, mainland audiences will completely lose interest in Hong Kong entertainment.

   "Shanshan is doing a good job." Xiang Nan laughed, "You have contributed a lot to the fact that ATV can take root in the mainland."

  In the three years since ATV launched, it has not only opened up the mainland market, but also won the favor of advertisers. Now ATV's annual advertising revenue has increased by 500 million Hong Kong dollars, and it has initially achieved a balance of payments.

  For ATV, this is already a big deal. After all, before this, ATV mostly lost money more often than made money.

"Brother, if you hand over the company to me, then I will help you take care of the stall." Shanshan said with a smile, "By the way, brother, don't just praise me, you think there is something I have done that is not enough. , give me some pointers."

   "You have done a good job." Xiang Nan smiled, "However, it is best to focus on the mainland market in the future.

  As you know, Xiangjiang has only 7 million people, even if they all watch our ATV, there are only so few people. But the mainland is different. With a population of 1.2 billion, there is the most potential market.

  Now the TV stations in the mainland are separating production and broadcasting. I think that in the future, all the programs of the TV stations in the mainland may be produced by outside companies.

   And our ATV program production ability is undoubtedly very strong, so we have the ability to get a share of the profits in the Mainland. What do you think? "

  The so-called separation of production and broadcasting refers to the separation of the main body of TV program production and the main body of broadcasting. In short, the TV station is no longer responsible for producing programs, but only purchases programs from outside to broadcast.

  The advantage of the separation of production and broadcasting is the introduction of the [market competition mechanism], from the previous leader's decision to the market's decision. In this way, it is easier to produce good programs, and it is also easier to promote the development of the radio and television industry.

  Therefore, mainland TV stations have attempted to separate production and broadcasting since the mid-1990s, and are still undergoing reforms until now. Xiang Nan knew that in the future, most TV series and variety shows would be produced by film and television entertainment companies.

  If ATV can get a share of it, the income will be much more than that in Xiangjiang. After all, mainland TV stations are really rich, and a TV series can sell for hundreds of millions.

   In comparison, in Hong Kong, the TV advertising market is only over a billion Hong Kong dollars, and the money earned in a year of hard work is not as much as selling a TV series in the mainland.

   Therefore, it is not difficult to choose which is more important.

  Shanshan nodded upon hearing this.

  She admitted that Xiang Nan had a point. In fact, last year ATV's revenue in the Mainland has exceeded that in Hong Kong.

  …

  Xiang Nan then asked South Korean star Song Hye Kyo for dinner.

  Song Hye Kyo was born in 1981, debuted as a model in 1996, became popular in 1998 with "Shunfeng Obstetrics and Gynecology", and became popular in Asia in 2000 with "Autumn Fairy Tale".

   This TV series was purchased by ATV, and after it was broadcast, it caused quite a stir in Xiangjiang. Song Huiqiao also became famous in Xiangjiang and won the favor of many advertisers.

  When Xiang Nan asked her out, she was shooting an advertisement in Xiangjiang.

   "Mr. Charles, is it really you?! I thought someone was playing a prank on me." Song Huiqiao said in surprise when she saw Xiang Nan.

  Xiang Nan became popular in South Korea in the late 1970s with "Serpentine Hand", "Drunken Master", "Laughing Fist", etc. In the following ten years, his films had a very good box office in South Korea, and his reputation has always been very good. He can be regarded as a top international superstar.

   "Don't be so exaggerated, of course I invited you." Xiang Nan said with a smile, using the same Korean.

   "Ah, you can speak Korean?! I didn't expect you to speak Korean so standard." Seeing Xiang Nan's fluent Korean, Song Hye Kyo was also surprised.

  Xiang Nan smiled.

  His Reply 1988 mission was not for nothing.

   "You should sit down first." Xiang Nan said, "Let's chat slowly."

  (end of this chapter)