Chapter 2728 2730 [IKEA]

   "Mother, did the elder brother, the second brother, and the third brother really look for a job?" Xiang Nan asked Mrs. Jin.

   "Yes." Mrs. Jin nodded, "The three of them are quite ambitious, and finally have the idea of ​​self-sufficiency."

   "That's good, it's better than being a rice bug." Xiang Nan agreed.

   "However, the current environment is so bad and there are so many unemployed people. They don't know how long it will take to find a job." Mrs. Jin sighed, "Yanxi, you should help them."

  Among so many children, Xiang Nan is the most worry-free. Whether it is work or family, they are all arranged in an orderly manner, even during the Great Depression, they are not affected in the slightest.

   "Don't worry, mother, I'm already making arrangements." Xiang Nan agreed, "I'm going to buy a factory and let the eldest brother, second brother, and third brother go in and work."

  Madam Jin nodded, then sighed, "I just don't know how your fifth sister is doing now."

  Kim Minzhi married to France and married her classmate. Every once in a while, there will be telegrams, but usually they are good news and not bad news.

   Therefore, Mrs. Kim does not know her real situation.

   "I'll send another telegram to ask." Xiang Nan said quickly.

   "Okay." Mrs. Jin felt relieved.

  …

  Xiang Nan then bought a wood processing factory and asked Jin Fengju, Jin Hesun, and Jin Pengzhen to work in the factory.

  Jin Fengju is the deputy factory director, Jin Hesun is the chief financial officer, and Jin Pengzhen is the logistics director. In addition, hire a local person with relevant experience as the factory manager.

   This can not only ensure that the operation of the factory does not deviate, but also play a supervisory role for the three brothers. After all, according to the virtues of the three brothers, Xiang Nan was really afraid that they would sell the factory if there was no careful person watching.

"Big brother, second brother, third brother, I invested 20,000 crowns in this factory, and bought it just to accommodate you. You must work hard, otherwise, all my hard work will be in vain." Xiang Nan Say three brothers to Jinfeng.

   "Don't worry, old seven, I will do well." Jin Fengju, Jin Hesun, and Jin Pengzhen all nodded and said.

   So far, they have nothing to fault. Compared with those who have been unemployed and still can't find a job, it is quite good for them to have a job.

  Xiang Nan nodded.

  He then named the factory IKEA, specializing in the production of low-priced and practical furniture, with a style that is simple, simple, and comfortable.

  Because it is the era of the Great Depression, people's consumption has been downgraded, and they simply cannot afford luxury furniture. So this kind of low-cost, practical furniture is sure to be popular.

  For this reason, Xiang Nan specially took advantage of the current shortage of labor to hire cheap and experienced workers. Especially talented designers come to design for IKEA.

   Let even low-priced furniture have a natural, simple and textured design, so that consumers have a higher cost performance.

  …

   "Yanxi, it's just a carpentry factory, is it worth your attention?" Bai Xiuzhu asked suspiciously, wondering why Xiang Nan cared so much about a carpentry factory.

  Xiang Nan smiled.

  If the furniture is ready, the business will actually be huge.

  In reality, IKEA has achieved a market value of 400 billion euros by selling furniture, ranking 287th among the world's top 500 companies, ahead of Coca-Cola and Nike. Qualcomm ranks even higher.

   "Actually, no matter how big the business is, as long as you put your heart into it, there will always be development." He explained with a smile, "Just like Donglaishun, in the beginning, it was just a food stall, selling some soy milk, grilled cakes and so on.

  But the boss worked hard and managed the house diligently and frugally. In less than ten years, he changed from a food stall to a big restaurant. Especially boiled mutton can be compared with Zhengyang Tower. "

  Bai Xiuzhu nodded when she heard this.

  …

   Then, under the guidance of Xiang Nan, IKEA launched low-priced and practical furniture. After it was put on the market, it was really popular.

  Especially those middle-class people who want to change their furniture but cannot afford such expensive ones, so they can only choose from low-priced furniture.

  Although IKEA's furniture is cheap, it has a sense of design, which is much better than ordinary low-priced furniture that is crudely made.

The middle class can't afford too luxurious furniture, but they don't want to lower their aesthetics and quality of life too much, so IKEA's low-priced, practical, and design-inspired furniture is naturally widely welcomed by them. .

   As a result, IKEA received a large number of orders.

  While other carpentry factories are facing the dilemma of having no workers to open, the IKEA factory is working overtime and providing jobs for at least 200 people, which makes the district councilors very grateful.

  Xiang Nan also became friends with the congressman because of this, and then funded the political party of the congressman, hoping to win political allies for himself.

  Of course, this is all for later.

  During the period, Xiang Nan also sent a telegram to Jin Minzhi.

  I learned that she is living well now. Although she also suffered from the Great Depression, because France has a huge colony in Africa, there is a large enough market for goods to be dumped.

   In addition, as a victorious country in World War I, it received a large amount of war reparations, so the impact of the Great Depression on France was relatively small, so her life was not greatly affected.

   Seeing this, Xiang Nan felt relieved.

  …

  In 31 years, IKEA furniture has been exported to Denmark, Norway, Finland, Germany and other countries, achieving very good sales.

For this reason, Xiang Nan also continued to invest and expand production. He successively acquired more than a dozen woodenware factories that were on the verge of bankruptcy, expanded the production scale, and also allowed the number of employees to exceed 10,000, and indirectly created nearly 30,000 jobs. .

   This also made him more and more popular in the political world.

  Because of the Great Depression, all factory owners were reducing production, stopping hiring, and laying off employees. Only Xiang Nan was willing to invest, recruit workers, and expand production.

  For politicians, such a big boss is naturally worthy of attention.

  With the expansion of IKEA's production, Jin Fengju was also promoted from deputy factory director to factory director, company manager, and company vice president. The annual salary was as high as 6,000 kroner, which was considered to have returned to the previous income.

  In comparison, Jin Hesun is still the chief financial officer, and Jin Pengzhen is still the director of the workshop. Their status and treatment have not changed much.

  The reason is that Jin Fengju has been a few years older, and finally has some talents, and his determination to change his past mistakes is relatively firm. After arriving at the factory, not to mention working hard and putting all your heart and soul at risk, at least you don't procrastinate in doing things, and your attitude is fairly serious.

  So Xiang Nan is also willing to promote him more and give him more money to spend.

  But Jin Hesun and Jin Pengzhen still have some playful habits.

  If Xiang Nan wasn't an investor and didn't want to give them a bowl of food, they would have been fired long ago, not to mention promotion and salary increase.

   Because of this, when Jin Fengju became the deputy general manager, the two of them could only take idle jobs.

  (end of this chapter)