Chapter 3147 3149 [Cost-effective]

  Because Mariah Carey is also looking forward to the cooperation with Xiang Nan, so she is very cooperative in the next cooperation, showing the best recording studio and the most active working state.

  In the past, she was not very active in recording records, and often used excuses to delay the time. Even the recording studio that was originally booked, felt that the state was not good and stopped recording, wasting a lot of money out of thin air.

   Be aware that renting a sound engineer is expensive. But at that time she was the proprietress, and even the staff had to look at her face, so naturally no one dared to criticize her, which made her even more arrogant.

  But this time she worked with Xiang Nan, she became much more obedient, and insisted on recording every day, so the recording of this single was completed in less than a week.

   "Miss Kelly, I am really happy to cooperate with you. I have learned a lot." Xiang Nan said with a smile, "I hope to have the opportunity to cooperate next time."

   "I hope so too." Mariah Carey also laughed.

  …

  After the recording of "webelongtogether", all twelve songs of Xiang Nan's album were recorded, and then began to enter the stage of publicity and promotion.

  Although Xiang Nan and Mariah Carey's "webelongtogether" has attracted the attention of the music scene, he does not intend to use this song as the title song, but just wants to use it as the second title song.

  Because even if "webelongtogether" becomes popular, people will pay more attention to Mariah Carey instead of Xiang Nan.

   Just like the hit song "uptownfunk", it was actually a collaboration between Brother Mars and British singer Mark Ronson. Mark Ronson is also a very talented and well-known singer, who has won Grammy Awards and Brit Awards many times.

   But when people listen to "uptownfunk", their attention will only be on Brother Mars, and they will ignore the person next to him.

  Thus, for Xiang Nan, even though "webelongtogether" is a classic song like "uptownfunk", he will still choose "uptownfunk" as the first hit.

  Xiang Nan then led the team back to London, recorded the MV of "uptownfunk", and officially started the promotion in November.

  The new album is named after Xiang Nan—"Dan Crawford", which will make it easier for people to remember him.

  In order to promote this album, Rod Stat spent two million euros on promotion. In the first round alone, more than 100 radio stations, TV stations and print media promoted it.

   In private, Xiang Nan even spent 50 million euros to create a publicity campaign for this album.

  Because he had to make sure the album was going to be a hit.

  Next year he will officially go to North America, and since then he has taken root in North America, confronting the CIA head-on. So in order to ensure that his identity is not detected, his star status must be as loud as possible.

  It was so loud that when Ward Albert saw that he was the dead Jason Bourne, he couldn't help laughing, thinking it was a big joke.

  …

   "Please use the best promotion company. I don't care how much it costs. In short, this album must be popular." Xiang Nan told Anthony, "If necessary, you can increase the price and buy it back."

   "I understand." Anthony nodded.

  After Xiang Nan made full preparations, the album "uptownfunk" was officially released.

   Once it was released, the publicity for this album was overwhelming, and all kinds of touting manuscripts appeared on radio, TV, and paper media as if they were free of money.

  Music figures, music critics, Internet celebrities, radio DJs, TV hosts, etc. all praised this song. And there were long queues at the entrances of the record stores.

   Some people even bought dozens of copies, which directly sold out the record store. Originally the album was priced at 18 Euros, and some people were even willing to pay ten times the price.

   All in all, the album was a hit, a huge hit, with sales of two million copies in the first week. Broke the first-week sales record set by Superboy.

  In more than 20 countries including the UK, France, Germany, Switzerland, and Belgium, this album has won the top spot in the music charts, and even won the top spot in the US Billboard charts.

   But in fact, Xiang Nan knew that he bought nearly half of the million sales. The purpose is to create an explosive and popular appearance for this album, so as to attract more attention.

  People like to follow the herd.

  A piece of clothing, a movie, or a celebrity, maybe you didn’t like it that much at first, but when you learn that many people like it, you will subconsciously change your opinion.

  Songs are the same.

  I didn't like it at first, but seeing more people talking about it, I couldn't help but want to listen to it.

  Advertising has a well-known rule of seven times, which means that within a period of time, it is best to influence users seven times in a row on different occasions and different advertising media, in order to break through the user's forgetting threshold and achieve the expected advertising effect.

  Xiang Nan wants to increase exposure as much as possible and create topics as much as possible. In this way, people will naturally be interested.

   Sure enough, under such overwhelming publicity, the sales of "uptownfunk" are getting higher and higher.

  Especially in time for Christmas in December, sales have grown explosively.

  Because when people buy Christmas gifts, if there is no good choice, it is also a good choice to choose a good album to give to a friend.

  Christmas is a common festival in western countries, people give gifts to each other, even children. Therefore, as long as 1% of people will buy the album, the sales volume will be as high as tens of millions, not to mention that not only 1% of people will buy "uptownfunk".

  …

  At the end of December, Xiang Nan came to the United States to promote "webelongtogether" together with Mariah Carey.

   Now the two of them are almost equal.

The sales of the album "uptownfunk" have exceeded 12 million copies, and it is the best-selling album of the year. Xiang Nan also officially ranks among the top singers by virtue of the sales of this album. It is not an exaggeration to say that he is the little king of the music world .

   And Mariah Carey is the queen of the past, which is exactly the same as Xiang Nan's identity. Therefore, this cooperation can be regarded as standing on the same starting line.

  Xiang Nan doesn't have to worry, Mariah Carey will steal his limelight. After all, his current limelight is much stronger than that of Mariah Carey.

   "Dan, your new album is really great, and your talent has once again amazed me." Mariah Carey said to Xiang Nan.

  The first songs in the "uptownfunk" album are good songs, the first songs are beautiful, and the first songs can be used as the title songs in other singers' albums.

   Such high-quality albums are really rare.

  Because in the music world, the output of good songs is actually not high. Tens of millions of songs are released in the world every year, and among them, the songs that are highly praised by everyone may be less than one in ten thousand.

  In an ordinary album, if there is one song that sounds good, it is not easy.

  Xiang Nan's album, however, has 12 beautiful songs, almost like a selection. And like other albums, it only sells for 18 dollars, which is really very cost-effective.

  (end of this chapter)