Chapter 631 632【Time flies】

   "Sword Rain" invested 15 million RMB, which was considered a big production at that time.

  But "The Great Sage of Love", which is still 50 million Hong Kong dollars, and "The Promise", which invested 350 million Hong Kong dollars, are incomparable.

   But I didn't expect that after the three films were released one after another, it was "Sword Rain" with a relatively small cost, which gained a good reputation.

  As for "The Great Sage of Love" and "The Promise", the audience scolded them while watching, and the investment and word-of-mouth were completely out of proportion.

   Because of this, the box office performance of "Sword Rain", which was not very optimistic at first, has gradually improved. A few days before the release of "Love Madness" and "The Promise", the box office was the best, but the box office became lower and lower as the time went on.

  In the end, "Sword Rain" won 56 million yuan at the box office by virtue of its good reputation and sawing big trees with a knife. It was also evaluated by many audiences as the most exciting martial arts film after "Crouching Tiger, Hidden Dragon". The results are pretty good.

  In comparison, "The Great Sage of Love" only had a box office of 36 million, which was worse than Zhang Yimou's literary film "Riding Alone for Thousands of Miles".

  The box office failure of this film also declared that the plan of Hong Kong and Taiwan directors to make money by frying cold rice has basically failed.

  The box office of "The Promise" is only 120 million RMB. It seems like a lot, but compared to the investment of more than 300 million yuan, it can be described as a fiasco.

   Even though Chen Hong later came out to hold the respect, he said that the actual investment was only more than 100 million yuan. The previously announced investment of 350 million yuan was just a gimmick. The box office is 170 million, but in fact there is still a profit of 70 million.

   But that's just cheating the uninitiated. Everyone in the know knows that the box office of a movie cannot all go to the producer, and the theaters and distributors also need money.

  The box office of a movie does not exceed three times the cost, which is basically a loss of money. So the movie "The Promise", to say the least, lost forty to fifty million yuan, which is not a small sum.

  Compared to Zhang Yimou and Feng Xiaogang, Chen Kaige lost really badly this time.

  …

  The failure of the movie "The Promise" led to the success of "A Tragedy Caused by a Steamed Bun", which then made the video site popular.

  You, Tuxie, Liujianfang... The popularity of video sites rose instantly. Capital, advertisers, UP owners, etc. also flocked in.

  Xiang Nan knew in his heart that a new era was coming.

  The development of Internet video is bound to impact the TV industry. The diversity of netizens also makes watching TV dramas more and more private and fragmented.

  The previous family generally had a TV, and the head of the family held the remote control. Therefore, the TV dramas at that time were still mainly dramas, such as "The Granary of the World", "Genghis Khan", "Bright Sword", "Yongzheng Emperor", "The Gate of the Mansion" and so on.

  With the development of Internet video, more and more people choose to use computers and mobile phones to watch videos. At that time, everyone may watch TV dramas differently.

  There will be different requirements for the subject matter, production, promotion, etc. of TV dramas.

   Moreover, the rise of video sites will also change the existing ecological environment.

   Now after TV dramas are filmed, they are all sold to TV stations. If the TV station doesn't want it, it's basically useless. So in order to coax those people in the purchasing department of the TV station, the major film and television companies have tried their best, and the filth cannot be detailed at all.

  But after the rise of video sites, TV stations are no longer the only channel. Film and television companies are under much less pressure.

  …

   In 2005, the popularity of "Super Girl" also set off a boom in variety shows in the mainland.

  Before this, most of the variety shows in the Mainland were the same.

   Either it is a talk show like "A Date with Luyu", or a platter show like "Variety Show", or a star show like "Happy Camp"... The ratings are good, but it is inevitable that there will be aesthetic fatigue.

  The popularity of the phenomenon-level talent show "Super Girl" has proved the charm of reality shows on the one hand, and on the other hand, it has also allowed capital to see the needs of the audience.

  Since then, there have been more and more varieties of variety shows in the Mainland, the investment has been increasing, and the market has become more and more prosperous.

  Seeing this, Xiang Nan intends to move programs such as "The Voice of China", "King of Masked Singer", "Run, Brother", "Infinite Challenge", "Where Are We Going, Dad" in advance.

  …

   Entering 2006, Xiang Nan continued to write books, make filming plans, and produce new albums. The year was full and busy.

   Moreover, in 2006, he also found his favorite game, which was "World of Warcraft", which had just started serving. Xiang Nan was an avid fan of it back then, but he didn't have much money or time in his pocket at the time, so he didn't enjoy it well.

  Now, he finally has a chance, so he will play around. There are at least four hours a day, soaking in the world of Azeroth.

In 2007, Xiang Nan got involved in the subprime mortgage crisis and made a fortune by shorting US stocks; Take land all over the country and expand wildly. The debt ratio has also increased sharply, exceeding 91%, which is very dangerous.

  But this is what Xiang Nan did on purpose. If the real estate industry wants to develop, it needs massive funds. Qiuya's father is just a small businessman with no background or connections, almost all his money comes from Xiang Nan.

  So once Xiang Nan runs out of funds, he will go bankrupt and his life would be worse than death. So he couldn't do without ***, which made Qiu Ya even more inseparable from Xiang Nan.

  In 2009, 3G network came out. The first generation of Android phones is also gradually becoming popular. Established giants such as Motorola and Nokia face challenges.

  Xiang Nan bought shares in companies such as Apple and Huawei in time, and invested another 300 million yuan in Lei Jun to help him establish Xiaomi Technology.

   In 2010, the concept of group buying emerged, and Xiang Nan invested in Meituan. And purchased Bitcoin worth 500,000 US dollars, a total of 650,000 pieces, becoming the largest buyer of Bitcoin.

  The participation of him, the world's top rich man, also made Bitcoin famous and attracted more and more capital attention.

  Year 11 is known as the first year of smartphones in China. The annual sales volume of smartphones is as high as 52 million, and the number of smartphones in the country exceeds 100 million.

  The popularity and promotion of smart phones has made the mobile Internet gradually surpass the traditional Internet, and the Internet ecology has changed again.

  The popularization of mobile Internet makes users' time more and more fragmented. Short videos and mini games are becoming more and more popular.

  In 2012, the concept of sharing economy emerged. Shared bicycles, shared cars, shared rental houses, shared housekeeping... even umbrellas and charging treasures can be shared.

  But Xiang Nan knew in his heart that most of the projects were nothing more than a gimmick of sharing to make money. Without a feasible profit model, this kind of sharing cannot be maintained at all, and the funds raised will have to be shut down.

  So he didn’t vote for anything other than Didi Taxi. No matter how hyped it is, he won't vote.

   In 2013, the Internet financial industry developed vigorously. One or two new platforms are launched every day, like mushrooms after rain. However, Xiang Nan's business model is very unreliable. It looks innovative, but in fact it is no different from the usury in the old society. It is just a layer of Internet skin. So none of his family voted.

  (end of this chapter)