Chapter 659 660 [A large copy of the world's articles]

  Xiang Nan's solution to the unsalable clothing factory is to advertise in newspapers and TV.

   In the 1990s, advertising was already very popular. Advertisements often appear in newspapers and on television. Even celebrity endorsements are no longer uncommon.

Xiang Nan immediately contacted Yanxia TV Station, Yanxia Daily, etc., invested 300,000 yuan, and bought the time slots of "News Network", "Weather Forecast", "Evening News", as well as the current affairs page, entertainment page, etc. Place an ad.

  The advertising slogan at that time was also very simple, "Beauty clothing, various styles, fashionable, cheap and good quality, if you want to buy quickly. Contact number XXXXX."

   Coupled with the latest fashion photos of Liren Clothing, it is still attractive to the public.

  Especially this ad is broadcast several times a day, and it is only broadcast during the prime time. The more times and the longer the time, the brand of Liren Clothing will be advertised.

  After the public recognized the brand, the inventory accumulated in the hands of dealers was quickly sold out.

  Phone calls from all over the world to order orders were also called into the factory. In a short time, all the goods that were originally backlog were ordered out.

   Not only successfully recovered the cost, but also made a small profit of more than 10,000 yuan.

   This also made Shui Hua breathe a sigh of relief, and the smile on his face increased.

   "Daughter-in-law, it's not time for the horse to release Nanshan." Xiang Nan laughed, "The reason why beauty's clothing is unsalable is not only that the brand is not famous enough, but the biggest reason is that the clothes are not trendy enough.

  Did you know that those big fashion brands in the south will send people to Europe to scan their goods. A fashion show is held there every year, and they take photos and send them back to China. In China, according to the appearance of those fashions, they will be produced and sold after slight modification. Therefore, their fashion looks trendy and fashionable. "

   "So that's the case. Isn't that the same as copying?" Li Shuihua frowned.

   "There are a lot of articles in the world." Xiang Nan said with a smile, "Even those big European brands still refer to other works when designing, and there is almost no such thing as pure originality.

   And, in the business world, there is no law prohibiting it. As long as the law is not violated, moral loopholes can be exploited. Therefore, it has been said since ancient times that kindness does not control soldiers, and righteousness does not manage money. "

  Shuihua nodded, "Then I will also send people to Europe to scan the goods?"

"That's not necessary. We're just a small factory, so we can't make such a big deal." Xiang Nan waved his hands and said, "My suggestion is to send people to the south to scan the goods. In this way, our styles won't be too far behind. In addition, our The price is low, so there will still be a market.

   When the scale is larger, it is necessary to send people to Europe to scan the goods. If you are older, you will have your own fashion designer and even your own laboratory. "

  Shuihua nodded.

  …

  Subsequently, Shuihua sent people to clothing stores in Shanghai and Shenzhen to scan the goods, and took pictures of the styles that looked good and sent them back.

   For this reason, a fax machine was specially installed in the factory.

   With the latest styles from the south as a model, the beauty's clothing has changed from outdated and backward to become fashionable and trendy, and therefore it is very popular among the beauty lovers in the city.

  Even dealers from Lanzhou and Chang'an came to make purchases, which made the business of Liren Clothing get better and better.

  Seeing that the supply and sales of beauty clothing are booming, the previous decline has changed, and those idlers who watched the excitement before have changed their tone now.

   "I said earlier that Shui Hua'er is a powerful woman, and now it really has come true."

   "Before, I was just worrying about others. They invested a million dollars, so they can just close down."

   "Yin and Yang have said since I was a child that Shuihua is a woman whose life is hard. With her here, this factory will definitely be able to survive."

   "Now that the factory is doing so well, the next step is definitely to recruit people. Let's look forward to it and hope to recruit more."

  As for An Yongshou, An Yongkang and others, seeing the prosperity of the factory, they are jealous and angry.

  In the past, the factory almost belonged to them, but now it is impossible to beat them to death.

  Seeing the big trucks driving out of the factory one after another, full of goods, and the profit of each truck is at least a thousand yuan, they are so jealous that their faces are deformed.

   What makes them even more angry is that now they can't even enter the factory. As soon as he got to the door, he was stopped by the guard. If you dare to go inside again, just let the dog go.

   There are also those employees in the factory, who dare to copy sticks to scare them. Don't they know that this factory belongs to An's family!

  The most unacceptable thing for them is that even Xiang Nan doesn't want to see them now. They were not allowed to enter the house or the orchard, and they were not considered brothers at all.

   This can't help but make An Yongshou and An Yongkang extremely anxious.

   If it is true, Xiang Nan doesn't care about his brothers and no longer recognizes them as brothers, then the good times of his brothers are really coming to an end.

  So, the two of them hurriedly begged An Guomin and Niu Xiuhua to come forward again and help them make peace.

  …

  An Guomin and Niu Xiuhua had no choice but to come to Xiang Nan again.

   "Boss, the second child, the third child and you are brothers after all, you can't ignore them." An Guomin said.

"Who said I didn't care about them. I built a house for them, bought property, and married a wife. I, as a brother, haven't done enough? Manyuquanying, Manning'an County, ask, who else is there? Did brother do better than me?" Xiang Nan retorted.

   "Boss, you have done a lot of things. But isn't that because you have them? Since you have them, you should take care of them more. After all, you are brothers, and the bones are still connected." An Guomin said again.

"Dad, that's what you say. I have it, and I can give it to you. But if they want it, they can't do it." Xiang Nan said coldly, "My factory invested more than one million yuan, and they dare to make up their minds. From me If you can’t do it here, you just ran to entangle the water flower, what is this? Are you going to grab it?”

   "Boss, that's not what your brothers mean. They are also worried about accidents in the factory, so they want to help you." An Guomin argued.

   "Let them rest easy. I can't do my own job well, and you still want to help me?" Xiang Nan curled his lips and said, "What have the second and third children achieved in the past two years?

  I bought them a tractor and asked them to pull goods to make money. Did they do it? The tractors are all idle at home now. The chairman of the Women's Federation and the director of the Food Bureau assigned the second and third children jobs. Are they serious about their work? Don't they use my banner every day to eat and drink for free in restaurants in the county town?

  Look, this is all I paid for them, two or three thousand a month. How could they have such a good appetite, they ate more than me and Shuihua, it's okay.

  I have already told the restaurants in the city that they will not be allowed to charge my bill in the future, and I will not care if they do. Whoever you want to go to! "

"Boss, you can't just ignore them, they are your brothers after all." Seeing this, Niu Xiuhua hurriedly said, "I know they are not doing well, you should be more considerate of them as a brother, don't be as knowledgeable as them. You brothers still have to Qixin, otherwise, what's the point of me living with your dad."

"Mom, if the two of them can't get along, I won't ignore them. But I can't let them continue to learn from bad habits. You can't get too used to them." Xiang Nan comforted, "Don't worry, I will still forgive them as long as they change their ways and turn to good."

  (end of this chapter)