Chapter 668 669【Three things with one stroke】

  Compared to the luck of the local people in Yuquanying, Xiang Nan still has the bottom line and purchases a large number of grapes. Fruit farmers in other counties and cities were not so lucky.

  Xiang Nan's large-scale acquisitions will not benefit them at all.

   Firstly, the communication was inconvenient and the news was not smooth at that time, so those fruit growers didn’t even know that Xiang Nan was buying grapes;

Secondly, some areas are too far apart. For example, Xihaigu area is more than 200 kilometers away from Yuquanying. Fees and labor costs, he can only give the fruit growers two or three cents.

  Three, Xiang Nan's digestion ability is limited after all. The winery, fruit vinegar factory, and canning factory are working at full capacity, but they can only digest about 5,000 tons.

  If there are too many, it will be troublesome if they cannot be sold. Xiang Nan is doing business and helping the poor along the way, not simply doing charity. Ensuring your own survival is the first priority. Therefore, it is impossible to purchase indefinitely.

   Therefore, except for the fruit farmers around Yinchuan City, they still made money. Other counties and cities, such as Zhongwei, Guyuan, Wuzhong, etc., have experienced the phenomenon that fruit prices hurt farmers.

  Because these grapes were planted on the initiative of the above, and they cannot be sold now, the fruit growers are naturally very angry. There was even a gathering of fruit growers in some places, which caused a lot of repercussions for a while.

  At this moment, the city and the province finally realized what the [fruit disaster] that Xiang Nan had reminded many times was. Grapes are only the first wave, and apples, pears, and goji berries will soon be on the market.

  If you don't actively communicate with the market, and let it go, then the gathering incident may happen again, and then the whole country will be a sensation, and Wu Xia will become famous.

   Therefore, Xiang Nan's opinion was finally taken seriously.

   The city and province started to take action, contacting foreign fruit merchants and local agencies for large-scale purchases, a two-pronged approach.

  Under the general mobilization of the whole province, the following apples, pears, and goji berries were finally free from major problems.

  …

  After the autumn harvest, in terms of merit and deeds, Yuquanying performed the best.

  On the one hand, the fruit growers did not lose money due to Xiangnan’s factory backing; on the other hand, after being reminded by Xiangnan, Chen Jinshan contacted the fruit merchants in southern Fujian to purchase. Although I arrived a little late, I still purchased a large number of fruits and made great contributions to not solving the problem of unsalable fruits.

   Because of this, Yuquan Camp was praised, Xiang Nan gained popular popularity, and Chen Jinshan also fired the first shot, successfully winning the favor of the people.

   Kill three birds with one stone!

  …

  In August, the first batch of cans from Xiangnan’s Yongfu canned food factory went on the market, but they were not sold in Kuxia, but sold to Yanzhao, Jinzhou, Qilu, Northeast, Central Plains and other places.

  Canned fruit was still a rarity a few years ago. In "Youth", the photographer used a can of canned oranges to flatter Lin Dingding.

   It can be seen that at that time, this thing was still in short supply.

  In recent years, canned fruit is not uncommon. After all, if you can eat fresh fruit, who would like to eat canned fruit, so the reputation is not as good as before.

  However, having said that, in fact, canned fruit still has a certain audience. Even in 2020, the domestic consumption of canned fruit will reach 500 billion.

  In comparison, in 2020, the mainland's winemaking industry above designated size, including liquor, beer, fruit wine, sparkling wine, etc., had an operating income of only 830 billion yuan.

  So, canned fruit does not have a market as everyone thinks, on the contrary, its market is very large, even comparable to the liquor market.

   It's just that traditional canned fruit packaging and marketing are not as good as liquor, so it seems unknown.

  The cans launched by Yongfu Cannery Factory are carefully designed and packaged for urban consumers.

In addition, Xiang Nan is willing to advertise, Zhongyuan Satellite TV, Yanzhao Satellite TV, Qilu Satellite TV, Jinzhou Satellite TV... have made a lot of advertisements on many provincial TV stations, and even invited the big beauty Gong Li to be the endorsement, so the Fulin brand produced by Yongfu Cannery Canning was a big success.

  After its launch, it was very popular. In the first week, millions of cans were sold, and the roads were filled with trucks.

  …

  In September, fruit vinegar brewed from pears and apples was also officially released.

  Fruit vinegar is still a rarity for mainlanders, so I don’t know what it’s good for.

  In order to promote it, Xiang Nan also made a big public opinion, placing advertisements in magazines and TV, introducing the functions of fruit vinegar in detail.

   Such as supplementing amino acids, enhancing digestive function, enhancing heart function, lowering blood pressure, maintaining blood sugar, preventing cancer, whitening skin and so on.

  In the 1990s, Chinese people were still relatively easy to fool, and basically believed what the public opinion said.

  Think about those health care products back then, such as Chinese soft-shelled turtle essence, Sanzhu oral liquid, Life No. 1, Haci Five Elements Needle, etc., all relying on publicity to become popular and sell a lot.

  So after the launch of the fruit vinegar, with the overwhelming publicity, it also sold out in short supply.

  …

At the end of the year, Quanjun winery launched four wines: Zuihuayin, Dianjianglip, Yumeiren, and Chaotianzi. Because of the exquisite packaging and the name of the brand, it was quite a gimmick, so after the launch, the sales volume was not bad. .

  Besides, at that time, the west wind was blowing eastward, and drinking foreign wine was fashionable in the south. The popularity of XO, Remy Martin, and Louis XIII also makes wine more and more respected.

   In addition, according to rumors, drinking wine can beautify the skin and soften blood vessels, so many people are willing to drink it.

   But actually rely on drinking wine to soften the blood vessels, people have to drink at least two hundred and sixty bottles a day. I don't know if the blood vessels are soft or not, but people must be hard anyway.

  …

  The factory here in Xiangnan is booming, and it has also provided a large number of jobs for the local people.

  The cannery, fruit vinegar factory, and winery provided a total of more than 2,500 jobs.

  And his factory is only an intermediate production link, upstream fruit tree planting, daily care, picking and transportation, and downstream goods shipment and sales. And around the three factories, restaurants, hotels, gas stations, car repair shops that provide services...

  The number of people benefited is more than 30,000, making Yuquanying develop better and better. It has become the most prosperous and prosperous town within a hundred miles, even more lively than Ning'an County.

   This also made Chen Jinshan's originally prepared labor export plan useless.

  Because with the commissioning of garment factories, breweries, canning factories, and fruit vinegar factories, and fruit farmers have made money this year, everyone has jobs, and even the labor force is not enough, so they need to be recruited locally.

   Therefore, his labor export is useless. Unless, it is waiting for more immigrants to arrive. Only then will labor export be useful.

   But that's fine too.

  Actually, Xiang Nan doesn't like labor export very much.

  Those young people went to work in southern Fujian electronics factories, garment factories, and shoe factories, that is, to earn some hard money while they were young, and it would be useless when they were older.

  Xiang Nan still hopes that they will learn one more technology while they are young, such as arboriculture, herbal planting, livestock breeding, red wine brewing and so on.

  This kind of technology is just like studying medicine. The older you are, the more experienced you are, and the older you are, the more popular you are. It is much more promising than working as an assembly line worker in an electronics factory.

  (end of this chapter)